News
Agility Drives Cloud Acceptance
Cloud technologies and solutions are gaining trust from almost every industry vertical. This is becoming a mega trend for the enterprise computing. Kamal Bhojwani, Managing Director of Cloudwave Technologies FZE, explained the insights on cloud adoption among the enterprise and SMB segment of the Middle East. Kamal emphasized on the key demands from the market and also expressed his futuristic vision.
Excerpts:
How is the acceptance level of Cloud solutions in the Middle East region?
The growth predictions by major industry analysts suggest cloud uptake is on the rise, it’s a multi-billion dollar industry segment and will continue to make significant gains in the coming few years. In fact, the growth predicted in the Middle East market is higher than developed countries.
Cloud infrastructure is now available locally through regional providers as well as by established international players and is the platform of choice for upcoming infrastructure projects.
Surveys conducted show tight correlation between adoption of the cloud and increase in revenue and profit margin. Enterprises which are still considering their first move,risk losing competitive advantage.
Which are the industry segments that are showing great interest in the cloud based solutions?
Leading industry segments in private sectors are Retail, Technology, Media, Healthcare, BFSI and Education.
Cloud is central in every company’s IT strategy and you will find early adopters in every segment. It’s on every CIO’s agenda to explore how to maximize benefits from cloud technologies.
Cloud-based Services are growing exponentially and this will accelerate consumption by sectors which sparingly use cloud computing today, maybe just for collaboration, communication or sales productivity.
What are the drivers of Cloud computing solution?
For enterprises, Cloud provides business agility to deploy in new markets and also flexibility to conform to local legal, regulatory and compliance guidelines. Enterprises can concentrate on growth and not worry about overcoming resource challenges in terms of systems, technical personnel and datacenter premises.
Cloud is a game changer for SMB segment as it provides a level playing field to compete with large enterprises by giving access to enterprise grade infrastructure and applications. Instant scalability provides computing power to take care of peak workloads and at the same time keeps operational expenses within budget.
New startups benefit from quick deployment and with managed environments they have accessto technical expertise and also save on hiring administrators. Cloud gives flexibility in the choice of computing power and monthly service charges reduce initial investment burden.
Fusion of Business and Technology is happening at a rapid pace. How do you look at the challenges that arose from this fusion? What kind of solutions does your organization offers to such challenges?
Strategic alignment of IT and business is vital to succeed. Enterprises are recognizing how new disruptive technologies have the power to drive business and the importance of CIOs to take center stage and be involved in business strategy.
Initially, it was perceived that business functions could procure cloud solutions without involvement of IT, however this assumption has been laid to rest. Today, IT is in control of selecting cloud technologies as it involves tackling complex issues of security, governance and interoperability.
We provide consultancy services to align IT strategy with business needs. We have the technical expertise to harness cloud technologies, address business challenges and provide competitive advantage.
Do you still experience security as a challenge in the adoption of cloud computing?
Security continues to be the top concern in adoption of cloud computing. Cloud providers are addressing it by complying with various security standards, certifications and showcasing how their operations are geared to ensure data security.
Enterprises moving to the cloud need to put policies and procedures in place, ensure secure access, authentication and identity management, data protection and perform security audits. Organizations can have better control over security if they build their own private cloud.
What are the key business priorities for Cloudwave Technologies?
Our top priority is to establish presence in the region and target growth. Our goal is to provide value to our clients, collaborate with technology and service providers and to expand our Service offerings portfolio.
How do you foresee next one year of business from the perspective of Cloud adoption?
The hype about cloud technologies has now become a reality. Enterprises are no longer talking about cloud strategy they are moving ahead and deploying cloud solutions. Cloud adoption in the next one year will gather momentum and more business functions will move to the cloud.
How do you witness the acceptance of hybrid cloud environment?
Hybrid cloud is inevitable because on one hand there is an urgency to procure cloud-based applications to gain competitive advantage, at the same time there are critical applications for business that are yet to be ported on cloud.
Hybrid cloud environments are ideally suited for business continuity and establishing disaster recovery site in the cloud.
News
The Maritime Standard Awards 2025 winners list showcases high levels of innovation and operational excellence across the maritime sector
The maritime sector’s leading awards event, The Maritime Standard (TMS) Awards 2025, has announced this year’s winners, honoring outstanding companies and industry leaders from across the Middle East and Indian Subcontinent. The Awards showcased achievement and innovation in 25 categories covering shipping, logistics, ship repair, offshore services, marine technology and related sectors, as well as a series of special awards for individual achievement. The prestigious event took place at Atlantis The Palm, Dubai on October 29th, attracting over 1000 senior executives, decision-makers and industry leaders, from the region, and across the globe.
Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, the event recognised organisations and individuals for setting new standards in operational excellence and leadership in the sector amid significant shifts in the industry, including decarbonisation, digitalization, and a renewed emphasis on supply chain resilience. From clean-fuel projects and AI-powered port operations to international collaborations that boost trade efficiency, the 2025 Awards showcased the industry’s progress in turning goals into tangible outcomes.
The evening was hosted by Yalda Hakim, a renowned international correspondent and documentary filmmaker, whose engaging presence added distinction to the occasion. The keynote address was delivered by Captain Abdulkareem Al Masabi, CEO of ADNOC Logistics and Services, who shared valuable insights on the evolving maritime landscape and the UAE’s leadership in advancing sustainable and innovative practices across the sector.
Clive Woodbridge, Editor of The Maritime Standard and Chairman of the Judging Panel, stated, “This year’s competition was exceptionally tough, and we received an unprecedented number of entries across all categories. Each finalist demonstrated remarkable achievements and operational standards over the past year, which underlines the significant advances that continue to be made in the regional maritime sector.”
A rigorous assessment process was conducted as part of the award selections, and this was supervised by an independent panel of distinguished judges that included some of the most prominent names in the maritime industry.
Trevor Pereira, Managing Director of The Maritime Standard, commented, “These Awards are not just about celebrating success, but also about encouraging excellence. This year’s event recognised innovative concepts, exciting new initiatives, and outstanding performance standards. As the region continues to expand its maritime infrastructure and digital port systems, with significant developments across the Middle East and the Indian Subcontinent, events like The Maritime Standard Awards play a key role in reinforcing its position as a global leader in shipping and maritime.”
Reaction from the individual winners on the night of October 29th was highly appreciative. Captain Mohamed Al Ali, Senior Vice President, Operations (Offshore Logistics), at ADNOC L&S, who received the Outstanding Achievement Award, added: “It was one of the greatest honours of my professional career to receive this Award. It really means a lot to me to have TMS recognise the years of dedication and hard work.”
Tony Dagher, the Founder and Managing Director of TMC Shipping Group was the recipient of the Young Person in Shipping and was similarly honoured. He said: “I have been fortunate to have had great support from many people during my journey in shipping, and to have a fantastic team around me now. This Award is as much for them as it is for me.
Over the past 12 years The Maritime Standard Awards has consolidated its standing as one of the most prominent annual gatherings within the global maritime calendar, gaining worldwide recognition for recognising excellence and promoting a more resilient and sustainable maritime future.

News
Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away
Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.
Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”
The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.
While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.
News
Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative
Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.
From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.
“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.
“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”
Stamp of UAE quality
All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.
Mission in a bottle
With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”
Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.
Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.
A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.
“Sustainability isn’t just about less waste, it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.
The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.
Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.
More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.
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