Automotive
2025 Toyota Camry: Al-Futtaim Toyota Unveils the Most Advanced Camry Ever

Al-Futtaim Toyota has unveiled the highly anticipated 2025 Toyota Camry in the United Arab Emirates. Building upon an incredible legacy of success, the Toyota Camry enters its ninth generation perfectly embodying the synergy between the heart and the mind with its blend of sleek new aesthetics, enhanced performance, and a cutting-edge Hybrid powertrain that’s made to move. The new Camry masterfully amplifies everything drivers love about the previous generation of the hugely popular sedan, with more power, elegance, intuitive technology, and capable handling.
The 2025 Camry delivers a sleeker, athletic look to the popular sedan’s design. The distinctive hammerhead front fascia adds a fresh clean look that is sure to turn heads. All grades will feature slim LED headlights, daytime running lights and taillights.

Commenting on the momentous launch, Jacques Brent, Managing Director of Al-Futtaim Toyota and Lexus in the UAE, said: “The Camry has always been a pillar of Toyota’s sedan range in the UAE, and for good reason. It’s the perfect blend of reliability, efficiency and comfort, available at a great price. The Camry has offered families and business fleets great value and dependable driving for decades. Now, as a part of Toyota’s vision to make electrification more accessible and Al-Futtaim Automotive’s mission to support the UAE’s green mobility transition under the Net Zero 2050 strategy, the 2025 Toyota Camry Hybrid Electric Vehicle (HEV) arrives with its pioneering fifth-gen hybrid system, offering a combination of power and fuel efficiency that is ready to take on the roads of the Emirates in all conditions. We’re hugely excited to introduce this fantastic sedan to our customers in the UAE.”
5th-Gen Hybrid System
Powering the Camry is Toyota’s first-ever sedan pairing of its 2.5-liter, 4-cylinder engine and fifth-generation Toyota Hybrid System (THS 5). Combining the engine’s power with an electric motor, this dynamic new HEV has a standard 227 net combined horsepower.
Toyota engineers have also tuned the new HEV system at lower speeds to reduce engine RPMs and increase power from the traction battery to provide satisfying acceleration and torque feel. The Toyota Camry Hybrid will also adopt the “Beyond Zero” badge to signal Toyota’s strong commitment to reducing carbon emissions and its vision for a carbon-neutral future.
The Camry is also available with the highly efficient 2.5L in-line four-cylinder gasoline engine that is better for the environment without giving up its excellent fuel economy, high output and responsiveness.
The gas powertrain includes a smooth and efficient 8-Speed Automatic Transmission, with a tight gear ratio and component optimisation that provide excellent gearshift response and a smoother acceleration feel that matches the driver’s intent.

More than Meets the Eye
Merging with the impeccable craftsmanship of Camry, the modern open-concept and refined materials offer a unique experience to the interior design of each model option. Setting the standard for convenience, the next generation model comes with a standard smart-key with push-to-start button, and a dual-zone automatic climate control system with rear air vents.
Boasting a retuned suspension for enhanced responsiveness and agile handling which adds a sense of thrill when taking on those twisting and turning roads, the HEV has Drive Mode Select that enables drivers to select from three driving modes – Normal, Sport and Eco – according to the situation and driver preference. You can also drive quietly using just the electric motor by pressing the EV mode button.
Enhanced Tech
The most advanced iteration of the model to date, the ninth-generation Camry boasts Voice Agent for the first time, providing voice control of audio, vehicle systems, navigation, and connected smartphone functions for safer, more pleasant driving.
In addition, through the Cloud Navigation Function, the Camry uses a cloud-based navigation system that can access the latest map, facility and traffic data for full visibility on road conditions for the driver.
For the 2025 model, a 7-inch digital gauge cluster comes standard on E & XLE models, while a standard 12.3-in fully digital gauge cluster is found in the GLE grade.
The Toyota Audio Multimedia System includes a standard 8-inch touchscreen display or 12.3-inch screen. The system includes standard wireless Apple CarPlay® and Android Auto™ compatibility, and pairs well with the standard Qi wireless charging pad that is capable of fast charging at up to 15W when used with compatible devices.
The Camry also offers a standard combination of USB-A and USB-C ports, with three in the front and two in the rear across all grades. Access to a wide range of enhanced connectivity features is also available. Toyota Audio Multimedia allows simultaneous dual Bluetooth® phone connectivity.

Toyota Safety Sense 3.0
The 2025 Toyota Camry comes standard with the highly advanced Toyota Safety Sense 3.0 (TSS 3.0). The safety suite includes:
Pre-Collision System with Pedestrian Detection: Pre-Collision System with Pedestrian Detection (PCS w/PD) is designed to help detect a vehicle, pedestrian, bicyclist or motorcyclist and provide an audio/visual forward collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.
Full-Speed Range Dynamic Radar Cruise Control: Intended for highway use, Dynamic Radar Cruise Control (DRCC) is an adaptive cruise control system that is designed to be set at speeds above 20 mph and uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.
Lane Departure Alert with Steering Assist: When white/yellow lane markings or certain road edge boundary lines are detected at speeds above 30 mph, Lane Departure Alert with Steering Assist (LDA w/SA) is designed to issue an audio/visual lane departure warning if an inadvertent lane departure is detected. If the driver does not take corrective action, the system is also designed to provide gentle corrective steering for lane keeping assistance.
Lane Tracing Assist: When Dynamic Radar Cruise Control (DRCC) is enabled and lane markers are detected, Lane Tracing Assist (LTA) uses the lines on the road and/or preceding vehicles to provide active driving assistance and help keep the vehicle centred in its lane.
Automatic High Beams: The Automatic High Beams (AHB) are designed to help you see more clearly at night at speeds above 21 mph. The AHB system is designed to detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggle between high and low beams accordingly.

Limited Warranty
The all-new Toyota Camry is covered for a 3-year/100,000km vehicle warranty which applies to all components other than normal wear and maintenance items. The vehicle warranty is optional for the customers to extend after the expiration. The hybrid battery is covered for 8 years or 160,000km, whichever comes first, and is transferable across ownership.
Automotive
Metadome.ai launches AI Virtual Sales Assistant with Jameel Motors Egypt

Metadome.ai, in collaboration with Jameel Motors Egypt, one of the country’s most prominent automotive distributors, has launched an AI-assisted virtual sales assistant designed to support the entire customer journey — both pre-sales and post-sales.
Jameel Motors, a key player in Egypt’s automotive market, brings decades of expertise in the mobility sector and a reputation for representing some of the world’s most recognized commercial and passenger vehicle brands. Its expansive sales and after-sales network position the company as a trusted name in delivering customer-centric innovation.
As a collaboration between two leading technology innovators, Jameel Motors Egypt is stepping into the future of customer engagement by bringing the power of AI to the showroom floor and beyond. Developed by Metadome.ai, the newly launched virtual assistant provides customers with round-the-clock, real-time support across all digital touchpoints. Whether learning about car models, comparing features, booking test drives, or tracking vehicle delivery, the assistant acts as a knowledgeable and responsive digital partner throughout the pre-sales experience.
More than just a sales tool, the assistant also supports post-sales services. Customers can authenticate themselves, book maintenance appointments, access previous service records, receive live maintenance updates, activate warranties, locate service centers, and request spare parts and accessories. It also delivers automated maintenance reminders and other services that’s helping streamline after-sales support while keeping customers fully informed and connected.
“At Metadome.ai, we’re driven by one simple idea—technology should feel intuitive, human, and helpful. That’s exactly what we aimed for with this product. By combining Jameel Motors deep automotive expertise with our conversational AI capabilities and tech backbone, we’ve created an experience that feels less like a bot—and more like a knowledgeable, always-available assistant,” said Shorya Mahajan, Co-founder and COO of Metadome.ai
The assistant is already live at select Jameel Motors digital touchpoints, with early feedback indicating stronger online engagement, faster response cycles, and increased customer satisfaction.
Tarek Abdullatif, Regional Director Jameel Motors Egypt, stated: “We’ve seen firsthand how digital tools can transform industries. This assistant is more than a chatbot it’s a smart, responsive designed to meet the needs of today’s connected customer.”
He added, “In the coming months, the virtual assistant solution will roll out across Jameel Motors entire network, in Egypt as part of the company’s commitment to innovation and customer-centric service.
Automotive
INEOS AUTOMOTIVE ACCELERATES IN THE MIDDLE EAST WITH 1,000TH VEHICLE DELIVERED AND MAJOR REGIONAL EXPANSION

INEOS Automotive has hit a major milestone in the Middle East, delivering its 1,000th Grenadier 4X4 – just over two years after launching in the region. The rugged British-designed off-roader has quickly gained traction with adventurers, professionals, and off-road enthusiasts alike.
REGIONAL INVESTMENT AND EXPANSION

Building on its fast-growing global footprint, INEOS Automotive is making a bold move and expanding operations across the Middle East and Africa. Leading this next chapter is the newly appointed Head of Region, Dan Balmer – a highly accomplished executive with a CV that spans top roles at BMW, Aston Martin, Lotus, and Rolls-Royce.
Balmer will be based in INEOS Automotive’s brand-new regional headquarters in the Arenco Tower in Dubai’s Media City, where a growing team – including relocated staff from the UK – will drive sales, marketing, aftersales, and the dealer network.
With a strong existing footprint across six countries and seven dealer sites, the company is now gearing up to expand further across the GCC and break into new Middle Eastern and African markets. “The 1,000th Grenadier delivery signifies that drivers across the region are embracing what we’ve built,” said Lynn Calder, CEO of INEOS Automotive. “We’re backing that enthusiasm with serious investment: a new regional HQ, a growing team, and an exciting leader in Dan Balmer, who’s ready to take things to the next level.”

INDUSTRY HEAVYWEIGHT AT THE HELM
Newly appointed regional chief, Dan Balmer, brings deep global expertise and local insight to the role. Having previously led teams in major markets for some of the world’s most prestigious automotive brands, he’s now focused on growing INEOS Automotive’s presence and partnerships throughout the region.
“Hitting this milestone delivery is just the beginning,” said Balmer. “The Middle East and Africa offer huge potential, and I’m thrilled to lead our efforts here – from expanding into new markets to delivering exceptional customer experiences.”
Balmer started his automotive career as an apprentice design technician, and progressed through the ranks at BMW and Rolls-Royce. His first regional leadership appointment was as General Manager Asia Pacific for Rolls-Royce from 2012. Joining Aston Martin in 2014, Balmer led several regional offices, latterly as President of UK, Middle East & Africa. And at Lotus from 2021, he saw success as President and CEO of Asia Pacific, Middle East & Africa, and most recently held the position of President and CEO of Lotus Cars Europe.
Automotive
From the Garage to the Global Stage: MEA Service Advisors and Technicians Head to Bangkok for Skills Showdown

For most people, car servicing is about speed, efficiency, and trust. But for a select group of the Middle East and Africa’s most skilled automotive professionals, it’s also about something else – the chance to put their expertise to the test on the world stage.
This month, eleven technicians and service advisors from seven MEA countries will travel to Bangkok, Thailand, to compete in the first-ever Changan Global Service Skills Competition. The five-day event, running from August 25–29, will pit them against elite peers from around the world in disciplines including service reception processes, engine maintenance, and vehicle fault diagnosis.
A Career Milestone
For these finalists, representing KSA, Oman, Egypt, Iraq, Kuwait, Bahrain, and Morocco, the competition is more than just a technical test. It’s a career highlight, an opportunity to benchmark themselves against the best globally, and a chance to bring fresh knowledge home to their dealerships and customers.

Their journeys began at the 2024 Changan MEA Regional Skills Competition in Dammam, KSA, where the region’s top service professionals underwent rigorous challenges and intensive training. Those who excelled earned the right to carry their country’s flag to Bangkok.
“Our finalists are not only representing their dealerships and countries, but also the skill, dedication, and customer-first values of the Middle East and Africa region,” said Mr. Xiao, General Manager of Changan Automobile’s MEA Business Unit. “Competing at this level puts MEA talent in the global spotlight and helps raise service standards across the industry.”
The People Behind the Progress
Among the Service Advisors is Eslam Mohammed Nasem of Almajdouie Motors, KSA, who says the competition is “a chance to prove that our region’s skills are world-class.” For Anandu Dileep Kumar, a technician from Alqurain Auto Motive Trading Company in Kuwait, it’s about “learning from the best, then sharing that knowledge with colleagues and customers back home.”
These stories are mirrored across the team, individuals driven by pride in their craft and a commitment to customer satisfaction.

Why It Matters
Aftersales service is becoming a key differentiator in the automotive industry, particularly in MEA, where customer expectations are rising alongside vehicle technology. The skills honed in Bangkok – from diagnostic precision to customer engagement – will directly influence the ownership experience across the region.
By investing in competitions like this, Changan aims to create a ripple effect: highly trained professionals inspiring peers, raising standards, and reinforcing trust in the brand.
Looking Ahead
The Bangkok event will also feature technical salons and a factory tour, giving participants access to global best practices and cutting-edge developments. When they return, the MEA team will bring more than memories, they’ll bring insights that will shape the future of aftersales service in the region.
This is the first time MEA has sent a full delegation to the global finals. For the eleven men and women boarding their flights later this month, it’s the culmination of years of dedication. For the region’s customers, it’s a sign that world-class service is closer than ever.
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