Hospitality
In a boost to Dubai’s GDP, DXB sets record with 44.9 million guests in first half
Dubai International (DXB) has raised the bar on its contribution to Dubai’s economy by welcoming a record 44.9 million guests during the first six months of this year.
Marking an 8% year-on-year increase in guests, DXB has established its position as a globally preferred gateway, boosted by strong connectivity with key international markets, while reaffirming its central role in supporting Dubai’s economic growth.
Dubai attracted 9.31 million international visitors in H1 2024, reflecting its burgeoning appeal as a global hub for talent, enterprises, and investors. These figures, recently released by Dubai’s Department of Economy and Tourism, tie in closely with the growth of Dubai’s GDP, which reached AED 115 billion in Q1 2024, up 3.2% from the previous year.
Paul Griffiths, CEO of Dubai Airports, commented, “The record-breaking performance in the first half of this year highlights our strategic importance as a global aviation hub. Dubai is at the forefront of global cities when it comes to attracting talent, businesses, and tourists from around the world, and we are proud to be the gateway to the city, driving growth and enhancing the airport experience for every guest. Strong demand from key source markets such as India and the gradual but certain resurgence of markets such as China, have been instrumental in our success. We have a very optimistic outlook for the remainder of the year, and we are on track to break records with 91.8 million annual guests forecasted for 2024.”
Established and growing markets
The size and significance of DXB’s established and growing markets including South Asia, Western Europe, the GCC, and East Asia has played a crucial role in the airport’s continued success. In the first half of 2024, India remains DXB’s top destination country with 6.1 million passengers, while traffic from China exceeded 1 million passengers, representing 80% year-on-year growth and a 90% recovery compared to 2019 levels.
DXB’s top destination countries after India are Saudi Arabia with 3.7 million guests, the United Kingdom with 2.9 million guests and Pakistan with 2.3 million guests. Other significant markets include the United States (1.7 million guests), Russia (1.3 million), and Germany (1.3 million). The top three city destinations were London with 1.8 million guests, Riyadh (1.6 million), and Mumbai (1.2 million).
DXB is connected to 269 destinations across 106 countries, served by 101 international airlines, reinforcing Dubai’s position as a leading global business and logistics hub.
Key figures
The total number of flight movements reached 216,000, a 7.2% increase compared to the first six months of last year. The busiest month was January with 7.9 million guests.
DXB efficiently managed 39.7 million bags in the first half of the year, a 6.7% year-on-year increase, marking the highest-ever baggage volume handled in the first half of the year. Highlighting the airport’s commitment to operational excellence, impressively, 92% of all arriving baggage was delivered to guests terminating at DXB within 45 minutes of the aircraft arriving on stand.
The average number of guests per aircraft movement was 213, and the load factor remained steady at 77% compared to H1 2023. Direct traffic accounted for 56% of the total, witnessing a slight increase, while transfer traffic comprised 44%.
Meanwhile, during the second quarter of 2024, the airport saw 21.8 million guests, an increase of 7.5% compared to the same period last year and total movements were recorded at 107,000.
Enhancing the guest experience
As part of Dubai Airports’ continuous efforts to enhance the guest experience, with a focus on operational excellence and seamless travel experiences, new developments will be rolled out in the coming months. These include colour-coded car parks for easier navigation, a new signature aroma in Al Majlis to create a welcoming atmosphere befitting the VIP facility, and an advanced queue management system.
The real-time monitoring system used at DXB helps the airport anticipate and prevent queues from building up across touchpoints, ensuring a smoother and more efficient journey for all guests. During H1, 98% of guests experienced less than 10 minutes of wait times at departure passport control and the same percentage waited less than 15 minutes at arrivals passport control. 95% of guests at departure security screening waited less than three minutes.
Hospitality
A SIZZLING VALENTINE’S ROMANCE AT MARRIOTT AL FORSAN
Indulge in a romantic four-course dinner paired with a bottle of Prosecco

Celebrate love this Valentine’s Day with an intimate dining experience at The Grill, Marriott Al Forsan. Couples are invited to indulge in a sizzling four-course dinner, thoughtfully crafted for the occasion and perfectly paired with a bottle of Prosecco.
Set against a warm and elegant ambiance, it’s the ideal setting for a memorable night together.
Date: Saturday, 14th February
Time: 6:30 PM – 11:30 PM
Venue: The Grill, Marriott Al Forsan, Abu Dhabi
Hospitality
PROJECT CHAIWALA AND OATLY INTRODUCE THE KARAK CLUB AT DXB AIRPORT
Project Chaiwala (PCW), Dubai’s homegrown chai brand founded in 2017 by Justin Joseph and Ahmed Kazim, has partnered with Swedish oat-based dairy alternative brand Oatly to launch The Karak Club, exclusively at Dubai International Airport (DXB). For a limited time, the world’s busiest international airport will welcome travellers from every corner of the globe to experience the UAE’s beloved karak chai with a plant-based twist.
With the support of travel and retail partner Lagardère Travel Retail, The Karak Club will be live across DXB Terminal 3 and select Terminal 1 outlets from December 15, 2025, to February 15, 2026. The concept reimagines Dubai’s unofficial national drink using Oatly’s non-dairy alternatives in innovative formats such as iced chai, smoothies, shakes, and soft serve. Travellers can also purchase limited-edition merchandise, including postcards, custom playing cards, luggage tags, stickers, and tote bags, celebrating the collaboration.
“This is Project Chaiwala showcasing Dubai’s unique flavour to the world through Oatly’s plant-based magic, turning karak from a fresh milk tradition into a global lifestyle experience,” said Ahmed Kazim, Co-founder of Project Chaiwala.
“Born from our first Karak Club community event at Project Chaiwala’s Cinema Akil flagship in Alserkal Avenue, this DXB edition targets young, global urban travellers seeking authentic flavours of Dubai’s third-culture identity in a modern, accessible way. As a homegrown brand with global aspirations, we’re proud to champion Dubai’s multicultural spirit at DXB, following our representations at SXSW 2025 with Museum of the Future, EXPO 2020, and COP28,” added Justin Joseph, Co-founder of Project Chaiwala.
“We’re honoured to bring the Karak Club to DXB, one of the world’s cultural melting pots, through our collaboration with Project Chaiwala and Lagardère Travel Retail UAE. Together, we’re celebrating the heritage of karak chai, reimagined with Oatly as a delicious alternative to the traditional dairy-based drink. In a moment of taste bonanza and rising non-coffee based beverages, Project Chaiwala’s creativity and Lagardère’s commitment to delivering lifestyle experiences at DXB enable us to bridge cultures through flavour for travellers and the wider airport community”, says Dimitri de Martignac, Regional Director Oatly MEA.
Founded after countless chai breaks between Justin Joseph and Ahmed Kazim during their time as colleagues in Dubai International Financial Centre (DIFC), Project Chaiwala was inspired by the founders’ brainstorming sessions and travels to Darjeeling and West Bengal’s tea estates, inspired by their love for getting the perfect cup of chai. Their first pop-up at Etisalat Beach Canteen led to the opening of the flagship Cinema Akil café in Alserkal Avenue in 2018, a cultural hub that captures the brand’s ethos of “Blending Tradition, Brewing Innovation.” The café’s offerings include the signature Clove-Chocolate Karak, vada pav, cheese toast, spicy chana, and Karak Groove Sessions with local DJs.
Evolving from a lifestyle café into an omnichannel brand, Project Chaiwala successfully pivoted during the 2020 pandemic, expanding into packaged retail with handcrafted tea blends now available at Spinneys, ENOC, Careem, Noon, and Amazon. The brand currently employs over 20 team members across café, retail, and B2B operations — including corporate outlets at ENBD and Standard Chartered, and more than 100 HORECA accounts. Through proceeds from its clay kulhar cups, Project Chaiwala supports ethical initiatives promoting education, clean water access, and women’s empowerment.
Activation Locations at DXB:
● Project Chaiwala, Concourse C, S34, Terminal 3
● Project Chaiwala, Daily DXB, Concourse B, Terminal 3
● Project Chaiwala, Concourse A, Terminal 3
● FIX Coffee, Daily DXB, Terminal 1
Hospitality
DUBAI’S HAG AL LEILA CELEBRATIONS DRAW STRONG ENGAGEMENT ACROSS CITYWIDE ACTIVATIONS

Dubai’s Hag Al Leila celebrations concluded this week with strong engagement across a wide-ranging programme of community, cultural, and destination-based activations, marking the opening moment of the Season of Wulfa and setting the tone for the Holy Month of Ramadan.
Observed across the city, Hag Al Leila in Dubai brought residents and visitors together through shared moments rooted in generosity, participation, and the exchange of sweets. From heritage-led experiences and neighbourhood gatherings to activations in major destinations, the programme reflected how the tradition continues to be lived and shared across generations.
Across the programme, activations recorded strong footfall and sustained participation, with high levels of engagement from families, children, and wider communities. Public response reinforced Hag Al Leila’s role as a shared cultural moment, experienced through familiar rituals that encourage connection, participation, and a gentle transition into the reflective rhythm of Ramadan.
Key activations across Dubai helped translate the tradition into diverse contemporary settings while remaining grounded in cultural authenticity. Dubai Hills Mall hosted one of the season’s most visible celebrations, adapting the traditional door-to-door custom into a guided, child-led experience within a major retail destination. Cultural institutions led by Dubai Culture delivered neighbourhood-rooted programming, including heritage trails, workshops, and creative activities designed to introduce younger audiences to the meaning and rituals of the occasion.
Dubai Municipality activated public spaces and community venues across the city, embedding Hag Al Leila within everyday neighbourhood life and ensuring broad public access to the celebration. At the Museum of the Future, the tradition was reimagined through an interactive cultural programme combining storytelling and hands-on activities, while the Knowledge and Human Development Authority’s student design initiative, delivered in collaboration with Patchi, engaged young people directly in cultural storytelling through contemporary creative expression. More than 45 activations unfolded across retail destinations, cultural venues, and community hubs, delivered in collaboration with a range of public and private partners as part of the wider Season of Wulfa programme.
Muna Faisal Al Gurg, CEO of the Museums and Heritage Sector at Dubai Culture, affirmed the Authority’s commitment to raising awareness of Hag Al Leila’s cultural significance, saying: “Hag Al Leila represents an authentic Emirati tradition that reflects the essence of our heritage and embodies generosity, kindness, and tolerance. It is also a powerful expression of our pride in our national identity. Through this initiative, we aim to strengthen community engagement, introduce the youth to our customs, and deepen their sense of belonging.”

Al Gurg added: “Each year, we celebrate this occasion through programmes hosted across our cultural sites to highlight the meaning, symbolism, and beauty of Hag Al Leila. We seek to preserve the custom in the Emirati collective memory, underscore its value, and showcase how it fosters harmony within the community. These efforts also help future generations connect with their roots and cultivate national pride.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Hag Al Leila continues to resonate because it is experienced in familiar, shared spaces across the city. This year’s programme demonstrated how simple, community-centred moments can create meaningful connections, particularly for younger generations. The strong engagement we saw across activations reflects the city’s appreciation for traditions that bring people together and naturally set the tone for the Holy Month of Ramadan.”
With Hag Al Leila setting the tone across the city, the Season of Wulfa now moves into its next phase, as Dubai prepares to observe Ramadan through a programme of cultural, community, and citywide experiences shaped by reflection, connection, and shared responsibility.
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