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SEVEN Signs Agreement with Hasbro, Inc. to Develop the World’s First Transformers Indoor Entertainment Centre

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Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), has signed a second licensed agreement with Hasbro, Inc. a global branded entertainment leader. Under the agreement, SEVEN will bring the Transformers brand to its entertainment destinations in the Kingdom of Saudi Arabia. The agreement follows an earlier announcement of a licensed agreement between to the two parties for the world’s first PLAY-DOH attractions.

SEVEN have partnered with AOA, an industry leader in immersive experience design and production, to develop the Transformers attractions which will provide thrilling and highly immersive experiences for people of all ages.

Spanning over 10,000 square metres, the first Transformers attraction will open at SEVEN’s entertainment destination in the Al Hamra district of Riyadh, with two additional attractions set to open at other SEVEN’s entertainment destinations. The Transformers ride-based attractions will feature thrilling state-of-the-art rides and captivating environments that will have guests fully immersed in the action-packed world of the iconic brand. To complete the overall visitor experience, there will be branded retail, including specially developed merchandise, and themed food and beverage venues, leaving guests feeling as though they have stepped into the Transformers universe.

Abdullah Al Dawood, Chairman, SEVEN, said: “We are delighted to once again be partnering with Hasbro to bring this iconic brand to the Kingdom. We continue to cement our position as the national champion of the Kingdom’s entertainment sector, strengthening the entertainment ecosystem with our strategic partnerships to bring a wide range of attractions for the people of Saudi Arabia to enjoy.”

Matt Proulx, VP, Location Based Entertainment at Hasbro, Inc. said: “By partnering with SEVEN in the Kingdom, we can bring even more truly unique experiences to fans of Transformers and PLAY-DOH. We’re sure that these new immersive attractions will entertain and delight generations of fans and families for many years to come.”

SEVEN is investing more than SAR 50 billion to build 21 entertainment destinations which will provide unique and innovative world-class entertainment experiences and global partnerships from within the sector. The upcoming projects are located in 14 cities across the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk.

Saudi Entertainment Ventures, a wholly owned subsidiary of PIF, is mandated to invest in, develop, and operate entertainment destinations and create a sustainable entertainment sector that caters to the needs of all in Saudi Arabia, in accordance with the highest international standards.

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Hospitality

Modular Drive-Thru Starbucks Dubai Launch by AHOYmodz

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Modular drive-thru Starbucks Dubai exterior view

The first modular drive-thru Starbucks Dubai has officially launched—delivered in just 40 days by AHOYmodz, the modular construction arm of WheelsAHOY. This flagship project marks a bold leap forward in how brands approach speed, sustainability, and retail efficiency in the UAE.

Strategically located on Jumeirah Beach Road, the outlet blends modular innovation with Starbucks’ signature experience, paving the way for a smarter, more scalable future in regional retail development.

Rethinking Retail: The Modular Drive-Thru Advantage

Unlike traditional construction, modular solutions offer flexibility, speed, and reduced disruption. That’s exactly what this modular drive-thru Starbucks Dubai demonstrates.

“This isn’t just about building differently, it’s about building smarter,”
Nithin Mathew, Co-Founder & Head of Business Development, AHOYmodz

Designed with prefabricated precision, the outlet includes:

  • -A fully integrated drive-thru
  • Back-of-house operations
  • -Zones for equipment, storage, and waste
  • -A compact, sleek footprint perfect for urban or suburban deployment

Its minimal, modern design is not only eye-catching, but also engineered for fast rollout and high efficiency.

Why Modular Drive-Thru Starbucks Dubai Sets a New Benchmark

So, why does this project matter? Because it shows that modular retail is no longer an experiment—it’s an evolution.

Recyclable materials reduce site waste
Off-site assembly cuts noise and disruption
Thermal insulation ensures better energy performance in the UAE’s harsh climate

Additionally, these choices support broader sustainability goals, making it easier for brands to scale their operations responsibly.

“We’re helping brands expand in a way that’s faster, cleaner, and more climate-conscious. This model is built to last—and to lead.”

A Model for the Middle East

This modular drive-thru Starbucks Dubai isn’t just a coffee shop. Rather, it serves as a proof of concept for how modular innovation can meet the region’s growing demand for convenience, speed, and eco-consciousness.

As land becomes scarcer and cities become more densely populated, plug-and-play modular units offer a flexible solution for brand growth. More such builds are already in the pipeline. AHOYmodz is helping shape a future where smart construction meets consumer expectations head-on.

With more projects likely on the horizon, the question isn’t if we’ll see more modular drive-thrus…
How soon?

For more on this topic, check out Digital Magazine Hospitality – The Integrator

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Hospitality

Hyatt Africa Rooms Growth: 50% by 2030

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Hyatt Africa Expansion Map

The Hyatt Africa rooms are on track to hit 50% by the end of 2030, building on a 51% increase over the past two years. Moreover, this rapid expansion reflects new brand entries and milestone property openings across the continent.

Hyatt Africa Rooms Growth Overview

First, Hyatt achieved 51% room growth in Africa through key openings: Park Hyatt Marrakech (Morocco), Hyatt Centric Cairo West (Egypt), Hyatt Regency Harare – The Meikles (Zimbabwe), and Hyatt Regency Nairobi Westlands (Kenya).

Dual-Branded Launch in Nairobi

In March 2025, Hyatt Place Nairobi Westlands and Hyatt House Nairobi Westlands debuted as the brand’s first dual-branded development in Africa. Consequently, guests can enjoy two distinct stay experiences under one roof near Westgate Mall and Karura Forest.

Upcoming Markets: Lagos & Johannesburg

Next, Hyatt Regency Lagos Ikeja (Nigeria) is slated to open, followed by Park Hyatt Johannesburg later this year. Furthermore, the latter will occupy the renovated Winston Hotel, offering 31 luxury guestrooms and personalized service.

Expanding the Hyatt Portfolio Across Africa

Moreover, Hyatt hotels now operate in South Africa, Algeria, Morocco, Ethiopia, Tanzania, Zimbabwe, Kenya, and Egypt. Notable properties include Park Hyatt Zanzibar, Hyatt Regency Dar es Salaam The Kilimanjaro, and Hyatt Centric Cairo West.

What’s Next for Hyatt in Africa

Finally, additional openings are planned in growing leisure and business hubs through 2030. Therefore, World of Hyatt members can look forward to even greater choice and authentic local experiences across the region.

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Hospitality

Time to Mango: FIX Dessert’s Juiciest Flavor

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Composite image of FIX Dessert Chocolatier’s “Time to Mango” bar: left shows a close-up of vibrant mango-passion fruit filling with popping candy; right shows the full bar against an artistic swirled backdrop.

FIX Dessert’s latest creation, Time to Mango, pushes tropical indulgence to the next level. This white chocolate bar features a creamy mango-passion fruit core studded with popping candy, delivering a playful twist on the brand’s signature crunchy bars..

A Tropical Chocolate Experience

When co-founders Sarah Hamouda and Yezen Alani design a new bar, they map out a full sensory journey. First comes the satisfying snap of perfectly tempered white chocolate. Next, you uncover the vibrant fruit filling. Finally, bursts of popping candy add an unexpected, joyful finale.

Crafting the Perfect Bite

Moreover, FIX uses only five clean ingredients. First, the creamy cocoa butter sets the stage. Then, real mango puree and passion fruit concentrate deliver authentic fruit notes. Finally, popping candy adds an element of surprise, without any artificial flavors.

Deliveroo Activation and Launch Event

Time to Mango debuted at Mall of the Emirates from June 13–15 in partnership with Deliveroo. Thousands flocked to the carnival-style pop-up, where games, giveaways, and a grand Maldives prize draw created unforgettable moments.

Exclusive Access and Limited Drops

After the pop-up, Time to Mango went live exclusively on Deliveroo beginning June 16. Each bar retails at AED 72.25, with limited daily drops at 2 pm and 5 pm in Dubai and Abu Dhabi. As a result, fans learn fast: once they’re gone, they’re gone!

Founder Insights

“Every bar is a story,” says Sarah Hamouda. “With Time to Mango, we wanted each moment—from the snap of chocolate to the last pop of candy—to surprise and delight.” Indeed, this bar captures FIX’s playful spirit and commitment to handcrafted quality.

Where can I get my Tropical Fix?

Finally, visit Deliveroo UAE to secure your Time to Mango bar. Meanwhile, for more handcrafted chocolate innovations, check out our FIX Desserts’ Signature Bars here:
/fix-dessert-signature-bars/

For more on this, check out our Digital Magazine Hospitality – The Integrator

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