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The Secret to Happiness? It’s Called Party Time!

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By Jay Wynne, Director of Secret Parties

There are many questions in life where the answer escapes us. We can spend our lives on a fruitless search for meaning where the result only yields more questions.  What is the meaning of life? To be or not to be? Why are we here? What is our purpose? Thankfully, my assignment isn’t to tackle those and it’s a rather more familiar subject that I find myself pondering today.

The Secret to Happiness

If you asked a group of ten, one hundred, one million people what their secret to happiness is, I can almost guarantee that each answer would be unique and different to all of the others. Happiness is deeply personal to each individual and is, more often than not, in context and specific to their unique situation in life. So, while the billionaire owner of Amazon, Jeff Bezos’, version of happiness might be finding an even bigger, more shinier mega yacht (to clarify – that would make me happy too), another person’s version may simply be that they were able to put food on the table for their family.

Human Connection

Something that became abundantly clear in 2020 when the pandemic hit was that the vast majority of us crave human connection and togetherness. Not only do we crave it, we need it to survive. For some, the various lockdowns were a lonely time filled with empty days and little to no human contact. It is no surprise that in the 12 month period from 2020-2021 Zoom’s revenue amounted to $2.65 billion, up more than 300 percent from just $623 million the year before.

Though many of us may have used Zoom for various work calls, it felt that connecting with friends and family was the overwhelming use for the software in this period. A number of us will have stories about “virtual” quizzes, parties, weddings, birthdays and more during lockdown, tales of dancing in your living room while loved ones on the screen were doing the same. Technology was specifically developed for the purpose of people being able to party together in a virtual setting, over the fence “gatherings” with socially distanced neighbours became the norm.

So, why would we jump through these hoops and do these things simply to connect with others? Because the secret to happiness is human connection.  And the greatest human connection is having fun together. Or in other words – partying.

Secret Parties

Our brand is parties. We exist for parties. What makes us happy…..is people, together, partying. And quite simply, we do what we do – because people love to party.

While I won’t go into the ins and outs with our own struggles of owning a party brand when partying was banned, we could not have been more certain of our purpose during that time.

So many of us can relate to the issues faced in this time, we remember going to bars with no music, sitting a metre apart, no dancing.  But we couldn’t help ourselves, could we? No dancing standing up? No problem – waist up, seated, upper body dance moves only (admit it, we all did it)!

Our events were busy, in spite of these restrictions, in spite of the unnerving time we found ourselves in. And why? People sought fun, people sought togetherness, people sought happiness. Thankfully, it transpired that the secret to that happiness was, and still is, partying!

The Party

.When we develop and concept a new event, our number one objective is delivering an excellent customer experience.  Of course, this is subjective and not everyone’s idea of the perfect day or night out is the same, but the formula remains the same. Our guests want a great party.  They want to wake up the next day still buzzing from The Party, the group chat blowing up with stories surfacing from what happened at The Party.  And then what happened at the After-Party.

Creating the perfect party is conducting an orchestra.  Everything is designed and composed to reach the crescendo. All the moves made, and elements brought in are carefully thought of to induce happiness.

To make a great party, you’ve got to think about a perfect marriage of the senses. Our senses are the gateway to a great party.

Taste = food = happiness

Sight = visuals / entertainment / venue aesthetic = happiness

Touch = dancing = happiness

Sound = music = happiness

On a weekly and almost daily basis we witness guests in what appears to be their happiest state of being. Chatting, dancing, laughing, singing, smiling, flirting are just a handful of actions occurring as we scan the room at any of our events.  Noise levels go through the roof with the sound of people having the time of their lives, laughing louder than they’ve ever laughed, creating memories with friends or loved ones they’ll remember forever.

While it would be impossible for me to generalise an entire world’s population and say we all have the same thoughts on what happiness is, I am fairly certain it is the minority that don’t enjoy a great party.

Dancing and singing are our global shared language of unity, togetherness and of course, happiness. Babies find their rhythm before they find their words. It is built within us to party.

To seek joy. To find happiness.

Hospitality

GAME ON: THE CROFT LAUNCHES LIVE SPORTS EXPERIENCE WITH AED 17 DRINKS TO CELEBRATE 17 YEARS

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Dubai Marriott Harbour Hotel & Suites is turning up the action at The Croft, introducing a new live sports experience designed for fans who want to watch the game properly with great screens, great atmosphere, and even better deals.

Set in the heart of Dubai Marina, The Croft now shows a packed calendar of live sport across football, rugby, Formula 1, tennis, and every UEFA Champions League fixture. Six indoor screens ensure you’re never far from the action, whether it’s a midweek match or a full weekend line-up.

From Real Madrid and FC Barcelona to Manchester United, Liverpool FC and Arsenal, the world’s biggest clubs take center stage, shown live in a setting that’s lively, social, and effortlessly relaxed.

To mark the hotel’s 17th anniversary, drinks start from just AED 17, adding a celebratory edge to every matchday and making it even easier to settle in for the long haul.

At its core, The Croft keeps things simple: good food, cold drinks, and a proper place to watch the game. British-inspired favorites and classic pub bites round out the experience, making it just as suited to a casual evening as it is to a big match with friends.

THE CROFT – LIVE SPORTS EXPERIENCE

Where the game comes first.

A new go-to for live sport in Dubai Marina, The Croft brings together a full calendar of matches, six indoor screens, and a laid-back, social atmosphere that keeps the focus where it should be: on the game.

With drinks from AED 17 as part of the hotel’s anniversary celebrations, it’s a space designed for fans to settle in, stay awhile, and catch every moment.

WHERE: The Croft, Dubai Marriott Harbour Hotel & Suites, Dubai Marina
WHEN: Ongoing                                                                                                                      PRICE: Drinks starting from AED 17

Opening Hours:

  • Tuesday – Saturday: 4:00 PM – 1:00 AM (Dinner)
  • Sunday: 12:30 PM – 1:00 AM (Lunch & Dinner)
  • Monday: Closed

For more information or to book, visit instagram.com/croftdubai or call 04 319 4000

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Hospitality

SHANGHAI ME MARKS WORLD COCKTAIL DAY WITH THE ALCHEMY, 

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A NEW COCKTAIL COLLECTION

Shanghai Me, the acclaimed Pan-Asian dining destination at the heart of DIFC, is marking World Cocktail Day with the launch of The Alchemy, a new cocktail collection built not around flavour profiles, but around something far more elemental.

Drawing on the five elements of Chinese philosophy, Wood, Fire, Earth, Metal, and Water, the menu takes its cue from the cyclical logic of the Chinese zodiac, in which each element aligns with its corresponding animal sign only once every sixty years. It is this rare convergence of character and energy that forms the conceptual foundation of the collection, with each cocktail functioning as an interpretation of a specific elemental force.

The result is a menu of considerable range. Some drinks are immediate and bold; others open slowly, revealing texture and progression across each sip. Fire manifests as intensity; Water as something fluid and instinctive; Earth as depth and weight; Metal as cool precision; Wood as forward momentum. Rather than using the zodiac as aesthetic decoration, the collection treats it as a structural framework, with each drink carrying a personality shaped by both its animal sign and its elemental character.

In its approach, The Alchemy reflects the culinary philosophy that has defined Shanghai Me since its Dubai opening, the blending of refined Japanese technique with the bolder flavours of Chinese cuisine, reinterpreted rather than preserved. The collection is helmed by the restaurant’s bar team and developed in keeping with the broader vision of chef-preneur Izu Ani and restaurateur Evgeny Kuzin under Fundamental Hospitality.

The Alchemy launches today, the 13th May, and will be available at Shanghai Me Dubai from that evening.

This is separate from skydive, Tuttofood and others. this is a new press release edit. give me an SEO title (7 words) and meta description (14 words) for this piece. please note my main keyword is Shanghai Me

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Hospitality

SUN SIYAM PASIKUDAH LAUNCHES THE ONLY FLOATING OCEAN DINING PLATFORM ON THE WATERS OF PASIKUDAH BAY

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Sun Siyam Pasikudah, part of the Privé Collection under Maldivian-owned Sun Siyam Resorts, has officially launched its floating dining platform on the open waters of Pasikudah Bay, the Aqua Lounge. It is the only floating ocean dining platform on the bay, the only solar-powered floating dining platform on Sri Lanka’s east coast, and the only floating fine-dining experience on the open Indian Ocean in eastern Sri Lanka — a meaningful distinction from the lake and river venues that exist elsewhere on the island. There is nothing else like it on this coastline.

The platform spans 400 square feet and is reached by catamaran directly from the resort’s shore. It is built from sustainable timber and recyclable barrels, and runs entirely on solar energy. Both choices reflect the resort’s wider commitments under Sun Siyam Cares, the sustainability programme covering renewable energy, ocean conservation, waste management, and community engagement across all Sun Siyam properties.

What makes the platform stand out is not just where it sits but the thinking behind it. The structure uses sustainable timber and recyclable barrels, runs on solar energy, and reclaimed greywater principles guide the resort’s wider operations on land. The floating platform is a natural extension of that philosophy, applied, quite literally, to the ocean the resort is working to protect.

The dining experience centres on a seven-course menu drawing on the freshness and flavours of the eastern coast. Evenings begin with sunset refreshments as the light shifts over the bay, and the platform stays open through the night for guests who want to linger over a meal with the sound of the water beneath them. For those who want something quieter, a breakfast on the platform is available on request, a more private way to begin the day out on the water.

Beyond the guest experience, the platform carries a genuine community purpose that the team considers just as important. School children from nearby villages are brought out to the platform regularly as part of the resort’s CSR programme, not as a sightseeing trip, but as a hands-on conversation about the bay they have grown up beside, the coral reef beneath it, and what it means to look after both. It is one of the ways Sun Siyam Pasikudah extends its values beyond its own grounds.

Pasikudah Bay is extraordinary, the curve of it, the shallow water, the way the evening light falls across it,” said Arshed Refai, General Manager of Sun Siyam Pasikudah. “We wanted to put guests right at the centre of that. Not looking at the ocean from the shore, but actually sitting on it. And the menu tells the story of this coast, the ingredients, the fishermen who supply us, the techniques that belong here. That is the east coast experience we want people to leave with.”

Sun Siyam Pasikudah offers 34 contemporary pavilions set along one of Sri Lanka’s most pristine and unspoiled stretches of coastline. The resort has long embedded sustainability into its daily operations, from solar and LED lighting and water conservation to a waste management approach built around reduction, recycling, and composting. As part of the Privé Collection, the boutique tier of The House of Siyam, it is designed for travellers who want to be somewhere specific, not just somewhere beautiful. The floating platform is the latest expression of that: a dining experience that could only exist here, on this bay, on this particular stretch of the Indian Ocean.

Guests can also take advantage of the Summer Offer at Sun Siyam Pasikudah, available for stays until 31 October 2027. The offer includes exclusive savings on room upgrades, dining, and spa treatments, along with added touches such as a complimentary spa experience, kayaking session, and daily bicycle use, all designed to enhance a relaxed and immersive escape on Sri Lanka’s untouched east coast. For reservations and enquiries, guests can reach the resort on +94 65 205 5555 or +94 70 242 4263, or visit www.sunsiyam.com/sun-siyam-pasikudah.

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