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Premier Inn Steps Up Sustainability Drive in New Partnership with Dulsco Environment

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New technology, training and targets set to revolutionise waste management.

Premier Inn Middle East is stepping up its sustainability drive and reinforcing its commitment to supporting government green goals by appointing Dulsco Environment as its new waste management services provider.

Announced on World Environment Day (5 June), the contract covers Premier Inn-owned properties in Dubai, with new technology, training and targets in place to further reduce waste and promote recycling in line with government objectives.

Simon Leigh, Managing Director, Premier Inn Middle East, said: “Premier Inn is proud to contribute to the continued success and growth of Dubai’s hospitality and tourism sector – and to support government sustainability policies and objectives.  We are fully aligned with the Dubai Sustainable Tourism initiative which, in turn, supports the UAE Net Zero Strategy, and 100 per cent committed to making sustainability an even greater priority in all aspects of our operations.

“With 2023 the Year of Sustainability in the UAE, COP28 taking place in Dubai this winter and travellers increasingly demanding eco-friendly tourism and accommodation, sustainability is under the spotlight like never before.  Premier Inn is delighted to partner with Dulsco to take our waste management practices to new levels through an holistic approach that includes better waste segregation, tailored training for team members and regular audits to ensure targets are met and identify areas for improvement.”

John Grainger, Chief Operating Officer, Dulsco Environment, said: “As a pioneer in environmental solutions, Dulsco Environment champions new technology, spearheads innovation and creates tailor-made solutions for its customers in the UAE. We are proud that Premier Inn has chosen Dulsco as its waste management partner, and look forward to applying our trusted, unrivalled expertise to help the much-loved brand achieve its environmental goals.

“With sustainability at the heart of everything we do, we continue to deliver solutions that treat waste as a resource, divert waste away from landfill and achieve a circular economy. Thus, fulfilling our sustainability agenda and supporting UAE’s initiatives”

Premier Inn has also set up a new, dedicated ‘green group’ – comprising team members from all departments – to further drive sustainability initiatives in its operations and instil green thinking among team members and guests. The company already uses solar energy to generate hot water and water recycling systems at several properties, and is working towards becoming a plastic-free organisation in line with government policies.

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STAY 301 METRES ABOVE THE SKYLINE THIS EID: ADDRESS BEACH RESORT DUBAI UNVEILS A COLLECTION OF SKY-HIGH STAYCATIONS

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As Eid Al Fitr approaches, a time for celebration, togetherness and well-deserved moments of relaxation, Address Beach Resort Dubai is introducing a collection of exclusive staycation experiences designed for those looking to escape the everyday without leaving the city. From relaxed beachfront breaks and adult friendly getaways to stylish midweek retreats, the resort’s curated offers invite guests to celebrate the spirit of Eid with elevated moments, panoramic views and vibrant dining experiences at one of Dubai’s most iconic lifestyle destinations.

While ideal for celebrating the Eid holiday, the limited-time offers are available throughout March and April, allowing guests to continue enjoying the resort’s experiences long after the festivities have ended.

Perfectly positioned at the end of Jumeirah Beach Residence, the contemporary resort is instantly recognisable for its twin 77-storey towers connected by a dramatic sky bridge, offering panoramic views across the Arabian Gulf, Bluewaters Island and Ain Dubai.

Exclusive UAE Residents Offer:

Available for a limited time, the Exclusive UAE Residents Offer invites residents to celebrate the Eid season with a refreshing escape while discovering the resort’s dining, leisure and wellness experiences,while enjoying up to 30% savings on stays. Guests can enjoy daily breakfast at ZETA Seventy Seven or half-board dining, allowing them to savour the resort’s signature culinary experiences overlooking the Arabian Gulf.

Families travelling with children can enjoy additional perks, with kids dining free in line with their parents’ meal plan (up to 11.99 years old). Younger guests can also splash free in the resort’s iconic rooftop infinity pool until 1pm, making it the perfect way to start the day with unforgettable skyline views. Guests booking the offer can also take advantage of early check-in and late check-out, subject to availability, allowing extra time to unwind and fully embrace the resort’s vibrant coastal setting during the festive break.

Adult Staycation Offer:

For adults looking to take a well-deserved break, Address Beach Resort Dubai introduces an Adult Staycation Offer, available for stays throughout March and April. Designed for two adults, the experience invites guests to enjoy 30% savings alongside a complimentary floating breakfast at ZETA Seventy Seven once per stay, creating a memorable start to the day against the backdrop of Dubai’s spectacular coastline.

The offer also includes a guaranteed room upgrade to Sea View, daily breakfast, a complimentary minibar once per stay (reduced set), and early check-in and late check-out, allowing couples to fully immerse themselves in the resort’s signature experiences.

Infinity After Dark, Midweek Staycation Offer:

Turn the middle of the week into a stylish city escape with the Infinity After Dark Midweek Staycation Offer at Address Beach Resort Dubai, available Sunday through Thursday for stays in March and April.

Guests can check in after 5pm and enjoy a stylish overnight getaway at a fixed rate of AED 850++, including daily breakfast, access to the resort’s iconic infinity pool, and a room upgrade to Sea View. Designed for a maximum of two adults, the experience offers the perfect opportunity to unwind after work while enjoying one of Dubai’s most remarkable views across the city and coastline.

At the pinnacle of the resort lies one of Dubai’s most remarkable lifestyle moments, the Guinness World Record-holding highest outdoor infinity pool in a building, soaring 301 metres above sea level and offering breathtaking views across the coastline and skyline.

Beyond its record-breaking skyline experience, Address Beach Resort Dubai offers a destination-driven setting centred around dining, leisure and wellness. Guests can spend their days relaxing on the beach, enjoying vibrant dining experiences, or exploring the surrounding JBR lifestyle district. Those seeking relaxation can also unwind at Dubai’s highest spa, where restorative treatments are complemented by panoramic sea and city views, creating a truly elevated wellness experience.

With a series of curated staycation experiences available throughout March and April, Address Beach Resort Dubai invites guests to celebrate Eid Al Fitr with sky-high leisure, vibrant dining and relaxed beachfront moments at one of Dubai’s most recognisable lifestyle destinations. Whether planning a festive holiday escape with family, a relaxing couple’s retreat, or a stylish midweek city break, the limited-time offers provide the perfect opportunity to unwind above the skyline well beyond the Eid celebrations.

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SUPPERCLUB LAUNCHES COMMUNITY INITIATIVE ENCOURAGING UAE RESIDENTS TO SUPPORT LOCAL RESTAURANTS

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As the region continues to navigate the current climate, many residents are choosing to remain in the United Arab Emirates, where they feel safe, and to continue supporting local businesses while spending time together with friends and family.

Restaurants across the UAE have long played an important role in bringing people together, serving as spaces where communities reconnect, share stories, and celebrate culture. This is particularly true during moments of uncertainty.

In response to the recent developments, Dubai-founded premium dining and lifestyle platform SupperClub is encouraging residents to rediscover the city’s restaurants and experiences while continuing to support the hospitality venues that define the country’s social fabric. With school holidays brought forward and many international trips postponed, and Ramadan in its final days, the coming weeks present a natural moment for residents to explore the city’s dining scene while spending time together locally.

To further support both residents and restaurants, SupperClub has introduced a community-focused initiative for March, offering complimentary Diamond memberships for twelve months. SupperClub partners with leading restaurants and hospitality venues across the UAE and globally, including homegrown Dubai brands like Reif Kushiyaki and Lila Molino, as well as popular venues such as ROKA, Josette, and other acclaimed dining destinations.

SupperClub is also giving back to residents who support the UAE’s restaurant community by rewarding them for dining out more. Members who dine at three different SupperClub partner restaurants within 60 days will receive AED 300 in dining credit towards their next booking.

Those signing up for the complimentary Diamond membership can enjoy a range of benefits, including:

  • Available for free when signing up in March 2026, using the promo code UNITY
  • Unlimited access to privileges for 12 months
  • Dedicated WhatsApp Concierge
  • Unlimited Bookings, Unlimited Guests
  • Seamless Bookings

Muna Mustafa, Co-Founder of SupperClub said, “Moments like these remind us how important it is to support the restaurants and hospitality teams who provide a place for us to come together to share meals, conversation, and a sense of normality. The UAE’s dining scene has always been built on community, and it’s encouraging to see residents continuing to gather and support the venues that make this country so vibrant.”

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ME BY MELIÁ DUBAI PARTNERS WITH UAE FOOD BANK TO DONATE 100 IFTAR MEALS DURING RAMADAN

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In the spirit of generosity and community that defines the Holy Month of Ramadan, ME By Meliá Dubai is proud to announce its participation in this year’s Ramadan Food Donation initiative in collaboration with the UAE Food Bank under Dubai Municipality.

As part of its commitment to responsible hospitality and meaningful community engagement, the hotel will prepare and donate 100 thoughtfully assembled food bags to support individuals and families in need. Each bag will include a freshly prepared cooked Iftar meal featuring Majboos and Raita, along with bottled water, a laban drink, whole fruit, and dates to help provide a nourishing and complete meal at sunset.

Through the UAE Food Bank, these donations will be distributed to communities, families in need, and mosques across Dubai during Iftar time, ensuring that the spirit of Ramadan reaches those who need it most.

This initiative forms part of ME By Meliá Dubai’s broader Corporate Social Responsibility efforts, reflecting the brand’s dedication to social impact, sustainability, and inclusive community support. By aligning with the UAE Food Bank’s mission to reduce food waste and redistribute surplus food responsibly, the hotel continues to champion initiatives that create lasting positive change.

In addition, the hotel’s leadership team and Heads of Department will be invited to take part in packing the food bags, fostering a culture of collaboration, inclusivity, and hands-on engagement. By involving team members directly in the preparation process, ME By Meliá Dubai aims to strengthen internal unity while reinforcing the true essence of Ramadan: compassion, generosity, and shared purpose.

Through this initiative, ME By Meliá Dubai reaffirms its commitment to serving not only its guests, but also the wider community, contributing to a more connected and caring society during the Holy Month and beyond.

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