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Enhancing Customer Engagement through Gamification and Prepaid Rewards

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By: Paolo Montessori, CEO, Prepay Nation

Gamification goes beyond mere entertainment; it taps into the psychological aspects that make games engaging. By incorporating elements like competition, rewards, and social interaction, businesses can create an environment that is not only enjoyable but also fosters a deeper connection with their audience. Prepay Nation understands that by aligning our prepaid products with these dynamics, we can offer businesses the tools to make their interactions more enjoyable and meaningful. For example, offering mobile data as a reward or incentive directly aligns with the personalized and rewarding aspects of gaming, creating a positive association with the brand.

In the dynamic world of business, gamification is rewriting the rules, turning daily interactions into thrilling experiences that resonate with fun, competitiveness, rewards, and social connection. Injecting a dose of healthy competition, Badges & Points become the currency of engagement, fuelling a pursuit of excellence that keeps a community buzzing with excitement. Leader boards take the gaming experience to new heights by showcasing achievements and fostering a sense of rivalry. It’s not just about winning, it’s about shared goals and victories, weaving interconnectedness amongst people.

Game mechanics have proven effective in diverse sectors, enhancing engagement and outcomes. For instance, in education, incorporating elements of competition and rewards can motivate learners. In wellness initiatives, gamified challenges can encourage healthier habits. Or a retail giant gamifies its loyalty program, letting customers earn points for purchases and challenges, redeemable for prepaid mobile top-ups, priority service and exclusive sales and discounts. In a corporate setting, an employee recognition program leverages gamification, granting badges and points for outstanding performance, with rewards including personalized incentives like mobile data packages, fostering a positive work culture and teamwork. Prepay Nation recognizes the adaptability of our prepaid products in these contexts. For education, prepaid mobile data can be offered as rewards for completing learning modules, while in wellness, mobile top-ups can be incentives for achieving health goals. The versatility of our offerings makes them valuable assets in the implementation of game mechanics across various sectors.

In the fiercely competitive retail industry, gamification has become a strategic tool for customer acquisition and retention. Prepay Nation’s approach aligns seamlessly with this trend. Our targeted promotional campaigns allow businesses to create personalized incentives, such as offering top-ups or gift cards, to attract and retain customers. Member-get-member programs leverage the social aspect of gaming, turning customers into advocates who, in turn, bring in new business. Instant campaign launches provide a quick and efficient way for businesses to stay ahead in the competitive landscape, without the need for extensive partner sourcing or setup costs.

The future of gamification in business: Looking ahead, the future of gamification in business holds significant promise. Techniques like social sharing, community-building, and multiplayer games are expected to play a pivotal role in encouraging increased customer interaction. Prepay Nation envisions an environment where prepaid products contribute to these strategies by providing digital value and incentive bundles. For example, offering exclusive multiplayer game perks or creating a community around our products can enhance customer interactions. The focus is on creating not just transactions but ongoing relationships, fostering loyalty and prolonged use.

Businesses that incorporate gamification can benefit from the following benefits:

· Reducing Acquisition Costs: With targeted promotional campaigns it allows businesses to reach their desired audience effectively, minimising the cost of customer acquisition. The variety of incentives, from mobile data to gift cards, provides options of immediate gratification to suit different customer preferences.

· Boosting Engagement: The perks associated with prepaid products, such as high-value top-ups and rewards, create excitement and encourage users to actively engage. Member-get-member programs leverage social dynamics, turning existing customers into advocates who contribute to organic growth.

· Quick and Simple Reward Redemption: The seamless process of redeeming rewards enhances user satisfaction. Quick and simple redemption processes contribute to a positive user experience, reinforcing brand loyalty.

· Boosting Loyalty, Revenue, and Daily Activity: Introducing a range of rewards with digital value, including incentive bundles, encourages sustained interactions. This not only boosts loyalty but also translates into increased revenue for businesses. By fostering daily activity, prepaid products and customized rewards and recognition become integral to users’ routines, creating a mutually beneficial relationship.

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Financial

UAE ATTRACTS $40BN IN FDI AMID GLOBAL UNCERTAINTY, NEW REPORT SUPPORTED BY QASHIO REVEALS

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As geopolitical tensions, de-globalisation, and economic uncertainty reshape global capital flows, the United Arab Emirates (UAE) is consolidating its position as one of the world’s most trusted and resilient financial gateways, according to a new report by Emerging Markets Intelligence & Research (EMIR), supported by Qashio.

The report, ‘Mapping the UAE’s Role as a Global Financial Gateway’, highlights how the UAE is attracting high levels of foreign direct investment and financial activity at a time when capital is retreating from many traditional markets.

Foreign direct investment into the UAE doubled to $40 billion (between 2019 and 2024), reaching record levels even as global FDI stagnated. In 2024, FDI accounted for 40% of the UAE’s gross capital formation, compared to just 4.3% across developed economies, underscoring the country’s growing role as a destination for long-term, trust-led capital.

The scale of activity is accelerating rapidly. The UAE recorded 1,362 FDI projects in 2024, representing a 350% increase since 2020, while assets under management in the Dubai International Financial Centre (DIFC) reached $700 billion, growing 58% year-on-year.

According to the report, the UAE’s ability to benefit from global realignment is closely linked to its neutrality, regulatory clarity, and institutional agility.

“The UAE is actually benefiting from the de-globalisation and the geopolitical reorientation of major power blocks. It doesn’t have adversaries, so is able to build economic ties with everyone. The speed with which the government has been able to adapt to and anticipate the new situation is remarkable,” the report notes.

Beyond capital inflows, the research also points to the UAE’s expanding role as a transaction and payments hub, supported by modern financial infrastructure, strong compliance frameworks, and growing confidence among global businesses managing cross-border activity from the region.

From Qashio’s perspective, the UAE’s rise as a financial gateway reinforces the importance of secure, transparent, and compliant financial operations for businesses operating in an increasingly complex global environment.

“As capital flows become more fragmented and regulated, trust and control are no longer optional — they are foundational,” said Armin Moradi, Founder and CEO of Qashio. “Businesses operating from the UAE need full visibility over spending, strong compliance with Central Bank guidance, and the ability to act on financial insights in real time. This report reflects why the UAE has earned global confidence — and how organisations can operate responsibly within that ecosystem.”

The findings position the UAE not only as a safe destination for capital, but as a jurisdiction capable of supporting long-term growth across finance, trade, technology, and digital assets — at a time when global businesses are reassessing where and how they deploy resources.

To learn more about how the UAE is consolidating its role as a trusted global financial gateway and what this means for businesses navigating today’s fragmented capital landscape download the full report here.

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Financial

THE STARTUP QUESTION: WHY MOST AI INVESTMENTS ARE AUTOMATING 2016 INEFFICIENCY

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A robotic hand reaching toward a human hand on a dark background, with the words “Automate Everything” and the letters “A” and “I” highlighted in red above them, representing AI innovation from Deriv.

By Rakshit Choudhary, CEO, Deriv

The first weeks of 2026 have made one thing clear. AI is no longer moving in steps, it is moving in leaps. Across the Middle East and globally, organisations are spending hundreds of billions on AI, yet most will fail to see a lasting advantage. This isn’t a technology failure, it’s an architectural one. They are using 2026 intelligence to automate 2016 processes that shouldn’t exist in the first place.

One question separates genuine transformation from expensive automation. If you were building this business from scratch today, how would you design it?

 The asymmetry of the legacy burden

Established companies face a challenge startups do not. Every advantage built over time eventually hardens into a constraint. Processes reflect historical decisions made years ago, and systems are optimised for legacy technology.

A startup building your business today wouldn’t carry your infrastructure or justify changes to existing teams; they would simply build what makes sense now. This creates a painful reality where startups move faster not because they are smarter, but because they don’t have to preserve a museum.

At Deriv, we faced this asymmetry head-on. We had to redesign our entire foundation while maintaining over $650 billion in monthly trading volume for 3 million clients. It is the equivalent of building a new aeroplane while flying at 35,000 feet.

Designing for intelligence, not compensating for its absence

Most organisations approach AI by asking, “What can AI do for us?”. That is the wrong question. It leads to incrementalism, existing workflows executed slightly faster.

When we applied “startup thinking” to Deriv, we stopped treating AI as a tool and started treating it as a design constraint:

  • Customer service: The answer wasn’t faster scripts, but an AI agent with direct system access. Our agent, Amy, now handles 79% of customer chats globally with 97% satisfaction.
  • Engineering: We didn’t just ask for more “copilots.” We built for AI-generated code with built-in quality controls. Today, over 50% of our code is AI-generated, putting us ahead of most software firms in a regulated environment.

Every time we asked the “startup question,” we discovered that legacy processes were designed around constraints that no longer existed. Technology limitations from a decade ago or organisational structures reflecting a much smaller company.

The investment that actually matters: Readiness

AI capability is no longer the bottleneck. Access to breakthroughs is now commoditised and available across markets as quickly as it emerges. The real constraint is organisational readiness.

The most valuable investment we made in 2025 wasn’t software, it was people. We have hired over 100 AI engineers to build AI-native operations, but we also upskilled our existing global workforce. This wasn’t about teaching them to use a chatbot, it was about changing their AI literacy so they instinctively ask if a process should exist at all.

The widening gap

We are at a critical inflection point. Product lifecycles and release timelines that took months now happen in weeks. Companies that redesign workflows for autonomous systems will benefit automatically as AI improves. New capabilities will integrate without disruption.

Conversely, those automating legacy processes will find themselves trapped in a cycle of continuous, expensive rebuilding. By mid-2026, this gap will become permanent.

The startup question isn’t comfortable. It challenges every inherited assumption. But for businesses operating in sophisticated, highly regulated markets, it is the only question that leads to growth rather than mere efficiency.

The time to ask the startup question is now.

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GCC TRANSFER PRICING TIGHTENS IN 2026 AS ENFORCEMENT MATURES

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Executive from Dhruva Consultants standing in a modern office corridor, wearing a dark business suit and red tie, with glass meeting rooms and workspaces in the background.

Dhruva, a tax advisory firm with deep expertise across the Middle East, and global markets, stated that the Gulf Cooperation Council (GCC) is at a clear inflection point in its fiscal evolution. Transfer pricing is moving beyond first-wave rulemaking into an enforcement-led environment where it is increasingly treated as a core element of corporate governance.

Drawing on the UAE Year in Review 2025 report recently launched by Dhruva, the region is moving past inaugural filing seasons and confronting the limits of reactive, post-facto compliance. “The past year has been transformative, representing not merely technical adjustments but a strategic recalibration of the region’s economic architecture,” said Nimish Goel, Leader, Middle East at Dhruva. In this environment, the behavioral reality of a business must align with its legal documentation, as tax authorities raise expectations around demonstrable economic substance.

A central theme in this scrutiny is Key Management Personnel (KMP). Where decision-making occurs, who exercises control, and how governance is evidenced are becoming determinative factors in how profits are attributed and defended. Inconsistencies across HR contracts, organization charts, board minutes, operational reality, and transfer pricing files are increasingly treated as a credibility gap, not a documentation error.

This recalibration is being accelerated by a shift in audit approach. Tax authorities across the GCC are moving from form-based reviews to more sophisticated, data-led scrutiny. Kapil Bhatnagar, Partner at Dhruva, stated that, “A key focus is the ‘invisible backbone’ of many regional groups, common-control and related-party transactions that sit at the heart of multilayered conglomerate structures. Informal arrangements historically treated as low-risk are increasingly being evaluated through an arm’s length lens, including interest-free shareholder loans, uncharged centralized services, legacy intercompany balances, and balance-sheet support. For forward-looking organisations, transfer pricing is no longer a compliance obligation but a strategic enabler.”

In parallel, the UAE has signaled stricter arm’s length expectations for Qualifying Free Zone Persons, with transfer pricing increasingly functioning as the mechanism through which substance is demonstrated under the Corporate Tax regime.

The stakes are further elevated by Pillar Two global minimum tax developments. Effective 2025, most GCC jurisdictions, including the UAE, Qatar, and Bahrain, either implemented or were in the final stages of implementing Domestic Minimum Top-up Taxes (DMTT). Under these rules, intercompany pricing can no longer be treated purely as a compliance variable, since it can materially influence a group’s effective tax rate and potential top-up exposure.

“In response, leading groups are shifting toward operational transfer pricing, embedding pricing policies into ERP workflows to improve year-round accuracy, data integrity, and audit readiness. This is increasingly relevant as audits begin to rely more heavily on data analytics, ERP trails, and transaction-level evidence, with deeper linkage expected between transfer pricing documentation, financial statements, tax returns, and support evidence,” added Kapil.

At the same time, demand is rising for certainty and dispute-prevention mechanisms, including Advance Pricing Agreements (APAs) and Mutual Agreement Procedures (MAPs), particularly for complex cross-border arrangements where predictability is commercially valuable. The UAE has already established a formal framework for clarifications and directives including APAs, confirmed unilateral APA applications from Q4 2025, and introduced a schedule of APA fees effective from January 1, 2026.

As the region moves into its next phase of maturity, Kapil concluded, “The message is clear, the era of fixing and filing is over. The era of governance, digitization, and transparency has begun.”

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