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Al Falak secures Microsoft Surface Pro 4 distribution for Saudi Arabia
Al Falak, Electronic Equipment & Supplies Co, recently announced the launching of Microsoft Surface Pro 4 in the Kingdom of Saudi Arabia (KSA) as a distributor of the best-in-class Windows tablet. The company will also be distributing the new tablet’s full range of accessories. This reflects not only Al Falak’s leadership in the KSA’s IT sector but also shows its commitment to support Microsoft Arabia’s growth plans in the Saudi market as its strategic local partner.
With more than three decades in the business, Al Falak has built a network of strategic business partnerships with leading vendor companies around the world, and has received due recognition for its efforts such as receiving the ‘FY15 EMEA Best Distributor Award of the Year for Office Online’ from Microsoft. The company has been a long time distributor for Microsoft over the last 20 years—offering its full range of products (XBox, Microsoft Office, etc.) and technologies to the Saudi Market. Al Falak is also the first in the GCC region to sell Electronic Software Delivery (ESD) keys for Windows and Microsoft Office to system builder resellers in Saudi Arabia.
With 12.3-inch display and powerful processing capabilities, Surface Pro 4 has been available to KSA customers since May 1st of this year. Various variants of the product will be rolled out in the local market with the following specifications: Intel Core i5, 4 GB RAM, 128 GB storage; Intel Core i5, 8 GB RAM, 256 GB storage; Intel Core i7, 16 GB RAM, 256 GB storage; and Intel Core i7, 16 GB RAM, 512 GB storage.
Further, Surface Pro 4 includes various ports for different uses and needs, including full-size USB 3.0, Mini DisplayPort, microSD card reader, Micro USB, headset jack, and Type Cover port that enables you to use the Type Cover, a slim keyboard that allows users to go from tablet to laptop mode. The tablet also offers touch functionality or typing via keyboard or writing with the Surface Pen or even voice commands.
Ahmed Ashadawi, President and CEO, Al Falak, said: “As a distributor of Surface Pro 4 in the KSA, we are demonstrating once again our successful partnership with Microsoft Arabia and our shared commitment to meet and anticipate the needs of our customers as well as exceed their expectations. By making it available for the first time, we are providing the local market with a new cutting-edge device designed with unmatched features to outperform both laptops and tablets existing in the region today.
Rakan Tarabzouni, Head of Windows OS & Devices at Microsoft Arabia, said: “We are happy to collaborate with Al Falak in this latest strategic move to launch Surface Pro 4 in the KSA, which we consider one of our important markets. Through Al Falak’s strong reputation and established presence in the KSA, we are confident that we will successfully launch and distribute the product in the local market. Additionally, such a move will enable us to further highlight our approach to adopt the concept of advanced business performance via mobile and compact devices and promote the Bring Your Own Device (BYOD) initiative not only in the KSA but the rest of the Gulf region. Surface Pro 4 enables users and business to achieve more, anywhere.”
Al Falak Electronic Equipment & Supplies Company was founded in 1981 to assist and contribute to the technical modernization of the Kingdom of Saudi Arabia and the Gulf region. Al Falak is a wholly owned Saudi Arabian company. It has played a major role in the IT evolution by serving a diverse clientele throughout the region, including government ministries and agencies, universities, and prestigious private sector corporations in Saudi Arabia, the UAE, Bahrain, Qatar and Kuwait.
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HUAWEI MatePad 12 X Hits Stores: Creativity & Productivity in One with NearLink Keyboard and M-Pencil Pro
Huawei today announced the retail availability of the HUAWEI MatePad 12 X, a tablet engineered to usher in a new era of productivity and creativity. Combining a cutting-edge ultra-clear PaperMatte Display, the all-new HUAWEI M-Pencil Pro stylus, and a suite of powerful applications, the MatePad 12 X redefines the professional tablet experience. It seamlessly integrates the power of a PC, the versatility of a creative studio, and the comfort of paper into a single, elegant device.
The HUAWEI MatePad 12 X price starts from 1,999 AED and available on Huawei’s online platforms as well as retailers.
The HUAWEI MatePad 12 X is designed to meet the rigorous demands of today’s professionals, students, and creators. With next-generation hardware and Huawei’s most refined software ecosystem, it delivers an unparalleled experience for work, study, and artistic expression.

The ultra-clear PaperMatte Display pioneers a new era of anti-glare screen technology. Using high-precision nanoscale etching technology to create a screen that reduces sparkle by 50% compared to the previous generation. This new PaperMatte Display is remarkably clear, comfortable, and offers a paper-like experience, significantly enhancing the digital reading and creative processes while minimising eye strain during extended use.

The HUAWEI M-Pencil Pro, Huawei’s next-generation stylus, offers intuitive interaction and masterful precision with 16,384 pressure-sensing levels, delivering exceptional sensitivity for nuanced and dazzling strokes. A simple pinch gesture brings up an in-app radial menu for quick access to brushes and colour palettes. The stylus includes three distinct tips optimised for standard writing, detailed small-font writing, and expressive painting.

Closing the gap between tablets and desktops, the pre-installed PC-level WPS Office suite provides a familiar and powerful suite of tools. Users familiar with the desktop version can transition effortlessly, with a clean menu layout and comprehensive features that eliminate any learning curve. WPS Spreadsheets, Presentations, and Writer offer nearly identical functionality to their desktop counterparts, ensuring a consistent and uninterrupted workflow between PC and tablet.
The design of the tablet is just as impressive as the rest of it, featuring a pearlescent all-metal unibody design, weighing just 555 g and measuring a mere 5.9 mm thick. The advanced e-coating process, borrowed from the aerospace and automotive sectors, gives the chassis a pure, creamy macaron colour and a smooth finish. Natural mica powder is integrated into the coating to create a subtle, shimmering polish.
The HUAWEI MatePad 12 X blends design, performance, and creativity into a versatile package built to keep pace with both inspiration and productivity.
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HONOR Launches the Unbreakable AI Smartphone HONOR X9d 5G Delivering Toughness, Power, and Innovation in One Sleek Package
Global AI device ecosystem company HONOR today unveiled the HONOR X9d 5G, a smartphone that redefines durability, endurance, and user experience. Designed for explorers, professionals, and anyone who lives without limits, the HONOR X9d 5G combines breakthrough toughness, a massive battery, and bold innovation to empower every journey.
The Fall That Made History
It’s not every day a smartphone makes gravity flinch. The HONOR X9d did exactly that, earning a Guinness World Record for the Highest Smartphone Drop and surviving a fall from 6.133 meters without a crack in sight. It wasn’t a stunt; it was a statement. For an industry that long treated durability as the enemy of design, HONOR proved both can coexist beautifully. The drop was not about spectacle but purpose, showing that true innovation is not only about performance but about persistence.

Rugged by Design
The HONOR X9d isn’t armored, it’s engineered. With a 6-layer drop-resistant structure and Ultra Bounce Anti-Drop Technology 3.0, it delivers 112% stronger protection than before, turning structure into philosophy. A shock-absorbing bracket reinforced back shell, and ultra-deep tempered glass work together like a symphony of defense, dispersing force instead of absorbing damage. Tested to withstand drops on challenging surfaces such as cobblestone, asphalt, tactile paving, and more than 10 types of stone ground, the X9d holds both the Premium Performance Certification and the SGS 5-Star Comprehensive Reliability Certification. Certified for 2.5-meter drops, IP69K water resistance, and extreme dust endurance, it doesn’t just withstand the elements, it welcomes them — a reminder that progress isn’t only about power or speed, but about building something that endures, even when gravity calls.
Tougher Than Tough with A Display Built to Last
The HONOR X9d 5G features a vibrant 6.79-inch Eye-Comfort OLED display with a sharp 2,640 × 1,200 resolution and an ultra-smooth 120Hz refresh rate. Reaching a stunning 6,000 nits of HDR brightness, it remains brilliantly clear even under direct sunlight, perfect for life outdoors. With ultra-narrow 1.3mm bezels, it maximizes viewing space while keeping the design sleek and immersive. HONOR’s eye-protection and dynamic dimming technologies reduce strain during long hours of viewing, whether streaming, gaming, or scrolling. Crafted with ultra-tough glass, the display resists scratches and impacts, offering confidence in every swipe.

Power for Days
Equipped with an 8,300mAh silicon-carbon battery, the largest in its class, the HONOR X9d 5G delivers exceptional endurance, lasting up to two days of heavy use. Designed for longevity, its self-developed anti-aging algorithm ensures six years of ultra durabiliy], maintaining performance over time. Multi-point temperature monitoring safeguards efficiency across extreme conditions, from –30°C to 55°C, keeping the phone steady whether in desert heat or mountain chill.
When power runs low, Ultra Power Saving Mode keeps you connected, enabling up to 60 minutes of calls[ at just 2% battery, while 66W HONOR SuperCharge provides rapid recovery for all-day use. With 7.5W wired reverse charging, the X9d transforms into a compact power hub for your earbuds, smartwatches, and beyond.
Capture Every Moment with Clarity
The HONOR X9d 5G redefines mid-range photography with a 108MP main camera featuring a 1/1.67-inch large sensor and advanced OIS + EIS stabilization for ultra-clear, steady shots. From vibrant night skylines to spontaneous street scenes and family moments, every frame is rendered with remarkable depth and precision. A 2MP depth sensor enhances portrait bokeh, while the 16MP front camera, seamlessly embedded in the display, delivers crisp selfies and lifelike video calls.
Beyond hardware, HONOR’s AI Editor turns editing into creative storytelling. Integrated tools like AI Eraser, AI Cutout, AI Outpainting, AI Upscale, and AI Remove Reflection simplify enhancement, bringing studio-like control to every image. It’s not just about capturing the moment, but crafting it — effortlessly, intelligently, and exactly as you envision it.

The Power of Intuitive AI
The HONOR X9d isn’t just aware of what you do, it understands how you live. Its AI Call Translation breaks language barriers instantly, letting conversations flow freely across cultures. AI Summary turns hours of meetings into moments of clarity, while AI Assistant and Magic Portal 2.0 bring order to digital chaos, connecting apps, tasks, and ideas with quiet intelligence. It’s not just smart technology, its intuition made visible.
Smart Connectivity and Ecosystem
Stay connected with Wi-Fi 6, Bluetooth 5.2, USB Type-C, and NFC for seamless mobile payments. The X9d integrates with the HONOR ecosystem, syncing effortlessly with MagicBook laptops and Earbuds X6 for instant file sharing or audio handoff. MagicOS 9.0 also lets you control HONOR smart home devices, creating a unified experience.

Design and Availability
Available in four striking colors – Reddish Brown, Forest Green, Sunrise Gold, and Midnight Black – the HONOR X9d 5G blends style with substance. The new HONOR X9d 5G, will be available for pre-order in the UAE from October 24 to 30 at a price of AED 1,299. Customers who pre-order will receive exclusive gifts worth AED 697, including 12-month free damage protection, HONOR Choice Earbuds E6i, and a mobile phone lanyard data cable. In addition, current HONOR X9a, X9b, and X9c users who upgrade to the new X9d will enjoy a complimentary 12-month extended warranty, offering them even greater peace of mind.
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Lexar Professional Go Portable SSD with Hub – An Innovative and Revolutionary Solution for Creators
- One of the worlds lightest portable SSD – weighing only 13gms
- Ultra-compact for spontaneous creativity anytime, anywhere
- The portable SSD and hub with four USB Type-C ports provide ultimate flexibility for customizing your setup to suit the shoot
- Captures brilliant Apple ProRes footage and stores it with ease, on iPhone 17 series and iPhone AIR
- A cable-free plug-and-play Type-C connector means no tangled, cumbersome cables
- Blazing-fast performance up to 1050MB/s read and 1000MB/s write speeds for seamless 4K recording, no dropped frames, and swift backups
- Ready for travel – dust and water-resistant (IP65 rated), and drop-resistant up to 1 meter
- 1TB and 2TB storage options
This revolutionary device offers the ultimate setup to shoot seamless video from a mobile phone, especially ProRes videos on the iPhone 16 Pro/Pro Max and iPhone 17 Pro/Pro Max.
Compact, about the size of your thumb, the Lexar Professional Go Portable SSD measures a mere 1.00” x 1.71” x 0.32” and weighs only 13 grams. Still, it packs a capacity of up to 2TB, delivering USB 3.2 Gen 2 performance 1050MB/s read speeds, 1000MB/s write speeds for shooting Apple ProRes 4K 60fps video from an iPhone 16 Pro/Pro Max or iPhone 17 Pro/Pro Max and perform post-production processes right on the drive.
The flexible combination of the portable SSD and hub, which features four USB Type-C ports, along with the included adapters and cables, makes it easy to add accessories. It also comes with a male-to-female adapter, a male-to-male adapter, and a cold shoe adapter cable for maximum versatility. This setup expands your shooting capabilities for various scenarios using just one equipment set.
Not only does it offer plug-and-play convenience, but the portable SSD is also rated IP65, durably dust- and water-resistant, so you can confidently use it in various locations hassle-free.2 It is also drop-resistant up to 1 meter to handle everyday accidents and comes with a silicone case for superior protection from the outside in.
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