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ASUS Tech Evolution: from Origins to innovation
ASUS launched its latest range of technological marvels, introduced cutting-edge products, and demonstrated its commitment to sustainability at the Tech Evolution: From Origins to Innovation a regional launch event held in Dubai.
Several innovative products, including the revolutionary Zenbook Duo (2024), the world’s first 14-inch dual-screen OLED laptop. AI-powered laptops featuring the brand-new AI-enabled Intel Core Ultra include ASUS Zenbook 14 OLED, ASUS Vivobook Pro 15 OLED, and the all-new ASUS Vivobook S series.
And for gamers ASUS ROG launched The ROG Zephyrus G14 and G16 laptop revolutionize portable gaming with powerful internals and stunning OLED displays. Gamers can immerse themselves in the unmatched performance of the ROG Strix SCAR 18 laptop, designed for esports enthusiasts seeking maxed-out performance. These new gaming laptops offer unparalleled power with up to the Intel Core Ultra 9 processor and the flagship NVIDIA GeForce RTX 4090 Laptop GPU.
ASUS: A journey From Origins to innovation
In the mid-2000s, ASUS made a strategic move into the laptop market with the introduction of the Eee PC, a series of netbooks that became a global sensation. Launched in 2007, the Eee PC was characterized by its compact form factor, affordability, and impressive battery life. It played a pivotal role in popularizing the concept of ultraportable laptops, setting the stage for ASUS’s foray into consumer laptops.
In 2011, ASUS unveiled the Zenbook series, targeting users seeking a perfect balance between style and substance. These Ultrabooks featured premium materials, slim profiles, and high-resolution displays, making them stand out in the competitive laptop market. The Zenbook line showcased ASUS’s dedication to design innovation and its ability to create laptops that were as aesthetically pleasing as they were powerful.
ASUS has consistently integrated cutting-edge technologies into its laptops. The introduction of AI-enhanced features, first one to create a dual display (as seen in the Zenbook Pro Duo), and advancements in cooling solutions showcase the brand’s commitment to staying at the forefront of technological innovation. ASUS laptops are not only powerful but also incorporate features that anticipate the evolving needs of users.
Sustainability and Eco-Friendly Initiatives:
ASUS recognizes the importance of sustainability in the tech industry and has implemented eco-friendly initiatives. The company focuses on reducing its environmental footprint through responsible manufacturing practices, energy-efficient designs, and recyclable packaging, aligning with the growing global awareness of ecological concerns.
The ASUS commitment to sustainability has earned global recognition, including acknowledgment by the Financial Times as a Climate Leader in Asia-Pacific and inclusion in the Corporate Knights Clean 200 Index. As a pioneer in sustainable technology, ASUS has a history of groundbreaking initiatives, such as the world’s first carbon-neutral laptop, Bamboo-series laptops, and the recent launch of its first carbon-neutral verified business laptop in 2022.
The company actively incorporates recycled materials in manufacturing and packaging, utilizing over 1,600 tonnes of PCR plastic since 2017 and over 20,000 tonnes of recycled paper in 2022. ASUS’s commitment to reducing environmental impact is evident in its recycling of over 40,000 tonnes of e-waste since 2019. The result is that revenue from eco-friendly products exceeded 87.2% of qualified revenue in 2022, highlighting continued progress towards a circular economy to minimize environmental impact.
Introducing AI-powered laptops and an expanded product portfolio
ASUS showcased an impressive lineup of innovative products, demonstrating the company’s unwavering commitment to pushing conventional boundaries and delivering innovative technology solutions. AI-powered laptops feature the latest advancements in computing with Intel Core Ultra processors. These processors enable users to seamlessly manage complex workloads, enhance productivity, and benefit from advanced security measures. These devices represent more than just laptops; they signify a new era of intuitive and efficient computing designed to meet the diverse needs of modern consumers and professionals.
Emphasizing the transformative impact of its product portfolio, ASUS highlighted its dedication to delivering exceptional experiences that go beyond conventional constraints. The company envisions a future where intelligent, heartfelt, and joyful smart living is accessible to all, with a strong emphasis on sustainability, innovation, and user-centric design.
The Intel Core Ultra Processor, equipped with an AI-focused Neural Processing Unit (NPU), serves as a powerhouse for accelerating AI workloads and running cloud-based AI programs, resulting in exceptional performance while prioritizing energy efficiency. This advancement contributes to prolonging the battery’s lifespan, aligning with a more environmentally friendly approach.
With these cutting-edge technologies, users can anticipate faster content generation, simplified data analysis, streamlined multitasking, and enhanced security, ushering in an era of unprecedented computing capabilities and possibilities.
The revolutionary Zenbook Duo (2024) is the world’s first AI-powered 14-inch dual-screen laptop[i], equipped with two identical OLED touchscreens. With its detachable full-size Bluetooth ASUS ErgoSense keyboard and touchpad, this incredible device has a user-centric design that rewrites the rule book for on-the-go versatility. This Intel Evo Edition laptop expertly combines multitasking versatility with superb mobility in a 1.35 kg-light[ii] package.
ASUS Zenbook Duo (2024): Dual-screen innovation
The dual full-size 3K 120 Hz ASUS Lumina OLED 16:10 displays are joined by a lay-flat 180° hinge to instantly expand the visual workspace to up to a massive 19.8 inches, which thanks to the integrated kickstand and detachable keyboard can be used in vertical or horizontal orientations for several versatile user modes — Laptop, Dual Screen, Desktop or Sharing mode — controlled by the intuitive ASUS ScreenXpert software. The rechargeable keyboard can be detached to allow full use of the visual workspace or be placed on the lower display for a traditional clamshell laptop experience. Zenbook Duo (2024) maximizes productivity and play throughout the day with up to an Intel Core Ultra 9 processor with an integrated NPU for AI acceleration, 32 GB of LPDDR5x memory, up to a 2 TB PCIe 4.0 SSD, a fast-charging and long-lifespan 75 Wh battery, and a Harman Kardon-certified Dolby Atmos audio system. The NPU delivers low-latency AI computing, accelerating multitasking to make Zenbook Duo (2024) highly efficient for work, creativity or entertainment. And with the huge screen real estate, users can effortlessly run all their favorite productivity apps — and keep them in view — at the same time. Zenbook Duo (2024) is designed with sustainability and durability in mind. It incorporates a variety of recycled materials, and is durability tested to US MIL-STD-810H standards to maximize the device’s lifespan.
ROG Zephyrus series: first ROG OLED gaming laptop with ROG Nebula display.
The new ROG Zephyrus G14 and G16 gaming laptops redefine the genre with a host of extraordinary features. The redesigned premium aluminum chassis, available in Eclipse Gray and Platinum White, is both lightweight and durable – G14 measures just 1.59 cm thin and weighs 1.5 kg, while the 1.49 cm-thin G16 weighs in at just 1.85 kg. There’s a signature Slash Lighting LED bar on the chassis that continues and enhances the popular personalization options of the previous generation. They are also the first laptops to feature ROG Nebula Display OLED panels. With the Zephyrus G14 boasting a 3K 120 Hz panel, and the Zephyrus G16 sporting a 2.5K 240 Hz display, both feature a 16:10 aspect ratio, VESA DisplayHDR True Black 500 certification, and a stunning 1,000,000:1 contrast ratio. Hi-Res Audio and Dolby Atmos technology enhance audio quality, complemented by built-in HD cameras for smooth communication.
Designed for gamers, creators, and designers, the Zephyrus Series includes the G14 with an AMD Ryzen 9 8940H processor and the G16 with up to an Intel Core Ultra 9 processor 185H. Both laptops are equipped with NVIDIA GeForce RTX GPUs, and feature a variety of powerful ROG Intelligent Cooling solutions for optimal performance.
With the upgraded Zephyrus Series, ROG brings portable gaming to a new level, seamlessly blending technology, performance, and aesthetics for an unparalleled gaming experience. Gamers, creative professionals, or design enthusiasts can elevate their gaming reality with the Zephyrus series.

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HUAWEI WIFI MESH X3 PRO REVIEW: A SURPRISINGLY TASTEFUL WI-FI 7 ROUTER THAT COULD BE YOUR LIVING ROOM CENTREPIECE
We have come up with clever ways of hiding Wi-Fi routers out of sight — behind cabinets, inside baskets, between the books on shelves. Even the best-looking routers clash violently with interior design unless you are going for a server room aesthetic. Nobody in their wildest dreams imagined a router would become the statement piece in their living room. But then the HUAWEI WiFi Mesh X3 Pro happened. A router that looks more like a decorative lamp than a piece of tech. It eschews the rigid industrial design of traditional routers, drawing its inspiration from the magnificent sunlit, snow-covered mountain peaks radiating warm golden hues at dawn.

The Golden Mountain Glow Light Effect of this router emulates the dynamic changes of sunlight on snow-capped mountains. It can adjust the lighting based on the real-time weather and time at your location. On sunny mornings, the light slowly transitions from soft white to warm gold, while on cloudy days it glows with a gentle warm white. Alternatively, you can open the Huawei AI Life App to choose a colour yourself and even schedule the light to turn on and off automatically. More on the app later.
Whether placed on a living room TV cabinet, a study desk, or a nightstand, it becomes part of the room’s atmosphere, with its soft light helping to set the mood. It blurs the line between electronic devices and home décor, allowing technology to exist in quiet harmony with the beauty of the home.
However, the most impressive part of the WiFi Mesh X3 Pro is how capable it is as a mesh router. The HUAWEI WiFi Mesh X3 Pro allows you to create a whole-home mesh network, offering seamless Wi-Fi coverage throughout your space by automatically switching to the optimal signal as you move around. It keeps your devices connected to the best available Wi-Fi signal, so you can enjoy a fast and stable connection as you move across the house. One master router can easily cover around 90 square meters of floor area. For larger spaces, additional extenders can be added as needed. A single master router can work with multiple extenders to deliver strong signals and consistent coverage.
Powered by next-generation Wi-Fi 7, the router delivers a decisive leap in performance over Wi-Fi 6, offering dual-band peak wireless speeds of up to 3.6 Gbps. It fully unlocks the potential of gigabit-plus fibre networks, enabling instant downloads of large 4K and 8K video files, lag-free online gaming, and smooth performance even with multiple devices connected.
At the core of this upgrade is Wi-Fi 7 Multi-Link Operation (MLO), which allows devices to connect simultaneously to both the 2.4 GHz and 5 GHz bands for faster, more stable data transmission. In high-latency scenarios such as online gaming and HD video calls, the system intelligently selects high-quality, low-latency channels, minimising lag and maintaining a consistently smooth experience, even under heavy multi-device use.
Another key attraction of this router is the Huawei AI Life App, which makes setup, parental controls, and network security easy to manage right from your phone. Through the app, you can easily manage children’s online activity. You can set daily internet time limits and define specific access periods. Harmful websites can be blocked, and browsing records can be viewed at any time.
The app offers intuitive, three-dimensional, visualised network management. Fault visualisation automatically detects issues such as broadband disconnections or overheating. Coverage visualisation generates real-time signal heat maps, highlighting weak areas and suggesting ways to improve coverage. Device visualisation shows all connected devices at a glance, allowing you to manage or remove devices instantly. Even without professional networking knowledge, users can quickly identify and resolve common network issues.
Powered by the HUAWEI HomeSec® security system, the router provides comprehensive protection. It blocks brute-force password attacks and sends real-time security alerts. It also intercepts phishing and malware-laden websites as they appear. Encrypted remote access further protects user data and privacy.
About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei’s three core business units and a global leader in smart devices and intelligent consumer experiences. With a product portfolio that includes smartphones, PCs and tablets, wearables, audio devices, and cloud services. Operating in over 170 countries and regions, Huawei CBG serves more than a third of the world’s population. Fourteen R&D centres have been set up in countries around the world, including Germany, Sweden, and China. Huawei’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
Huawei CBG is recognized as one of the world’s top smartphone brands and remains committed to driving digital inclusion, sustainability, and innovation through intelligent, user-centric products that enhance everyday life.
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Xiaomi Unveils REDMI Note 15 Series and Expands AIoT Ecosystem with New Smart Devices
Xiaomi has officially launched the REDMI Note 15 Series in the UAE, featuring five new models: REDMI Note 15 Pro+ 5G, Pro 5G, Pro, and the REDMI Note 15 5G and 4G variants.
The series debuts REDMI Titan Durability, integrating reinforced frames and Corning Gorilla Glass Victus 2 for superior drop and crush resistance. The Pro models boast massive Silicon–Carbon batteries (up to 6,580mAh) with 100W HyperCharge, designed to maintain peak health for over six years.
Photography enthusiasts can leverage a flagship 200MP main camera on Pro models, featuring AI-powered 4× lossless zoom and Xiaomi HyperAI editing tools. Performance is driven by the Snapdragon 7s Gen 4 and Xiaomi IceLoop cooling, while the 120Hz AMOLED displays offer a stunning 3,200 nits peak brightness.
Connectivity reaches new heights with Xiaomi Offline Communication, allowing kilometer-level voice calls without network coverage. Xiaomi also expanded its AIoT ecosystem, introducing the REDMI Buds 8 Lite, Xiaomi Electric Scooter 6 Series, and Smart Audio Glasses.
The REDMI Note 15 Series combines ultimate resilience with cutting-edge AI, setting a new benchmark for smartphone value in the region.
Redmi Note 15 Series Partners with Discovery Channel to Demonstrate Real-World Endurance

To showcase the Redmi Note 15 Series “diamond-grade durability,” Xiaomi has partnered with Discovery Channel on a co-branded campaign featuring explorer and survival expert Ed Stafford, renowned for his extreme outdoor challenges. In the campaign, Ed takes on a continuous 24-hour endurance challenge, using the Redmi Note 15 as his only essential tool.
The film demonstrates the phone’s real-world capabilities: supporting navigation, lighting, photography, compass and weather checks, and connectivity, while highlighting its durability, water resistance, and long-lasting battery life.
The campaign will be amplified across Discovery Channel’s platforms and supported by official press coverage, bringing the “tech + endurance” story to audiences across the UAE. To further engage media and creators, a limited number of “Titan Durability” co-branded gift boxes will be made available for unboxings and challenge-style content, offering a hands-on experience of the series’ resilience.
Mijia Smart Audio Glasses: Style Meets Technology

The UAE launch also introduces Mijia Smart Audio Glasses, blending open-ear audio with elegant eyewear design. Equipped with four microphones, wind noise reduction, and a privacy mode, the glasses allow UAE users to enjoy music and calls while staying aware of surroundings. Lightweight and durable, they feature IP54 splash and dust resistance, UV and blue light protection, and up to 13 hours of playback, with fast charging offering 4 hours from just 10 minutes. The Xiaomi Glasses app allows full control, including gesture customization, dual-device connectivity, and safe recording options.
REDMI Buds 8 Lite

Also joining Xiaomi’s AIoT portfolio are REDMI Buds 8 Lite, entry-level true wireless earbuds designed for everyday practicality and convenience. Available in Black, White, or Blue, they feature a 12.4mm titanium-diaphragm driver for clear, detailed sound, Bluetooth 5.4 connectivity, and hybrid active noise cancellation up to 42dB with Transparency mode. Dual-mic AI environmental noise cancellation ensures clear calls even outdoors, while five pre-set EQ modes and app-based customization let users tailor their audio experience. With dual-device connectivity, fast charging, and up to 36 hours of total battery life with the case, REDMI Buds 8 Lite deliver a versatile, practical audio solution for daily use.
Xiaomi TV S Pro Mini LED Series

Xiaomi also introduces the Xiaomi TV S Pro Mini LED Series in UAE, offering 75″, 65″, and 55″ QD-Mini LED models with 4K UHD resolution, 1700 nits peak brightness, Dolby Vision®, HDR10+, HLG, and Filmmaker Mode. With 144Hz native refresh rate, Mini LED local dimming, and low-reflection display technology, the series provides ultra-smooth visuals and vibrant, accurate color reproduction. Audio is powered by dual 15W speakers, Dolby Atmos, Harman AudioEFX, and Xiaomi Sound tuning, delivering immersive experiences for movies, gaming, and streaming. Connectivity options include Wi-Fi 6, Bluetooth 5.2, HDMI 2.1, USB, Ethernet, and built-in Google TV, Google Cast, and Apple AirPlay, offering seamless streaming and device integration.
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BenQ ScreenBar Series: A New Standard in Desk Lighting
With the introduction of the ScreenBar Series in Dubai, BenQ Middle East has solidified its position as a leader in monitor-mounted lighting by addressing a prevalent problem among desk users: inadequate ambient lighting. Designed for today’s hybrid workers, content creators, and competitive gamers, the ScreenBar line goes beyond traditional task lamps to provide an intelligent illumination solution that responds to both the user and the surroundings.
ScreenBar Halo 2 – A New Benchmark for Visual Balance
At the heart of the series portfolio lies the ScreenBar Halo 2, which has been developed over four years of engineering. Its distinguishing feature is a dual-light setup that includes a forward-facing desk light and a bright rear ambient glow. This design considerably reduces the visual contrast between a bright monitor and a darker space, which is a common cause of eye strain during prolonged screen use. The modified back lighting covers a significantly larger area, resulting in a more natural and immersive lighting environment that appears consistent rather than harsh.
Precision Optics That Protect the Eyes
BenQ’s optical expertise is prominent in the Halo 2’s glare-control technology. The asymmetrical light projection guarantees that light reaches the workstation without overflowing onto the display or shining directly in the user’s eyes. This intricate light structuring keeps on-screen content clear and decreases tiredness, particularly during tasks that need prolonged attention. The ScreenBar Halo 2 is backed by academic research and aligned with international lighting regulations. It maintains a precisely balanced brightness relationship between the monitor and its surroundings, allowing the eyes to remain relaxed for extended periods of time.
ScreenBar Pro: Versatility and Everyday Intelligence
The ScreenBar Pro Black and Silver variants represent a more streamlined version of BenQ’s lighting concept. Their gravity-based clamp technology is designed to fit securely on a variety of monitors, including slim-bezel and curved screens, while providing minimal pressure. Built-in smart features like automatic brightness adjustment, motion-based power control, and memory settings make the experience simple, responding to changing lighting conditions throughout the day.
Design-Led Aesthetics with Fine-Tuned Control
The ScreenBar Series is visually appealing and complements premium workstation settings and creative studios. Developed in partnership with MINIMAL Design, the light’s clean metallic surface and discrete form allow it to fit in rather than overshadow the workspace. A new wireless dial provides smooth, accurate control of brightness and colour temperature. The wide temperature range accommodates anything from warm evening illumination to colder tones suitable for precision activities like as editing, grading, or complex design work.
Verdict: A Thoughtful Investment in Performance and Wellbeing
The BenQ ScreenBar Series presents itself as an essential component of a productive and healthy workspace rather than just an accessory. BenQ has developed a lighting system that promotes long-term comfort without sacrificing performance by fusing scientific research, adaptable technology, and sophisticated industrial design. For professionals, creatives, and gamers who spend long hours in front of a screen, the ScreenBar Halo 2 and ScreenBar Pro provide an outstanding combination of efficiency, visual comfort, and minimalist sophistication, making them a significant enhancement for any modern work environment.
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