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Enhancing Customer Engagement through Gamification and Prepaid Rewards

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By: Paolo Montessori, CEO, Prepay Nation

Gamification goes beyond mere entertainment; it taps into the psychological aspects that make games engaging. By incorporating elements like competition, rewards, and social interaction, businesses can create an environment that is not only enjoyable but also fosters a deeper connection with their audience. Prepay Nation understands that by aligning our prepaid products with these dynamics, we can offer businesses the tools to make their interactions more enjoyable and meaningful. For example, offering mobile data as a reward or incentive directly aligns with the personalized and rewarding aspects of gaming, creating a positive association with the brand.

In the dynamic world of business, gamification is rewriting the rules, turning daily interactions into thrilling experiences that resonate with fun, competitiveness, rewards, and social connection. Injecting a dose of healthy competition, Badges & Points become the currency of engagement, fuelling a pursuit of excellence that keeps a community buzzing with excitement. Leader boards take the gaming experience to new heights by showcasing achievements and fostering a sense of rivalry. It’s not just about winning, it’s about shared goals and victories, weaving interconnectedness amongst people.

Game mechanics have proven effective in diverse sectors, enhancing engagement and outcomes. For instance, in education, incorporating elements of competition and rewards can motivate learners. In wellness initiatives, gamified challenges can encourage healthier habits. Or a retail giant gamifies its loyalty program, letting customers earn points for purchases and challenges, redeemable for prepaid mobile top-ups, priority service and exclusive sales and discounts. In a corporate setting, an employee recognition program leverages gamification, granting badges and points for outstanding performance, with rewards including personalized incentives like mobile data packages, fostering a positive work culture and teamwork. Prepay Nation recognizes the adaptability of our prepaid products in these contexts. For education, prepaid mobile data can be offered as rewards for completing learning modules, while in wellness, mobile top-ups can be incentives for achieving health goals. The versatility of our offerings makes them valuable assets in the implementation of game mechanics across various sectors.

In the fiercely competitive retail industry, gamification has become a strategic tool for customer acquisition and retention. Prepay Nation’s approach aligns seamlessly with this trend. Our targeted promotional campaigns allow businesses to create personalized incentives, such as offering top-ups or gift cards, to attract and retain customers. Member-get-member programs leverage the social aspect of gaming, turning customers into advocates who, in turn, bring in new business. Instant campaign launches provide a quick and efficient way for businesses to stay ahead in the competitive landscape, without the need for extensive partner sourcing or setup costs.

The future of gamification in business: Looking ahead, the future of gamification in business holds significant promise. Techniques like social sharing, community-building, and multiplayer games are expected to play a pivotal role in encouraging increased customer interaction. Prepay Nation envisions an environment where prepaid products contribute to these strategies by providing digital value and incentive bundles. For example, offering exclusive multiplayer game perks or creating a community around our products can enhance customer interactions. The focus is on creating not just transactions but ongoing relationships, fostering loyalty and prolonged use.

Businesses that incorporate gamification can benefit from the following benefits:

· Reducing Acquisition Costs: With targeted promotional campaigns it allows businesses to reach their desired audience effectively, minimising the cost of customer acquisition. The variety of incentives, from mobile data to gift cards, provides options of immediate gratification to suit different customer preferences.

· Boosting Engagement: The perks associated with prepaid products, such as high-value top-ups and rewards, create excitement and encourage users to actively engage. Member-get-member programs leverage social dynamics, turning existing customers into advocates who contribute to organic growth.

· Quick and Simple Reward Redemption: The seamless process of redeeming rewards enhances user satisfaction. Quick and simple redemption processes contribute to a positive user experience, reinforcing brand loyalty.

· Boosting Loyalty, Revenue, and Daily Activity: Introducing a range of rewards with digital value, including incentive bundles, encourages sustained interactions. This not only boosts loyalty but also translates into increased revenue for businesses. By fostering daily activity, prepaid products and customized rewards and recognition become integral to users’ routines, creating a mutually beneficial relationship.

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Financial

Fimple adds five GCC financial institutions in first year, targets doubling regional customer base

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Fimple, an AI-native, API-first, composable financial platform, has signed five financial institutions across the GCC within its first year in the region and plans to double its regional customer base.

Fimple established its Dubai presence in October 2025 and has grown from zero to five GCC customers in 12 months. The region now accounts for close to a fifth of its global customer base of more than 35 financial institutions across 10 countries, making it the company’s fastest-growing region.

The company has also opened an office in Riyadh and plans to expand its customer and delivery presence across the GCC, serving institutions with teams based within the region.

Fimple’s regional growth comes as the UAE continues to advance its ambitions across Islamic finance and financial technology. Under the UAE Strategy for Islamic Finance and Halal Industry, the country aims to increase local Islamic bank assets from AED 986 billion to AED 2.56 trillion by 2031. (Source: UAECabinet.ae)

Dubai is also advancing its ambitions in AI-enabled financial services, with the Dubai International Financial Centre (DIFC) announcing plans in 2026 to become the world’s first AI-native financial centre. (Source: Dubai Media Office/DIFC)

“The UAE is an important market for Fimple because financial institutions here are moving quickly on both Islamic finance and new technology,” said Amr Kandel, GCC Country Manager and Product Director at Fimple. “Banks want to launch products faster, respond to local market needs and modernise without having to change everything at once. The growth we’ve seen in our first year shows there is real appetite for that.”

Islamic finance is a key driver of Fimple’s growth in the GCC. The platform enables financial institutions to run conventional and Islamic finance within the same system, with a range of Sharia-compliant financing and investment structures built into its product engine.

Fimple’s regional customers include Mawarid Finance, a UAE Islamic finance provider that entered into a strategic agreement with Fimple in June 2026.

As banks look to move AI from pilot projects into wider use, Fimple says the underlying core banking infrastructure is becoming increasingly important.

“Banks are already experimenting with AI, but the systems underneath need to be ready for it,” Kandel said. “If the core can’t provide the right data or connect easily with new technology, AI can get stuck at the pilot stage. That’s why the core matters.”

Fimple has built three banking AI agents covering independent audit report processing, customer intelligence from official notices and risk screening across official sources. The agents operate on the Fimple platform with human approval required for each action and full traceability. Further agents are planned as part of the company’s 2026–2027 roadmap.

According to Fimple, it implements a full working core in three to six months on average. Its composable architecture also enables financial institutions to connect selected modules to existing systems rather than replacing their entire core infrastructure at once.

“The GCC has become our fastest-growing region in just one year, and we expect to double our customer base here,” said Mücahit Gündebahar, CEO and Co-founder of Fimple. “We are growing our team and presence in the region so we can support customers locally as we expand across the GCC.”

Fimple will participate as a Gold Sponsor of Seamless Middle East 2026, taking place from Sept. 22–24 at Dubai World Trade Centre. The company will exhibit at stand G64, with Kandel delivering the session “Beyond the AI Hype: Why the Future of Banking Depends on an AI-Ready Core” on Sept. 23 at Stage 1, Fintech Forum.

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Al Masraf and Moody’s Sign Strategic Agreement to Strengthen Risk Intelligence and Credit Capabilities

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Al Masraf has signed a strategic agreement with Moody’s, a global provider of financial intelligence and risk assessment, marking an important step in strengthening the Bank’s risk management and credit capabilities through enhanced data, insights and technology.

The agreement was formalized during a signing ceremony held in Abu Dhabi, bringing together senior leadership from Al Masraf and Moody’s. The collaboration reflects both organizations’ commitment to leveraging advanced intelligence and risk expertise to support informed, data-driven decision-making in an increasingly complex financial environment.

As risks become increasingly interconnected and the financial landscape continues to evolve, access to timely, reliable and actionable intelligence is becoming essential for financial institutions. Through its combination of data, intelligence, risk expertise and technology, Moody’s helps organizations better understand interconnected risks.

The partnership will further support Al Masraf’s continued focus on strengthening its risk management framework, enhancing credit decision-making and building resilient, forward-looking capabilities that support sustainable growth.

Commenting on the occasion, Fuad Mohamed, CEO of Al Masraf, said: “At Al Masraf, we believe that sustainable growth is built on the strength of our ability to understand risk, anticipate change and make informed decisions. Our collaboration with Moody’s represents an important step in advancing our risk and credit capabilities through deeper intelligence, data and technology.”

He continued: “As the financial landscape continues to evolve, partnerships of this nature enable us to strengthen our resilience, enhance decision-making and create greater value for our customers and stakeholders. We look forward to building on this collaboration as we continue to shape a more agile, intelligent and future-ready Al Masraf.”

“We are delighted to partner with Al Masraf on an important step in modernizing its corporate lending operations. By bringing greater automation, efficiency, and insight to the credit journey, Moody’s is helping the bank build a future-ready operating model that enables faster, better-informed lending decisions, strengthens governance, and enhances risk management.” said Wael Jadallah, Managing Director, Head of Asia Pacific and Middle East at Moody’s.

Senior representatives from both organizations attended the signing ceremony.

Representing Al Masraf were Fuad Mohamed, Chief Executive Officer; Moataz Khalil, Chief Wholesale Banking Officer; Safeya Almarzooqi, Chief Credit Officer; Mirel Baila, Acting Chief Operating Officer; Rohit Kumar, Chief Risk Officer; and senior representatives from the Bank’s Wholesale Banking, Credit, Risk, Information Technology, Islamic Banking, Corporate Banking, Project Management and Business Management functions.

Representing Moody’s were Wael Jadallah, Managing Director, Head of Asia Pacific and Middle East; Brendan Gavaghan, Senior Director, Middle East; Raghavendra Katagade, Director, UAE; Blaine Connan, Director, UAE; Ali Abdullah, Director, UAE; and Anand Thirunellai Radhakrishnan, Senior Director, Middle East & Europe.

The agreement underscores Al Masraf’s commitment to continuous innovation and adopting advanced capabilities that strengthen its ability to navigate an evolving risk environment, while supporting the Bank’s broader ambition to deliver sustainable growth and enhanced value to its customers and stakeholders.

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Financial

DO FISCAL STIMULUS MEASURES SUPPORT THE US MARKET GROWTH, AND IS A DEFAULT POSSIBLE?

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With the dirham pegged to the US dollar and UAE investors exposed to global markets, decisions made by the Federal Reserve and the US government can influence local borrowing costs, liquidity, and investment
sentiment. Michael Smirnow, Chief Investment Officer, Arabian Capital Gulf
After the global financial crisis, U.S. authorities tried to stimulate the economy primarily through monetary measures: the Federal Reserve cut interest rates to zero and launched quantitative easing (QE) for the first time, purchasing assets to provide market participants with liquidity. As a result, the Fed’s balance sheet grew to USD 8 trillion by 2021. However, between 2008 and 2020, the U.S. economy did
not experience rapid growth, and inflation regularly remained below the target level. Everything changed in 2020, when the government entered the stimulus fray for the first time in many years. While the Fed’s accommodative monetary policy primarily helped large banks and market participants, at the onset of
the pandemic the U.S. government began distributing money to households and increasing budget expenditure across nearly all areas. Compared with monetary measures, these fiscal stimulus measures proved to be a significantly more powerful tool for stimulating the economy; however, they increased
government debt by the aforementioned 61%. Against this backdrop, we expect the next few years to be shaped primarily by fiscal stimulus, with
government action, rather than the Federal Reserve, becoming the key factor for investors. Indeed, while the private sector ran large deficits before 2008, the deficit now lies with the government, while private-sector indebtedness is declining. In the years following the pandemic, the largest government deficits coincided with the strongest growth in financial markets. This is unsurprising, since a public-sector deficit becomes private-sector income. This dynamic enabled the U.S. economy to remain resilient in 2023-2024 despite the Fed’s record pace of interest-rate increases. Whichever U.S. political party is in power will continue along this path;

Trump is also doing the same through legislation known as the “Big Beautiful Bill.” As long as inflation in the United States remains under control, this race will continue.
The current balance between monetary and fiscal stimulus vividly illustrates this argument. On the one hand, the U.S. Federal Reserve is adopting an increasingly neutral stance and is clearly in no hurry to cut interest rates or introduce new stimulus programmes. On the other hand, the Treasury is entering the fray: as yields on long-term U.S. bonds confidently exceed 5%, the Treasury has launched a program to buy back its long-term debt. In effect, this gives the bond market the same kind of stimulus the Fed previously delivered.

Thus, the balance of power is changing, but the direction remains the same: the United States still needs accommodative monetary conditions. If these are not achieved through monetary measures, they will be achieved through fiscal ones.
(Arabian Gulf Capital (AGC) holds a Category-1 Investment Firm license issued by the Central Bank of Bahrain and provides tailored investment solutions to individual, corporate, and institutional clients.)

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