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Premier Inn MENA Plans KSA Venture Under Middle East Expansion

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Premier Inn

Premier Inn MENA plans to take Britain’s biggest hotel brand to the Kingdom of Saudi Arabia in 2023 as part of its Middle East expansion, with discussions with several investors and potential business partners under way.

Premier Inn, which currently has 11 hotels across the UAE and Qatar, is also planning further expansion in its existing markets and elsewhere in the region as part of its long-term Middle East growth strategy.

Simon Leigh, Managing Director, Premier Inn MENA, said: “Premier Inn’s focus for 2023 is to further evolve our brand and footprint in the region – on our existing ‘home grounds’ of the UAE and Qatar, elsewhere in the GCC and in other markets in the wider Middle East.

“With its huge investment in tourism under Vision 2030, a bid to host EXPO 2030 and world-class developments in full swing across the country, Saudi Arabia offers excellent opportunities for Premier Inn.  We would be immensely proud to bring our much-loved brand to the Kingdom and be part of its ever-growing tourism and hospitality sector. Fruitful discussions are continuing, and we are confident that Premier Inn will make its KSA debut this year.”

Premier Inn also plans to launch a new, higher-grade room category in the Middle East, as well as more enhancements at its existing properties this year, reinforcing its commitment to the region and to maintaining its position as MENA’s hotel brand of choice for high-quality, high-value accommodation.

“2022 was a record year for Premier Inn MENA in terms of trading and growth, fueled by large-scale events such as Expo 2020 and the World Cup, the continued post-pandemic bounce-back, and the opening of our 11th property, Premier Inn Barsha Heights. With the peak travel season in full swing and a surge of visitors from China since borders reopened, it’s been an equally superb start to 2023 – a year in which we plan to continue to trade brilliantly, invest in our business, harness new technology and attract – and retain – great talent,” said Simon Leigh.

Hospitality

Modular Drive-Thru Starbucks Dubai Launch by AHOYmodz

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Modular drive-thru Starbucks Dubai exterior view

The first modular drive-thru Starbucks Dubai has officially launched—delivered in just 40 days by AHOYmodz, the modular construction arm of WheelsAHOY. This flagship project marks a bold leap forward in how brands approach speed, sustainability, and retail efficiency in the UAE.

Strategically located on Jumeirah Beach Road, the outlet blends modular innovation with Starbucks’ signature experience, paving the way for a smarter, more scalable future in regional retail development.

Rethinking Retail: The Modular Drive-Thru Advantage

Unlike traditional construction, modular solutions offer flexibility, speed, and reduced disruption. That’s exactly what this modular drive-thru Starbucks Dubai demonstrates.

“This isn’t just about building differently, it’s about building smarter,”
Nithin Mathew, Co-Founder & Head of Business Development, AHOYmodz

Designed with prefabricated precision, the outlet includes:

  • -A fully integrated drive-thru
  • Back-of-house operations
  • -Zones for equipment, storage, and waste
  • -A compact, sleek footprint perfect for urban or suburban deployment

Its minimal, modern design is not only eye-catching, but also engineered for fast rollout and high efficiency.

Why Modular Drive-Thru Starbucks Dubai Sets a New Benchmark

So, why does this project matter? Because it shows that modular retail is no longer an experiment—it’s an evolution.

Recyclable materials reduce site waste
Off-site assembly cuts noise and disruption
Thermal insulation ensures better energy performance in the UAE’s harsh climate

Additionally, these choices support broader sustainability goals, making it easier for brands to scale their operations responsibly.

“We’re helping brands expand in a way that’s faster, cleaner, and more climate-conscious. This model is built to last—and to lead.”

A Model for the Middle East

This modular drive-thru Starbucks Dubai isn’t just a coffee shop. Rather, it serves as a proof of concept for how modular innovation can meet the region’s growing demand for convenience, speed, and eco-consciousness.

As land becomes scarcer and cities become more densely populated, plug-and-play modular units offer a flexible solution for brand growth. More such builds are already in the pipeline. AHOYmodz is helping shape a future where smart construction meets consumer expectations head-on.

With more projects likely on the horizon, the question isn’t if we’ll see more modular drive-thrus…
How soon?

For more on this topic, check out Digital Magazine Hospitality – The Integrator

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Hospitality

Hyatt Africa Rooms Growth: 50% by 2030

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Hyatt Africa Expansion Map

The Hyatt Africa rooms are on track to hit 50% by the end of 2030, building on a 51% increase over the past two years. Moreover, this rapid expansion reflects new brand entries and milestone property openings across the continent.

Hyatt Africa Rooms Growth Overview

First, Hyatt achieved 51% room growth in Africa through key openings: Park Hyatt Marrakech (Morocco), Hyatt Centric Cairo West (Egypt), Hyatt Regency Harare – The Meikles (Zimbabwe), and Hyatt Regency Nairobi Westlands (Kenya).

Dual-Branded Launch in Nairobi

In March 2025, Hyatt Place Nairobi Westlands and Hyatt House Nairobi Westlands debuted as the brand’s first dual-branded development in Africa. Consequently, guests can enjoy two distinct stay experiences under one roof near Westgate Mall and Karura Forest.

Upcoming Markets: Lagos & Johannesburg

Next, Hyatt Regency Lagos Ikeja (Nigeria) is slated to open, followed by Park Hyatt Johannesburg later this year. Furthermore, the latter will occupy the renovated Winston Hotel, offering 31 luxury guestrooms and personalized service.

Expanding the Hyatt Portfolio Across Africa

Moreover, Hyatt hotels now operate in South Africa, Algeria, Morocco, Ethiopia, Tanzania, Zimbabwe, Kenya, and Egypt. Notable properties include Park Hyatt Zanzibar, Hyatt Regency Dar es Salaam The Kilimanjaro, and Hyatt Centric Cairo West.

What’s Next for Hyatt in Africa

Finally, additional openings are planned in growing leisure and business hubs through 2030. Therefore, World of Hyatt members can look forward to even greater choice and authentic local experiences across the region.

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Time to Mango: FIX Dessert’s Juiciest Flavor

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Composite image of FIX Dessert Chocolatier’s “Time to Mango” bar: left shows a close-up of vibrant mango-passion fruit filling with popping candy; right shows the full bar against an artistic swirled backdrop.

FIX Dessert’s latest creation, Time to Mango, pushes tropical indulgence to the next level. This white chocolate bar features a creamy mango-passion fruit core studded with popping candy, delivering a playful twist on the brand’s signature crunchy bars..

A Tropical Chocolate Experience

When co-founders Sarah Hamouda and Yezen Alani design a new bar, they map out a full sensory journey. First comes the satisfying snap of perfectly tempered white chocolate. Next, you uncover the vibrant fruit filling. Finally, bursts of popping candy add an unexpected, joyful finale.

Crafting the Perfect Bite

Moreover, FIX uses only five clean ingredients. First, the creamy cocoa butter sets the stage. Then, real mango puree and passion fruit concentrate deliver authentic fruit notes. Finally, popping candy adds an element of surprise, without any artificial flavors.

Deliveroo Activation and Launch Event

Time to Mango debuted at Mall of the Emirates from June 13–15 in partnership with Deliveroo. Thousands flocked to the carnival-style pop-up, where games, giveaways, and a grand Maldives prize draw created unforgettable moments.

Exclusive Access and Limited Drops

After the pop-up, Time to Mango went live exclusively on Deliveroo beginning June 16. Each bar retails at AED 72.25, with limited daily drops at 2 pm and 5 pm in Dubai and Abu Dhabi. As a result, fans learn fast: once they’re gone, they’re gone!

Founder Insights

“Every bar is a story,” says Sarah Hamouda. “With Time to Mango, we wanted each moment—from the snap of chocolate to the last pop of candy—to surprise and delight.” Indeed, this bar captures FIX’s playful spirit and commitment to handcrafted quality.

Where can I get my Tropical Fix?

Finally, visit Deliveroo UAE to secure your Time to Mango bar. Meanwhile, for more handcrafted chocolate innovations, check out our FIX Desserts’ Signature Bars here:
/fix-dessert-signature-bars/

For more on this, check out our Digital Magazine Hospitality – The Integrator

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