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World’s Yachting Industry Sets Sail for Dubai International Boat Show 2023

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Dubai International Boat Show is getting ready to welcome more than 30,000 visitors to the seafront district Dubai Harbour, when the region’s largest, and most established marine and lifestyle event in the Middle East will get underway from 1-5 March.

More than 175 yachts and watercraft from globally renowned shipyards such as Azimut, Ferretti, Gulf Craft, Princess, San Lorenzo, Sunreef, and Sunseeker Gulf will sail into the shores of Dubai to put on an incredible display over the five days of the show’s 29th edition.

“We are looking forward to welcoming marine enthusiasts, maritime investors and those who are interested in all things ocean to DIBS23,” says Riju George, Group Director, Exhibitions, DWTC. “Dubai has a rich maritime heritage and over the years has created an extensive ecosystem and a sophisticated hub to nurture some of the greatest boat designers and manufacturers in the world; that’s why every year we see an influx of international visitors to the show.”

With more than 12% of the world’s superyachts in the MENA region, it’s no surprise that Dubai has become one of the top-10 nautical hubs of the world within the marine industry – home to several world-class waterfront property developments and many exquisite marinas. Such infrastructure has made DIBS the perfect platform for the more than 1,000 global brands to showcase their wares and launch their latest innovations this year.

Alongside over 50 global and regional launches to be announced at the show, DIBS23 will feature a stunning lineup of yachts, with more than 10 new brands on display including Abeking & Rasmussen, Boutique Yachts, Finnmaster, Greenline Yachts, Nordhavn, SAY Carbon Yachts, Sirena Yachts, and Tecnomar. And that’s not all – for those that enjoy life on the waves and who are looking for a luxury vessel for their next adventure; due to be unveiled at the 2023 edition of the Dubai International Boat Show, is Gulfcraft’s the Majesty 111 – described as ‘anything but an average superyacht’ and will set a design precedent, offering more than ever before in terms of its design, engineering, architecture, and technical features.

“At Gulf Craft, we have always been a staunch supporter of our ‘home show’ since its inception; as an international manufacturer of cutting-edge yachts and boats we are proud to be part of such a prestigious event on our home ground,” said Mohammed Alshaali, Gulf Craft Chairman. “At this year’s edition of Dubai International Boat Show, we are thrilled to introduce our brand-new Majesty 111 superyacht – a vessel that will redefine industry standards and set the precedent for our future Majesty models. We are committed to continue our contribution to the region’s yachting industry and look forward to further supporting the UAE’s reputation as an exceptional global yachting destination.”

Ocean lovers can also explore the ocean with Sunseeker Gulf at its debut as the new regional distributor of Sunseeker Yachts across the GCC; known for exceptional yacht designs and innovative technology, Sunseeker Gulf is poised to impress everyone with its latest offerings.

Explore the latest technology and design within the Equipment, Supplies and Services area, where there is plenty to discover; Elcome, will introduce the Starlink internet connection service, the revolutionary high speed service from Space X, available worldwide, which enables boat owners to connect from the most remote waters across the world to enhance experience and productivity. On the water make sure to stop by Silent-Yachts, the premier ocean-going production yachts in the world which are powered solely by clean energy, with solar panels and batteries feeding electric motors, which will be showcasing a partnership with EV Labs and demonstrating sustainable energy at sea to recharge boats entirely through the sun’s rays.

The Middle East Yachting Conference (MEYC), 28 February brings together senior representatives from around the industry to hear diverse perspectives from across the global landscape, discuss some of the industry’s key trends around technology, geo-politics, investments and debate the industries strategy and policies of the future in a challenging yet optimistic market; DIBS looks forward to welcoming a diverse panel of speakers from across the seas. Make sure you don’t miss Thomas Weigend, Managing Director of Meyer Werft who are building the remarkable Njord yacht, a 948-foot luxury vessel, described as “the world’s largest private residence yacht” with 117 private apartments, who will take about the ambition of scale and elegance – a fitting tribute to the city of Dubai.

Premiering in Dubai, and hosted at DIBS, is the world’s second edition of the Experiential Yachting Forum from 2 to 3 March, bringing investors into the yachting world and exploring alternative uses of superyachts. Investors, industry leads, and marine enthusiasts will gather to tackle pressing concerns like the alternative use of superyachts and yachting to make a positive impact for the communities at sea and on land. Other topics will grapple with the future of yachts beyond relaxation and exploration, including the possibility of medical tourism at sea. Many prominent personalities from the community will give their views.

In the year of sustainability and in the approach to COP28 DIBS pushes forward with their sustainability promise and 2023 will see the launch of the DIBS S.E.A. (Sustainable Environmental Action) Mission to support Dubai’s marine life. The show features a programme of initiatives to promote the sustainability of our oceans – combining community, creativity, and a love for the marine world. Event partners include Dubai Can, Dubai Harbour, trust your Water, GEMS Schools, Ethical Yacht Wear, and the Arabian Ocean Rowing Team, who in January completed the record-breaking Atlantic Row Mission, raising awareness about ocean pollution – look out for the S.E.A logo around the show for more sustainable initiatives and exhibitors.

Hospitality

NOVIKOV MAYFAIR WELCOMES GCC TRAVELLERS FOR A SUMMER OF DINING, ENTERTAINMENT AND WORLD CUP VIEWING

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As GCC travellers descend to London for the summer season, Novikov Restaurant & Bar is inviting guests to discover one of Mayfair’s most iconic dining destinations.

Located on Berkeley Street in the heart of the capital, Novikov has played a defining role in London’s dining scene for over a decade, bringing together contemporary Italian cuisine, Pan-Asian specialities and a vibrant Lounge & Bar. With dedicated Italian and Asian restaurants, Novikov offers guests the opportunity to explore two distinct culinary concepts in a single setting, each shaped by specialist chefs and premium ingredients. A selection of halal dishes is also available across the menus, reflecting Novikov’s appeal to an international clientele.

This summer, guests can enjoy a range of offerings across the venue, from seasonal lunch menus and Aperitivo Time on the Terrace to live entertainment at Novikov Lounge & Bar and screenings of key FIFA World Cup fixtures. Together, the programme reflects Novikov’s position as a true day-to-night destination, spanning leisurely lunches, aperitivo, live entertainment and late-night cocktails in the heart of Mayfair.

Seasonal Dining & Aperitivo

Whether stopping by for a leisurely lunch or settling in for an afternoon in Mayfair, guests can explore a variety of dining options across Novikov’s Italian and Asian restaurants. Seasonal offerings include the Italian Set Lunch, as well as the popular Hikari and Dim Sum lunch menus. The Italian restaurant celebrates seasonal flavours through dishes such as Risotto with Purple Prawns, Amalfi Lemon & Fresh Basil and Chicken Supreme with Mushroom Sauce & Smoked Aubergine Caviar, while the Asian restaurant offers favourites including Wagyu Tacos, Scallop & Jalapeño Maki and Spicy Prawn Money Bags.

As the day unfolds, Aperitivo Time on the Terrace offers a sophisticated way to ease into the evening, pairing classic Italian serves including Aperol Spritz, Negroni and Bellini with a selection of sharing plates.

Live Entertainment After Dark

As the sun sets, Novikov’s Lounge & Bar comes to life with a dynamic programme of music and nightlife. Resident DJs take over from 9pm until late, while every Tuesday, Novikov Live transforms the space into an intimate stage for exceptional performances spanning blues, funk and soul. Paired with expertly crafted cocktails and a lively after-dark atmosphere, the programme offers guests another reason to linger long after dinner has ended.

World Cup Viewing in Mayfair

Adding to the summer line-up, Novikov will also screen key FIFA World Cup fixtures throughout the tournament. Offering a more relaxed alternative to traditional sports bars, the Lounge & Bar combines match-day viewing with Novikov’s signature hospitality, food and drinks.

For GCC travellers planning a summer in London, Novikov offers a complete day-to-night experience, from leisurely lunches and aperitivo to late-night cocktails, live music and world-class dining in the heart of Mayfair.

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Hospitality

KEETA EXPANDS RIDER WELFARE SUPPORT WITH DEDICATED COOLING, HYDRATION, AND REST FACILITIES ACROSS THE UAE

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Keeta, the on-demand delivery platform backed by global technology leader Meituan, has strengthened its rider welfare efforts through the introduction of a dedicated summer support network across the UAE, designed to support their well-being during the summer months.

The initiative includes cooling and rest facilities strategically deployed across the UAE, alongside dedicated rider support areas within Keeta’s operational facilities. Together, these spaces will provide riders with access to air-conditioned environments, complimentary cold drinks, seating areas, and essential amenities that enable them to rest, recharge and stay hydrated throughout the day.

Colin Xu, Head of Logistics Operations at Keeta UAE, said, “Delivery riders are central to Keeta’s operations and to the service we provide every day across the UAE. During the summer months, our support for riders must be practical, accessible, and responsive to their needs on the ground. By expanding access to cooled rest areas, hydration points, and dedicated support facilities, we are reinforcing our commitment to rider welfare and creating a safer, more supportive working environment for the people who keep our platform moving.”

The programme forms part of Keeta’s broader efforts to strengthen rider welfare and ensure delivery partners are supported with practical facilities that reflect the realities of working through the UAE summer.

Beyond providing practical support, the initiative aims to foster a stronger sense of community among riders by creating dedicated spaces where delivery partners can take a break, connect with colleagues and recharge throughout the working day.

Keeta will continue listening to riders throughout the summer, using their feedback to refine the support network and ensure facilities remain accessible, practical and aligned with their needs on the ground, while they carry out their essential role of serving communities across the UAE.

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Hospitality

GRAND MILLENNIUM HOTEL DUBAI INTRODUCES ZAYA: Dubai’s First Hotel AI Influencer

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Grand Millennium Hotel Dubai has made history as the first hotel in Dubai to launch its own AI influencer. Her name is Zaya, and she is unlike anything the city’s hospitality scene has seen before. Not a chatbot, not a virtual assistant, not an algorithm answering queries — Zaya is a fully realised AI persona whose sole purpose is to live, explore, and share the Grand Millennium Dubai experience with the world.

In a city where innovation is currency and storytelling drives travel decisions, Grand Millennium Dubai has taken a defining step forward. While hotels across the region have invested in AI for operations, logistics, and guest services, Zaya represents something altogether different: a creative, content-led AI presence built not to serve requests, but to inspire them.

Zaya is Grand Millennium Dubai’s AI influencer,  a digital personality brought to life to take audiences on a journey through one of Dubai’s most dynamic hotel experiences. She steps into the role of the ultimate insider: a guest who never leaves, a storyteller who never misses a moment, and a guide who knows every corner of the property and everything worth discovering beyond it.

Her mission is to show, not just tell. Through her eyes, followers will experience the staycation journey as it was meant to be seen,  the hidden gems tucked within the hotel, the dining spots worth lingering over, and the amenities that transform a stay into a story. From the Pan-Asian flavours of Toshi, to late nights singing at Lucky Voice, to Belgian craft beers at Belgian Beer Cafe, to the sleek intimacy of Crystal Bar, Zaya will take her audience through it all with the energy and authenticity of someone who genuinely cannot get enough of the place.

“The launch of Zaya is not simply a marketing decision. It is a statement about where hospitality is heading. In an era where travellers increasingly discover, choose, and book hotels through social content and peer storytelling, Grand Millennium Dubai is putting its own voice into that conversation in the most forward-thinking way possible.

Human influencers create moments. Zaya creates a continuous narrative. She is always on, always present, and always evolving, shaped by the experiences she showcases and the audiences she connects with. Where a traditional influencer visits and leaves, Zaya belongs to the hotel. She is its storyteller, its digital resident, and its most enthusiastic advocate.” Adds Peter Mukanyima, Assistant Director of Marketing & E-Commerce, Grand Millennium Hotel Dubai.

Dubai’s hospitality market is among the most competitive in the world. Grand Millennium Dubai’s decision to invest in an AI influencer at this moment reflects a sharp understanding of how audiences now engage with travel brands and a confidence that the property’s story is worth telling in a new way.

Zaya’s content universe is anchored in the staycation journey. The full arc of arriving, exploring, dining, unwinding, and leaving with memories. Her initial rollout will focus on showcasing the breadth of what Grand Millennium Dubai offers, with particular attention to the hotel’s celebrated dining and nightlife portfolio.

Beyond the outlets, Zaya will explore the full staycation experience, the pool, the spa and wellness facilities, the neighbourhood, and the moments in between that turn a hotel stay into something worth talking about.

As her presence grows, Zaya’s ambitions will too. Plans are in place to expand her content across platforms, deepen her engagement with followers, and develop her into a genuine long-term voice for the Grand Millennium Dubai brand, one that evolves, responds, and reflects the ongoing life of the hotel.

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