Hospitality
Cirium Leads Aviation’s Digital Transformation
Integrator Media had an exclusive interview with Jez Bowen, CEO, Cirium
With Cirium positioned as the world’s most trusted source of aviation analytics, could you share the vision of the company?
Our vision at Cirium is to drive the digital transformation of the aviation industry. We are dedicated to ensuring that vital data is accessible precisely when, where, and how it’s needed, empowering the industry to make smart, informed decisions. By doing so, we aim to strengthen the industry, enhance profitability, and secure its long-term success. Ultimately, we aspire to power every decision connected to aviation, making it more efficient and innovative.
Cirium handles enormous volumes of data, from tracking over 35 million flights per year to managing $300 billion worth of ticket pricing data. How do you ensure the accuracy and reliability of such vast data?
First and foremost, our data sources are excellent — the best in the world — and so is our team’s ability to ingest massive volumes of data. We have more than 600 data sources, ranging from government databases to tracking individual aircraft movements second by second during the day. There’s no single better font of data than Cirium. Nothing goes into our systems without highly sophisticated verification and standardization processes developed over the years. We are the world’s most trusted source of aviation analytics, so we have to be at the top of our game, and fortunately, our teams worldwide are focused on that work every day.
Could you discuss any recent technological innovations within Cirium that you find particularly exciting?
We are pleased with our newest innovation, called Emerald Sky. Emerald Sky represents a ground-breaking integration of data, analytics, and innovative methodology, delivering unparalleled precision in measuring aircraft and flight CO2 emissions. It offers a precise and comprehensive perspective on aircraft and flight CO2 emissions and fuel consumption for every flight and aircraft. The tools consider essential factors such as aircraft model, engine types, age, flight duration, passenger count, and even cargo capacity, ensuring a comprehensive emissions assessment. By harnessing Emerald Sky, corporate travel buyers, for example, can secure a competitive advantage and contribute to a greener and cleaner future for the industry and their operations.
How do Cirium’s analytics tools help improve the customer experience for airlines and travel companies?
Airline on-time performance — and by extension, for airports — is the number one driver of customer satisfaction. Cirium is the gold standard for measuring on-time performance. We hold the stopwatch. Every year, our rankings are closely watched in the airline industry. It’s so closely watched because airlines need to balance their high-cost assets of fuel, crew, and equipment with their daily schedule. Any airline can be on time if they “pad” their schedule —but that’s not what airlines do. They’ve got it down to an art form, ensuring they depart on time. Getting the aircraft out on time makes for happy customers and sets a simple benchmark to assess against — did the plane leave within 15 minutes of its scheduled departure time? — but very, very difficult to achieve in practice.
The aviation and travel industries face constant changes and challenges. How has Cirium ensures that it provides valuable insights during such emergency situations?
We have some experience. Consider the COVID pandemic, which impacted every single one of our valued clients somehow. It turned out that they needed our insight more than ever to analyze — from the data itself — how to address key questions related to fleets, schedules, financing and fares. Data-driven companies tend to be able to pick and choose the data they need to inform decisions at that moment. With data, you can dive deep into it or zoom out to see the whole story. Most of our clients appreciated that no matter the crisis, the data is accessible to help decision-making.
What are some of the emerging trends that you believe will significantly influence the aviation and travel sectors in the coming years?
The biggest trend I see over the coming years is the race to attempt to replace our petrochemicals for aircraft. Be it battery power and lithium, or sustainable aviation fuel, it is a race albeit proceeding relatively slowly. Battery power is not sufficiently energy-dense compared to its weight, and sustainable aviation fuel has major critics in the industry related to the supply and costs of such fuel. Nevertheless, that is the biggest emerging trend in the industry. At the same time, there is a tight supply of aircraft and pilots, coupled with an almost insatiable demand for travel by the flying public. Airlines will extend the life of their aircraft assets. At the same time, they wait patiently — and sometimes impatiently — for equipment manufacturers to deliver aircraft as quickly as they can, meeting all regulatory and safety requirements. All the while, passenger demand will increase.
What has been your most rewarding experience as a CEO at Cirium?
Airline on-time performance — and by extension, for airports — is the number one driver of customer satisfaction. Cirium is the gold standard for measuring on-time performance. We hold the stopwatch, and every year, our rankings are closely watched in the airline industry. We divide our rankings by region and have a global winner. Shortly after the new year, I present an award to the winning airlines globally. This past year, Avianca, based in Colombia, won globally. We also present an award — the Platinum Award — to an airline that goes above and beyond on operational performance. For the past three years, that has been Delta Air Lines. In each case, I was pleased to present the awards to the CEOs and their teams in person. Airlines now compete to have the Cirium logo on their aircraft; it’s a real honor for us that they consider Cirium a seal of approval. The award ceremonies are a big event for the airlines and their teams, and I’m pleased that Cirium plays such an essential part of it. It’s a moment of pride for me, for Cirium, the airlines, and their employees. That’s top in my book.
Hospitality
DUBAI GETS ITS FIRST HONESTY BASED BREAD COUNTER AS NOBLE SOURDOUGH LAUNCHES IN THE UAE


A new bakery brand is entering the UAE market with a simple but ambitious goal: to make better bread part of everyday life. Noble Sourdough, founded by Matthew Firth, launches in Dubai with a focus on naturally fermented sourdough, clean ingredients and a back-to-basics approach that challenges the way bread is typically made and consumed in the region.
Built on the belief that bread should be good for you and should never be boring, Noble Sourdough is positioned at the intersection of food culture and fast moving consumer goods. Designed for everyday consumption rather than niche indulgence, the brand offers a range of consistently baked sourdough loaves that prioritise quality, accessibility and scale, marking a shift in how premium bread is brought to market.
At a time when much of the bread available on shelves contains preservatives and unnecessary additives, Noble Sourdough takes a different route. Its classic loaves are made using just flour, water and natural yeast, relying on a 24 hour fermentation process to develop flavour and improve digestibility. The result is bread that is not only simpler in composition, but also lower in sugar, easier on the gut and better suited to modern lifestyles that are increasingly focused on health and wellbeing.
The launch also introduces a concept new to the city: Dubai’s first honesty based bread counter. Built on trust, the unmanned setup allows customers to pick up a loaf, pay contactless and go, without supervision or traditional retail infrastructure. For Firth, the concept reflects both the simplicity of the product and a broader belief in the city itself.
“Dubai is a place that rewards ambition and trust,” says Matthew Firth, Founder of Noble Sourdough. “Launching an honesty counter here felt like a natural extension of that. It is about creating something simple, accessible and built on mutual respect, much like the bread itself.”
The concept taps into Dubai’s evolving consumer landscape, where convenience, innovation and community driven experiences continue to shape retail and dining. It also aligns with the city’s wider vision around smarter, more efficient systems and a culture that embraces new ideas.
From a product perspective, Noble Sourdough enters the market at a time when demand for cleaner, more transparent food is on the rise. With increasing awareness around nutrition, ingredient quality and long term wellbeing, sourdough has gained traction as a preferred alternative to conventional bread. By removing unnecessary additives and focusing on traditional fermentation, Noble Sourdough positions itself as a daily staple that supports healthier choices without compromising on taste or accessibility.
With a growing retail presence planned across the UAE, the brand combines a distinctive identity with strong shelf visibility and a product designed for repeat, everyday use. From classic loaves to flavour led variations, Noble Sourdough aims to integrate seamlessly into daily routines, from breakfasts and sandwiches to family meals and on the go consumption.
As Dubai continues to position itself as a global hub for food innovation and conscious living, Noble Sourdough’s entry into the market reflects a broader shift towards simplicity, quality and trust, both in what people consume and how they choose to access it.
Hospitality
MAKI AND RAMEN IS TURNING SUSHI INTO A GAME – AND RAMEN INTO A CHALLENGE THIS APRIL

This April, Maki & Ramen is set to shake up Dubai’s experiential dining scene with a month of interactive, high-energy experiences – from a sushi battleship game played at the table to a Level 8 spicy ramen challenge designed to test even the bravest spice lovers. Founded by award-winning Chef Teddy Lee, the UK-born brand has built a loyal following for its bold, flavour-led ramen and sushi, combining traditional Japanese techniques with a modern, inclusive dining experience. Now in Dubai, Maki & Ramen is inviting guests to go beyond the plate and into a dining experience defined by competition, heat, and highly shareable moments.
Sushi Battleship Experience
Launching this April, Maki & Ramen introduces Sushi Battleship, an interactive dining experience that transforms the table into a 3×6 game board. Designed for groups, families, and social diners, the concept turns a classic sushi outing into a fast-paced battle of strategy, luck, and wasabi.
Priced at AED 180, the experience includes 16 pieces of sushi and two “wasabi bombs” – nigiri topped with wasabi that deliver an unexpected kick. Guided by a dedicated game master, two diners go head-to-head, calling out coordinates as they attempt to outplay each other on a vibrant sushi battleground featuring Maki & Ramen’s signature rolls.
Adding to the experience, guests who share their Sushi Battleship game on social media and tag @makiramendxb will receive a complimentary ramen per table, a reward that makes victory even sweeter.
Playful, competitive, and highly shareable, Sushi Battleship offers a fresh and interactive take on dining in Dubai.
When: April 10, 2026 – April 30, 2026 | Where: Maki & Ramen (R Floor), Mövenpick Hotel, Jumeirah Village Triangle | Time: 1:00 pm – 11:00 pm | Price: AED 180 (Inclusive of everything guests need for one round of Sushi Battleship) | Note: Terms and Conditions apply.
Firecracker Ramen Level 8 and Spicy Ramen Challenge
In celebration of International Ramen Day, Maki & Ramen launches the Firecracker Ramen Level 8, a limited edition, extra spicy take on its popular Firecracker Ramen, created for diners who enjoy intense heat.
Priced at AED 88 and served with a chilled milk based drink, the Level 8 bowl delivers a bold, high heat flavour profile designed to challenge even seasoned spice lovers. The drink is placed beside each challenger, but drinking it during the challenge signals surrender, making it the ultimate white flag.
Running alongside the launch is the Spicy Ramen Challenge. The concept is simple: finish the Firecracker Ramen Level 8, including the soup, in under five minutes and the dish is free.
But the challenge does not end there. Once the bowl is finished and the timer stops, participants must then hold the heat for a further three minutes without drinking the milk based drink, adding an extra test of endurance to see who can handle the spice the longest.
Those who complete the challenge will earn a place on Maki & Ramen’s Wall of Fame, adding a competitive edge to the experience. The fastest record achieved across the full month will also win an All You Can Eat for one voucher.
When: April 4, 2026 to April 30, 2026 | Where: Maki & Ramen, R Floor, Mövenpick Hotel, Jumeirah Village Triangle | Time: 1:00 pm to 11:00 pm | Price: AED 88, including Firecracker Ramen Level 8 and a milk based drink
Challenge: Finish within five minutes and the ramen is free. Those who also complete the additional three-minute wait before drinking the milk-based drink will be eligible to compete for the top monthly record and win an All You Can Eat for one voucher.
From sushi battles to spice challenges, Maki & Ramen brings an interactive edge to dining in Dubai this April. Whether guests visit to compete, take on the heat, or simply enjoy its Japanese menu, the experience combines food, entertainment, and social dining.
Hospitality
SAVOUR MEDITERRANEAN FLAVOURS AT TIMO GOURMED SATURDAY BRUNCH

Step into the weekend with a vibrant Mediterranean-inspired brunch at Timo Restaurant, where great food meets live entertainment in a relaxed, family-friendly setting. This exclusive brunch experience showcases a curated selection of traditional Mediterranean dishes, with flavours spanning Syria, Lebanon, Greece, Italy, France, Spain, and Morocco, celebrating the region’s rich culinary and viticultural heritage.
Expertly crafted by renowned chef Chadi Saloum, the menu is designed to elevate the dining experience, positioning Timo as a destination for authentic and sophisticated Mediterranean gastronomy. Guests can indulge in a vibrant selection of high-quality Mediterranean dishes, brought to life through interactive live cooking stations featuring freshly prepared specialties and chef-led culinary experiences. A dedicated kids’ menu ensures younger guests are well catered for, complemented by wholesome, fresh produce and a wide range of engaging activities. Vegan and vegetarian options are also thoughtfully incorporated, offering something for every guest to enjoy.
From hot Mediterranean favourites to flame-grilled creations prepared using a Josper oven and BBQ stations, every element is thoughtfully curated to deliver both flavour and theatre. Paired with free-flow beverages, live music, and dedicated kids’ activities, this brunch offers the perfect setting for families and friends to unwind and connect over a lively weekend experience.
Offer Details
Date: Every Saturday | Time: 1 pm to 4 pm | Price: Soft package: AED 125 per person | Bubbles package: AED 225 per person Activities: Live entertainment and dedicated kids activities
Location: Timo Restaurant, Al Jaddaf Rotana Suite Hotel | For reservations, please call 04 596 2222 or visit the hotel website.
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