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Bosch registered sales of 490 million euros in the Middle East in 2023

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Bosch Middle East

Bosch ended its 2023 fiscal year with 490 million euros, in consolidated sales in the Middle East, registering 3% increase. The company met its sales expectations despite the challenges faced in the 2023 business year. This growth was attributed to various divisions within Bosch, including Bosch Rexroth, Building Technologies, Mobility Aftermarket, and the Bosch Global Software Technologies subsidiary.

Commenting on the results, Per Johansson, general manager of the Bosch Group in the Middle East, said: Despite the challenges posed by the market due to geopolitical developments and respective economic impact, Bosch has demonstrated resilience and adaptability. Our associates’ dedication and hard work delivered the best possible results across divisions.The number of associates employed at Bosch in the Middle East stood at around 485 as of December 31, 2023.

Bosch Middle East: outlook for 2024

At Bosch, we remain optimistic about the future and are committed to driving growth through our technology ‘Invented for life’ and improving the quality of life. We aim to accelerate our growth in 2024 and beyond, with a focus on continued regional expansion, Per Johansson added.

Countries in the Middle East are in different stages of development, major players, especially in the Gulf Cooperation Council (GCC), such as Saudi Arabia, UAE, and Oman are making leaps toward economic diversification through the adoption of long-term visions of the respective government leaders. With the adoption of Artificial Intelligence (AI), investment opportunities are set to open across sectors; focus on reducing reliance on fossil fuels and refreshed environmental, social, and governance (ESG) strategies is expected to drive significant sustainable growth in the region. The development of other diversified sectors through investment in AI technologies could strategically position the region for the years to come.

Development of Bosch business sectors

In 2023, sales development in Bosch’s business sectors displayed a mixed picture. Bosch’s Mobility Aftermarket division has seen growth which was driven by the traditional diesel business as well as the passenger car spare parts (batteries, wipers, spark plugs) which was a focus area in 2023. On the other hand, the Bosch Global Software Technologies subsidiary, performed well in the fiscal year 2023 via acquiring new customers in UAE and KSA. The notable growth can be directly attributed to contributions from growing digital enterprise software solutions including enterprise resource planning (ERP), Cloud, and artificial intelligence (AI), along with digital engineering products and services comprising of IoT, product development, and more. The Bosch Rexroth division, focused on serving global application experience in the market segments of mobile and industrial applications as well as factory automation which contributed significantly to the growth of the business in 2023, especially through its refreshed go-to-market strategies and partnerships.

Bosch is at the forefront of innovation in the Building Technologies division driving advancements that enhance safety efficiency and sustainability in modern infrastructure. The division experienced growth, driven by a strategic emphasis on video solutions, conferencing, fire alarm systems, and AI in building management.

Bosch expansion in the Middle East

In 2024, the Bosch Group is planning a strategic expansion in the Kingdom of Saudi Arabia and Oman. This step underlines the company’s commitment to the region and its intention to reinforce its footprint in the Middle East. The growing markets of KSA and Oman are of strategic importance to the Bosch Group in the Middle East as they offer vast potential for expansion, driven by significant economic reforms, infrastructure development, and a focus on sustainability. By leveraging its innovative solutions and aligning with national development goals, Bosch Middle East is planning its contribution to and benefit from the dynamic growth of these key markets.

Sustaining investments in the Middle East

Bosch is strategically focusing on digital transformation and hydrogen as investment areas, reflecting its commitment to innovation, sustainability and addressing global challenges. The Bosch Connected Industry division is spearheading the move towards smart factories as a pivotal component of its digital transformation strategy. By integrating advanced technologies such as IoT, artificial intelligence (AI), and data analytics into their manufacturing processes, Bosch aims to enhance operational efficiency, reduce downtime, and optimize resource utilization. This aligns with Bosch’s commitment to support the region’s broader goals of industrial modernization and economic diversification. Turning the spotlight to hydrogen, it is a clean energy source that is crucial in the journey to net zero. Along the entire hydrogen value chain, Bosch is investing in developing technologies for the production, compression, storage, and use of hydrogen. Starting with developing smart technologies for hydrogen production, Bosch aims to contribute to a more sustainable future.

Bosch champions diversity

Bosch fosters diversity – over 23 nationalities are represented at its location in Dubai. This rich tapestry of cultural backgrounds enhances the company’s creativity, innovation, and global perspective. Bosch actively encourages women to pursue senior positions within the company, aligning with its core values of respect, and equal opportunity. By fostering an inclusive environment where all associates can thrive, regardless of gender or background, Bosch not only strengthens its leadership but also ensures a diverse array of viewpoints and ideas, driving the company’s continued success.

Bosch Group: outlook for 2024 and strategic course

The Bosch Group increased its sales and earnings in 2023 and is successfully implementing its growth strategy despite a difficult environment. Stefan Hartung, chairman of the board of management of Robert Bosch GmbH, said: “In the 2023 business year, we achieved our financial targets and strengthened our market position in a number of business areas, from semiconductors to integrated building systems.” The company increased its sales by 3.8 percent compared to the previous year to 91.6 billion euros despite unfavorable economic and market conditions. At 5.3 percent, the EBIT margin from operations was 1 percentage point higher than the previous year. It was therefore higher than expected, but still lower than the target margin of at least 7 percent required over the long term. Bosch wants to achieve this by 2026. In the first quarter of 2024, sales were down by more than 0.8 percent year on year; after adjusting for exchange-rate effects, this amounts to an increase of 2.7 percent. However, the company expects that it will be difficult to increase the EBIT margin from operations compared to the previous year. In addition to the subdued market environment and the expected further increase in upfront investments in areas of strategic importance, restructuring and process improvements will also have a negative impact at first, with their positive effect coming only after a delay. Even if the economic and social environment remains demanding, Bosch aims to rank among the top three suppliers in its key markets in all regions of the world. “We’re pursuing innovations, partnerships, and acquisitions to ensure we grow as our industries transform – despite economic headwinds,” Hartung said.

In its core mobility business, for example, Bosch is systematically driving forward strategic decisions for future growth. This year alone, it is launching some 30 production projects for electric vehicles. In the growth area of hydrogen, Bosch has reaffirmed its business expectations: by 2030, its sales with hydrogen technology could reach 5 billion euros. Bosch is also systematically exploiting growth opportunities in the area of heating technology. Although the heat-pump market stagnated across Europe in 2023, Bosch was able to grow its business by almost 50 percent. In the years ahead, Bosch will continue to grow significantly faster than the market in this segment. However, there could be a slight improvement in the consumer goods markets after two years of consumer restraint. Bosch expect its own business to stabilize, to which innovations as well as the expansion of its international footprint should contribute. Overall, climate action continues to play a central role for Bosch. In Hartung’s view, it offers great opportunities for growth, even if markets such as electromobility are not developing as fast as expected. Nonetheless, Bosch is continuing to make heavy upfront investments in technologies for a carbon-neutral future, in order to help shape this transformation from the top. “There is pressure to cut subsidies for CO2-efficient technologies. But climate action requires sustained investment – from government, from companies, and from each and every one of us,” Hartung said.

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The Executive Health Upgrade: Why Personalized Prevention Is the UAE’s Next Premium Category

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How Prana AI + SindyXR Want to Make Personalized Health Routine in the UAE

By Integrator Web Editor

Most healthcare is built for emergencies. But the biggest risks to long-term health often develop quietly—sleep debt, metabolic drift, chronic stress, early cardiovascular strain. Prana AI and SindyXR are building a UAE-first model that treats health like a modern dashboard: establish your baseline, detect drift early, and guide course-correction through an AI “longevity OS” paired with concierge support.

The UAE is rapidly becoming a proving ground for next-generation, consumer-friendly health models that blend premium services with data-driven personalization. This article explores a shift underway in Dubai and the wider Emirates: moving from reactive, appointment-led care toward continuous, proactive “health operating systems.” Prana AI and SindyXR are among the emerging players aiming to productize prevention—making personal health measurable, understandable, and easier to follow through on.

“Most healthcare is built for emergencies. Personalized health is built for trajectory.” – Christopher M. Hill, Board Chair, President, and CEO of SindyXR

From Firefighting to Flight-Checking

Most of us treat health like a fire alarm: we respond when it’s loud enough to ignore. A symptom appears, we book an appointment, get a prescription or advice, and move on. That model isn’t “bad”—it’s just built for a different job.

Reactive healthcare is excellent at handling acute problems. But the biggest threats to long-term wellbeing often don’t arrive with sirens. They creep in quietly: chronic stress patterns, sleep erosion, metabolic instability, early cardiovascular risk, burnout. By the time something becomes obvious, the fix is harder, slower, and more expensive.

This is why “personalized health”—often described as preventive, longevity-focused, or precision wellness—is accelerating globally. The promise is simple and non-medical: know your baseline, track changes over time, and act early with clarity.

In the UAE, where performance, pace, global mobility, and high expectations are everyday realities, that promise is especially relevant. People want health experiences that match how they actually live: fast, discreet, premium, and practical—with minimal friction and real follow-through.

Personalized Health, Explained Without the White Coat

Personalized health doesn’t require a medical degree to understand. It’s a system that does four things well:

  • Establishes your baseline — a clear snapshot of how your body is functioning today.
  • Detects drift over time — what’s improving, what’s stuck, what’s slipping.
  • Translates data into action — simple, tailored steps you can actually do.
  • Keeps you consistent — so improvements don’t fade after a “good month.”

The goal isn’t perfection. It’s trajectory. You’re not trying to “win health.” You’re trying to reduce risk and increase resilience—month after month.

“Think of it as a health command center: baseline, drift detection, and guided course-correction.” – Charles Cavo, DO Co-founder, Pounds Transformation

Why the UAE Is Ready for This Category

Dubai and the wider UAE are fertile ground for this model for three reasons:

  • High intent: Many professionals already invest in fitness, nutrition, mental performance, recovery, and longevity practices.
  • High friction: Even motivated people struggle to stay consistent when travel, deadlines, and family responsibilities pile up.
  • High expectations: Premium experience isn’t a “nice to have” in the UAE; it’s a baseline for adoption.

Most people don’t need more information. They need a system that makes follow-through easier than falling off track.

That’s the core thesis behind Prana AI + SindyXR: the real disruption isn’t “one more health test.” It’s a repeatable operating model around the person that converts insight into sustained action.

Prana AI + SindyXR: A Hybrid ‘Longevity Concierge’ Built for Busy Lives

The Prana AI + SindyXR approach can be understood as three layers working together—each solving a different part of the real-world problem.

Layer 1: Precision diagnostics (the baseline)

This is the “what’s happening inside my body?” layer—advanced diagnostics designed to establish a meaningful baseline across key health domains. Not just a basic annual check, but a deeper view intended to help identify risk patterns early and prioritize what matters now.

Crucially, the output has to be readable, not intimidating: scores, trends, and plain-language insights that allow non-medical professionals to understand what they should focus on—without getting buried in numbers.

Layer 2: Prana AI as the Personal Longevity OS (the daily system)

This is where personalization becomes real. Many wellness apps can nudge, but they often lack context—your baseline and your changes over time.

Prana AI’s role is to function like a health command center:

  • Daily routines that fit real schedules (sleep, movement, recovery, nutrition prompts)
  • Wearable integration where available (to track trends, not obsess over single readings)
  • Progress tracking that emphasizes trajectory (what’s changing, what isn’t)
  • Quarterly and annual comparisons to identify drift early

The design intent is simple: reduce decisions. When people are busy, friction kills follow-through. The “OS” needs to feel like a co-pilot—not a second job.

Layer 3: SindyXR concierge + expert ecosystem (the follow-through engine)

The uncomfortable truth about health is that many people already know what to do. The problem is friction:

  • booking
  • scheduling
  • follow-up
  • accountability
  • decision fatigue

SindyXR’s concierge layer aims to handle the “life admin” of better health—connecting users to curated experts, creating structured sessions, enabling community learning (webinars and roundtables), and coordinating next steps so momentum doesn’t fade.

This is the difference between:

  • “I should do something about this,” and
  • “It’s scheduled, guided, and underway.”

“The innovation isn’t one more test—it’s the operating model around the person.” – Sumit Puri, CEO & Co-Founder, Prana AI

The Closed Loop Most Health Experiences Don’t Deliver

Here’s what separates a premium testing service from a real system: the loop.

Most offerings stop at “test + report.” Some add “test + report + generic advice.”

The Prana AI + SindyXR model is designed to deliver a full cycle:

In other words:

  • you don’t just learn your numbers,
  • you change the trajectory, and
  • you prove it over time.

That loop is the true product: a repeatable “operating model” for personal health.

Who It’s For First: The Executive Longevity Circle

The initial positioning is clear: this is built for people who are time-poor, performance-driven, and outcome-focused—CXOs, founders, board-level leaders, and globally mobile professionals (often 45+).

It’s a pragmatic wedge. High-touch membership models can:

  • protect quality while the system is refined,
  • build trust through experience rather than marketing,
  • generate credible outcomes stories (the only marketing that matters in health).

From there, the model can expand into broader segments and partnerships—especially in an environment like the UAE where premium experience and measurable outcomes are powerful adoption catalysts.

The Trust Test: No Magic Claims, Just Clear Guardrails

AI in health is powerful—and sensitive. Adoption depends on trust:

  • What is informational vs diagnostic?
  • How is data stored and consent managed?
  • How are recommendations explained?
  • Where does clinician oversight come in?

The healthiest framing is simple: AI doesn’t replace doctors. It reduces noise, spots patterns, and improves follow-through. It helps people act earlier, more consistently, and with fewer blind spots.

What Success Looks Like in the UAE

If Prana AI + SindyXR execute well, the UAE could become a flagship market for a new category: personalized preventive health that feels as seamless as concierge banking.

Success won’t be measured by how “advanced” the tech sounds. It will be measured by:

  • consistent engagement over months (not weeks),
  • measurable improvement in key markers,
  • fewer health surprises,
  • better energy, sleep, recovery, and resilience.

Because the future of health won’t be another appointment.

It will be a smarter system around you—quietly keeping you on course.

“The UAE is uniquely positioned to lead this shift: people here value time, discretion, and outcomes. Personalized health will win when it feels as seamless as concierge banking—and as measurable as a performance dashboard.” – Subrato Basu, Global Managing Partner, The Executive Board

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AL OSTAD PALLET FACTORY APPOINTS ZAYSTACK INTELLIZENCE TO ADVISE ON DIGITISATION AND AUTOMATION PROGRAMME

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Process digitalisation programme set to create another industry benchmark for Dubai Industrial City-headquartered Al Ostad Pallet Factory

Al Ostad Pallet Factory, based in Dubai Industrial City, has appointed ZayStack Intellizence to deliver a groundbreaking programme to digitise and automate core business processes across sales, procurement, production, inventory, and delivery.

Under the agreement, ZayStack will support an initial three-month phase focused on “quick wins and foundations”, including current-state assessment, process mapping and advanced software and AI tool recommendations. The project will also see rollout of practical templates, dashboards and minimum viable automations, designed to improve visibility and accountability across operations.

The recently inked agreement is part of Al Ostad’s continuing evolution, ensuring it keeps delivering value to its ever-growing customer base, building on more than 25 years in business with strong investment in the technology-driven future of the logistics sector.

The engagement aims to help Al Ostad reduce manual, person-dependent workflows and move towards a more digitally enabled, data-driven operating model that supports long-term growth, improved decision-making, and stronger customer communication. The project will help employees understand how to use cutting-edge AI tools to increase productivity.

Alex George, Managing Director, Al Ostad Pallet Factory, said: “Al Ostad Pallet Factory has grown on the strength of operational know-how and a hands-on approach.  Now, we need to ensure our team is AI prepared, and that we all understand how to make best use of AI across our business.

“This programme is about putting the right digital foundations in place so we can improve visibility, reduce friction in day-to-day workflows, and scale with confidence, all while continuing to deliver reliably for our customers.”

Alex is keen to implement cutting-edge technologies at his 8,000 square meter DIC manufacturing facility, and is intent on becoming “best in class” for logistics and packaging solutions, aiming for the number one position regionally.

“We’re on track,” Alex says with confidence. “It’s about being ready for the future – a future where technology, sustainability, and supply chain resilience define the leaders in manufacturing. We want to be at the forefront of that shift.”

Alex believes the new workflows Zaystack will deliver will create a new industry benchmark in the region.

Tarun Malik, Partner, ZayStack Intellizence LLP, said: “Manufacturing businesses don’t need ‘digital’ for its own sake, they need practical systems that improve speed, accuracy and accountability. We’ll be working closely with Al Ostad to identify critical workflows and establish the dashboards, templates and ‘intelligent’ automation foundations that support sustainable, long-term adoption.”

The programme also includes a review of document management and IT readiness (hardware and network), with training and change-management support to help teams adopt new ways of working.

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BOLT GAINS GROWTH MOMENTUM AS 1,823 NATIONAL TAXIS JOIN PLATFORM

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Marking another milestone towards shaping the future of urban mobility in the UAE, Dubai Taxi Company (DTC), together with its strategic partner Bolt, has entered into a strategic alliance with National Taxi LLC to enhance the ride-hailing experience for residents and visitors across Dubai.

The partnership was formalised through the signing of an agreement between Mansoor Rahma Alfalasi, CEO of Dubai Taxi Company, and Toufic Mitri, Managing Director of National Taxi LLC, marking a significant milestone in Dubai’s journey toward smarter, more accessible, and customer-centric transport solutions.

Under the agreement, 1,823 National Taxi vehicles will be seamlessly integrated into the Bolt platform, significantly expanding fleet capacity and service coverage. The integration will increase availability, reduce waiting times, and enhance overall operational efficiency, delivering faster ETAs and a more reliable customer experience, particularly during peak periods. The expanded fleet also supports higher driver earnings through increased trip volumes, while reinforcing Bolt’s position as a trusted and growing e-hailing platform in Dubai.

Mansoor Rahma Alfalasi, CEO of Dubai Taxi Company, said: “At DTC, we are committed to building strategic partnerships that enhance customer experience while strengthening Dubai’s mobility ecosystem. Through this collaboration, and with the addition of National taxis to our existing fleet of over 10,000 taxis on the Bolt platform, we are expanding access to taxis and embedding them more deeply into the digital ride-hailing experience. This integration brings us closer to reaching 80 percent target set by Dubai Government of converting street hailing trips to e-hailing.”

“The growing demand for taxi services in Dubai is being driven by rapid digital transformation, sustained urbanisation, strong tourism growth, and ongoing fleet modernisation, key pillars of a thriving city’s economy. By aligning our services with these drivers, we are building a resilient, future-ready mobility network that supports economic growth, improves driver opportunities, and delivers seamless journeys for residents and visitors alike.”, he added.

“We are glad to have our fleet of 1823 taxis on one of the UAE’s leading e-hailing platforms, Bolt. This partnership represents a significant step forward in optimising fleet utilisation and enhancing operational efficiency. With the smart technology and real-time demand matching capabilities of the Bolt platform, we are able to reduce idle time, improve driver productivity, and deliver faster, more reliable service to customers. Beyond efficiency, this collaboration enables us to elevate service quality while supporting more sustainable mobility through better route optimisation and reduced unnecessary mileage.”, said Toufic Mitri, Managing Director of National Taxi LLC.

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