Hospitality

The Secret to Happiness? It’s Called Party Time!

Published

1 year ago

September 5, 2024

By Jay Wynne, Director of Secret Parties

There are many questions in life where the answer escapes us. We can spend our lives on a fruitless search for meaning where the result only yields more questions. What is the meaning of life? To be or not to be? Why are we here? What is our purpose? Thankfully, my assignment isn’t to tackle those and it’s a rather more familiar subject that I find myself pondering today.

The Secret to Happiness

If you asked a group of ten, one hundred, one million people what their secret to happiness is, I can almost guarantee that each answer would be unique and different to all of the others. Happiness is deeply personal to each individual and is, more often than not, in context and specific to their unique situation in life. So, while the billionaire owner of Amazon, Jeff Bezos’, version of happiness might be finding an even bigger, more shinier mega yacht (to clarify – that would make me happy too), another person’s version may simply be that they were able to put food on the table for their family.

Human Connection

Something that became abundantly clear in 2020 when the pandemic hit was that the vast majority of us crave human connection and togetherness. Not only do we crave it, we need it to survive. For some, the various lockdowns were a lonely time filled with empty days and little to no human contact. It is no surprise that in the 12 month period from 2020-2021 Zoom’s revenue amounted to $2.65 billion, up more than 300 percent from just $623 million the year before.

Though many of us may have used Zoom for various work calls, it felt that connecting with friends and family was the overwhelming use for the software in this period. A number of us will have stories about “virtual” quizzes, parties, weddings, birthdays and more during lockdown, tales of dancing in your living room while loved ones on the screen were doing the same. Technology was specifically developed for the purpose of people being able to party together in a virtual setting, over the fence “gatherings” with socially distanced neighbours became the norm.

So, why would we jump through these hoops and do these things simply to connect with others? Because the secret to happiness is human connection. And the greatest human connection is having fun together. Or in other words – partying.

Secret Parties

Our brand is parties. We exist for parties. What makes us happy…..is people, together, partying. And quite simply, we do what we do – because people love to party.

While I won’t go into the ins and outs with our own struggles of owning a party brand when partying was banned, we could not have been more certain of our purpose during that time.

So many of us can relate to the issues faced in this time, we remember going to bars with no music, sitting a metre apart, no dancing. But we couldn’t help ourselves, could we? No dancing standing up? No problem – waist up, seated, upper body dance moves only (admit it, we all did it)!

Our events were busy, in spite of these restrictions, in spite of the unnerving time we found ourselves in. And why? People sought fun, people sought togetherness, people sought happiness. Thankfully, it transpired that the secret to that happiness was, and still is, partying!

The Party

.When we develop and concept a new event, our number one objective is delivering an excellent customer experience. Of course, this is subjective and not everyone’s idea of the perfect day or night out is the same, but the formula remains the same. Our guests want a great party. They want to wake up the next day still buzzing from The Party, the group chat blowing up with stories surfacing from what happened at The Party. And then what happened at the After-Party.

Creating the perfect party is conducting an orchestra. Everything is designed and composed to reach the crescendo. All the moves made, and elements brought in are carefully thought of to induce happiness.

To make a great party, you’ve got to think about a perfect marriage of the senses. Our senses are the gateway to a great party.

Taste = food = happiness

Sight = visuals / entertainment / venue aesthetic = happiness

Touch = dancing = happiness

Sound = music = happiness

On a weekly and almost daily basis we witness guests in what appears to be their happiest state of being. Chatting, dancing, laughing, singing, smiling, flirting are just a handful of actions occurring as we scan the room at any of our events. Noise levels go through the roof with the sound of people having the time of their lives, laughing louder than they’ve ever laughed, creating memories with friends or loved ones they’ll remember forever.

While it would be impossible for me to generalise an entire world’s population and say we all have the same thoughts on what happiness is, I am fairly certain it is the minority that don’t enjoy a great party.

Dancing and singing are our global shared language of unity, togetherness and of course, happiness. Babies find their rhythm before they find their words. It is built within us to party.

To seek joy. To find happiness.

Hospitality

Dave’s Hot Chicken Lands in Abu Dhabi!

Published

16 hours ago

September 19, 2025

Integrator Web-Admin

Dave’s Hot Chicken, the cult-favorite LA-born brand known for its Nashville-style hot chicken, has officially landed in Abu Dhabi with the grand opening of its newest branch at Marina Mall. This highly anticipated launch marks the brand’s debut in the capital, bringing its bold flavors and signature heat to one of the UAE’s most vibrant culinary hubs.

Walid Hajj, CEO of Lavoya Group, stated: “We’re incredibly excited to open our doors in Abu Dhabi, especially in a landmark location like Marina Mall. This marks our first location in the capital, and it’s a significant milestone for the brand’s journey in the UAE. The response to Dave’s Hot Chicken across the UAE has been overwhelming, and expanding into the capital is a natural next step in regional growth. We’re here to bring fans our crave-worthy menu, while also introducing new audiences to the bold experience that defines Dave’s Hot Chicken.”

The Abu Dhabi launch reinforces Lavoya Group’s commitment to catering to its growing fan base across the UAE and expanding its presence in key markets. With a continued focus on accessibility and innovation, the new Marina Mall branch is strategically positioned to serve both residents and tourists in the heart of the city.

Known for its Hot Chicken Sliders, Tenders and Dave’s Bites, the brand offers a build-your-own-heat experience with seven spice levels, from No Spice to the infamous Reaper, a fiery challenge that even comes with a signed waiver. Sides like creamy Mac & Cheese, fresh Kale Slaw, Top-Loaded Fries, and loaded milkshakes round out the menu, making it a destination for flavor seekers of all kinds!

The Marina Mall branch delivers the unmistakable Dave’s Hot Chicken vibe. Designed to welcome both groups and solo diners, the space offers energetic indoor seating alongside a relaxed outdoor area, perfect for everything from weekend hangouts to mid-shopping fuel-ups. This opening marks another milestone in the brand’s UAE journey, with more exciting expansions on the horizon, including a second Abu Dhabi location set to open soon in Yas Mall.

Hospitality

Moscow Travel GCC: Why UAE & Gulf Tourists Are Choosing Moscow

Published

2 weeks ago

September 3, 2025

Integrator Web-Editor

Regina Gleim, Head of the International Сooperation Division of the Moscow City Tourism Committee

Moscow travel GCC is growing rapidly, as more tourists from the UAE and Gulf countries discover the city’s unique blend of history, culture, and modern attractions. In this exclusive Q&A, Regina Gleim, Head of the International Cooperation Division of the Moscow City Tourism Committee, shares insights with Hospitality Integrator on why Moscow is becoming a top destination for Middle Eastern travelers.

1. Growth in GCC Tourism to Moscow

Q: How has Moscow experienced growth in tourist inflow from the UAE and GCC in recent years?
Over the past few years, Moscow has seen consistent growth in inbound tourism from the Gulf region. In fact, in 2024 alone, the city welcomed 337,400 visitors from the Middle East — a 1.4-fold increase compared to the previous year. Notably, the UAE is among our fastest-growing markets, with arrivals rising from 18,200 in 2019 to over 62,100 in 2024.

This upward trend is no coincidence. It is supported by improved air connectivity, simplified entry procedures, and tailored travel experiences. Moreover, satisfaction levels are high, with Middle Eastern visitors giving Moscow an average rating of 8.2 out of 10, according to our research. Clearly, we are moving in the right direction when it comes to accessibility, comfort, and hospitality.

2. Why GCC Travelers Should Visit Moscow

Q: Why should travellers from the UAE and GCC consider Moscow as their next holiday destination?
Moscow offers a compelling mix of centuries-old landmarks and modern flair. For example, Red Square, the Kremlin, the Bolshoi Theatre, and the Tretyakov Gallery are iconic sites that continue to attract Emirati and GCC visitors.

In addition, families enjoy attractions such as Dream Island Park, the Moscow Zoo, and the Central Children’s Store. Meanwhile, art lovers are increasingly drawn to the GES-2 House of Culture and the Museum of Russian Impressionism. Furthermore, Moscow City, with its skyscrapers and luxury shopping, provides a distinctly contemporary experience. Additionally, green urban spaces like Zaryadye Park and VDNH showcase ecological design and interactive museums.

Ultimately, the diversity of experiences — whether it’s exploring historic estates, cruising along the Moskva River, or enjoying panoramic views from Europe’s tallest Ferris wheel — makes Moscow a destination that appeals to all ages and travel styles.

3. Initiatives for Middle Eastern Tourists

Q: What initiatives has Moscow introduced to cater to Middle Eastern tourists?
To better serve Middle Eastern visitors, we’ve launched several targeted initiatives. These include regional marketing campaigns, strategic partnerships with tour operators, and active participation in key travel industry events.

For instance, in 2024, we hosted UAE Culture Days in Moscow, which welcomed more than 300,000 attendees and celebrated cultural exchange. Additionally, we developed the Muslim-Friendly Guide to Moscow, offering information on halal restaurants, prayer facilities, and cultural points of interest.

Moreover, five major tourist centres across the city now assist in Arabic and English. Over 100 certified guides are available in multiple languages. We also introduced a Welcome Pack for Middle Eastern guests, featuring discounts on accommodation, wellness, restaurants, and local experiences.

Thanks to the Discover Moscow portal and our official Snapchat account, visitors can easily access up-to-date tips and recommendations in both English and Arabic. As a result, planning a trip to Moscow has never been more convenient for GCC travelers.

4. Family-Friendly Experiences in Moscow

Q: How does Moscow cater to family experiences?
Moscow is increasingly recognized as a family-oriented destination. The city offers a wide variety of experiences for all ages — from nature-filled eco-parks and green boulevards to aquaparks, interactive museums, and amusement parks like Dream Island.

One of the highlights is the ‘Summer in Moscow’ festival. Designed with families in mind, it includes open-air theatre, live music, creative workshops, and cultural markets. These events are held in parks, estates, and central boulevards, encouraging families to explore the city together in a festive atmosphere. Best of all, most events are free and open to everyone — from Muscovites to international guests.

Consequently, with its safe infrastructure, welcoming hospitality, and child-friendly programming, Moscow continues to position itself as a top choice for families from the UAE and the broader GCC.

5. New Attractions in Moscow This Summe

Q: What are the newest attractions or experiences that Moscow is offering this summer season?
Summer is the perfect time to visit Moscow. From June to August, the city hosts the annual ‘Summer in Moscow’ festival, featuring over 1,000 outdoor events across parks, cultural venues, and heritage sites. Key highlights include:

Moscow Estates Festival – Over 40 historic estates host theatrical performances and immersive heritage activities.
Theatre Boulevard – A 92-day cultural season with more than 600 live shows across 14 open-air stages and over 3,000 performers.
Gardens and Flowers Festival – Rare botanical installations and vibrant floral displays transform city parks and public spaces.
Music in the Parks – Live jazz, rock, electronic, and acoustic music in iconic venues like Gorky Park and VDNH.
Forum Moscow 2030 – A citywide forum-festival designed to immerse youth and families in the technologies, culture, and lifestyles of tomorrow’s world.

In conclusion, these seasonal events allow visitors to enjoy Moscow’s artistic and cultural energy in a refreshing and engaging environment. For those looking beyond the summer months, Moscow in winter is equally enchanting — with snow-covered streets, sparkling decorations, festive markets, and traditional seasonal events. Therefore, whether in summer or winter, Moscow is a year-round destination offering unforgettable experiences.

Hospitality

Coop House weekly offers: your new go-to in Mirdif

Published

4 weeks ago

August 21, 2025

Integrator Web-Editor

The Coop House is turning weekdays and weekends into mini occasions. With the Coop House weekly offers, the Mediterranean-meets-Italian favourite at Mirdif City Centre now pairs comfort dishes with sharp value and a touch of theatre. Moreover, the space mixes rustic textures and modern lines, so families, foodies, and casual diners feel instantly at home. Meanwhile, the menu still delivers its signatures—wood-fired pizzas, rich pastas, coastal seafood, and playful crossovers like the Risotto Biryani—yet the new line-up adds a rhythm to every day.

Coop House weekly offers: Pizza & Pasta Night (Thursdays)

Every Thursday from 6 PM, dinner shifts into comfort mode. Guests choose from creamy Penne Alfredo, bubbling Lasagna al Forno, classic Spaghetti Bolognese, or aromatic Truffle Mushroom Risotto. For pizza lovers, options include a blistered Margherita, smoky Pepperoni, and earthy Spinach & Mushroom Bianca. Even better, the Live Pasta Station brings flair as the chef finishes dishes to order—steam, sizzle, and all. Each main comes with a soft drink for AED 69, so you can wind down the week with flavour and fun.

Coop House weekly offers: Seafood Nights (Fridays)

Fridays from 3 PM, the kitchen leans into seaside comfort. The Seafood Linguine is generously tossed with prawns, calamari, and mussels in a light cherry-tomato sauce. Meanwhile, the Pan-Seared Salmon with herbed roast vegetables keeps things wholesome. For bolder palates, Chargrilled Prawns with lemon butter or Grilled Calamari with spicy salsa deliver a satisfying kick. Naturally, each seafood dish with a soft drink is AED 79, turning Friday into your coastal reset.

Business Lunch that feels special (Mon–Thu)

Weekdays from 12 PM to 3 PM, the Business Lunch brings a three-course menu that’s anything but routine. Start with Figs & Walnut Salad or creamy Tomato Burrata, then move to Rotisserie Chicken with velvety hummus and freshly baked fuchsia bread, or Basil Pesto Linguine. To finish, pick a rich Chocolate Fondant or a light Tiramisu. Thoughtfully portioned and swiftly served, the set menu lands at AED 79—perfect for colleagues, client catch-ups, or a solo upgrade to your workday.

Happy Hours, happier afternoons (Mon–Wed)

From Monday to Wednesday, 4 PM to 6 PM, take a well-earned pause. With 40% off the total bill, you can graze on crispy Dynamite Prawns, Feta & Beetroot Salad, golden Fried Calamari, or indulgent Truffle Fries topped with cheese and herbs. Pair your picks with an iced tea, a classic mocktail, or a freshly brewed coffee. Because the window sits before dinner, it’s an easy meet-up slot for friends and families alike.

Breakfast Tray for Two (daily)

From 9 AM to 1 PM, mornings start strong. The Breakfast Tray for Two blends Mediterranean and Arabic favourites: fluffy scrambled eggs, warm shakshouka, creamy labneh, hummus, foul medames, mini croissants, soft breads, jams, and marinated olives. It arrives with freshly brewed coffee or signature iced tea—all for AED 99. It’s abundant, shareable, and perfect for a relaxed start.

Spin the Wheel surprises (select days)

On quieter days, spending AED 75 or more earns a spin at The Coop House prize wheel. You might land exclusive discounts, complimentary bites, or a sweet treat to take home. It’s a simple touch, yet it keeps the experience playful and rewarding.

Plan your visit

You’ll find The Coop House at Mirdif City Centre, an easy stop for families and after-work diners. Because the venue is equally suited to quick lunches and long catch-ups, it works for almost any plan. And since the Coop House weekly offers run across multiple dayparts, you can pick the moment that fits—Thursday pasta theatre, Friday seafood, a weekday power lunch, or a leisurely breakfast.

Ultimately, the new offers are about more than price points. They’re about rhythm—adding dependable moments of flavour to your week. Come for the pizzas and pastas; stay for the seafood and sweets; return for the service and the way the room feels when the plates hit the table. That’s how regulars are made.

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