Tech Features
The Middle East to Lead with Next-generation Mission Critical Communication Advancement

By Chuan Chuan (Winter) Leng, ICT Specialist and Senior Technical Manager, Hytera
The Middle East, a region renowned for its technological advancements, has long been an early adopter of new technologies, including mission-critical communications (MCC). In particular, they have been quick to deploy the latest 3GPP-based broadband technology, known as mission-critical services (MCX).
MCC used to be dominated by narrowband land mobile radio (LMR) solutions such as TETRA, P25, and DMR. Increasingly more users, such as the police, equipped with LMR systems have been publicizing RFI of interconnecting narrowband LMR networks with the newer 4G/5G broadband MCC systems.
A good illustration of this is the FIFA World Cup 2022 in Qatar, where the organizers implemented a hybrid network, which integrated both narrowband TETRA and broadband push-to-talk (PTT) technologies.
“Following the success of the 2022 FIFA World Cup, more Middle Eastern countries are now implementing broadband PTT technologies. For example, Abu Dhabi has set up a private 4G LTE network using 700MHz spectrum for its Smart/Safe City project, which has been recently updated to 5G to support advanced broadband MCC applications. Meanwhile, the Qatar Ministry of lnterior has completed the upgrade of its mission-critical capabilities and is rolling out a full range of MC services. Saudi Arabia is currently in the process of assigning broadband spectrum for public safety use,” said Jonson Wang, Product Marketing Manager of Hytera MEA.
The need for converged networks is increasing
Mahinsha Backer, the Asst. General Manager of Zener Marine Services, a much-acclaimed MCC solution distributor in the region, predicted that broadband MCX will dominate the future MCC market, but not as a replacement for traditional technologies. Rather, MCX will be deployed as an enhancement or unified solution ensuring redundancy in communication systems with broadband media capabilities.
Public safety agencies in the Middle East currently rely heavily on LMR systems due to their proven reliability and security. Despite the fact that more countries are beginning the transition to broadband technologies, TETRA systems will continue to coexist with LTE networks for a long time for technical and economic reasons.
Several countries in the region traditionally rely on mature TETRA and P25 networks, according to Ildefonso de la Cruz, principal analyst in the Public Safety & Critical Communications group at Omdia. In addition, Ildefonso also pointed out that new TETRA networks have been deployed to address the needs of sports as well as tourism-related contracts in Bahrain, UAE, and Saudi Arabia, including deployments in the F1 Grand Prix in Abu Dhabi and Bahrain, as well as mission-critical solutions for the Hajj pilgrimage in Saudi Arabia.
Given the continuing deployment of LMR networks, the market needs to find a way to integrate these different technologies to deliver improved MCC services to its customers. This requires a unified, standards-based approach to tightly integrate LMR and LTE networks.
Thanks to the collaborative efforts of 3GPP, ETSI, and TCCA, particularly in the realm of MCX and the interworking function (IWF), it is expected that the majority of countries will embrace these standard-based approaches. This will pave the way for truly unified, fully interoperable MCC services.
Hybrid-mode devices, also known as converged devices, have already proven their value in the market. These devices are purposely designed to operate on both TETRA and LTE networks, ensuring uninterrupted communications for responders and paving the way for a seamless transition to broadband. Vendors active in the Middle East, like Hytera, offer a variety of hybrid-mode devices, such as the PTC760.
Control rooms move towards next-generation intelligent operation
Control rooms are becoming more intelligent, which is enabling public safety agencies to make a paradigm shift from reactive to proactive operations. Better quality intelligence delivered in near-real or real time enables public safety agencies to make more accurate predictions about outcomes, better-informed decision-making, and a more targeted allocation of resources.
A unified communications platform with a hybrid dispatch console capable of integrating multiple technologies such as LTE, TETRA and more, will ensure seamless connectivity among agencies to support the instantaneous exchange of information and enable a properly coordinated response.
Modern responders are equipped with a range of advanced devices, including smartphones, radios, and body cameras, which enable real-time interaction with dispatchers using built-in communication and location tools. By incorporating advanced intelligence data from the control room and leveraging these new tools, responders can carry out operations more swiftly, flexibly, and accurately, thereby enhancing their overall effectiveness.
Pioneering companies in the industry have showcased their expertise in delivering intelligent-centric command, control, and coordination solutions in the global market. By leveraging their capabilities, intelligence-enabled command centers are poised to play a crucial role in the next-generation of public safety operations in the region.
Advanced video surveillance, along with real-time and historical intelligence analytics can be deployed to accurately forecast threats and rapidly implement robust preventive protection measures for effectively handling anticipated or ongoing incidents and emergencies.
Next-generation Computer-Aided Dispatch (CAD) systems enable agencies to strategically deploy resources, initiate early intervention, and implement measures that deter or minimize the impact of potential threats, thereby improving response outcomes.
Telecom operators carve out a slice of the MCC market
With the ongoing expansion of broadband services in the Middle East, LTE and 5G NR mobile networks are gaining recognition as alternative platforms for providing push-to-talk (PTT) and multimedia services.
Mobile network operators (MNO) like STC in Saudi Arabia, Vodafone and Ooredoo in Qatar, and Omantel in Oman have been playing an increasingly important role in the market by introducing broadband PTT services for public safety and industrial users in recent years.
These operators leverage their extensive network coverage to provide comprehensive broadband PTT solutions that integrate devices, services, and traffic into a single package. This approach offers several benefits, including reducing network maintenance and construction costs for their customers.
Furthermore, these operators are utilizing their network assurance and maintenance expertise to actively support the delivery of large-scale events and activities. An example of this is Vodafone’s involvement in providing broadband PTT services for the volunteers at the 2022 FIFA World Cup in Qatar.
Tech Features
Sustainable AI Practices Driving Ethical and Green Tech

By Mansour Al Ajmi, CEO of X-Shift

Sustainable AI practices are no longer optional—they are essential for shaping technology that benefits both people and the planet. As artificial intelligence transforms industries from healthcare to transportation, the challenge is to ensure its growth is ethical, environmentally responsible, and socially inclusive. This means addressing not only energy efficiency and carbon reduction but also governance, fairness, and long-term societal impacts.
Why Sustainable AI Practices Go Beyond the Environment?
AI is now deeply embedded in investment strategies, medical diagnostics, media platforms, and public infrastructure. While reducing energy usage is vital, true sustainability also requires ethical governance and the elimination of bias.
For example, biased training datasets can unintentionally reinforce social inequality. Studies, such as those from the MIT Media Lab, have shown that some AI systems perform poorly with diverse populations, highlighting the risk of discrimination. Addressing this means conducting regular algorithmic audits, enforcing transparency, and ensuring diverse representation in AI development teams.
The Environmental Impact of AI
Training advanced AI models consumes enormous computational resources. The process can generate carbon emissions equivalent to hundreds of long-haul flights. To counter this, tech leaders are investing in renewable energy and designing energy-efficient processors and cooling systems.
However, sustainable AI practices should become the default, not the exception. From sourcing materials responsibly to rethinking hardware infrastructure, the focus must be on green innovation by design.
Embedding Sustainability at the Strategic Core
Sustainable AI practices work best when integrated into an organization’s core strategy. Aligning AI solutions with the UN’s Sustainable Development Goals (SDGs) can directly support climate action, reduce inequalities, and promote responsible consumption.
In the Middle East, initiatives like Saudi Arabia’s Vision 2030 and the UAE Strategy for Artificial Intelligence demonstrate how sustainability and AI can align with national priorities. These strategies not only meet ethical standards but also deliver competitive advantages, building consumer trust and fostering innovation.
Governance for Responsible AI
Strong governance is key to ensuring sustainable AI practices are upheld. Regulatory frameworks, such as the European Union’s AI Act, guide transparency, accountability, and fairness.
Governance should enable innovation while preventing harm. Public-private partnerships, global cooperation, and industry alliances are critical to creating ethical, scalable, and resilient AI ecosystems.
Preparing the Workforce for the AI Era
McKinsey estimates that AI adoption could displace up to 800 million jobs by 2030. Sustainable AI practices must include reskilling and upskilling initiatives to ensure inclusive economic growth.
By investing in training programs, organizations can help employees transition to new roles in AI-related fields. This proactive approach strengthens workforce agility and supports long-term resilience.
Leadership’s Role in Driving Sustainable AI Practices
AI can significantly advance sustainability goals, from optimizing supply chains to reducing environmental waste. Companies like Unilever are already using AI to achieve greener operations, proving its real-world potential.
Yet leadership commitment is essential. Executives must set measurable goals, model ethical behavior, and integrate sustainability into company culture. This ensures that sustainability is not a side project but a core business value.
The Shared Responsibility for a Sustainable AI Future
Creating a sustainable AI future requires collaboration between individuals, corporations, and governments. Citizens should stay informed and question how AI affects them. Companies must embed sustainability into their AI strategies, while governments need to establish policies that encourage responsible innovation.
By acting now, we can ensure AI evolves as a force for good—advancing technology without sacrificing ethics, equity, or environmental stewardship.
Check out our previous post on WHX Tech 2025 to Drive Global Digital Health Transformation
Tech Features
Epicor CMO Kerrie Jordan to Drive Global Marketing Growth


Epicor CMO Kerrie Jordan has been appointed to lead the company’s global marketing strategy. This move marks a pivotal moment in the enterprise software leader’s expansion. Epicor, known for its industry-specific solutions for the make, move, and sell economy, announced the news on August 12, 2025, in Dubai.
Jordan brings a rare combination of senior product innovation and strategic marketing expertise. She will strengthen the Epicor brand, expand market reach, and deepen customer engagement worldwide.
Epicor CMO Kerrie Jordan Brings Product and Market Expertise Together
Vaibhav Vohra, Epicor President and Chief Product & Technology Officer, eVaibhav Vohra, Epicor President and Chief Product & Technology Officer, emphasized the importance of the appointment.
“Kerrie’s ability to connect product strategy with market execution makes her an ideal fit. Her leadership has already shaped our Cognitive ERP vision, and we’re excited to see her bring that same energy and insight to our marketing efforts.”
Since joining Epicor in 2023 as Group Vice President of Product Management and ISV Partner Programs, Jordan has advanced the company’s Cognitive ERP roadmap. This AI-driven approach turns ERP from a system of record into a system of action and insight, empowering supply chain businesses to operate smarter and faster.
A Vision for Accelerated Innovation and Growth
In her new role, Jordan will unite product innovation, analytics, and go-to-market strategies to accelerate customer time-to-value. She will also foster innovation and support Epicor’s global expansion.
“I’m honored to expand my role at Epicor,” Jordan said. “Epicor is at the forefront of enabling essential businesses to thrive through AI-driven, connected technologies. I look forward to amplifying our impact, building stronger relationships with customers and partners, and driving growth across global markets.”
A Career Built on Technology Leadership
Before joining Epicor, Jordan served in senior product marketing positions at Oracle. She developed strategies for enterprise software solutions and helped drive adoption. Earlier in her career, she led strategic marketing programs for technology clients during her consulting roles at global marketing firms.
Jordan is a recognized voice in cloud ERP, digital transformation, and supply chain innovation. She hosts Epicor’s “Manufacturing the Future” podcast, which features industry leaders discussing trends shaping manufacturing and supply chain sectors. She is also a Forbes Tech Council contributor. Jordan holds a Bachelor of Science in Marketing from Santa Clara University in California.
Epicor’s Commitment to Industry-Focused Growth
Epicor has served customers across automotive, building supply, distribution, manufacturing, and retail for more than 50 years. The company’s solutions are tailored to industry needs and adaptable to fast-changing market conditions.
Check out our previous post on WHX Tech 2025 to Drive Global Digital Health Transformation
Tech Features
In-Hand Comfort Meets Elegant Design – A UI You’ll Love and Performance You Can Count On– Meet Oppo’s Reno 14 Series!

Reviewed By Srijith KN
Device Reno 14F 5G
In today’s crowded smartphone market, very few devices make a lasting impression from the first hold. The Oppo Reno 14 Series does exactly that. Its rounded front design, sharp edges, and striking Iridescent Mermaid finish give it a premium look that stands out. At just 7.42 mm thick and 187 g, with aluminium-framed edges, it feels light yet sturdy in the hand.
The 6.57-inch LTPS OLED display offers a 120 Hz Full HD+ experience with HDR10+ support and a peak brightness of 1,200 nits. While the brightness could be slightly higher, the rich colour tones make it ideal for streaming and gaming. The high refresh rate ensures smooth scrolling and responsive visuals.
Display & Performance in the Oppo Reno 14
Powered by the Snapdragon 6 Gen 1 mobile platform, paired with 12 GB of RAM and 512 GB of UFS 3.1 storage, the Oppo Reno 14 Series delivers fluid performance. Everyday tasks, multitasking, and gaming feel effortless. Even after a month of use, there’s no lag, and the phone remains cool under pressure.
The signal reception is equally reliable, performing well even in remote mountain regions. For gamers, the combination of smooth frame rates and strong connectivity makes it a dependable choice.
Camera Setup Built for Creativity
The Oppo Reno 14 Series brings a 32 MP front camera and a triple rear camera system (50 MP + 8 MP + 2 MP). It supports 4K 60 fps HDR video recording, delivering sharp and vibrant footage. Oppo’s image processing handles lighting well, although the AI can occasionally produce slightly artificial tones. When it dials back the processing, the results are impressively natural.
Selfies from the front camera are detailed, making it a strong option for content creators. AI-powered tools such as AI Eraser, AI Reflection Remover, AI Unblur, AI Recompose, and AI Perfect Shot add versatility. Beyond photography, features like real-time translation and cloud-based voice transcription offer extra value.
Battery Life & Charging Speed on the Oppo Reno 14
Battery performance is one of the standout features. The massive 6,000 mAh battery easily lasts over a day of heavy use. Paired with 80 W fast charging, it goes from 0% to 100% in just 40–50 minutes, reducing downtime significantly.
Software and User Experience
Running on ColorOS 15, the interface is polished and responsive. The design is intuitive, though it comes with pre-installed apps that many users may want to remove for a cleaner setup. The combination of IP69 water and dust resistance, strong haptics, and a promised five years of major updates enhances its long-term value.
Verdict: A Strong Contender in Its Price Range
The Oppo Reno 14 Series blends premium design, solid performance, long battery life, and camera versatility into a package that offers excellent value. Whether for everyday use, creative projects, or gaming, it meets a wide range of needs without compromise.
For readers who enjoyed this review, check out our previous feature on Sustainable Tech: How Globant Shapes a Greener Tomorrow to see how innovation is shaping the tech industry.
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