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With Comprehensive Data Center Solutions, PNY Dictates Rules in the Enterprise Market

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PNY Technologies is a leading IT manufacturer with a broad product range including flash memory cards, USB flash drives, and solid-state drives (SSD). Talus Arukalil, Regional Manager – MEAI explains its GPU solutions, other front-line products, and collaboration with NVIDIA to The Integrator.

Give us some insights into the NVIDIA Data Center solutions PNY launched recently

PNY provides the most comprehensive computing, storage, and networking portfolio for data centers. Its vast expertise and experience enable to support the challenges of the data center coming from a broad range of industries such as healthcare, retail, higher education, and more.

PNY offers the NVIDIA DGX A100 AI Infrastructure based on the NVIDIA A100 GPU architecture, one universal building block for the AI data center for enterprise at scale, allowing to build DGX PODs and SuperPODs, a complete, cloud-native AI data center with limitless capacity. In this environment, PNY proposes different storage solutions dedicated to data centers, and AI, coming from strong partners such as NetApp or DDN, or the PNY in-house storage server PNY 3S.

Talus Arukalil, Regional Manager – MEAI

Finally, PNY recently signed a direct distribution agreement with NVIDIA Mellanox Networking solutions and offers a complete Infiniband and Ethernet networking portfolio to orchestrate the compute and storage of the data center: SmartNICS, switches, cables, and more.

How does the operational paradigm get shifted via GPU solutions?

Three converging forces have sparked the AI era: the availability of huge databases, the invention of Deep Learning algorithms, and the unprecedented performance of GPU computing.

For 30 years, the principles of Moore’s Law have been authoritative as microprocessor performance increased by 50% per year. Now, the physical limitations of semiconductors mean that CPU performance is only increasing by 10% each year. By popularizing GPU processing, NVIDIA has provided a new path for the entire industry and will deliver up to 1000 times faster computing performance by 2025. GPU computing is the most effective way to improve the performance of HPC applications and data centers.

Tell us about the strength PNY amasses in the IT component industry and what are your signature products?

PNY managing the market in three segments. Consumer components ecosystem group focusing on gamers and system integrators with Nvidia GeForce GPUs, SSD, and DRAM modules. Next one, the Nvidia Professional solutions group targeting business development with enterprise-level end users, workstation builders, SI partners, etc with Quadro, Tesla cards, Nvidia DGX systems, and networking solutions. The third group is focusing on removable storage products for the retail consumer market with USB drives, memory cards, portable SSD, etc.

Speak a bit about PNY’s dominance in the consumer market with its graphic cards

Our range of components is our strength and uniqueness. GPU availability is very limited in recent times and we have challenges to fulfill the market demand. However, we are trying our best to provide maximum allocations to our traditional partners. PNY being Nvidia partner for consumer and professional Quadro cards we can provide more GPUs to market compared to competitions focusing on GeForce only.

How’s PNY’s performance and market share in the MENA region and compare them with other regions?

Globally US & EU are large markets for PNY since we operate in those regions for more than 30 years. Middle east operation launched in 2016 and we are in the growth phase. We are lucky to have many leading broad line/specialists partners joining our network to strengthen market reach.

The Consumer SSD market is highly competitive. How does PNY differentiate itself from others?

The flash-based memory market is volatile and price-sensitive in general. In 1985 PNY opened the business with the DRAM module as the first product. Since then we have had the expertise to handle all formats of memory (USB drives/cards/DRAM all range/SSD full range). Many PC applications are switching from HDD to SSD and now Playstation also announced an upgrade option with NVME SSD with a speed of 5500 MB/s and above. PNY SSD range includes basic 2.5” till CS3140 NVME with high performance up to 7500 MB/s which is one of the fastest in the industry.

Briefly tell us about PNY’s expansion plans in the region and new technology introductions?

The demand for IT technology is growing strong in most markets is the positive part. As all know the pandemic period accelerated the importance of technology. We are looking forward to expanding more to larger upcoming regions such as Africa and Central Asian countries.

PNY is a global partner to Nvidia and we are committed to bringing all the latest launches to the region along with more range of SSD and DRAM is the plan for Q4 2021.

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THIRD EDITION OF BENTLEY’S EXTRAORDINARY WOMEN INITIATIVE WELCOMES STUDENTS FROM THE UK AND QATAR TO CREWE

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Extraordinary Women

The third edition of Bentley Motors’ Extraordinary Women initiative has concluded with students from universities in the UK and Qatar spending a week at the luxury car brand’s headquarters in Crewe, England. As part of a specially designed schedule, they met with Bentley experts and executives, went behind the scenes of its manufacturing operations, and tackled individual tasks.

Designed to encourage and develop the next generation of young female leaders, the 2024 edition of the Extraordinary Women programme has seen the students receive one-on-one mentorship over the past three months from a selection of inspirational Pioneers from the fields of technology, engineering, design, and business.

The students, who passed through a structured selection process focused around these four specific fields, came from a variety of participating universities: including The University of Doha for Science and Technology in Qatar, and the Universities of Bath, Loughborough, and Manchester Metropolitan in the UK.

Noora Al-Hajri, University of Doha for Science & Technology student, commented, “This experience has been nothing short of life-changing. Through the programme, I have gained invaluable knowledge and skills that will significantly impact my personal and professional growth. The opportunity to learn from inspiring mentors in both Qatar and the UK has been particularly enriching. Their guidance has broadened my horizons, challenged me to think critically, and empowered me to pursue my dreams with renewed confidence. The opportunity to visit the Bentley headquarters at the end of the programme has also been truly awe-inspiring. Thank you, Bentley, for believing in us and for creating such a transformative programme.”

The Pioneers were equally carefully selected. In the UK, entrepreneur Sara Davies MBE, founder and owner of Crafter’s Companion and TV personality from BBC One show Dragons’ Den, provided business mentorship, with Cecilia Harvey, founder of Tech Woman Today, offering the same in the field of technology.

Titi Oliyide CEng MIET, Senior Process Safety Engineer and winner of the 2023 Young Woman Engineer of the Year, mentored the engineering student, and renowned interior designer and Founder of Studioilse, Ilse Crawford provided design support.

The four Qatari Pioneers included Qatar’s UNESCO art ambassador, Muna Al-Bader, in the field of design. Dr Noora Fetais Al Marri, honoured by the Arab Women of the Year 2024 awards for her contributions to cyber security. Education and founding President of the Arab Association for Cyber Security, offered technology mentorship.

Covering the field of engineering was Dr. Hanan Farhat, founder of the Qatar Association for Women Engineers, and Dr. Buthaina Al Ansari in the field of business, who is a senior advisor at the organisation that established Tamkeen Training and Consulting Solutions.

Member of the Board for Human Resources at Bentley Motors, Dr. Karen Lange, commented, “With every year, the Extraordinary Women programme grows stronger, as exemplified by the quality of this year’s Pioneers, all who have generously given their time in the spirit of collaboration as we seek to build a legacy for young women. It has been a great honour to meet and engage with such talented young women during their visit – witnessing their energy and ability fills me with great optimism for the future.”

Launched in the UK and Middle East in 2022, the Extraordinary Women initiative has previously engaged students and Pioneers from the United Arab Emirates, Saudi Arabia, and the United Kingdom. It forms part of Bentley’s wider commitment to diversity, equity, and inclusion under its Beyond100 strategy, and was created to encourage women to explore a variety of career paths in the STEM and automotive sectors.

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Financial

Reem Finance signs with Network International to accelerate digital transformation

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Network International (Network) has announced the signing of a strategic partnership with Reem Finance, the leading financial services provider in the UAE. The strategic alliance aims to leverage Network’s expertise to provide a fully-fledged payment processing solution to support the digital transition.

The partnership with Network complements Reem Finance’s focus on offering customers with a unique banking experience in tune with the digital age. The scope of services includes a comprehensive range of products and services from transaction processing, card hosting and management, as well as value-added services. As the region’s largest payment solutions company, Network is committed to supporting the UAE financial services sector by providing innovative solutions to customers and enhancing the experience of consumers.

Navneet Dave, Managing Director & Co-Head of Processing – Middle East at Network International, commented, “We are thrilled to partner with Reem Finance as we jointly deliver innovative digital payment solutions that offer an effortless and secure experience for customers. Our collaboration builds on Network’s three decades of experience and expertise in creating world-class digital payments infrastructure and services for clients. It underscores Network’s commitment to empowering our partners with cutting-edge processing services and value-added solutions and driving growth in the UAE financial services industry.”

Mr. Seraj Faidi, CEO of Reem Finance,said: “As part of our ongoing commitment to enhancing the quality of our products and services for our esteemed clients, and in light of our recent collaborations with prominent service providers and partners, we are delighted to partner with Network International to explore innovative paths to accelerate digitizing our services to better serve our customers. This engagement is an important step for Reem Finance in expanding our capabilities to provide top tier, friendly and easy to use services to our customers. We are confident that with Network International, the processing of card transactions related to both consumer and commercial sectors will be state-of-the-art and seamless. We are committed to playing a vital role in elevating the financial system in the UAE, delivering value to our shareholders, and prioritizing the needs of our clients.”

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Financial

Wio Bank Redefines SME Banking with New Embedded Finance

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Wio Bank PJSC is introducing a new embedded finance service designed especially for the UAE’s small and medium-sized enterprises (SMEs). This initiative includes strategic partnerships with leading accounting software platforms Zoho Books, Fiskl and Wafeq, aiming to embed banking services into daily business operations and simplify financial management.

Wio Business, the bank’s first digital banking application, caters to micro, small, and medium enterprises (MSMEs), as well as freelancers and entrepreneurs. By directly integrating with accounting and financial management systems through APIs, Wio Business facilitates seamless financial workflows, enhancing management and eliminating the need for third-party intermediaries. This integration automates bookkeeping, significantly reducing manual labor and allowing businesses to concentrate on their core activities.

Jayesh Patel, Chief Executive Officer of Wio Bank PJSC, shares his vision for the new service: “By adopting Embedded Finance, we are transforming how businesses manage their finances. Our direct integration initiative simplifies how financial services are delivered and managed, making it easier and more transparent for SMEs.”

With over 94% of UAE businesses categorized as SMEs and significant contributors to employment, Wio Bank’s new service is tailored to meet a vital market need. This initiative, along with its strategic partners, is designed to simplify business operations, allowing them to thrive by focusing on growth rather than administrative financial tasks.

A New Era of Financial Management

Through Wio Business, companies can now link their accounts with selected software platforms such as Zoho Books, Fiskl, and Wafeq, offering a holistic view of their financial health. This integration eliminates the dependency on third-party intermediaries, simplifies financial workflows, ensures real-time financial insights with automatic updates, and streamlines accounting tasks with features like auto-reconciliation of bank statement. Additionally, integrating Wio Business APIs into Corporate ERPs and payment platforms facilitates automated account payables and instant transaction reconciliation, thus reducing manual labor and errors, and enhancing cost efficiency and operational gains.

Wio Bank was established to redefine banking in the UAE for both businesses and consumers. Its second digital offering, Wio Personal, is a day-to-day banking platform that changes how individuals see, manage, and grow their money. It provides users with unprecedented financial visibility and flexibility, serving as a foundation for achieving personal financial goals with an engaging experience that includes smart cards and exciting rewards.

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