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The Secret to Happiness? It’s Called Party Time!

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By Jay Wynne, Director of Secret Parties

There are many questions in life where the answer escapes us. We can spend our lives on a fruitless search for meaning where the result only yields more questions.  What is the meaning of life? To be or not to be? Why are we here? What is our purpose? Thankfully, my assignment isn’t to tackle those and it’s a rather more familiar subject that I find myself pondering today.

The Secret to Happiness

If you asked a group of ten, one hundred, one million people what their secret to happiness is, I can almost guarantee that each answer would be unique and different to all of the others. Happiness is deeply personal to each individual and is, more often than not, in context and specific to their unique situation in life. So, while the billionaire owner of Amazon, Jeff Bezos’, version of happiness might be finding an even bigger, more shinier mega yacht (to clarify – that would make me happy too), another person’s version may simply be that they were able to put food on the table for their family.

Human Connection

Something that became abundantly clear in 2020 when the pandemic hit was that the vast majority of us crave human connection and togetherness. Not only do we crave it, we need it to survive. For some, the various lockdowns were a lonely time filled with empty days and little to no human contact. It is no surprise that in the 12 month period from 2020-2021 Zoom’s revenue amounted to $2.65 billion, up more than 300 percent from just $623 million the year before.

Though many of us may have used Zoom for various work calls, it felt that connecting with friends and family was the overwhelming use for the software in this period. A number of us will have stories about “virtual” quizzes, parties, weddings, birthdays and more during lockdown, tales of dancing in your living room while loved ones on the screen were doing the same. Technology was specifically developed for the purpose of people being able to party together in a virtual setting, over the fence “gatherings” with socially distanced neighbours became the norm.

So, why would we jump through these hoops and do these things simply to connect with others? Because the secret to happiness is human connection.  And the greatest human connection is having fun together. Or in other words – partying.

Secret Parties

Our brand is parties. We exist for parties. What makes us happy…..is people, together, partying. And quite simply, we do what we do – because people love to party.

While I won’t go into the ins and outs with our own struggles of owning a party brand when partying was banned, we could not have been more certain of our purpose during that time.

So many of us can relate to the issues faced in this time, we remember going to bars with no music, sitting a metre apart, no dancing.  But we couldn’t help ourselves, could we? No dancing standing up? No problem – waist up, seated, upper body dance moves only (admit it, we all did it)!

Our events were busy, in spite of these restrictions, in spite of the unnerving time we found ourselves in. And why? People sought fun, people sought togetherness, people sought happiness. Thankfully, it transpired that the secret to that happiness was, and still is, partying!

The Party

.When we develop and concept a new event, our number one objective is delivering an excellent customer experience.  Of course, this is subjective and not everyone’s idea of the perfect day or night out is the same, but the formula remains the same. Our guests want a great party.  They want to wake up the next day still buzzing from The Party, the group chat blowing up with stories surfacing from what happened at The Party.  And then what happened at the After-Party.

Creating the perfect party is conducting an orchestra.  Everything is designed and composed to reach the crescendo. All the moves made, and elements brought in are carefully thought of to induce happiness.

To make a great party, you’ve got to think about a perfect marriage of the senses. Our senses are the gateway to a great party.

Taste = food = happiness

Sight = visuals / entertainment / venue aesthetic = happiness

Touch = dancing = happiness

Sound = music = happiness

On a weekly and almost daily basis we witness guests in what appears to be their happiest state of being. Chatting, dancing, laughing, singing, smiling, flirting are just a handful of actions occurring as we scan the room at any of our events.  Noise levels go through the roof with the sound of people having the time of their lives, laughing louder than they’ve ever laughed, creating memories with friends or loved ones they’ll remember forever.

While it would be impossible for me to generalise an entire world’s population and say we all have the same thoughts on what happiness is, I am fairly certain it is the minority that don’t enjoy a great party.

Dancing and singing are our global shared language of unity, togetherness and of course, happiness. Babies find their rhythm before they find their words. It is built within us to party.

To seek joy. To find happiness.

Hospitality

ABU DHABI HOSPITALITY ACADEMY – LES ROCHES HIGHLIGHTS KEY INDUSTRY TAKEAWAYS

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Abu Dhabi Hospitality Academy – Les Roches (ADHA-LR), rooted in Emirati hospitality and shaped by Swiss education excellence, has highlighted key insights emerging from the third edition of the Future Leaders Challenge, held from 9 to 12 February 2026. Over 100 students from prestigious institutions worldwide, including four students from the Academy, tackled real-world challenges impacting the hospitality and tourism landscape.

Themed, ‘Community over Competition,’ the Future Leaders Challenge 2026 provided participating students with a platform to interact with educators and industry leaders, gaining valuable real-world insights into the regional hospitality and tourism sectors. The three-day challenge highlighted key learnings, including leveraging technology that empowers teams and aligning operational excellence with long-term sustainability goals. Furthermore, the FLC Advisory Board sessions during the finals highlighted the critical need for stronger industry academia integration, and future-ready leadership development, reinforcing the sector’s commitment to innovation, sustainability and long-term resilience. The finals also brought together hospitality and tourism education leaders from across the Middle East and Africa, creating a platform for strategic dialogue on curriculum relevance, workforce alignment, and industry–public sector priorities in preparing the next generation of talent.

Alhosani and three of his peers from Abu Dhabi Hospitality Academy – Les Roches participated in the innovative challenge, collaborating in teams with students from across the world to develop actionable solutions to current issues impacting the landscape, such as industry attractiveness, growth, sustainability, innovation and more.

The 2026 Future Leaders Challenge invited students from across the Middle East & Africa to tackle a key industry question: ‘How can the hospitality, tourism, and events sector design future-ready experiences for guests and employees that combine authenticity, inclusivity, and innovation?’ Participants were asked to propose prototypes such as guest journeys, employee programs, service models, or digital-human concepts demonstrating how the sector can remain attractive, competitive, and globally impactful.

Alhosani and his group stood out among 18 competing teams, securing third place for their NSX Platform concept – a forward-thinking model that leverages neuroscience and AI to help hospitality professionals respond to emotional cues. By shifting the focus from scripted service to a deeper understanding of how guests think and feel, the model equips employees with the tools and knowledge to lead with empathy and create more personalized guest experiences.

Reflecting on this win at the Future Leaders Challenge 2026, Professor Scott Richardson, Academic Dean at Abu Dhabi Hospitality Academy – Les Roches, says: “We are incredibly proud of Mansoor’s success at the Future Leaders Challenge. It is a testament to how our students are prepared to think creatively, work collaboratively, and navigate the complexities of this industry, while staying true to the values and authenticity of Emirati hospitality. It is a privilege to guide them on this journey and see their talent recognised on a global stage.”

The Academy’s performance at this year’s event reflects its commitment to developing leaders who have a culturally grounded yet globally informed perspective for every touchpoint of the guest and employee experience. By delivering transformative education that blends Swiss academic standards with real-world industry exposure, Abu Dhabi Hospitality Academy – Les Roches prepares students to tackle the fast-paced hospitality landscape in the UAE and beyond.

Abu Dhabi Hospitality Academy – Les Roches continues to lead the way in shaping the future of hospitality careers and advancing the UAE’s Tourism 2030 strategy to be a global hub for innovation and sustainable hospitality leadership. By empowering young talent with future-ready skills and knowledge, the Academy ensures the region’s evolving challenges are met with resilience, cultural integrity, and an innovative mindset.

The judging panel this year was made up of a talented line up of industry thought leaders, part of the Advisory Board of the Future Leaders Challenge. These included Khalid AlAwar, Director – Stakeholders and Government Relations Dubai Economy and Tourism, Eddy Tannous, COO of Rotana Hotel Management Corporation, Colin Abercrombie, Strategy Director at NEOM Hotel Division, Tim Cordon, COO Middle East & Africa & APAC, Radisson Hotels, Mahir Abdulkarim Julfar, Executive Vice President, Dubai World Trade Center, Mark Kirby, President, One&Only Resorts, Judi Nwokedi, Chair Gauteng Tourism Authority, South Africa, Jonathan Sheard, SVP Operations Middle East, Africa and Türkiye, Accor Hotels, Marie-Louise Ek, VP HR Middle East & Africa, Hilton, Hubery Ummels, Founder and Owner, GameChangers and Future Leaders Platform, Nuno Filipe Ribeiro, Executive Director – Commercial Affairs & Investments.

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Hospitality

EMBRACE THE SPIRIT OF RAMADAN WITH A CURATED IFTAR AND SUHOOR STAY AT MILLENNIUM LAKEVIEW HOTEL

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This Ramadan, Millennium Lakeview Hotel, invites guests to indulge in a Ramadan experience that brings together timeless luxury and approachable sophistication, where every detail is curated for comfort, connection, and elevated dining.

For a surreal and memorable Iftar experience, embrace the spirit of togetherness at Lakehouse Bistro, a relaxed, lake-facing dining destination overlooking the gorgeous waterfront. As the sun sets, guests can embrace the magic of Iftar with their loved ones against a stunning sunset backdrop in a serene, open-air setting. The poolside Iftar’s outdoor seating arrangements are carefully designed to immerse guests in Arabian heritage, offering a diverse array of options.

Indulge in Middle Eastern and international iftar dishes, including non-vegetarian and vegetarian options, and a variety of desserts daily from sunset, starting 18th February.

The specially curated Iftar menu brings together exquisite Arabic classics and distinctive Ramadan flavours. Begin your fast-breaking ritual with traditional refreshments such as Tamr Hindi, Qamar Al Din, and Karkade, followed by a generous selection of fresh and oriental salads. Guests can then indulge in live culinary stations, including a Mixed Grill featuring Shish Touk and Lamb Kofta, a carving station with traditional Ozi, and a fried mezze counter serving meat kibbeh, fatayer, and potato tajine. The main course selection further delights with Kebabs Halla, grilled beef steak, Fish Harra, and aromatic Chicken Biryani.

Celebrate the spirit of the Holy Month with Millennium’s HALA RAMADAN STAY OFFER, thoughtfully curated for a comfortable and meaningful Ramadan experience. Guests can enjoy 10% off the Best Available Rate along with specially prepared Iftar and Suhoor during their stay, combining convenience, warmth, and value.

The package includes a Suhoor set menu served in-room before fasting time and Iftar served just after sunset, ensuring a seamless and restful experience throughout the month. Available for bookings from 27 January to 18 March 2026 and valid for stays from 17 February to 18 March 2026, this limited-time offer invites guests to make their Ramadan truly special with attentive hospitality and comforting touches. Use the promo code HALARAMADAN when booking.

Rooted in the spirit of a four-star urban business hotel, Millennium Lakeview Hotel reflects a brand promise that is convenient, efficient, and enjoyable, chic and affordable, yet modern and service-driven. With diverse cuisines and tastes available across its dining venues, the hotel’s Food & Beverage specialists carefully tailor offerings to local preferences and seasonal experiences such as Ramadan.

This Ramadan, Lakehouse Bistro welcomes guests to gather, reflect, and celebrate over a soulful Iftar in a setting that blends serenity, flavor, and heartfelt hospitality.

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Hospitality

VOCO BONNINGTON BRINGS BLIND DATE WITH A BOOK, A CAFÉ LED EXPERIENCE WITH A SURPRISE READ

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The Authors’ Lounge at voco Bonnington JLT introduces its Blind Date with a Book, a book themed lounge experience built around reading and café style indulgence. The package is priced at AED 69 and includes one beverage, including tea or coffee, one dessert, and a surprise wrapped book.

Created for readers and café goers alike, the Blind Date with a Book offer combines the comfort of a quiet lounge setting with the pleasure of discovering a new title. Guests receive a wrapped book selected as a surprise, paired with a coffee and dessert from the lounge menu, encouraging slow moments and relaxed reading.

With its library inspired interiors, comfortable seating, and quiet atmosphere, Authors’ Lounge provides a natural backdrop for book led experiences. The space supports relaxed visits within an upscale lounge environment.

Authors’ Lounge remains a steady favourite for those who value calm spaces and thoughtful dining. In line with voco Bonnington JLT’s approach to warm hospitality and quality dining, the lounge focuses on attentive service and an inviting environment that appeals to both hotel guests and the wider JLT community.

What to expect

  • One freshly brewed coffee of your choice along with a dessert from the lounge selection
  • One surprise wrapped book to unwrap and keep
  • Quiet, comfortable lounge seating suited for relaxed solo visits or slow catch ups

VOCO Bonnington Launches Charming Blind Date Books

Discover VOCO Bonnington’s new Blind Date With a Book experience for guests.

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