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With Comprehensive Data Center Solutions, PNY Dictates Rules in the Enterprise Market

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PNY Technologies is a leading IT manufacturer with a broad product range including flash memory cards, USB flash drives, and solid-state drives (SSD). Talus Arukalil, Regional Manager – MEAI explains its GPU solutions, other front-line products, and collaboration with NVIDIA to The Integrator.

Give us some insights into the NVIDIA Data Center solutions PNY launched recently

PNY provides the most comprehensive computing, storage, and networking portfolio for data centers. Its vast expertise and experience enable to support the challenges of the data center coming from a broad range of industries such as healthcare, retail, higher education, and more.

PNY offers the NVIDIA DGX A100 AI Infrastructure based on the NVIDIA A100 GPU architecture, one universal building block for the AI data center for enterprise at scale, allowing to build DGX PODs and SuperPODs, a complete, cloud-native AI data center with limitless capacity. In this environment, PNY proposes different storage solutions dedicated to data centers, and AI, coming from strong partners such as NetApp or DDN, or the PNY in-house storage server PNY 3S.

Talus Arukalil, Regional Manager – MEAI

Finally, PNY recently signed a direct distribution agreement with NVIDIA Mellanox Networking solutions and offers a complete Infiniband and Ethernet networking portfolio to orchestrate the compute and storage of the data center: SmartNICS, switches, cables, and more.

How does the operational paradigm get shifted via GPU solutions?

Three converging forces have sparked the AI era: the availability of huge databases, the invention of Deep Learning algorithms, and the unprecedented performance of GPU computing.

For 30 years, the principles of Moore’s Law have been authoritative as microprocessor performance increased by 50% per year. Now, the physical limitations of semiconductors mean that CPU performance is only increasing by 10% each year. By popularizing GPU processing, NVIDIA has provided a new path for the entire industry and will deliver up to 1000 times faster computing performance by 2025. GPU computing is the most effective way to improve the performance of HPC applications and data centers.

Tell us about the strength PNY amasses in the IT component industry and what are your signature products?

PNY managing the market in three segments. Consumer components ecosystem group focusing on gamers and system integrators with Nvidia GeForce GPUs, SSD, and DRAM modules. Next one, the Nvidia Professional solutions group targeting business development with enterprise-level end users, workstation builders, SI partners, etc with Quadro, Tesla cards, Nvidia DGX systems, and networking solutions. The third group is focusing on removable storage products for the retail consumer market with USB drives, memory cards, portable SSD, etc.

Speak a bit about PNY’s dominance in the consumer market with its graphic cards

Our range of components is our strength and uniqueness. GPU availability is very limited in recent times and we have challenges to fulfill the market demand. However, we are trying our best to provide maximum allocations to our traditional partners. PNY being Nvidia partner for consumer and professional Quadro cards we can provide more GPUs to market compared to competitions focusing on GeForce only.

How’s PNY’s performance and market share in the MENA region and compare them with other regions?

Globally US & EU are large markets for PNY since we operate in those regions for more than 30 years. Middle east operation launched in 2016 and we are in the growth phase. We are lucky to have many leading broad line/specialists partners joining our network to strengthen market reach.

The Consumer SSD market is highly competitive. How does PNY differentiate itself from others?

The flash-based memory market is volatile and price-sensitive in general. In 1985 PNY opened the business with the DRAM module as the first product. Since then we have had the expertise to handle all formats of memory (USB drives/cards/DRAM all range/SSD full range). Many PC applications are switching from HDD to SSD and now Playstation also announced an upgrade option with NVME SSD with a speed of 5500 MB/s and above. PNY SSD range includes basic 2.5” till CS3140 NVME with high performance up to 7500 MB/s which is one of the fastest in the industry.

Briefly tell us about PNY’s expansion plans in the region and new technology introductions?

The demand for IT technology is growing strong in most markets is the positive part. As all know the pandemic period accelerated the importance of technology. We are looking forward to expanding more to larger upcoming regions such as Africa and Central Asian countries.

PNY is a global partner to Nvidia and we are committed to bringing all the latest launches to the region along with more range of SSD and DRAM is the plan for Q4 2021.

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The Maritime Standard Awards 2025 winners list showcases high levels of innovation and operational excellence across the maritime sector

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The maritime sector’s leading awards event, The Maritime Standard (TMS) Awards 2025, has announced this year’s winners, honoring outstanding companies and industry leaders from across the Middle East and Indian Subcontinent. The Awards showcased achievement and innovation in 25 categories covering shipping, logistics, ship repair, offshore services, marine technology and related sectors, as well as a series of special awards for individual achievement. The prestigious event took place at Atlantis The Palm, Dubai on October 29th, attracting over 1000 senior executives, decision-makers and industry leaders, from the region, and across the globe.

Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, the event recognised organisations and individuals for setting new standards in operational excellence and leadership in the sector amid significant shifts in the industry, including decarbonisation, digitalization, and a renewed emphasis on supply chain resilience. From clean-fuel projects and AI-powered port operations to international collaborations that boost trade efficiency, the 2025 Awards showcased the industry’s progress in turning goals into tangible outcomes.

The evening was hosted by Yalda Hakim, a renowned international correspondent and documentary filmmaker, whose engaging presence added distinction to the occasion. The keynote address was delivered by Captain Abdulkareem Al Masabi, CEO of ADNOC Logistics and Services, who shared valuable insights on the evolving maritime landscape and the UAE’s leadership in advancing sustainable and innovative practices across the sector.

Clive Woodbridge, Editor of The Maritime Standard and Chairman of the Judging Panel, stated, “This year’s competition was exceptionally tough, and we received an unprecedented number of entries across all categories. Each finalist demonstrated remarkable achievements and operational standards over the past year, which underlines the significant advances that continue to be made in the regional maritime sector.”

A rigorous assessment process was conducted as part of the award selections, and this was supervised by an independent panel of distinguished judges that included some of the most prominent names in the maritime industry.

Trevor Pereira, Managing Director of The Maritime Standard, commented, “These Awards are not just about celebrating success, but also about encouraging excellence. This year’s event recognised innovative concepts, exciting new initiatives, and outstanding performance standards. As the region continues to expand its maritime infrastructure and digital port systems, with significant developments across the Middle East and the Indian Subcontinent, events like The Maritime Standard Awards play a key role in reinforcing its position as a global leader in shipping and maritime.”

 Reaction from the individual winners on the night of October 29th was highly appreciative. Captain Mohamed Al Ali, Senior Vice President, Operations (Offshore Logistics), at ADNOC L&S, who received the Outstanding Achievement Award, added: “It was one of the greatest honours of my professional career to receive this Award. It really means a lot to me to have TMS recognise the years of dedication and hard work.”

Tony Dagher, the Founder and Managing Director of TMC Shipping Group was the recipient of the Young Person in Shipping and was similarly honoured. He said: “I have been fortunate to have had great support from many people during my journey in shipping, and to have a fantastic team around me now. This Award is as much for them as it is for me.

Over the past 12 years The Maritime Standard Awards has consolidated its standing as one of the most prominent annual gatherings within the global maritime calendar, gaining worldwide recognition for recognising excellence and promoting a more resilient and sustainable maritime future.

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Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away

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Deep Dive Dubai

Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

Deep Dive Dubai

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.

Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”

The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.

While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.

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Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

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Ourwatr

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.

From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.

“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.

“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”

Stamp of UAE quality

All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.

Mission in a bottle

With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”

Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.

Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.

A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.

“Sustainability isn’t just about less waste,  it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.

The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.

Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.

More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.

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