Tech News

Bosch registered sales of 490 million euros in the Middle East in 2023

Published

1 year ago

June 10, 2024

Bosch ended its 2023 fiscal year with 490 million euros, in consolidated sales in the Middle East, registering 3% increase. The company met its sales expectations despite the challenges faced in the 2023 business year. This growth was attributed to various divisions within Bosch, including Bosch Rexroth, Building Technologies, Mobility Aftermarket, and the Bosch Global Software Technologies subsidiary.

Commenting on the results, Per Johansson, general manager of the Bosch Group in the Middle East, said: “Despite the challenges posed by the market due to geopolitical developments and respective economic impact, Bosch has demonstrated resilience and adaptability. Our associates’ dedication and hard work delivered the best possible results across divisions.” The number of associates employed at Bosch in the Middle East stood at around 485 as of December 31, 2023.

Bosch Middle East: outlook for 2024

“At Bosch, we remain optimistic about the future and are committed to driving growth through our technology ‘Invented for life’ and improving the quality of life. We aim to accelerate our growth in 2024 and beyond, with a focus on continued regional expansion,” Per Johansson added.

Countries in the Middle East are in different stages of development, major players, especially in the Gulf Cooperation Council (GCC), such as Saudi Arabia, UAE, and Oman are making leaps toward economic diversification through the adoption of long-term visions of the respective government leaders. With the adoption of Artificial Intelligence (AI), investment opportunities are set to open across sectors; focus on reducing reliance on fossil fuels and refreshed environmental, social, and governance (ESG) strategies is expected to drive significant sustainable growth in the region. The development of other diversified sectors through investment in AI technologies could strategically position the region for the years to come.

Development of Bosch business sectors

In 2023, sales development in Bosch’s business sectors displayed a mixed picture. Bosch’s Mobility Aftermarket division has seen growth which was driven by the traditional diesel business as well as the passenger car spare parts (batteries, wipers, spark plugs) which was a focus area in 2023. On the other hand, the Bosch Global Software Technologies subsidiary, performed well in the fiscal year 2023 via acquiring new customers in UAE and KSA. The notable growth can be directly attributed to contributions from growing digital enterprise software solutions including enterprise resource planning (ERP), Cloud, and artificial intelligence (AI), along with digital engineering products and services comprising of IoT, product development, and more. The Bosch Rexroth division, focused on serving global application experience in the market segments of mobile and industrial applications as well as factory automation which contributed significantly to the growth of the business in 2023, especially through its refreshed go-to-market strategies and partnerships.

Bosch is at the forefront of innovation in the Building Technologies division driving advancements that enhance safety efficiency and sustainability in modern infrastructure. The division experienced growth, driven by a strategic emphasis on video solutions, conferencing, fire alarm systems, and AI in building management.

Bosch expansion in the Middle East

In 2024, the Bosch Group is planning a strategic expansion in the Kingdom of Saudi Arabia and Oman. This step underlines the company’s commitment to the region and its intention to reinforce its footprint in the Middle East. The growing markets of KSA and Oman are of strategic importance to the Bosch Group in the Middle East as they offer vast potential for expansion, driven by significant economic reforms, infrastructure development, and a focus on sustainability. By leveraging its innovative solutions and aligning with national development goals, Bosch Middle East is planning its contribution to and benefit from the dynamic growth of these key markets.

Sustaining investments in the Middle East

Bosch is strategically focusing on digital transformation and hydrogen as investment areas, reflecting its commitment to innovation, sustainability and addressing global challenges. The Bosch Connected Industry division is spearheading the move towards smart factories as a pivotal component of its digital transformation strategy. By integrating advanced technologies such as IoT, artificial intelligence (AI), and data analytics into their manufacturing processes, Bosch aims to enhance operational efficiency, reduce downtime, and optimize resource utilization. This aligns with Bosch’s commitment to support the region’s broader goals of industrial modernization and economic diversification. Turning the spotlight to hydrogen, it is a clean energy source that is crucial in the journey to net zero. Along the entire hydrogen value chain, Bosch is investing in developing technologies for the production, compression, storage, and use of hydrogen. Starting with developing smart technologies for hydrogen production, Bosch aims to contribute to a more sustainable future.

Bosch champions diversity

Bosch fosters diversity – over 23 nationalities are represented at its location in Dubai. This rich tapestry of cultural backgrounds enhances the company’s creativity, innovation, and global perspective. Bosch actively encourages women to pursue senior positions within the company, aligning with its core values of respect, and equal opportunity. By fostering an inclusive environment where all associates can thrive, regardless of gender or background, Bosch not only strengthens its leadership but also ensures a diverse array of viewpoints and ideas, driving the company’s continued success.

Bosch Group: outlook for 2024 and strategic course

The Bosch Group increased its sales and earnings in 2023 and is successfully implementing its growth strategy despite a difficult environment. Stefan Hartung, chairman of the board of management of Robert Bosch GmbH, said: “In the 2023 business year, we achieved our financial targets and strengthened our market position in a number of business areas, from semiconductors to integrated building systems.” The company increased its sales by 3.8 percent compared to the previous year to 91.6 billion euros despite unfavorable economic and market conditions. At 5.3 percent, the EBIT margin from operations was 1 percentage point higher than the previous year. It was therefore higher than expected, but still lower than the target margin of at least 7 percent required over the long term. Bosch wants to achieve this by 2026. In the first quarter of 2024, sales were down by more than 0.8 percent year on year; after adjusting for exchange-rate effects, this amounts to an increase of 2.7 percent. However, the company expects that it will be difficult to increase the EBIT margin from operations compared to the previous year. In addition to the subdued market environment and the expected further increase in upfront investments in areas of strategic importance, restructuring and process improvements will also have a negative impact at first, with their positive effect coming only after a delay. Even if the economic and social environment remains demanding, Bosch aims to rank among the top three suppliers in its key markets in all regions of the world. “We’re pursuing innovations, partnerships, and acquisitions to ensure we grow as our industries transform – despite economic headwinds,” Hartung said.

In its core mobility business, for example, Bosch is systematically driving forward strategic decisions for future growth. This year alone, it is launching some 30 production projects for electric vehicles. In the growth area of hydrogen, Bosch has reaffirmed its business expectations: by 2030, its sales with hydrogen technology could reach 5 billion euros. Bosch is also systematically exploiting growth opportunities in the area of heating technology. Although the heat-pump market stagnated across Europe in 2023, Bosch was able to grow its business by almost 50 percent. In the years ahead, Bosch will continue to grow significantly faster than the market in this segment. However, there could be a slight improvement in the consumer goods markets after two years of consumer restraint. Bosch expect its own business to stabilize, to which innovations as well as the expansion of its international footprint should contribute. Overall, climate action continues to play a central role for Bosch. In Hartung’s view, it offers great opportunities for growth, even if markets such as electromobility are not developing as fast as expected. Nonetheless, Bosch is continuing to make heavy upfront investments in technologies for a carbon-neutral future, in order to help shape this transformation from the top. “There is pressure to cut subsidies for CO2-efficient technologies. But climate action requires sustained investment – from government, from companies, and from each and every one of us,” Hartung said.

Tech News

Lexar MEA expansion: 5,000+ retail stores

Published

3 days ago

September 9, 2025

Integrator Web-Editor

Lexar MEA expansion has hit a major milestone: the brand’s products are now available in over 5,000 retail stores across the Middle East and Africa. Moreover, the footprint reflects a fivefold increase in outlets carrying Lexar-branded solutions. With GITEX Global 2025 approaching, Lexar will showcase its latest memory and storage innovations for photographers, gamers, and content creators.

Lexar MEA expansion: momentum built with partners

At the core, growth comes from “The Lexar Way.” Specifically, the company co-builds the channel through training, consumer engagement, and incentive programs—so partners can move faster and serve customers better. Consequently, retailers gain the resources and product knowledge to match users with the right cards, readers, SSDs, and DRAM. In turn, this partner-first model has underpinned demand over the past three years.

“For nearly 30 years, Lexar has been empowering the world with memory innovations,” said Fissal Oubida, General Manager – Middle East, Africa & India. “Ultimately, our rapid growth in the region reflects rising demand for reliable memory solutions and the strength of our retail partnerships. Therefore, expanding our footprint demonstrates a long-term commitment to a market that’s become a hub for imaging innovation and creativity.”

Lexar MEA expansion at GITEX: what creators and gamers will see

At GITEX Global 2025 (Hall 1, Stand H1-25), Lexar plans to spotlight professional-grade memory cards, high-speed card readers, portable SSDs, and performance DRAM—solutions tuned for regional workflows. For creators, that means faster offloads, smoother edits, and simpler backup routines. For gamers, it means quicker load times and more responsive systems with NVMe upgrades and reliable storage tiers. Additionally, visitors can expect hands-on demos and guidance on selecting media for mirrorless bodies, cinema cameras, and gaming rigs. Notably, the team will translate specs into practical choices for real-world use.

Partner enablement that scales across MEA

To keep pace with demand, Lexar runs channel seminars and roadshows across the region. During these sessions, product details become clear use cases—from 4K/8K capture on CFexpress to hybrid creator–gamer setups. Furthermore, the company invests in localized education so floor staff can explain speed classes, endurance ratings, thermal behavior, and backup best practices. As a result, customers leave with the right media for their device and workload.

“Going forward, Lexar will continue to consolidate its regional presence,” added Oubida. “In fact, GITEX is an ideal platform to extend collaborations, strengthen local partnerships, and introduce new offerings tailored to MEA consumers.”

Why the Lexar MEA expansion footprint matters for end users

Availability matters. Because the retail network is broader, buyers can compare products in person, ask questions, and walk out with the right kit the same day. Moreover, consistent access improves creator and gamer confidence—especially when tight deadlines depend on fast cards and dependable SSDs. In practical terms, the 5,000-store milestone shortens the path from idea to delivery. Likewise, it supports regional growth in content creation, esports, and professional imaging.

Looking ahead

Expect continued product rollouts and deeper collaboration with resellers. Next, the roadmap includes more education-first initiatives, clearer in-store guidance, and expanded after-sales support. Ultimately, photographers, videographers, streamers, and gamers will gain a simpler, more reliable way to upgrade daily tools. In summary, Lexar’s partner model and retail reach position the brand to scale with MEA’s demand.

Bottom line

The Lexar MEA expansion is about reach, relevance, and reliability. With 5,000+ stores and a strong showing planned for GITEX Global 2025, the company is doubling down on creators and gamers across the Middle East and Africa—therefore bringing pro-grade memory and storage closer to where people work and play.

Check Out Our Previous Post on RTX 50 student laptops: AI tools for school

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GeForce RTX 50 laptops: AI tools for students

Published

3 days ago

September 9, 2025

Integrator Web-Editor

Back-to-school shopping just got easier. RTX 50 student laptops bring AI acceleration, cutting-edge graphics, and efficient mobility together in one device—so students can learn, create, and unwind without compromise. With RTX 50 student laptops, you cover lectures, labs, content projects, and gaming in a single, reliable setup.

RTX 50 student laptops built for class, labs, and late nights

Performance is the starting point. The latest RTX 50 Series pairs fast CPUs with next-gen GeForce RTX GPUs, so multitasking feels snappy even with dozens of tabs, a video call, and a code compile running. Moreover, power efficiency matters. Designs are slimmer and lighter, with up to 40% longer battery life versus prior generations, which helps you move from lecture to library without the charger hunt.

AI tools that actually save time

Students don’t just need raw speed; they need smart speed. Out of the box, RTX 50 laptops tap a suite of AI-powered tools that accelerate common tasks:

NVIDIA Broadcast cleans background noise and improves webcam presence for remote classes.
RTX Video enhances streamed lectures and tutorials.
NVIDIA NIM and ChatRTX help with local, private AI experiments and quick research summaries.

Additionally, NVIDIA Studio Drivers prioritize stability in creative apps. That means fewer crashes and faster renders when you’re editing 4K video, polishing photos, or building motion graphics for class.

Create by day, game by night

When the homework is done, gaming can finally begin. DLSS 4 boosts frame rates while keeping visuals crisp, and NVIDIA Reflex lowers system latency for faster reactions in competitive titles. Meanwhile, Game Ready Drivers tune performance for new releases on day one. In practice, you get a smooth, consistent experience without manual tweaking.

Study setup that travels well

Because students bounce between classrooms, dorms, and cafés, portability counts. RTX 50 systems ship in slim, lightweight designs with bright displays and comfortable keyboards. Bluetooth calling and headset support make group work easy, while modern Wi-Fi keeps collaboration tools responsive. Crucially, battery life remains strong even when you split time between note-taking, editing, and light gaming.

Why it’s the right platform for students

Choosing one laptop to do it all can feel risky. However, this platform covers the key use cases:

STEM and design: GPU acceleration speeds simulations, CAD previews, and data-viz.
Content creation: AI features shorten edit time, so projects hit deadlines.
Hybrid learning: noise removal, video enhancement, and stable drivers improve remote sessions.
Leisure: DLSS 4 and Reflex keep games fluid without sacrificing study time.

As Chantelle Tavid, Head of Marketing for MENAT and CIS at NVIDIA, notes, students need more than specs; they need devices that support creativity, collaboration, and play—in one reliable package.

Availability

GeForce RTX 50 laptops are available now at leading retailers across the region. Configurations vary by brand and model, so students can match performance, portability, and budget to their course load.

Bottom line

For campus life in 2025, one device should be enough. GeForce RTX 50 laptops blend AI tools, efficient performance, and great graphics to handle school, projects, and downtime—without juggling multiple machines. Pick the form factor you like, install your study stack, and get moving.

Check Out Our Previous Post on CMF Watch 3 Pro: a smarter, bolder everyday smartwatch

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CMF Watch 3 Pro: a smarter, bolder everyday smartwatch

Published

1 week ago

September 3, 2025

Integrator Web-Editor

Meet the CMF Watch 3 Pro: a cheerful shot of motivation with smart coaching, sharper tracking, and a look that pops. Built for everyday movers and casual fitness explorers, it helps you train, recover, and express your style—without the price or complexity that slows people down.

Why CMF Watch 3 Pro stands out

First, it tracks your world with a new dual-band five-system GPS for faster lock-on and improved route accuracy compared to the Watch Pro 2. You’ll feel the upgrade on busy streets and open trails alike. Plus, 131 sports modes keep variety fresh, while a personalized running coach builds and adapts plans to your level. Then, a four-channel heart-rate sensor enhances accuracy across various skin tones and intensities, making the data more trustworthy. With Active Score (powered by MET data), you get a simple weekly snapshot that nudges you to keep moving.

Deeper insight, smarter recovery

After each session, AI-powered summaries break down training load, recovery time, and even 5K/10K predictions. Forgot to press start? No drama. The watch auto-detects seven core activities to capture effort anyway. Meanwhile, day-to-day wellness stays front and center: SpO₂, stress tracking, guided breathing, hydration nudges, inactivity reminders, sleep, and women’s health support round out a fuller picture of you.

Your on-wrist assistant

Because life doesn’t pause, Watch 3 Pro brings ChatGPT integration for quick answers, reminders, and ideas via natural-language voice prompts. You also get a voice recorder with auto-transcription for notes on the move and an Essential News digest tailored to your interests. And yes, Bluetooth calling, gesture shortcuts, and 140-character quick replies keep things effortless. An additional microphone improves call pickup, so conversations sound clearer.

Design that says “you”

Style still matters. The precision-milled metal body pairs with soft-touch silicone straps in Dark Grey, Light Grey, and Orange. A vibrant 1.43-inch AMOLED with ultra-thin bezels delivers an Always-On Display and a 10% higher screen-to-body ratio than Watch Pro 2. Moreover, 120+ watch faces—including video, photo, and AI-generated options via Watch Face Studio—let you switch moods in seconds. Add full-screen or mini widgets for fitness, weather, music, or reminders, and make it truly yours.

Built for real life

The watch is IP68-rated for dust and water resistance, so it handles sweat, rain, and everyday spills. Battery life shines too: expect up to 13 days with typical use, around 11 days with heavier tracking, and about 4.5 days with Always-On enabled. A full charge takes ~99 minutes. Meanwhile, improved motion monitoring and a 6-axis accelerometer (a 50% boost over Watch Pro 2) make indoor workouts feel just as precise as outdoor ones.

Nothing X: one app to rule them all

All CMF watches are transitioning to the Nothing X app, which adds a cleaner UI, steadier syncing, and smarter health tools. Even better, you can connect activity data to Strava, Apple Health, and Google Health Connect. Manage your watch and audio in one place and keep the routine simple.

Price and availability

CMF Watch 3 Pro arrives in the UAE and KSA at AED/SAR 369. You’ll find it at key retail partners across both markets, including leading e-commerce sites, electronics chains, and carrier stores. Open sales begin soon; final dates are TBC.

Bottom line

CMF Watch 3 Pro makes moving feel easy—and fun. You get AI coaching, accurate tracking, and playful personalization at a friendly price. Choose a color, set a goal, and let tiny wins add up. Then go again tomorrow.

Check out our previous post, Ai Everything MEA 2026 debuts in Cairo