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Evolving new storage propositions
 
																								
												
												
											Fadi Kanafani, Regional Director for Middle East and Africa at NetApp says NetApp’s Data Fabric solutions are designed to enable clients to manage data across on-premises and public cloud resources to architect the IT environment that best meets their needs.
How do you see the outlook for Enterprise storage in view of storage consolidation with cloud based options?
When we look at digital transformation that is unfolding now, enterprise storage is taking centre stage in that journey. It is believed that by 2020, data will reach 28 exabytes; driven by IoT, smart cities, M2M etc. A Lot of data is getting accumulated and today it is not just humans that are generating data but machines themselves are generating data through AI and which is consuming more space than ever before. Today all organizations have the need to adopt digital transformation initiatives and that isn’t possible in isolation of storage. With the data that is generated, customers will need analytics to make smarter decisions and to add flexibility to their business. In all of this enterprise storage plays a key part and we see ourselves as a significant player in the enterprise storage space.
What is your proposition for cloud?
We have a very strong value proposition- the Data fabric vision at NetApp. This brings together all the components we have to allow Businesses take control of their data, make it mobile, free them from being locked to one service providers, make use of power of cloud and yet retain data integrity and sovereignty and keep it on premise. NetApp’s Data Fabric solutions are designed to enable clients to manage data across on-premises and public cloud resources to architect the IT environment that best meets their needs. NetApp facilitates digital transformation by delivering unified data management across clouds. With NetApp’s data fabric, organizations can increase efficiency, improve IT responsiveness, and ultimately accelerate innovation.
NetApp is a very strong player with the services providers, providing cloud ONTAP that allows you to manage data on premise, in the public or hybrid cloud, move data from one cloud to another and bring it back as if it were on premises using ONTAP. So this is something no other competitors can do; we do this with great flexibility and agility and at a minimal cost, if you compare with the rest because you don’t need to rewrite applications when you bring back data from the cloud.
We have strong relationships with AWS, Microsoft Azure etc. Customers can for instance click ONTAP when logged into AWS and within minutes have storage space provisioned. We are also working with local services providers and are looking to introduce service catalogues. We already have relationships with service providers in the region including STC in Saudi, Etisalat here, offering cloud based services like video surveillance as a service, Disaster Recovery as a service, backup as a service, managed services in general. Public cloud customers of STC use NetApp services.
How do you see the shift to the cloud accelerating?
We see faster adoption in current economic conditions. The Oil & Gas sector crisis has impacted other Businesses and that has made them look towards the OPEX model to be able to continue running their Business efficiently at a lesser cost, getting all services as if it were available on premise. So these reasons, good or bad, are encouraging a faster adoption of cloud.
Discuss changes on the partner landscape?
We have a strong partner landscape for traditional sell to customers that have been with us for a long time. However, when we started working with service providers on cloud services, they themselves became a channel for extending our services to their own constituency of customers. We have special programs for supporting that.
Is enterprise flash showing significant traction in various workload deployments?
Today, we at NetApp have been showing tremendous growth. It is in triple figures as adoption has been high. That is also because Flash provides you with higher capacities and efficiency guarantees, for sometimes half of the cost. So customers can do much more with less.
For requirements including DR and backup deployments, the customer will have options to choose what they want to deploy. I hardly see tapes and at times there could be traditional drives. Usually it now always Flash; our value proposition is always Flash.
What are the different Flash propositions?
In terms of Arrays, there are three types. There is Flash for running high IOPS requirements. For instance for Big Data analytics, EFF based on the E series platform. For the typical database requirements, we go with the FAS range of products. The new NetApp All Flash FAS (AFF) A200, an entry-level all-flash array, delivers enterprise-grade flash performance at a very attractive price point. The new system makes it easy for midsize businesses to move to all flash, and it features a compact 2U chassis design with an internal solid-state drive (SSD) shelf.
When you go to service providers, we have a solutions from SolidFire, a company we acquired recently. The latest version of NetApp SolidFire Element OS storage software lets customers respond to business demands quickly with dynamic adjustments. This solution lets users accommodate mixed workloads on a single storage system, adding capacity and performance with seamless granularity. It is a platform that allows you to manage different workloads and scale very quickly. It also allows you to go out and sign predictable Service Level Agreements such as for instance Platinum level, Gold level, Silver level etc with customers and monetize your relationships with customers based on these predictable SLAs. Because each workload has a different dynamic, we have to go with what solution suits best for the specific workload, opting from the three different flavors of Flash that we offer.
Can ONTAP work with storage that a customer may already have installed from a diifferent vendors?
ONTAP can manage other storage; we typically run a Flex Array that virtualizes other storage available with customers and that allows ONTAP to manage the installed storage. ONTAP software and flash systems give customers a way to bridge existing and emerging IT architectures as they build and evolve their hybrid cloud
If Oil & Gas has been a key focus, did the decline in the segment impact NetApp? How did you look at offsetting this impact?
The Oil & Gas sector has always been close to NetApp’s strategic focus since our presence was established here from 2002 onwards. There has been an impact but we have worked around to augment the gap by looking at requirements of other Businesses and sometimes within the same entity. I do believe it is just a matter of time before the recovery happens and things stabilizes. We are also working a lot more with other segments as I mentioned in the case of the service provider sector and with other public sector entities, with Finance, Education etc. we have diversifies our focus and have been less reliant on the energy sector.
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The Maritime Standard Awards 2025 winners list showcases high levels of innovation and operational excellence across the maritime sector
 
														
The maritime sector’s leading awards event, The Maritime Standard (TMS) Awards 2025, has announced this year’s winners, honoring outstanding companies and industry leaders from across the Middle East and Indian Subcontinent. The Awards showcased achievement and innovation in 25 categories covering shipping, logistics, ship repair, offshore services, marine technology and related sectors, as well as a series of special awards for individual achievement. The prestigious event took place at Atlantis The Palm, Dubai on October 29th, attracting over 1000 senior executives, decision-makers and industry leaders, from the region, and across the globe.
Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, the event recognised organisations and individuals for setting new standards in operational excellence and leadership in the sector amid significant shifts in the industry, including decarbonisation, digitalization, and a renewed emphasis on supply chain resilience. From clean-fuel projects and AI-powered port operations to international collaborations that boost trade efficiency, the 2025 Awards showcased the industry’s progress in turning goals into tangible outcomes.
The evening was hosted by Yalda Hakim, a renowned international correspondent and documentary filmmaker, whose engaging presence added distinction to the occasion. The keynote address was delivered by Captain Abdulkareem Al Masabi, CEO of ADNOC Logistics and Services, who shared valuable insights on the evolving maritime landscape and the UAE’s leadership in advancing sustainable and innovative practices across the sector.
Clive Woodbridge, Editor of The Maritime Standard and Chairman of the Judging Panel, stated, “This year’s competition was exceptionally tough, and we received an unprecedented number of entries across all categories. Each finalist demonstrated remarkable achievements and operational standards over the past year, which underlines the significant advances that continue to be made in the regional maritime sector.”
A rigorous assessment process was conducted as part of the award selections, and this was supervised by an independent panel of distinguished judges that included some of the most prominent names in the maritime industry.
Trevor Pereira, Managing Director of The Maritime Standard, commented, “These Awards are not just about celebrating success, but also about encouraging excellence. This year’s event recognised innovative concepts, exciting new initiatives, and outstanding performance standards. As the region continues to expand its maritime infrastructure and digital port systems, with significant developments across the Middle East and the Indian Subcontinent, events like The Maritime Standard Awards play a key role in reinforcing its position as a global leader in shipping and maritime.”
Reaction from the individual winners on the night of October 29th was highly appreciative. Captain Mohamed Al Ali, Senior Vice President, Operations (Offshore Logistics), at ADNOC L&S, who received the Outstanding Achievement Award, added: “It was one of the greatest honours of my professional career to receive this Award. It really means a lot to me to have TMS recognise the years of dedication and hard work.”
Tony Dagher, the Founder and Managing Director of TMC Shipping Group was the recipient of the Young Person in Shipping and was similarly honoured. He said: “I have been fortunate to have had great support from many people during my journey in shipping, and to have a fantastic team around me now. This Award is as much for them as it is for me.
Over the past 12 years The Maritime Standard Awards has consolidated its standing as one of the most prominent annual gatherings within the global maritime calendar, gaining worldwide recognition for recognising excellence and promoting a more resilient and sustainable maritime future.

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Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away
 
														Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.
Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”
The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.
While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.
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Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative
 
														Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.
From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.
“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.
“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”
Stamp of UAE quality
All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.
Mission in a bottle
With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”
Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.
Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.
A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.
“Sustainability isn’t just about less waste, it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.
The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.
Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.
More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.
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