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Bosch registered sales of 490 million euros in the Middle East in 2023

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Bosch Middle East

Bosch ended its 2023 fiscal year with 490 million euros, in consolidated sales in the Middle East, registering 3% increase. The company met its sales expectations despite the challenges faced in the 2023 business year. This growth was attributed to various divisions within Bosch, including Bosch Rexroth, Building Technologies, Mobility Aftermarket, and the Bosch Global Software Technologies subsidiary.

Commenting on the results, Per Johansson, general manager of the Bosch Group in the Middle East, said: Despite the challenges posed by the market due to geopolitical developments and respective economic impact, Bosch has demonstrated resilience and adaptability. Our associates’ dedication and hard work delivered the best possible results across divisions.The number of associates employed at Bosch in the Middle East stood at around 485 as of December 31, 2023.

Bosch Middle East: outlook for 2024

At Bosch, we remain optimistic about the future and are committed to driving growth through our technology ‘Invented for life’ and improving the quality of life. We aim to accelerate our growth in 2024 and beyond, with a focus on continued regional expansion, Per Johansson added.

Countries in the Middle East are in different stages of development, major players, especially in the Gulf Cooperation Council (GCC), such as Saudi Arabia, UAE, and Oman are making leaps toward economic diversification through the adoption of long-term visions of the respective government leaders. With the adoption of Artificial Intelligence (AI), investment opportunities are set to open across sectors; focus on reducing reliance on fossil fuels and refreshed environmental, social, and governance (ESG) strategies is expected to drive significant sustainable growth in the region. The development of other diversified sectors through investment in AI technologies could strategically position the region for the years to come.

Development of Bosch business sectors

In 2023, sales development in Bosch’s business sectors displayed a mixed picture. Bosch’s Mobility Aftermarket division has seen growth which was driven by the traditional diesel business as well as the passenger car spare parts (batteries, wipers, spark plugs) which was a focus area in 2023. On the other hand, the Bosch Global Software Technologies subsidiary, performed well in the fiscal year 2023 via acquiring new customers in UAE and KSA. The notable growth can be directly attributed to contributions from growing digital enterprise software solutions including enterprise resource planning (ERP), Cloud, and artificial intelligence (AI), along with digital engineering products and services comprising of IoT, product development, and more. The Bosch Rexroth division, focused on serving global application experience in the market segments of mobile and industrial applications as well as factory automation which contributed significantly to the growth of the business in 2023, especially through its refreshed go-to-market strategies and partnerships.

Bosch is at the forefront of innovation in the Building Technologies division driving advancements that enhance safety efficiency and sustainability in modern infrastructure. The division experienced growth, driven by a strategic emphasis on video solutions, conferencing, fire alarm systems, and AI in building management.

Bosch expansion in the Middle East

In 2024, the Bosch Group is planning a strategic expansion in the Kingdom of Saudi Arabia and Oman. This step underlines the company’s commitment to the region and its intention to reinforce its footprint in the Middle East. The growing markets of KSA and Oman are of strategic importance to the Bosch Group in the Middle East as they offer vast potential for expansion, driven by significant economic reforms, infrastructure development, and a focus on sustainability. By leveraging its innovative solutions and aligning with national development goals, Bosch Middle East is planning its contribution to and benefit from the dynamic growth of these key markets.

Sustaining investments in the Middle East

Bosch is strategically focusing on digital transformation and hydrogen as investment areas, reflecting its commitment to innovation, sustainability and addressing global challenges. The Bosch Connected Industry division is spearheading the move towards smart factories as a pivotal component of its digital transformation strategy. By integrating advanced technologies such as IoT, artificial intelligence (AI), and data analytics into their manufacturing processes, Bosch aims to enhance operational efficiency, reduce downtime, and optimize resource utilization. This aligns with Bosch’s commitment to support the region’s broader goals of industrial modernization and economic diversification. Turning the spotlight to hydrogen, it is a clean energy source that is crucial in the journey to net zero. Along the entire hydrogen value chain, Bosch is investing in developing technologies for the production, compression, storage, and use of hydrogen. Starting with developing smart technologies for hydrogen production, Bosch aims to contribute to a more sustainable future.

Bosch champions diversity

Bosch fosters diversity – over 23 nationalities are represented at its location in Dubai. This rich tapestry of cultural backgrounds enhances the company’s creativity, innovation, and global perspective. Bosch actively encourages women to pursue senior positions within the company, aligning with its core values of respect, and equal opportunity. By fostering an inclusive environment where all associates can thrive, regardless of gender or background, Bosch not only strengthens its leadership but also ensures a diverse array of viewpoints and ideas, driving the company’s continued success.

Bosch Group: outlook for 2024 and strategic course

The Bosch Group increased its sales and earnings in 2023 and is successfully implementing its growth strategy despite a difficult environment. Stefan Hartung, chairman of the board of management of Robert Bosch GmbH, said: “In the 2023 business year, we achieved our financial targets and strengthened our market position in a number of business areas, from semiconductors to integrated building systems.” The company increased its sales by 3.8 percent compared to the previous year to 91.6 billion euros despite unfavorable economic and market conditions. At 5.3 percent, the EBIT margin from operations was 1 percentage point higher than the previous year. It was therefore higher than expected, but still lower than the target margin of at least 7 percent required over the long term. Bosch wants to achieve this by 2026. In the first quarter of 2024, sales were down by more than 0.8 percent year on year; after adjusting for exchange-rate effects, this amounts to an increase of 2.7 percent. However, the company expects that it will be difficult to increase the EBIT margin from operations compared to the previous year. In addition to the subdued market environment and the expected further increase in upfront investments in areas of strategic importance, restructuring and process improvements will also have a negative impact at first, with their positive effect coming only after a delay. Even if the economic and social environment remains demanding, Bosch aims to rank among the top three suppliers in its key markets in all regions of the world. “We’re pursuing innovations, partnerships, and acquisitions to ensure we grow as our industries transform – despite economic headwinds,” Hartung said.

In its core mobility business, for example, Bosch is systematically driving forward strategic decisions for future growth. This year alone, it is launching some 30 production projects for electric vehicles. In the growth area of hydrogen, Bosch has reaffirmed its business expectations: by 2030, its sales with hydrogen technology could reach 5 billion euros. Bosch is also systematically exploiting growth opportunities in the area of heating technology. Although the heat-pump market stagnated across Europe in 2023, Bosch was able to grow its business by almost 50 percent. In the years ahead, Bosch will continue to grow significantly faster than the market in this segment. However, there could be a slight improvement in the consumer goods markets after two years of consumer restraint. Bosch expect its own business to stabilize, to which innovations as well as the expansion of its international footprint should contribute. Overall, climate action continues to play a central role for Bosch. In Hartung’s view, it offers great opportunities for growth, even if markets such as electromobility are not developing as fast as expected. Nonetheless, Bosch is continuing to make heavy upfront investments in technologies for a carbon-neutral future, in order to help shape this transformation from the top. “There is pressure to cut subsidies for CO2-efficient technologies. But climate action requires sustained investment – from government, from companies, and from each and every one of us,” Hartung said.

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New Cequence & EMA Research: 94% of Enterprises Trust Their AI Agents Aren’t Over-Provisioned. Only 33% Actually Enforce It.

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Nearly every enterprise believes its AI agents are properly scoped. Only a third have actually made sure of it.

Today, new research from Cequence Security, the leader in application, API, and agentic AI protection, and Enterprise Management Associates (EMA) found that 94% of enterprise IT and security leaders are confident their AI agents do not have more access than they need, yet only 33% actually provision agents with least-privilege access. The remaining two-thirds run on broad standing permissions that are reviewed periodically, rarely reviewed, or never reviewed at all.

That gap between confidence and practice is already showing up in production, not a theoretical risk, but as incidents enterprises are living with right now. Among the organizations surveyed:

  • 65% have experienced an AI agent take an action outside its intended scope, including 29% with measurable business impact, including data exposure, financial loss, operational disruption, or reputational damage. Another 36% caught a near-miss before it caused damage.
  • Only 32% can detect and contain an out-of-scope agent action within minutes through automated means; 55% need hours and manual steps to respond.
  • In approximately 4% of organizations surveyed, the first sign of trouble came from a customer or outside partner, not an internal system.

The findings point to one clear story. Governance has not kept pace with the speed of agentic AI deployment, and that gap is showing up at every stage of the agent lifecycle, from how agents are provisioned, to how their actions are authorized, to how they are decommissioned once a pilot ends. Other key findings from the report include:

Enterprises Have Moved Past the Pilot Stage

The scale of deployment makes the gap more urgent. 46% of organizations report they are already scaling agentic AI across multiple departments and production workflows, and 79% are running generative and agentic AI simultaneously. Further, more than 92% report an increase in AI and bot-driven traffic targeting customer-facing applications and APIs.

Authorization is Checked at the Wrong Time, Or Not At All

That governance gap extends to how access is enforced in the moment an agent acts. Only 34% of organizations evaluate an AI agent’s authorization at the moment it attempts a specific action. The majority rely on periodic policy reviews or standing permissions set once at provisioning and never revisited, meaning an agent’s access can quietly outlive the task it was originally granted for, and keep working long after anyone signed off on it.

Abandoned Pilots Are Leaving Live Credentials Behind

Additionally, there’s an increasing risk in how enterprises manage agents that don’t make it to production. 31% of agentic AI pilots have been paused indefinitely, discontinued, or abandoned. Many were real deployments with real system access and credentials that were never cleaned up. Every abandoned pilot with live credentials is exposure nobody is actively watching.

External Connectivity Carries the Same Risk

14% of organizations allow AI agents to connect to outside tools and data sources via the Model Context Protocol (MCP) without restriction. Among the majority who do limit those connections to an approved list, fewer than half, just 49%, have a dedicated team actively maintaining and auditing that list on a regular basis.

Christopher M. Steffen, CISSP, CISA, VP of Research at EMA, said: “This research shows enterprises have moved well past experimentation with agentic AI right into production, and governance has not kept pace with that shift. The gap isn’t a lack of awareness; most organizations have policies in place and express real confidence in them. The gap is between what’s written down and what’s enforced when an agent takes an action nobody approved. That disconnect shows up most clearly in how organizations authorize agent actions and monitor them once they’re live, and it’s the reason incidents are happening at a rate the industry hasn’t fully reckoned with.”

Shreyans Mehta, Co-founder and CTO at Cequence, said: “The number that jumped out to me is the 92% being confident in their governance frameworks. Confidence like that is a trap; it’s exactly why organizations stop looking for problems, stop investing in monitoring, and let authorization checks lapse until an incident forces the conversation. This is the exact blind spot Cequence is built to close, giving security teams real-time visibility into what AI agents are actually doing and enforcing authorization at the moment an agent acts, not after the fact.”

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Anomali to Address the Next Phase of AI-Led Cyber Defense at GISEC 2026

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Anomali, the leading global Managed Intelligence and Agentic SOC platform, announced its participation at GISEC Global 2026, taking place through 16-18 September at Dubai Exhibition Centre (DEC), Expo City.

The company’s discussions at GISEC will center on Autonomous SOC with Governed AI, Agentic AI, Actionable Threat Intelligence and Unified Security Data Lake capabilities that are changing the manner in which security teams investigate threats, manage workflows and make decisions.

Samer Jadallah, Vice President, Middle East & Africa at Anomali, will represent the company at GISEC and will focus on the growing impact of AI on both attackers and defenders, emerging shifts in the threat landscape, including the need to counter CEO impersonation attacks as well as key challenges facing modern security teams. He will also highlight AI’s role is helping organizations respond more effectively to evolving threats, Anomali’s commitment to the region and ongoing product innovation and plans to expand adoption of the Anomali platform across global enterprises and government organizations.

A key focus at this year’s event will be the changing nature of cyberattacks. As threat actors promptly adopt AI to scale campaigns and further accelerate attacks, security operations centers (SOC) are under growing pressure to process rising volumes of alerts with limited resources. To help with this, Anomali will demonstrate how AI can support analysts in multiple ways like surfacing higher- value insights, reducing manual effort and enabling quicker, informed responses.

Visitors can find Anomali at Booth E156 and Booth A80.

  • Event: GISEC Global 2026
  • Booths: E156 and A80
  • Location: Dubai Exhibition Centre (DEC), Expo City
  • Dates: 16 th to 18 September 2026
  • Time: 9:00 am to 5:00 pm GST
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HONOR BRINGS ITS ALPHA PLAN TO LIFE AT LEAP 2026 WITH THE WORLD’S FIRST ROBOT PHONE AND RENEWED “DARE TO BE” BRAND DIRECTION

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HONOR, a global leading AI device ecosystem company, concluded its participation at LEAP 2026, bringing its “ALPHA PLAN: From Vision to Reality” to life through the world’s first Robot Phone, advancements in robotics, cinematic imaging and connected AI experiences. The participation also marked HONOR’s renewed “Dare to Be” brand direction reflecting its continued transformation from a company predominantly known for smartphones into a broader global AI device ecosystem company.

Commenting on the participation, Lei Kunming, CMO HONOR Middle East & Africa said, “LEAP 2026 showed how HONOR’s ALPHA PLAN is moving from vision to reality. From the world’s first Robot Phone and Robotics to our connected ecosystem, we demonstrated how AI can work more naturally around people.” He added “Our ‘Dare to Be’ direction gives that transformation a stronger identity, with Saudi Arabia remaining central to our growth in AI and digital innovation.”

Bringing the HONOR Booth Experience to Life

Visitors explored HONOR’s expanding ecosystem through interactive experiences spanning sports, gaming, smart office, learning and everyday scenarios.

The booth demonstrated how smartphones, PCs, tablets, wearables and other smart devices can work together to deliver more seamlessly, across work, entertainment, sports and health, reflecting the ALPHA PLAN’s ambition to create a more intelligent, connected and human-centric ecosystem around the user.

Introducing the World’s First Robot Phone

At the centre of HONOR’s showcase was the world’s first Robot Phone, a defining proof point of the ALPHA PLAN and a new category combining AI, robotics and cinematic imaging.

Its integrated robotic gimbal can move, track subjects and respond to its surroundings, enabling more intuitive and proactive content creation. LEAP also marked the Robot Phone’s reveal for the Middle East and Africa, making the region the first overseas market to experience the new category.

HONOR also highlighted its collaboration with ARRI, bringing more than 100 years of professional cinema and image science expertise together with HONOR’s AI and robotics capabilities to make cinematic content creation more accessible to everyday users.

Advancing a Future Built on Human and AI Collaboration

Beyond the Robot Phone, HONOR showcased its ambitions in robotics through HONOR Robotics D1, reinforcing its vision of a future shaped not by humans competing against AI, but by humans working with AI to achieve more. The company also explored the future of AI devices and robotics through its LEAP keynote and panel discussions.

Entering a New “Dare to Be” Era

Reflecting this evolution, HONOR’s renewed“Dare to Be” direction reflects its evolution beyond individual devices towards an open AI ecosystem connecting technologies, industries and lifestyles. Supported by innovations including Agentic OS and AiMAGE, HONOR’s journey progresses from an intelligent phone to an intelligent ecosystem and, ultimately, an intelligent world.

Driving Growth Across MEA

HONOR entered LEAP with strong regional momentum. In H1 2026, the company grew by 35% while the Middle East smartphone market declined by 13%, making HONOR the only leading smartphone brand in the region to grow and the second-largest smartphone brand in the Middle East. This followed 73% year-on-year growth in Q1 2026.

Within this regional growth, Saudi Arabia remains a particularly important market for HONOR, supporting the company’s broader ambitions across AI devices and its connected ecosystem.

Strengthening HONOR’s AIoT Presence in Saudi Arabia

As part of this momentum, Saudi Arabia remains a strategic market for HONOR and an important part of the ALPHA PLAN. The Kingdom is now HONOR’s number one tablet market by share, while its AIoT business has grown by more than 500% and HONOR Earbuds Clip has surpassed 100,000 units sold locally.

Building on this strong foundation, HONOR continues to strengthen its presence through retail, after-sales, local partnerships and deeper engagement with the Kingdom’s technology ecosystem.

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