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Computing Clouds: Public, Private, and Hybrid

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COVER STORY

The cover story explores the broad spectrum of cloud computing and its business prospects in the Middle East.

Cloud computing occupies a significant position among emerging technologies for over a couple of years. To improve efficiency, reduce cost, and mitigate data security risks, businesses have started moving to the cloud. Simultaneously, solutions providers developed cloud-based software solutions for their enterprise customers and facilitate digital transformation, backup, recovery, and restoration. Amazon Web Services (AWS), Microsoft (Azure), Google Cloud, Oracle Cloud, Alibaba, and SAP have established their name in the market as hyperscale providers in tandem with the growth of cloud business.

Even though cloud vertical has portrayed stunning growth naturally, the pandemic has redefined its popularity and potential further ahead. Both, cloud service and solution providers, found business scopes leveraging the increased demand for featuring business continuity during and after the pandemic.

The large enterprises and traditional businesses weren’t cloud agnostic in the pre-pandemic era as they trusted in-site data security with local data centers and private cloud. When their workforce had shifted to home and (or) remote locations due to lockdowns, these enterprises had to choose multiple applications and software agents to safeguard their data from cyberattacks or infiltrations and run the business. Small and medium enterprises (SMEs) had faced tougher times because of their conservative approach towards digital transformation and modern technologies. The period was challenging for businesses that have heavily invested in infrastructure.

The Spectrum of Cloud Services

Microsoft claims, “cloud computing eliminates the capital expense of buying hardware and software and setting up and running on-site datacenters – the racks of servers, the round-the-clock electricity for power and cooling, and the IT experts for managing the infrastructure.” Besides these merits, enterprises seemingly kept the agility, accessibility, pricing, and security features as key determiners to choose appropriate cloud services.

Most cloud service providers – including hyperscale and regional providers, kept themselves intact to those qualities and are offering service to SMEs and large enterprises either directly or via partner networks. Cloud-based software solution providers also play a vital role to bring enterprises into the cloud landscape. Most of their solutions help companies migrate to the cloud and they support multi-cloud and hybrid-cloud approaches.

Public, Private, and Hybrid Cloud

The shared public cloud has been offered to enterprise customers by Microsoft, Amazon, Google, Oracle, Alibaba, IBM, and others. Although the cloud has been shared across organizations, they claim to be offering utmost data security and flexibility. The public cloud services provide enterprises with high elasticity to scale with flexible pricing options. Plus, enterprises don’t need to bear the maintenance cost of infrastructure if they choose the public cloud. Considering cost and efficiency, public cloud services are suitable for small and medium-sized businesses as they don’t have to invest in on-premise infrastructure.

The enterprises that need to follow strong local data regulations and compliance choose to go for on-premise data centers or local third-party data centers and private cloud. The private cloud also has the elasticity to scale besides dedicated and secure space for data.

Hybrid options relatively hold neutral standards in the cloud space. The organizations that have to follow local regulations, in terms of data security and privacy laws, would likely choose hybrid cloud services. So, they get to store data and apps in a local cloud and use the public cloud for data backup. In case of any compromise reported, they can protect and avoid potential loss if the backup has been taken to a public cloud.

Encryption, Backup, Recovery, and Restoration Services

Cyberattacks are observed with ultimate importance as much as physical attacks across the world as the trend of these offensive maneuvers to computer systems of enterprises started to impact the economic and political stability of nations. Financial, legal, healthcare, mission-critical, and personally identifiable information and government records have to be protected with superior importance. Unfortunately, computer systems that protect these are the primary targets in cyberattacks e.g., ransomware attacks.

Computer and networking systems can be vulnerable due to programming mistakes, excess usage of software or networking agents, lack of updates, and so on. If cybercriminals exploit such compromises, an enterprise will have to pay for a huge loss. The crucial role of cloud service providers comes in monitoring and maintaining these systems – including backup, encryption, recovery, and restore.

Backup as a Service (BaaS) is one of the business opportunities utilized by solution providers, today. Whichever enterprises need a routine inspection on their software ecosystem would seek help from these solution providers. Typically, these solution providers introduce a cloud-based software agent for enterprises that gives end-to-end support including backup, encryption, security, and recovery.

Middle East’s Big Cloud Tech Opportunity

The post-pandemic era seeds a big opportunity for all modern technologies across the Middle East region. Cloud adoption is widespread as companies desire to enhance options of business continuity, work flexibility, customer engagement, and profitability. Policy and regulatory support from various governments enlarge the operational space for both hyperscale and regional providers. SMEs and large enterprises alike are rushing towards modern computing and investing time and resources to train their workforce to adopt the latest solutions. The hybrid model will continue to stay and emerging technologies, which facilitate business success beyond challenges would attain further credibility; cloud computing is certainly one of them!

Automotive

Goodyear continues support for Team De Rooy in the 2025 Dakar Rally

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Goodyear continues its partnership with Team De Rooy for the upcoming Dakar Rally 2025. As the official tire supplier, Goodyear will equip the Dutch team with its high-performance Goodyear OFFROAD tires and advanced Tire Pressure Monitoring System (TPMS), helping to ensure reliable performance throughout the rally’s demanding stages. This collaboration highlights Goodyear’s dedication to truck motorsport, combining innovation with proven durability on some of the world’s toughest terrains.

Dakar 2025: new challenges await

The 2025 Dakar Rally, running from January 3 to January 17, will cover nearly 8,000 kilometers, including over 5,000 kilometers of competitive stages, starting in Bisha and finishing in Shubaytah. This edition ramps up the difficulty, featuring an early 48-hour chrono stage that flows into the marathon stage, setting a challenging pace from the outset. In the second week, competitors will tackle the demanding dunes of the Empty Quarter, with over 45% of the course on separate tracks for different vehicle classes, enhancing safety while complicating navigation.

Goodyear OFFROAD tires and TPMS: performance in challenging conditions

Team De Rooy relies on Goodyear OFFROAD tires for their durability and reliable traction across different conditions. Designed to handle heat and challenging surfaces, these tires help reduce heat buildup at high speeds and provide consistent performance on sand, rocks, and steep slopes.

Goodyear’s TPMS offers real-time monitoring of tire pressure and temperature, helping the team make quick adjustments and avoid potential issues. This advanced system helps to minimize downtime and supports better strategic decisions—crucial for maintaining momentum during the rally.

A Legacy of motorsport excellence

Goodyear’s continued support of Team De Rooy highlights its long-standing commitment to truck motorsport. As the title sponsor of the Goodyear FIA European Truck Racing Championship (ETRC), Goodyear uses motorsport as a proving ground for tire technology advancements. The partnership with Team De Rooy reflects this commitment, driving innovation and performance in demanding environments.

Maciej Szymański, Marketing Director Commercial EMEA at Goodyear, commented:

“Our continued collaboration with Team De Rooy for Dakar 2025 underscores our commitment to supporting motorsport teams in extreme conditions. With Goodyear OFFROAD tires and TPMS, we aim to provide the reliability needed to tackle the rally’s challenges. We wish Team De Rooy all the best and look forward to another exciting competition at this iconic rally”.

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Cover Story

PLAUD Note Pro: This Tiny AI Recorder Might Be the Smartest Life Upgrade You Make!

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By Srijith KN

I’ve been using the Plaud Note Pro for over three months now, and this is a device that has quietly earned a permanent place in my daily life now. Let me walk you through what it does—and why I say that so?

Well at first I thought this wasn’t going to do much with my life, and by the looks of it Plaud Note Pro looks like a tiny, card-sized gadget—minimal, unobtrusive to carry it around.

With a single press of the top button, it starts recording meetings, classes, interviews, or discussions. Once you end your session, the audio is seamlessly transferred to the Plaud app on your phone, where it’s transformed into structured outputs—summaries, action lists, mind maps, and more.

In essence, it’s a capture device that takes care of one part of your work so you can concentrate on the bigger game.

Design-wise, the device feels premium, it features a small display that shows battery level, recording status, and transfer progress—just enough information without distraction. The ripple-textured finish looks elegant and feels solid, paired with a clean, responsive button. It also comes with a magnetic case that snaps securely onto the back of your phone, sitting flush and tight, making it easy to carry around without thinking twice.

Battery life is another standout. On a full charge, the Plaud Note Pro can last up to 60 days, even with frequent, long recording sessions. Charging anxiety simply doesn’t exist here.

Well, my impressions about the device changed once I had an audio captured. I tested this in a busy press conference setting—eight to ten journalists around me, multiple voices, ambient noise—and the recording came out sharp and clear. Thanks to its four-microphone array, it captures voices clearly from up to four to five meters away, isolating speech with precision and keeping voices naturally forward. This directly translates into cleaner transcripts. It supports 120 languages, and yes, I even tested transcription into Malayalam—it worked remarkably well, condensed the entire convo-interview that I had during an automotive racing show that I was into.

Real meetings or interviews are rarely happens in a neat environment, and that’s where I found the Plaud Note Pro working for me. It captures nuances and details I often miss in the moment. As a journalist, that’s invaluable. The app also allows you to add photos during recordings, enriching your notes with context and visuals.

I tested transferring files over 20 minutes long, and the process was smooth and quick. Accessing the recordings on my PC via the browser was equally intuitive—everything is easy to navigate and well laid out.

Now to what is inside this tiny recorder. Well, the core of the experience is Plaud Intelligence, the AI engine powering all Plaud note-takers. It dynamically routes tasks across OpenAI, Anthropic, and Google’s latest LLMs to deliver professional-grade results. With over 3,000 templates, AI Suggestions, and features like Ask Plaud, the system turns raw conversations into organized, searchable, and actionable insights. These capabilities are available across the Plaud App (iOS and Android) and Plaud Web.

Privacy is what I happen to see them look at seriously. All data is protected under strict compliance standards, including SOC 2, HIPAA, GDPR, and EN18031, ensuring enterprise-grade security.

What makes the AI experience truly effective is the quality of input. Unlike a phone recorder—where notifications, distractions, and inconsistent mic pickup interfere—the Plaud Note Pro does one job and does it exceptionally well. It records cleanly, consistently, and without interruption, delivering what is easily one of the smoothest recording and transcription experiences I’ve used so far.

I’m genuinely curious to see how Plaud evolves this product further. If this is where they are today, the next version should be very interesting indeed.



“The Plaud Note Pro isn’t just a recorder; it’s a pocket-sized thinking partner that captures the details so you can think bigger, clearer, and faster.”

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Cover Story

ICT CHAMPION AWARDS – 18TH EDITION

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ICT champion awards - 18th edition

The ICT Champion Awards return with their 18th edition, continuing a long-standing tradition of recognising excellence across the Middle East’s ICT landscape. The awards bring together industry leaders, technology innovators, and decision-makers for an evening dedicated to celebrating impact, leadership, and progress across the region’s digital ecosystem.

ABOUT ICT CHAMPIONS AWARDS

This programme is designed to highlight and honour exceptional achievements across the Middle East’s ICT ecosystem, celebrating organisations that continue to demonstrate excellence in innovation, growth, resilience, and leadership. The ICT Champion Awards aim to inspire progress while recognising sustained contributions that have shaped the region’s technology landscape over time.

Integrator Media proudly presents the ICT Champion Awards – 18th Edition, recognising distinguished technology organisations across enterprise solutions, critical and public infrastructure, cybersecurity, and digital transformation. More than an awards platform, the ICT Champion Awards represent a long-standing commitment to acknowledging industry leadership and real-world impact. The programme serves as a trusted stage to honour innovation, reliability, and the organisations addressing the evolving demands of today’s interconnected and security-driven digital environment.

AIM OF ICT CHAMPIONS AWARD

HONOR INNOVATION: Mark major milestones in the Middle East in the technology domain.

BENCHMARK SUCCESS: Highlight significant technology innovations and achievements in the Middle East landscape.

ACKNOWLEDGE KEY CONTRIBUTIONS: Honor and value key contributions made by leading technology organizations in the Middle East.

AWARD EXCELLENCE: Acknowledge and award accomplishments made by organizations to address the increasing demand in the technology domain.

PROMOTE COMMUNITY ENGAGEMENT: Establish a platform for the technology community to unite, celebrate successes, and inspire future accomplishments.

WHY SHOULD YOU PARTICIPATE?

STATEGIC NETWORKING: Connect with top experts and decision-makers in the ICT industry. This is your chance to build valuable relationships and expand your professional network.

MAXIMUM EXPOSURE: Aligned with INTERSEC 2026, the event ensure unparalleled exposure as the entire ICT community gathers in one place. Your brand will be in the spotlight, drawing high impact from the audience that are aligned with security, technology, and enterprise transformation industry.

CHANNEL & PARTNER ENGAGEMENT: Promote your brand directly to prospective partners and clients. This platform provides a unique opportunity to discuss your offerings and build new connections.

BRAND AMPLIFICATION: Participate and leverage multi-level branding opportunities through our extensive print, digital, and social media coverage.

HIGH-PROFILE BRANDING: Gain high-profile branding before, during, and after the event across multiple mediums, including print and online platforms.

EVENT DETAILS:

  • Date: 28th January 2026
  • Venue: Shangri – La Dubai Hotel, Al Nojoom Ballroom, Sheikh Zayed Road, Dubai. (nearest landmark: Near Financial Metro Station)
  • Time: 6:00 PM – 10:30 PM
  • Map Location: HERE
  • Event Registration Link: HERE
  • Event Agenda: HERE

AWARD NIGHT HIGHLIGHTS

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