Hospitality News
Premier Inn MENA Plans KSA Venture Under Middle East Expansion
Premier Inn MENA plans to take Britain’s biggest hotel brand to the Kingdom of Saudi Arabia in 2023 as part of its Middle East expansion, with discussions with several investors and potential business partners under way.
Premier Inn, which currently has 11 hotels across the UAE and Qatar, is also planning further expansion in its existing markets and elsewhere in the region as part of its long-term Middle East growth strategy.
Simon Leigh, Managing Director, Premier Inn MENA, said: “Premier Inn’s focus for 2023 is to further evolve our brand and footprint in the region – on our existing ‘home grounds’ of the UAE and Qatar, elsewhere in the GCC and in other markets in the wider Middle East.
“With its huge investment in tourism under Vision 2030, a bid to host EXPO 2030 and world-class developments in full swing across the country, Saudi Arabia offers excellent opportunities for Premier Inn. We would be immensely proud to bring our much-loved brand to the Kingdom and be part of its ever-growing tourism and hospitality sector. Fruitful discussions are continuing, and we are confident that Premier Inn will make its KSA debut this year.”
Premier Inn also plans to launch a new, higher-grade room category in the Middle East, as well as more enhancements at its existing properties this year, reinforcing its commitment to the region and to maintaining its position as MENA’s hotel brand of choice for high-quality, high-value accommodation.
“2022 was a record year for Premier Inn MENA in terms of trading and growth, fueled by large-scale events such as Expo 2020 and the World Cup, the continued post-pandemic bounce-back, and the opening of our 11th property, Premier Inn Barsha Heights. With the peak travel season in full swing and a surge of visitors from China since borders reopened, it’s been an equally superb start to 2023 – a year in which we plan to continue to trade brilliantly, invest in our business, harness new technology and attract – and retain – great talent,” said Simon Leigh.
Hospitality
Siyam World Announces Nine Days of Celebrations to Mark Its Fifth Anniversary

Siyam World has never been one for quiet celebrations, and its fifth birthday is no exception. True to its promise of “A World Beyond Your Wildest”, the Lifestyle Collection resort under the Sun Siyam umbrella, is marking the milestone with a packed programme of sport, entertainment and island celebrations. England rugby star Danny Care kicks things off with a three-day children’s rugby camp, followed by football sessions with Gary Cahill and Millie Bright, a kids’ carnival, an island-wide Amazing Race, a 3K Fun Run and cinema experiences out on the lagoon. The celebrations reach their heart on 28 October, when Siyam World officially turns five with a full day dedicated to the Maldives, before CULT CLASSICS brings the Birthday Bash to a suitably wild finale on Halloween night.
23–25 October: Danny Care Rugby Camp
The Birthday Bash gets moving on 23 October, when England rugby star Danny Care takes to the field for a three-day children’s rugby camp. Some will arrive knowing the game inside out. Others may be picking up a rugby ball for the first time. Both are welcome. Across three days, young guests will get the chance to train with Care, learn new skills and put them into practice on the field. The focus is on learning, playing and enjoying the experience, although we expect things to become fairly competitive once the games begin.
26–30 October: Football with Gary Cahill and Millie Bright
From 26 October, the rugby ball makes way for football as Gary Cahill and Millie Bright take over the pitch for five days of coaching sessions, matches and challenges.
This is not a quick wave from the sidelines followed by a group photograph. Young guests will train with them, learn from them and play some actual football. They will probably also return home with a very detailed account of every pass, tackle and goal.
Away from the pitches
There is plenty happening beyond the sporting action. The kids’ carnival brings games, music and colourful chaos, while the Amazing Race sends families and friends across the island in search of clues and challenges. Teamwork helps. So does having at least one person who can follow directions.
Guests and team members can also join the 3K Fun Run around the island. Run it, jog it or walk the whole thing while insisting that was always the plan. Nobody is chasing a record here.
Cinema, but make it Siyam World
Movie night is leaving dry land. Cinema by Moonlight takes guests out onto the water to watch a film aboard a boat cruising through the lagoon. Stars overhead, sea breeze, no cinema walls and hopefully nobody asking you to move because they cannot see the screen.
Guests can also choose our version of a drive-in cinema. Instead of arriving by car, they take a JetCar into the lagoon and park on the water in front of the screen. It is not the most conventional way to watch a film. That is rather the point.
On 28 October, the Maldives is the main event
Siyam World officially turns five on 28 October, and the entire day belongs to the Maldives. Maldivian food, music, traditions and creativity take over the island, leading into a major birthday stage production that evening. Guests won’t simply watch from a distance. They’ll be invited to join the celebration and meet more of the people behind Siyam World. The sporting names bring plenty of attention to the week, but the Maldives is not the backdrop to this birthday. It is the heart of it.
“We had a lot of ideas for the fifth birthday. Probably too many, if I’m honest,” says Sara Siyam, Director of Marketing at Sun Siyam. “But the 28th was always clear. It had to be about the Maldives and our team. They have given Siyam World its energy and personality over the last five years, and we want our guests to celebrate that with us.”
And then we ruin the lovely mood
On 31 October, Cult horror’s most infamous faces are checking into Siyam World this Halloween and they’re definitely not here for the all-inclusive. For 2026, Siyam World is rewinding to the golden age of horror with CULT CLASSICS an epic, immersive Halloween experience inspired by the characters that kept an entire generation awake at night. Freddy Krueger. Pennywise. Leatherface. Jason. They’re all invited. Whether the guests will be quite as pleased to see them is another story.
The night begins with an interactive horror walkthrough through themed sets, live performances and a series of encounters that become increasingly difficult to laugh off. Guests move through the story themselves, eventually reaching the main stage, assuming everyone makes it that far. A theatrical production follows, combining live performance, music and dark humour before the night finishes with a Halloween party.
We have learned that our guests don’t want to watch Halloween safely from a table. They want to walk into it. Some hide behind their children. Others send their children ahead first. We try not to judge.
“Halloween at Siyam World was never going to be a few pumpkins and someone dressed as a ghost. Every year, we create an entire experience that guests can step into, and CULT CLASSICS takes that to another level. It’s nostalgic, theatrical, ridiculously fun and genuinely scary. One minute you’re laughing, the next you’re running from Leatherface. Pretty standard night at Siyam World, really.” Says Sara Siyam, Director of Marketing, Sun Siyam.
Across nine days, the fifth Birthday Bash moves from rugby and football to carnival games, an island race, a 3K run, films on the lagoon, a full Maldivian celebration and one final night of original nightmares. It is a lot for one birthday. Fortunately, more is more around here.
Hospitality
Gymkhana Dubai – Designing the next chapter of an evolving hospitality brand
By Samuel Hosker, Founder, North End Design
The design of Gymkhana Dubai began with a question we have been exploring with the team behind the restaurant for several years – how do you continue to evolve a successful and recognisable design identity without simply replicating what has come before?
Our relationship with Gymkhana now spans seven years, beginning with the redesign of the London restaurant in 2019 and continuing as the brand has expanded internationally. With each location, we have looked at how we can retain the character and identity that makes Gymkhana distinctive, while introducing new layers of detail and creating something that feels relevant to its setting. For Dubai, the ambition was to create the most complete expression of Gymkhana to date.
A journey through India
The starting point for the design was the architecture and interiors of Northern Indian residential properties, alongside the richness of Indian fashion and bridal couture. The intricate detailing and opulence of designers such as Sabyasachi, as well as the theatricality of traditional Indian wedding celebrations, informed our approach to pattern, texture, ornament and colour.
Travel has always been an important part of my design process. Visits to Chandigarh and Pondicherry helped shape a broader and more contemporary interpretation of India, moving away from the more familiar visual language associated with the British Raj.


Chandigarh was particularly influential. Its modernist architecture offered a very different perspective on Indian design and informed elements of the furniture and proportions within the restaurant. Elsewhere, references to Rajasthani architecture, the Red Fort in Old Delhi and buildings encountered in Kolkata have been translated into timber arches, decorative rosettes and floral stained-glass detailing.
These Indian influences sit alongside references from Europe. Northern Italian design, particularly the architecture and interiors of Venice, inspired elements including Murano-style lighting and marble detailing, while Antoni Gaudí’s Casa Vicens in Barcelona influenced the expressive pattern, geometry and ornament of the dining room ceiling.
Furniture adds another layer through references to Edwardian campaign furniture manufactured in India, using materials such as cane, rosewood and teak to bring together British-Indian heritage and Indian craftsmanship.
The artwork continues the narrative, combining bespoke oil paintings of native Indian animals and equestrian events with 55 contemporary Indian artworks reinterpreting traditional playing cards – all subtle references to the sporting clubs of India from which Gymkhana takes its name.
Designing a restaurant that works
While the visual experience is important, successful hospitality design has to work operationally.
The Dubai site was previously another restaurant, and its existing layout presented several challenges. We remodelled the space to maximise covers while creating dining rooms that still feel intimate and purposeful, alongside two separate staircases to improve front- and back-of-house circulation.

We work closely with Gymkhana’s operations and kitchen teams because seemingly small design decisions can have a significant impact on the guest experience. A dish coming from the tandoor, for example, should reach the guest within a minute of leaving the pass. Understanding that journey influences how we plan circulation, service routes and the relationship between the kitchen and dining spaces.
That operational understanding has developed considerably through our long-term relationship with the client.
Seven years of evolution
For us, one of the most rewarding aspects of Gymkhana has been demonstrating what can happen when the relationship between client and designer continues long after a project opens.
Over the course of seven years, we have been able to challenge, refine and evolve the design together. Crucially, our involvement doesn’t stop at handover. We remain close to the operations team after opening, learning how spaces perform in practice, what works and what can be improved before applying those lessons to future projects.
That continuity has allowed North End Design to operate almost as an in-house design consultancy – an extension of the client team with a deep understanding of the brand, its operations and its ambitions.
For me, that is ultimately what a successful hospitality design relationship should look like. It isn’t simply about delivering a beautiful restaurant and moving on. It’s about understanding a client’s business, growing alongside them and continually finding ways to make the next project better than the last.
Gymkhana Dubai is the culmination of that process so far – but, importantly, it is also another step in an ongoing relationship.
Hospitality
GS1 UAE and the UAE Food Cluster unveil National Food Catalogue to strengthen UAE food ecosystem
GS1 UAE the UAE Food Cluster have unveiled the National Food Catalogue (NFC) at the Future Food Forum 2026, introducing a national platform that establishes a trusted digital foundation for product information, trade, and market connectivity across the UAE food sector.
An initiative of the UAE Food Cluster, under the patronage of the Ministry of Economy and Tourism, the NFC brings product data into a single, trusted digital environment. Powered by GS1 Standards and Trusted Data Services, it provides a verified source of information that can be used consistently by government entities, retailers and industry stakeholders. It is designed to support businesses of all sizes, from large enterprises to medium-sized businesses and SMEs, by providing a common product identity and reliable data that can be shared across the food sector.
The launch reflects the UAE’s ambition to build a more competitive food sector that supports businesses, facilitates trade and contributes to economic growth. As the first major regulated initiative introduced under the UAE Food Cluster, the NFC establishes a national framework for trusted product data, helping improve market efficiency and strengthen commercial activity across the food and beverage industry.
At the heart of the NFC is a simple principle: “register once, accepted everywhere.” Through a single product identity, the platform helps reduce duplicate registrations, inconsistent records, and repetitive processes, while enabling stakeholders to exchange accurate data through a common framework.
The NFC also forms part of the UAE’s Zero Government Bureaucracy Programme, supporting more efficient registration and regulatory processes for the food industry. By enabling government entities, retailers, and businesses to work from the same reliable data source, it helps reduce duplication and simplify administrative procedures.
For businesses, this means a clearer route for getting products recognised across the market, while supporting alignment with customs requirements, product ownership and end-to-end traceability. The platform also helps improve visibility of parallel imports and strengthen controls around inaccurate or misleading product claims.
For retailers and other commercial partners, the NFC provides access to reliable product information through a shared digital foundation. For government stakeholders, it enables more efficient access to product-level data and supports interoperability across multiple government and commercial services.
“The National Food Catalogue gives the UAE food sector a national foundation of trusted product data. With one verified identity for every product, it brings greater transparency from source to shelf and enables government and industry to work from a single, shared source of information,” said Rami Habbal, CEO of GS1 UAE.
“At GS1 UAE, our commitment is to be the trusted data partner of the UAE ecosystem, and the NFC is an important step in that journey. Together with the UAE Food Cluster and partners, we will continue to build on this foundation so that trusted data becomes a lasting advantage for the UAE food sector,” added Habbal.
During his opening address at the Forum, Saleh Lootah, Chairman of the UAE Food and Beverages Manufacturers Group said, “Recent years have tested every link in our food value chain, and what carried us through was an ecosystem working together as one. The Cluster’s role is to remove obstacles across the value chain so the sector can move faster and grow bigger, and the National Food Catalogue, our first initiative, does exactly that. Food security today depends on connected, trusted data and the agility to act on it. With GS1 UAE and our partners, we are stronger with the data we have, and ready for what comes next.”.
Designed by the industry, for the industry, the NFC supports businesses of all sizes, retailers, and other stakeholders across the food sector. It has been developed as a shared foundation that can evolve to support new use cases and services over time. Its applications span product registration, customs, retail, traceability, and the promotion of UAE-made products, demonstrating its potential to support a growing range of industry needs.
The launch marks the beginning of a broader national effort to streamline information exchange, support trade and strengthen the competitiveness of the UAE food sector.
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