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ASUS Tech Evolution: from Origins to innovation
ASUS launched its latest range of technological marvels, introduced cutting-edge products, and demonstrated its commitment to sustainability at the Tech Evolution: From Origins to Innovation a regional launch event held in Dubai.
Several innovative products, including the revolutionary Zenbook Duo (2024), the world’s first 14-inch dual-screen OLED laptop. AI-powered laptops featuring the brand-new AI-enabled Intel Core Ultra include ASUS Zenbook 14 OLED, ASUS Vivobook Pro 15 OLED, and the all-new ASUS Vivobook S series.
And for gamers ASUS ROG launched The ROG Zephyrus G14 and G16 laptop revolutionize portable gaming with powerful internals and stunning OLED displays. Gamers can immerse themselves in the unmatched performance of the ROG Strix SCAR 18 laptop, designed for esports enthusiasts seeking maxed-out performance. These new gaming laptops offer unparalleled power with up to the Intel Core Ultra 9 processor and the flagship NVIDIA GeForce RTX 4090 Laptop GPU.
ASUS: A journey From Origins to innovation
In the mid-2000s, ASUS made a strategic move into the laptop market with the introduction of the Eee PC, a series of netbooks that became a global sensation. Launched in 2007, the Eee PC was characterized by its compact form factor, affordability, and impressive battery life. It played a pivotal role in popularizing the concept of ultraportable laptops, setting the stage for ASUS’s foray into consumer laptops.
In 2011, ASUS unveiled the Zenbook series, targeting users seeking a perfect balance between style and substance. These Ultrabooks featured premium materials, slim profiles, and high-resolution displays, making them stand out in the competitive laptop market. The Zenbook line showcased ASUS’s dedication to design innovation and its ability to create laptops that were as aesthetically pleasing as they were powerful.
ASUS has consistently integrated cutting-edge technologies into its laptops. The introduction of AI-enhanced features, first one to create a dual display (as seen in the Zenbook Pro Duo), and advancements in cooling solutions showcase the brand’s commitment to staying at the forefront of technological innovation. ASUS laptops are not only powerful but also incorporate features that anticipate the evolving needs of users.
Sustainability and Eco-Friendly Initiatives:
ASUS recognizes the importance of sustainability in the tech industry and has implemented eco-friendly initiatives. The company focuses on reducing its environmental footprint through responsible manufacturing practices, energy-efficient designs, and recyclable packaging, aligning with the growing global awareness of ecological concerns.
The ASUS commitment to sustainability has earned global recognition, including acknowledgment by the Financial Times as a Climate Leader in Asia-Pacific and inclusion in the Corporate Knights Clean 200 Index. As a pioneer in sustainable technology, ASUS has a history of groundbreaking initiatives, such as the world’s first carbon-neutral laptop, Bamboo-series laptops, and the recent launch of its first carbon-neutral verified business laptop in 2022.
The company actively incorporates recycled materials in manufacturing and packaging, utilizing over 1,600 tonnes of PCR plastic since 2017 and over 20,000 tonnes of recycled paper in 2022. ASUS’s commitment to reducing environmental impact is evident in its recycling of over 40,000 tonnes of e-waste since 2019. The result is that revenue from eco-friendly products exceeded 87.2% of qualified revenue in 2022, highlighting continued progress towards a circular economy to minimize environmental impact.
Introducing AI-powered laptops and an expanded product portfolio
ASUS showcased an impressive lineup of innovative products, demonstrating the company’s unwavering commitment to pushing conventional boundaries and delivering innovative technology solutions. AI-powered laptops feature the latest advancements in computing with Intel Core Ultra processors. These processors enable users to seamlessly manage complex workloads, enhance productivity, and benefit from advanced security measures. These devices represent more than just laptops; they signify a new era of intuitive and efficient computing designed to meet the diverse needs of modern consumers and professionals.
Emphasizing the transformative impact of its product portfolio, ASUS highlighted its dedication to delivering exceptional experiences that go beyond conventional constraints. The company envisions a future where intelligent, heartfelt, and joyful smart living is accessible to all, with a strong emphasis on sustainability, innovation, and user-centric design.
The Intel Core Ultra Processor, equipped with an AI-focused Neural Processing Unit (NPU), serves as a powerhouse for accelerating AI workloads and running cloud-based AI programs, resulting in exceptional performance while prioritizing energy efficiency. This advancement contributes to prolonging the battery’s lifespan, aligning with a more environmentally friendly approach.
With these cutting-edge technologies, users can anticipate faster content generation, simplified data analysis, streamlined multitasking, and enhanced security, ushering in an era of unprecedented computing capabilities and possibilities.
The revolutionary Zenbook Duo (2024) is the world’s first AI-powered 14-inch dual-screen laptop[i], equipped with two identical OLED touchscreens. With its detachable full-size Bluetooth ASUS ErgoSense keyboard and touchpad, this incredible device has a user-centric design that rewrites the rule book for on-the-go versatility. This Intel Evo Edition laptop expertly combines multitasking versatility with superb mobility in a 1.35 kg-light[ii] package.
ASUS Zenbook Duo (2024): Dual-screen innovation
The dual full-size 3K 120 Hz ASUS Lumina OLED 16:10 displays are joined by a lay-flat 180° hinge to instantly expand the visual workspace to up to a massive 19.8 inches, which thanks to the integrated kickstand and detachable keyboard can be used in vertical or horizontal orientations for several versatile user modes — Laptop, Dual Screen, Desktop or Sharing mode — controlled by the intuitive ASUS ScreenXpert software. The rechargeable keyboard can be detached to allow full use of the visual workspace or be placed on the lower display for a traditional clamshell laptop experience. Zenbook Duo (2024) maximizes productivity and play throughout the day with up to an Intel Core Ultra 9 processor with an integrated NPU for AI acceleration, 32 GB of LPDDR5x memory, up to a 2 TB PCIe 4.0 SSD, a fast-charging and long-lifespan 75 Wh battery, and a Harman Kardon-certified Dolby Atmos audio system. The NPU delivers low-latency AI computing, accelerating multitasking to make Zenbook Duo (2024) highly efficient for work, creativity or entertainment. And with the huge screen real estate, users can effortlessly run all their favorite productivity apps — and keep them in view — at the same time. Zenbook Duo (2024) is designed with sustainability and durability in mind. It incorporates a variety of recycled materials, and is durability tested to US MIL-STD-810H standards to maximize the device’s lifespan.
ROG Zephyrus series: first ROG OLED gaming laptop with ROG Nebula display.
The new ROG Zephyrus G14 and G16 gaming laptops redefine the genre with a host of extraordinary features. The redesigned premium aluminum chassis, available in Eclipse Gray and Platinum White, is both lightweight and durable – G14 measures just 1.59 cm thin and weighs 1.5 kg, while the 1.49 cm-thin G16 weighs in at just 1.85 kg. There’s a signature Slash Lighting LED bar on the chassis that continues and enhances the popular personalization options of the previous generation. They are also the first laptops to feature ROG Nebula Display OLED panels. With the Zephyrus G14 boasting a 3K 120 Hz panel, and the Zephyrus G16 sporting a 2.5K 240 Hz display, both feature a 16:10 aspect ratio, VESA DisplayHDR True Black 500 certification, and a stunning 1,000,000:1 contrast ratio. Hi-Res Audio and Dolby Atmos technology enhance audio quality, complemented by built-in HD cameras for smooth communication.
Designed for gamers, creators, and designers, the Zephyrus Series includes the G14 with an AMD Ryzen 9 8940H processor and the G16 with up to an Intel Core Ultra 9 processor 185H. Both laptops are equipped with NVIDIA GeForce RTX GPUs, and feature a variety of powerful ROG Intelligent Cooling solutions for optimal performance.
With the upgraded Zephyrus Series, ROG brings portable gaming to a new level, seamlessly blending technology, performance, and aesthetics for an unparalleled gaming experience. Gamers, creative professionals, or design enthusiasts can elevate their gaming reality with the Zephyrus series.

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HUAWEI MatePad 12 X Hits Stores: Creativity & Productivity in One with NearLink Keyboard and M-Pencil Pro
Huawei today announced the retail availability of the HUAWEI MatePad 12 X, a tablet engineered to usher in a new era of productivity and creativity. Combining a cutting-edge ultra-clear PaperMatte Display, the all-new HUAWEI M-Pencil Pro stylus, and a suite of powerful applications, the MatePad 12 X redefines the professional tablet experience. It seamlessly integrates the power of a PC, the versatility of a creative studio, and the comfort of paper into a single, elegant device.
The HUAWEI MatePad 12 X price starts from 1,999 AED and available on Huawei’s online platforms as well as retailers.
The HUAWEI MatePad 12 X is designed to meet the rigorous demands of today’s professionals, students, and creators. With next-generation hardware and Huawei’s most refined software ecosystem, it delivers an unparalleled experience for work, study, and artistic expression.

The ultra-clear PaperMatte Display pioneers a new era of anti-glare screen technology. Using high-precision nanoscale etching technology to create a screen that reduces sparkle by 50% compared to the previous generation. This new PaperMatte Display is remarkably clear, comfortable, and offers a paper-like experience, significantly enhancing the digital reading and creative processes while minimising eye strain during extended use.

The HUAWEI M-Pencil Pro, Huawei’s next-generation stylus, offers intuitive interaction and masterful precision with 16,384 pressure-sensing levels, delivering exceptional sensitivity for nuanced and dazzling strokes. A simple pinch gesture brings up an in-app radial menu for quick access to brushes and colour palettes. The stylus includes three distinct tips optimised for standard writing, detailed small-font writing, and expressive painting.

Closing the gap between tablets and desktops, the pre-installed PC-level WPS Office suite provides a familiar and powerful suite of tools. Users familiar with the desktop version can transition effortlessly, with a clean menu layout and comprehensive features that eliminate any learning curve. WPS Spreadsheets, Presentations, and Writer offer nearly identical functionality to their desktop counterparts, ensuring a consistent and uninterrupted workflow between PC and tablet.
The design of the tablet is just as impressive as the rest of it, featuring a pearlescent all-metal unibody design, weighing just 555 g and measuring a mere 5.9 mm thick. The advanced e-coating process, borrowed from the aerospace and automotive sectors, gives the chassis a pure, creamy macaron colour and a smooth finish. Natural mica powder is integrated into the coating to create a subtle, shimmering polish.
The HUAWEI MatePad 12 X blends design, performance, and creativity into a versatile package built to keep pace with both inspiration and productivity.
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HONOR Launches the Unbreakable AI Smartphone HONOR X9d 5G Delivering Toughness, Power, and Innovation in One Sleek Package
Global AI device ecosystem company HONOR today unveiled the HONOR X9d 5G, a smartphone that redefines durability, endurance, and user experience. Designed for explorers, professionals, and anyone who lives without limits, the HONOR X9d 5G combines breakthrough toughness, a massive battery, and bold innovation to empower every journey.
The Fall That Made History
It’s not every day a smartphone makes gravity flinch. The HONOR X9d did exactly that, earning a Guinness World Record for the Highest Smartphone Drop and surviving a fall from 6.133 meters without a crack in sight. It wasn’t a stunt; it was a statement. For an industry that long treated durability as the enemy of design, HONOR proved both can coexist beautifully. The drop was not about spectacle but purpose, showing that true innovation is not only about performance but about persistence.

Rugged by Design
The HONOR X9d isn’t armored, it’s engineered. With a 6-layer drop-resistant structure and Ultra Bounce Anti-Drop Technology 3.0, it delivers 112% stronger protection than before, turning structure into philosophy. A shock-absorbing bracket reinforced back shell, and ultra-deep tempered glass work together like a symphony of defense, dispersing force instead of absorbing damage. Tested to withstand drops on challenging surfaces such as cobblestone, asphalt, tactile paving, and more than 10 types of stone ground, the X9d holds both the Premium Performance Certification and the SGS 5-Star Comprehensive Reliability Certification. Certified for 2.5-meter drops, IP69K water resistance, and extreme dust endurance, it doesn’t just withstand the elements, it welcomes them — a reminder that progress isn’t only about power or speed, but about building something that endures, even when gravity calls.
Tougher Than Tough with A Display Built to Last
The HONOR X9d 5G features a vibrant 6.79-inch Eye-Comfort OLED display with a sharp 2,640 × 1,200 resolution and an ultra-smooth 120Hz refresh rate. Reaching a stunning 6,000 nits of HDR brightness, it remains brilliantly clear even under direct sunlight, perfect for life outdoors. With ultra-narrow 1.3mm bezels, it maximizes viewing space while keeping the design sleek and immersive. HONOR’s eye-protection and dynamic dimming technologies reduce strain during long hours of viewing, whether streaming, gaming, or scrolling. Crafted with ultra-tough glass, the display resists scratches and impacts, offering confidence in every swipe.

Power for Days
Equipped with an 8,300mAh silicon-carbon battery, the largest in its class, the HONOR X9d 5G delivers exceptional endurance, lasting up to two days of heavy use. Designed for longevity, its self-developed anti-aging algorithm ensures six years of ultra durabiliy], maintaining performance over time. Multi-point temperature monitoring safeguards efficiency across extreme conditions, from –30°C to 55°C, keeping the phone steady whether in desert heat or mountain chill.
When power runs low, Ultra Power Saving Mode keeps you connected, enabling up to 60 minutes of calls[ at just 2% battery, while 66W HONOR SuperCharge provides rapid recovery for all-day use. With 7.5W wired reverse charging, the X9d transforms into a compact power hub for your earbuds, smartwatches, and beyond.
Capture Every Moment with Clarity
The HONOR X9d 5G redefines mid-range photography with a 108MP main camera featuring a 1/1.67-inch large sensor and advanced OIS + EIS stabilization for ultra-clear, steady shots. From vibrant night skylines to spontaneous street scenes and family moments, every frame is rendered with remarkable depth and precision. A 2MP depth sensor enhances portrait bokeh, while the 16MP front camera, seamlessly embedded in the display, delivers crisp selfies and lifelike video calls.
Beyond hardware, HONOR’s AI Editor turns editing into creative storytelling. Integrated tools like AI Eraser, AI Cutout, AI Outpainting, AI Upscale, and AI Remove Reflection simplify enhancement, bringing studio-like control to every image. It’s not just about capturing the moment, but crafting it — effortlessly, intelligently, and exactly as you envision it.

The Power of Intuitive AI
The HONOR X9d isn’t just aware of what you do, it understands how you live. Its AI Call Translation breaks language barriers instantly, letting conversations flow freely across cultures. AI Summary turns hours of meetings into moments of clarity, while AI Assistant and Magic Portal 2.0 bring order to digital chaos, connecting apps, tasks, and ideas with quiet intelligence. It’s not just smart technology, its intuition made visible.
Smart Connectivity and Ecosystem
Stay connected with Wi-Fi 6, Bluetooth 5.2, USB Type-C, and NFC for seamless mobile payments. The X9d integrates with the HONOR ecosystem, syncing effortlessly with MagicBook laptops and Earbuds X6 for instant file sharing or audio handoff. MagicOS 9.0 also lets you control HONOR smart home devices, creating a unified experience.

Design and Availability
Available in four striking colors – Reddish Brown, Forest Green, Sunrise Gold, and Midnight Black – the HONOR X9d 5G blends style with substance. The new HONOR X9d 5G, will be available for pre-order in the UAE from October 24 to 30 at a price of AED 1,299. Customers who pre-order will receive exclusive gifts worth AED 697, including 12-month free damage protection, HONOR Choice Earbuds E6i, and a mobile phone lanyard data cable. In addition, current HONOR X9a, X9b, and X9c users who upgrade to the new X9d will enjoy a complimentary 12-month extended warranty, offering them even greater peace of mind.
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Lexar Professional Go Portable SSD with Hub – An Innovative and Revolutionary Solution for Creators
- One of the worlds lightest portable SSD – weighing only 13gms
- Ultra-compact for spontaneous creativity anytime, anywhere
- The portable SSD and hub with four USB Type-C ports provide ultimate flexibility for customizing your setup to suit the shoot
- Captures brilliant Apple ProRes footage and stores it with ease, on iPhone 17 series and iPhone AIR
- A cable-free plug-and-play Type-C connector means no tangled, cumbersome cables
- Blazing-fast performance up to 1050MB/s read and 1000MB/s write speeds for seamless 4K recording, no dropped frames, and swift backups
- Ready for travel – dust and water-resistant (IP65 rated), and drop-resistant up to 1 meter
- 1TB and 2TB storage options
This revolutionary device offers the ultimate setup to shoot seamless video from a mobile phone, especially ProRes videos on the iPhone 16 Pro/Pro Max and iPhone 17 Pro/Pro Max.
Compact, about the size of your thumb, the Lexar Professional Go Portable SSD measures a mere 1.00” x 1.71” x 0.32” and weighs only 13 grams. Still, it packs a capacity of up to 2TB, delivering USB 3.2 Gen 2 performance 1050MB/s read speeds, 1000MB/s write speeds for shooting Apple ProRes 4K 60fps video from an iPhone 16 Pro/Pro Max or iPhone 17 Pro/Pro Max and perform post-production processes right on the drive.
The flexible combination of the portable SSD and hub, which features four USB Type-C ports, along with the included adapters and cables, makes it easy to add accessories. It also comes with a male-to-female adapter, a male-to-male adapter, and a cold shoe adapter cable for maximum versatility. This setup expands your shooting capabilities for various scenarios using just one equipment set.
Not only does it offer plug-and-play convenience, but the portable SSD is also rated IP65, durably dust- and water-resistant, so you can confidently use it in various locations hassle-free.2 It is also drop-resistant up to 1 meter to handle everyday accidents and comes with a silicone case for superior protection from the outside in.
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