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Hilton Expands Global Luxury Portfolio with Nearly 400 Extraordinary Boutique Hotels

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Hilton is dramatically expanding its portfolio of luxury hotel experiences with the addition of nearly 400 boutique properties from the exquisite Small Luxury Hotels of the World (SLH) collection. Hundreds of these properties will be available on all Hilton direct booking channels, including Hilton.com and the Hilton Honors app.   
Joining Hilton’s prestigious luxury brand portfolio – Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts and Signia by Hilton – the diverse collection of participating SLH hotels offers travelers new ways of staying with Hilton in intimate spaces and unique places – from rustic huts and woodland treehouses to rainforest retreats and coastal villas. 

https://www.gucci.com/ae/en_gb/ca/gifts/gifts-for-women-c-gifts-for-herThrough the exclusive partnership, members of Hilton Honors, the award-winning guest loyalty program, will be able to earn and redeem Points for SLH stays. Additionally, they will enjoy exclusive benefits at SLH’s city, beach and resort hotels, offering even more ways to dream of aspirational travel experiences.  
 
“Integrating with Small Luxury Hotels of the World allows us to expand the Hilton stay experience and travel aspirations for all guests, with special opportunities for our loyal Hilton Honors members,” said Chris Silcock, president, global brands and commercial services, Hilton. “The hundreds of independently minded properties are highly complementary to our renowned luxury portfolio and support Hilton’s ongoing efforts to expand and create distinct, localized travel experiences for our guests.”  
 
Hilton Honors members can elevate their stay at participating SLH hotels with exclusive benefits, including earning and redeeming Points, free WiFi and a guaranteed member discount. Gold and Diamond members also enjoy space-available room upgrades and continental breakfast for up to two guests. Hilton Honors members will appreciate the continued flexibility and value of the award-winning program, including benefits like Points & Money payment options, no resort fees on stays booked using all Points and 5th Standard Reward Night Free. 
 
“Through this collaboration, Hilton guests and Hilton Honors members will receive a warm welcome at SLH member hotels, allowing them to experience our distinctive approach to hospitality,” said Shaun Leleu, chairman, Small Luxury Hotels of the World. “This alliance expands the reach of our boutique hotels to Hilton’s loyal and discerning clientele, transforming the global landscape for independently owned hotels in a remarkable way.” 

Small Luxury Hotels of the World provides personalized experiences that reflect the local culture and character, ensuring no two stays are the same, including extraordinary properties, such as: 

Hermitage Bay, St Mary’s, Antigua and Barbuda 

A soul-stirring retreat on sublime Caribbean shores, Antigua’s azure coastline conceals a beautifully secluded gem, as soft white sands give way to the Hermitage Bay hotel. This boutique, all-inclusive retreat features suites with bright and beautiful interiors reimagined in soft linens, deep palettes and natural woods. Guests can savor the spirit of the Caribbean with sundowners in the lounge, before an alfresco feast of organic produce, hand-picked from local suppliers and the hotel’s kitchen garden.  

Lanson Place Causeway Bay Hong Kong, Hong Kong SAR, China

Hong Kong glitz meets Parisian glamour on buzzing Causeway Bay at Lanson Place Causeway Bay. A restful retreat that’s grand yet intimate – and serene on every level – it blends the warmth of Hong Kong hospitality with chic, French influences. This luxury hotel has been recently reimagined, and guests can expect light-filled spaces, refined dining and little touches that pay homage to top craftsmanship. 

Gangtey Lodge, Phobjikha Valley, Bhutan 

A Himalayan hideaway overlooking Bhutan’s Gangtey (Phobjika) Valley, Gangtey Lodge boasts spectacular views of the area’s surrounding mountains and forests, while offering travelers authentic luxury with Bhutanese farmhouse suites. The boutique hotel reflects the area’s rich cultural heritage and allows guests to connect with the natural surroundings and spirituality of Bhutan.  

Nimb Hotel, Copenhagen, Denmark 

Located in Copenhagen’s famous Tivoli Gardens, a Moorish-styled palace with a striking Venetian marble façade facing the Tivoli Gardens reveals the intimate Nimb Hotel with just 38 sophisticated rooms and suites. With a state-of-the-art wellness center, five diverse dining options including a classic French Brasserie, along with a rustic wine cellar and grand hotel bar, Nimb Hotel is a spectacular place to stay in the heart of the city. 

Grove of Narberth, Narberth, Wales, United Kingdom 

A luxury country house hotel in its very own corner of the Pembrokeshire countryside, The Grove of Narberth is a boutique country escape with a warm Welsh heart. Expect big comfy sofas, roaring fires, acres of pretty gardens and views of the rolling hills – as well as one of the most celebrated restaurants in Wales. Once a historic house, it’s now the perfect haven from which to explore the charms of Pembrokeshire. 

Nobu Hotel Marbella, Marbella, Spain 

Guests can expect to find luxury on every level at this laid-back beach retreat and world-renowned Marbella restaurant. By day, Nobu Hotel Marbella exudes laid-back luxury – while evenings offer high-end fine dining at the exclusive La Plaza. With pristine sand and warm, turquoise waters, the stretch of sublime bays just beyond Nobu Hotel Marbella certainly earns its name, the Golden Mile.  

Rusty Parrot Lodge & Spa, Jackson, Wyoming, United States 
Located near Grand Teton and Yellowstone National Parks, Rusty Parrot Lodge & Spa offers a tranquil getaway within the heart of Jackson. Renowned for its excellent dining, relaxing spa, cozy and welcoming atmosphere, the 40-room hotel is perfectly placed for discovering Yellowstone Park or skiing and hiking throughout the area. Guests will enjoy the property’s chic Western-style décor alongside warming fires. 

Since the announcement in February, 390 SLH properties have opted to join into the partnership with more hotels expected to be added as the SLH and Hilton relationship grows.

Hospitality

A SIZZLING VALENTINE’S ROMANCE AT MARRIOTT AL FORSAN

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Indulge in a romantic four-course dinner paired with a bottle of Prosecco

Celebrate love this Valentine’s Day with an intimate dining experience at The Grill, Marriott Al Forsan. Couples are invited to indulge in a sizzling four-course dinner, thoughtfully crafted for the occasion and perfectly paired with a bottle of Prosecco.

Set against a warm and elegant ambiance, it’s the ideal setting for a memorable night together.

Date: Saturday, 14th February
Time: 6:30 PM – 11:30 PM
Venue: The Grill, Marriott Al Forsan, Abu Dhabi

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Hospitality

PROJECT CHAIWALA AND OATLY INTRODUCE THE KARAK CLUB AT DXB AIRPORT

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Project Chaiwala branded takeaway iced chai cup, canvas tote bag, and rolling suitcase covered with brand stickers being carried while walking through an airport terminal

Project Chaiwala (PCW), Dubai’s homegrown chai brand founded in 2017 by Justin Joseph and Ahmed Kazim, has partnered with Swedish oat-based dairy alternative brand Oatly to launch The Karak Club, exclusively at Dubai International Airport (DXB). For a limited time, the world’s busiest international airport will welcome travellers from every corner of the globe to experience the UAE’s beloved karak chai with a plant-based twist.

With the support of travel and retail partner Lagardère Travel Retail, The Karak Club will be live across DXB Terminal 3 and select Terminal 1 outlets from December 15, 2025, to February 15, 2026. The concept reimagines Dubai’s unofficial national drink using Oatly’s non-dairy alternatives in innovative formats such as iced chai, smoothies, shakes, and soft serve. Travellers can also purchase limited-edition merchandise, including postcards, custom playing cards, luggage tags, stickers, and tote bags, celebrating the collaboration.

“This is Project Chaiwala showcasing Dubai’s unique flavour to the world through Oatly’s plant-based magic, turning karak from a fresh milk tradition into a global lifestyle experience,” said Ahmed Kazim, Co-founder of Project Chaiwala.

“Born from our first Karak Club community event at Project Chaiwala’s Cinema Akil flagship in Alserkal Avenue, this DXB edition targets young, global urban travellers seeking authentic flavours of Dubai’s third-culture identity in a modern, accessible way. As a homegrown brand with global aspirations, we’re proud to champion Dubai’s multicultural spirit at DXB, following our representations at SXSW 2025 with Museum of the Future, EXPO 2020, and COP28,” added Justin Joseph, Co-founder of Project Chaiwala.

“We’re honoured to bring the Karak Club to DXB, one of the world’s cultural melting pots, through our collaboration with Project Chaiwala and Lagardère Travel Retail UAE. Together, we’re celebrating the heritage of karak chai, reimagined with Oatly as a delicious alternative to the traditional dairy-based drink. In a moment of taste bonanza and rising non-coffee based beverages, Project Chaiwala’s creativity and Lagardère’s commitment to delivering lifestyle experiences at DXB enable us to bridge cultures through flavour for travellers and the wider airport community”, says Dimitri de Martignac, Regional Director Oatly MEA.

Founded after countless chai breaks between Justin Joseph and Ahmed Kazim during their time as colleagues in Dubai International Financial Centre (DIFC), Project Chaiwala was inspired by the founders’ brainstorming sessions and travels to Darjeeling and West Bengal’s tea estates, inspired by their love for getting the perfect cup of chai. Their first pop-up at Etisalat Beach Canteen led to the opening of the flagship Cinema Akil café in Alserkal Avenue in 2018, a cultural hub that captures the brand’s ethos of “Blending Tradition, Brewing Innovation.” The café’s offerings include the signature Clove-Chocolate Karak, vada pav, cheese toast, spicy chana, and Karak Groove Sessions with local DJs.

Evolving from a lifestyle café into an omnichannel brand, Project Chaiwala successfully pivoted during the 2020 pandemic, expanding into packaged retail with handcrafted tea blends now available at Spinneys, ENOC, Careem, Noon, and Amazon. The brand currently employs over 20 team members across café, retail, and B2B operations — including corporate outlets at ENBD and Standard Chartered, and more than 100 HORECA accounts. Through proceeds from its clay kulhar cups, Project Chaiwala supports ethical initiatives promoting education, clean water access, and women’s empowerment.

Activation Locations at DXB:

●      Project Chaiwala, Concourse C, S34, Terminal 3

●      Project Chaiwala, Daily DXB, Concourse B, Terminal 3

●      Project Chaiwala, Concourse A, Terminal 3

●      FIX Coffee, Daily DXB, Terminal 1

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Hospitality

DUBAI’S HAG AL LEILA CELEBRATIONS DRAW STRONG ENGAGEMENT ACROSS CITYWIDE ACTIVATIONS

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Families and children queue around a colourful HAG AL LEILA activation inside a Dubai shopping mall, where staff distribute sweets and lead festive activities in a decorated central atrium

Dubai’s Hag Al Leila celebrations concluded this week with strong engagement across a wide-ranging programme of community, cultural, and destination-based activations, marking the opening moment of the Season of Wulfa and setting the tone for the Holy Month of Ramadan.

Observed across the city, Hag Al Leila in Dubai brought residents and visitors together through shared moments rooted in generosity, participation, and the exchange of sweets. From heritage-led experiences and neighbourhood gatherings to activations in major destinations, the programme reflected how the tradition continues to be lived and shared across generations.

Across the programme, activations recorded strong footfall and sustained participation, with high levels of engagement from families, children, and wider communities. Public response reinforced Hag Al Leila’s role as a shared cultural moment, experienced through familiar rituals that encourage connection, participation, and a gentle transition into the reflective rhythm of Ramadan.

Key activations across Dubai helped translate the tradition into diverse contemporary settings while remaining grounded in cultural authenticity. Dubai Hills Mall hosted one of the season’s most visible celebrations, adapting the traditional door-to-door custom into a guided, child-led experience within a major retail destination. Cultural institutions led by Dubai Culture delivered neighbourhood-rooted programming, including heritage trails, workshops, and creative activities designed to introduce younger audiences to the meaning and rituals of the occasion.

Dubai Municipality activated public spaces and community venues across the city, embedding Hag Al Leila within everyday neighbourhood life and ensuring broad public access to the celebration. At the Museum of the Future, the tradition was reimagined through an interactive cultural programme combining storytelling and hands-on activities, while the Knowledge and Human Development Authority’s student design initiative, delivered in collaboration with Patchi, engaged young people directly in cultural storytelling through contemporary creative expression. More than 45 activations unfolded across retail destinations, cultural venues, and community hubs, delivered in collaboration with a range of public and private partners as part of the wider Season of Wulfa programme.

Muna Faisal Al Gurg, CEO of the Museums and Heritage Sector at Dubai Culture, affirmed the Authority’s commitment to raising awareness of Hag Al Leila’s cultural significance, saying: “Hag Al Leila represents an authentic Emirati tradition that reflects the essence of our heritage and embodies generosity, kindness, and tolerance. It is also a powerful expression of our pride in our national identity. Through this initiative, we aim to strengthen community engagement, introduce the youth to our customs, and deepen their sense of belonging.”

Al Gurg added: “Each year, we celebrate this occasion through programmes hosted across our cultural sites to highlight the meaning, symbolism, and beauty of Hag Al Leila. We seek to preserve the custom in the Emirati collective memory, underscore its value, and showcase how it fosters harmony within the community. These efforts also help future generations connect with their roots and cultivate national pride.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Hag Al Leila continues to resonate because it is experienced in familiar, shared spaces across the city. This year’s programme demonstrated how simple, community-centred moments can create meaningful connections, particularly for younger generations. The strong engagement we saw across activations reflects the city’s appreciation for traditions that bring people together and naturally set the tone for the Holy Month of Ramadan.”

With Hag Al Leila setting the tone across the city, the Season of Wulfa now moves into its next phase, as Dubai prepares to observe Ramadan through a programme of cultural, community, and citywide experiences shaped by reflection, connection, and shared responsibility.

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