Tech News
Bridgestone Middle East wins Tyre Technology Provider of the Year Award for third consecutive year
Bridgestone Middle Eastsecured the renowned Tyre Technology Provider of the Year Award at the Truck and Fleet ME awards. This achievement marks the third consecutive win for the company in the same category. The key objective of the award ceremony, which was held in The Ritz Carlton, JBR, Dubai, was to recognise the remarkable milestones achieved by companies and their contributions to support the truck and fleet sector.
Bridgestone’s achievement signifies its steadfast commitment to ensure continued innovation and excellence, as exhibited through the vast line-up of its cutting-edge products and services. The company developed these cutting-edge technologies to address unprecedented requirements of the sector for safe and economical transportation solutions. The recognition further reinforces the company’s position as a pioneering player in the industry, fostering innovations and devising state-of-the-art solutions that contribute towards building smarter and safer cities.
Jacques Fourie, President of Bridgestone Middle East and Africa said: “We are delighted to secure the prestigious Tyre Technology Provider of the Year Award for the third consecutive year. This accolade acknowledges our unwavering commitment to pioneering digital mobility solutions through a synergy of innovation, partnerships, and research. At Bridgestone, sustainability is integral to our vision for the future as we evolve into a provider of advanced and sustainable mobility solutions.
Over the years, Bridgestone has maintained a leading position in the industry by pushing the boundaries of innovation to develop new tyre technologies. By leveraging the vast potential of innovative technologies, the company has developed smart tyres to enhance driving experiences. Bridgestone’s smart tyres are embedded with a sensor, which provides drivers with real-time information and assessment on road conditions. The sensor transmits the information wirelessly to the analytical apparatus inside the car and then wirelessly communicates back to the driver through an in-car display.
In addition, Bridgestone has developed the iTrack solution, a real-time monitoring system for identifying tyre damage issues, the TPMS for off-road and mining tyres, and Webfleet Solutions, which has applications ranging from mileage and HGV-specific navigation to transport management systems and on-board cameras.
In light of its continuous efforts to be a global leader in tyres and sustainable mobility solutions Bridgestone is actively propelling the data-driven mobility shift. The company provides solutions for vehicles and fleets, focusing on maximizing tire impact through tire-centric and subscription-based offerings. Bridgestone’s commitment extends to shaping sustainable mobility, smart cities, and future logistics by leveraging telematics data beyond the vehicle. This aligns with the Bridgestone E8 Commitment, guiding the company’s journey towards Bridgestone 3.0 and the evolution of its business strategy.
Tech News
FVC and SearchInform Join Forces to Boost Insider Threat Prevention and Data Protection in MENA
FVC, a prominent distributor specialising in innovative technology solutions, is pleased to announce its strategic partnership with SearchInform, a leader in information security and insider threat prevention solutions. Together, they are committed to strengthening organizations’ defenses against data leaks, corporate fraud, human-factor related risks.
K.S. Parag, Managing Director, FVC:
“We are excited to welcome SearchInform to our cybersecurity portfolio. The company offers the most powerful and localized DLP on the MENA market. SearchInform solution stands out from the competition due to a number of advantages. The system can be deployed within a few hours, protects the maximum number of data transfer channels, provides smart content-based blocking for all controlled channels and also use digital watermarks to trace the source of potential leaks. SearchInform DLP supports analysis of data in Arabic and has security policies, tailored for requirements of local organizations, enabling timely detection and prevention of confidential data leaks. The solution leverages AI to monitor atypical data transfer channels, recognize graphic elements, transcribe audio into text, detect attempts to photograph PC screens with smartphones.”
SearchInform offers a range of products, including DCAP, DLP, and SIEM. All the tools are seamlessly integrated. Technical support is provided through a specialist assigned to the company, who has extensive experience thanks to clients from various fields.
Commenting on the Partnership, Artem Volodin, CEO SearchInform MENA, stated:
“We are proud to collaborate with FVC, whose expertise in the Middle Eastern market will strengthen our efforts to combat insider threats and data leaks. The region needs a comprehensive solution that will enable organizations to meet regulatory standards, including SAMA, PDPL, DCC, ECC, UAE Information Assurance (IA) Regulation etc. and global ones, such as GDPR, PCI DSS. SearchInform delivers tools for data protection and risk mitigation across all levels: FileAuditor secures file systems, DLP covers workstations and human risks, Risk Monitor addresses corporate fraud, and SIEM protects IT infrastructure.”
The partners are currently conducting expert training, partner enablement sessions, and are also negotiating the implementation of SearchInform products in local companies.
Tech News
Etihad Salam and AFR-IX telecom Join Forces to Boost Intercontinental Digital Links Across Europe, Middle East, and Africa
Etihad Salam, a premier telecommunications and digital infrastructure company in Saudi Arabia, has entered into a strategic with AFR-IX telecom, an infrastructure and telecom operator and the developer and operator of the Medusa Submarine Cable System.
This collaboration aims to elevate digital connectivity spanning Europe, North Africa, the Middle East, Gulf Cooperation Council (GCC) countries, and Asia. Through this agreement, Etihad Salam becomes the primary landing and interconnection hub for the Medusa system within Saudi Arabia through Aqaba (Jordan), solidifying the Kingdom’s position as a pivotal digital gateway connecting Asia, Europe, and Africa.
The partnership introduces resilient, high-bandwidth, and low-latency pathways from the Mediterranean to the Arabian Peninsula, fostering expansion for hyperscale data centers, cloud service providers, and digital operators throughout the region.
With this partnership, Etihad Salam will deliver terrestrial backhaul services and capacity swapping to seamlessly incorporate Medusa’s network into Saudi Arabia and the broader GCC, and onward to Asia. This initiative represents a significant advancement in Etihad Salam’s global cable strategies and underscores its dedication to Saudi Vision 2030’s goals for digital innovation and economic diversification.
Medusa Submarine Cable System is an 8,760 km undersea cable network linking critical points in the Mediterranean, such as Spain, France, Italy, Malta, Greece, Cyprus, Morocco, Algeria, Tunisia, Libya and Egypt. Engineered for high-speed, reliable data transfer between Europe, North Africa, and the Middle East, Medusa delivers up to 480 Tbps of capacity, serving as a vital conduit for surging intercontinental data flows.
Quote from Salam
“Our partnership with Medusa underscores Salam’s commitment to positioning Saudi Arabia as a central hub for regional connectivity,” stated Amjad Arab, Chief Wholesale and Alliances Officer at Etihad Salam. “By linking the Medusa cable to our robust infrastructure, we’re creating innovative international routes that expand our worldwide presence and meet the surging needs for digital and cloud services in the Kingdom. Through this partnership, we seek to offer enriched connectivity services, experiences and bring the world closer, ultimately empowering businesses to scale and innovative in an increasingly digital landscape.”
Quote from AFR-IX telecom
“We’re excited to collaborate with Etihad Salam, whose expertise and network complement our objective of providing secure, expansive, and high-performance connectivity from the Mediterranean outward,” said Norman Albi, Chief Executive Officer of AFR-IX. “This partnership elevates reliability and coverage for carriers worldwide, driving forward digital advancement across Europe, Africa, and the Middle East.”
Tech News
Infinia Technologies and Satya Retail Launch AI and Blockchain-Powered Retail Transformation at GITEX 2025
- Revolutionizes India’s retail market by empowering merchants with first time real use case of AI and Blockchain
- SAII is a world’s first initiative set to turn millions of low-tech, high-potential neighbourhood retailers into a data-rich, AI-enabled commerce network
Infinia Technologies, a subsidiary of Sirius International Holding, announced a strategic partnership with Satya Retail, a DS Group affiliate, at GITEX Global 2025, the world’s largest technology and innovation event in Dubai. Through this collaboration, Infinia Technologies aims to leverage its advanced AI operating ecosystem to power Satya Retail’s merchant network with AI-driven analytics, blockchain-based invoicing, and digital financial tools, transforming India’s retail landscape.
By combining Infinia Technologies’ AI and blockchain infrastructure with DS Group’s unmatched distribution expertise and Satya Retail’s deep merchant network, this initiative will create an intelligent, scalable, and inclusive retail ecosystem designed to empower millions of small businesses across the country. The official signing took place today at GITEX Global 2025, in the presence of Arif Khan, CEO of Infinia Technologies, along with Ritesh Kumar, Director at DS Group.
The collaboration marks the launch of SAII – Smart AI Integrator, a world’s first initiative that turns millions of low-tech, high-potential neighbourhood retailers into a data-rich, AI-enabled commerce network. Branded as “The Digital Saathi for Merchants,” SAII provides a single platform for all merchant needs; from blockchain-based e-invoicing and micro-financing to insurance, hyperlocal advertising with two-way data transfer for merchants and vendor network.
For the first time, India’s retailers will receive access to powerful digital capabilities at scale through SAII. It will help merchants operate smarter, improve efficiency, and build deeper partnerships across the supply chain.
Commenting on the announcement, Arif Khan, CEO of Infinia Technologies, said: “This partnership represents a defining moment in how AI and Blockchain can drive real-world impact. This collaboration will positively accelerate India’s digital economy. Through SAII, we’re enabling millions of India’s retailers to access intelligent tools and digital services that were once out of reach, while advancing our mission to take advanced AI from Abu Dhabi to the world. This is only the beginning; we plan to extend the SAII model across Asia, the Middle East, and North Africa, with more projects to be announced soon.”

Ritesh Kumar, Director at DS Group added: “Our collaboration with Infinia Technologies brings together the strength of our retail network and their AI innovation to empower small businesses across India. SAII will help local merchants modernize their operations, access financial and digital tools seamlessly, and become part of a larger connected commerce ecosystem. This is a major step toward building a more inclusive and technology-driven retail economy.”
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