Automotive
Škoda’s Roadmap to Growth and Innovation in the Middle East
Exclusive Interview with Lukas Honzak, Managing Director at Škoda Middle East
What specific strategies have contributed to the 10% sales growth in the Middle East, and how do you plan to sustain this momentum?
Škoda’s 10% sales growth in the Middle East has been driven by a combination of its diverse product portfolio and nearly 130 years of European expertise, delivering quality and reliability that customers trust. From compact sedans to versatile SUVs, Škoda offers vehicles that cater to a broad range of demographics, ensuring there’s something for everyone. Furthermore, Škoda’s value-for-money proposition and competitive pricing have been crucial in attracting new customers and driving sales across the region.
In addition to its strong product line-up, Škoda has developed robust partnerships with local dealers, expanding its dealer network to improve accessibility and brand presence. By collaborating closely with partners and integrating Škoda’s core values, the company has achieved significant milestones, including the launch of a state-of-the-art, digital-first showroom in Kuwait. This expansion underscores Škoda’s strategic focus on the Middle East as a key region for growth.
The success has also been strengthened by ongoing support from Škoda’s global headquarters, which has provided strategic guidance and resources to ensure smooth operations and alignment with global standards. Recognising the Middle East as a high-potential market, Škoda remains committed to expanding the brand’s presence in the region, positioning it as a key area for long-term investment and growth.
Are there any upcoming model launches, facelifts, or generational changes planned for Škoda vehicles? How do these future releases align with the brand’s strategy for the Middle East?
Yes, Škoda has several exciting model launches and facelifts planned. In the final quarter of 2024, we will introduce refreshed versions of the Kamiq, Scala, and Karoq. At the beginning of 2025, we will launch our hero and top-selling model, the all-new Kodiaq, which has been a tremendous success in Europe, as well as the completely new Superb, our flagship limousine. Additionally, the Octavia, our best-selling model globally, will also receive a significant facelift.
2025 will be a remarkable year for Škoda Middle East, with a completely refreshed portfolio, showcasing new cars in new showrooms with our new corporate identity (CI). This is truly a unique moment for the brand, and we’re excited to present this new lineup to the region, where it’s bound to attract a lot of attention.
Furthermore, we are in discussions with Škoda HQ to bring additional new models to the region very soon, and we’re eager to share more details shortly. This sets 2025 up as a milestone year, with innovative products and expanded offerings that align with Škoda’s strategy to meet the evolving needs of customers in the Middle East.

Can you provide details on any new partnerships or business ventures Škoda is planning or has already secured in the Middle East? Are there specific markets or regions within the Middle East where these new collaborations or expansions are planned?
We are proud to have recently announced a key partnership with L’Étape Dubai by Tour de France. L’Étape Dubai is an amateur cycling event that brings the same quality and experience of the official Tour de France to the Middle East for the first time in February 2025.
Cycling is deeply embedded in Škoda’s brand identity, reflecting our commitment to promoting active lifestyles and community engagement. Our “We Love Cycling” platform exemplifies this ethos, and L’Étape Dubai by Tour de France is a significant part of this initiative. Škoda’s collaboration with the Dubai Sports Council for L’Étape highlights the importance of strategic partnerships with government bodies. This collaboration not only amplifies the event’s reach but also reinforces Škoda’s commitment to promoting health and fitness in the Middle East.
With the growing popularity of cycling in the region, we plan to expand our “We Love Cycling” platform across the Middle East, bringing cycling and sustainable mobility closer to our audience.
Could you share more about the most prominent dealerships and service centres in the UAE? How have they impacted, sales figures, customer experience and service accessibility?
Škoda’s prominent dealerships in the UAE, represented by Ali & Sons in Dubai, Abu Dhabi, and Al Ain, have played a crucial role in boosting sales and enhancing the overall customer experience. We offer customers a seamless buying process and top-tier after-sales support. This customer-centric approach has been a key contributor to Škoda’s sales growth in the region, with the UAE contributing over 56% of the overall Middle East sales year-to-date. The UAE has also experienced an average year-on-year sales growth of 46% since 2021, reflecting high levels of customer satisfaction and convenience.
Looking ahead, 2025 will see major investments in additional Škoda facilities in the UAE, underlining Ali & Sons’ long-term commitment to the brand’s growth. Early 2025 will witness the opening of a brand-new Škoda showroom in Abu Dhabi. In addition to new car sales, Ali & Sons will introduce the Certified Pre-Owned programme, Škoda Plus, in Q1 2025 to cater to a new audience, offering quality pre-owned vehicles with a risk-free experience.
Later in 2025, a state-of-the-art service centre and body shop dedicated to Škoda will open in Al Quoz, Dubai, as the largest Škoda service facility in the region. Additionally, Škoda will continue to bring its products closer to customers through roadshows, motor shows, and pop-up displays in strategic public locations, such as Mirdif City Centre and Dubai Festival City from 18th September to 18th October, where customers can experience our latest models and take test drives.
Furthermore, 2025 marks a significant year for Škoda’s regional growth as we expand into new markets, primarily to Oman and Saudi Arabia, completing our coverage of the entire GCC market. This expansion, along with our refreshed product portfolio and new facilities, will solidify Škoda’s presence across the Middle East, helping us fulfil our commitment to the region.

Could you provide insight into Škoda’s sales development in the Middle East and UAE, and the targets the brand aims to achieve by the end of the year?
Škoda’s market share in the Middle East has grown steadily, with a 10% increase in sales to date in 2024, driven by strong demand in key markets like the UAE and Kuwait. The Kodiaq and Kushaq models have been significant contributors to this success, reflecting the strength of our SUV lineup.
Looking ahead, 2025 is set to be a transformative year for Škoda, as we introduce a completely refreshed product portfolio, including the all-new Kodiaq and Superb, alongside major facelifts for the Octavia and Karoq. With these new models and our expansion into new markets, particularly Saudi Arabia, we expect to further boost our sales figures. While this year has been one of stabilisation and preparation for future growth, our refreshed portfolio and new market entries will position us for even greater success in 2025 and beyond.
Our focus on enhancing customer accessibility and service quality will remain central to our strategy as we aim to solidify our position in the Middle East with our broad range of SUVs and saloons.
Automotive
NIO Inc. Provides December, Fourth Quarter and Full Year 2025 Delivery Update: Achieving a New Record-High Monthly and Quarterly Deliveries
In December 2025, NIO Inc. delivered 48,135 vehicles globally, marking a new monthly record and representing a year-on-year increase of 54.6%. The NIO brand delivered 31,897 vehicles, achieving a historic high with 54.8% year-on-year growth, and recording five consecutive months of growth. The ONVO brand delivered 9,154 vehicles in December. The firefly brand delivered 7,084 vehicles, reaching a new monthly record, with a month-on-month increase of 16.4%, and attaining five consecutive months of growth.
In the fourth quarter of 2025, NIO Inc. achieved record-high quarterly deliveries of 124,807 vehicles, representing a 71.7% year-over-year increase. Deliveries of the NIO brand reached 67,433 vehicles, marking an all-time high and a 27.8% year-over-year growth. The ONVO brand delivered 38,290 vehicles in the fourth quarter, posting a 92.1% year-over-year increase. Deliveries of the firefly brand totaled 19,084 in the fourth quarter, achieving a record high and representing a 52.8% quarter-over-quarter increase.
In 2025, NIO Inc. delivered a total of 326,028 vehicles, representing a new annual record and a year-on-year increase of 46.9%. Total deliveries of the NIO brand reached 178,806. The ONVO brand delivered 107,808 in 2025, hitting a record high. The firefly brand delivered 39,414 vehicles for the year.
As of today, NIO Inc. has cumulatively delivered 997,592 vehicles. Cumulative deliveries of the NIO, ONVO, and firefly brands reached 829,609, 128,569, and 39,414 vehicles respectively.
Automotive
Goodyear continues support for Team De Rooy in the 2025 Dakar Rally
Goodyear continues its partnership with Team De Rooy for the upcoming Dakar Rally 2025. As the official tire supplier, Goodyear will equip the Dutch team with its high-performance Goodyear OFFROAD tires and advanced Tire Pressure Monitoring System (TPMS), helping to ensure reliable performance throughout the rally’s demanding stages. This collaboration highlights Goodyear’s dedication to truck motorsport, combining innovation with proven durability on some of the world’s toughest terrains.
Dakar 2025: new challenges await
The 2025 Dakar Rally, running from January 3 to January 17, will cover nearly 8,000 kilometers, including over 5,000 kilometers of competitive stages, starting in Bisha and finishing in Shubaytah. This edition ramps up the difficulty, featuring an early 48-hour chrono stage that flows into the marathon stage, setting a challenging pace from the outset. In the second week, competitors will tackle the demanding dunes of the Empty Quarter, with over 45% of the course on separate tracks for different vehicle classes, enhancing safety while complicating navigation.
Goodyear OFFROAD tires and TPMS: performance in challenging conditions
Team De Rooy relies on Goodyear OFFROAD tires for their durability and reliable traction across different conditions. Designed to handle heat and challenging surfaces, these tires help reduce heat buildup at high speeds and provide consistent performance on sand, rocks, and steep slopes.
Goodyear’s TPMS offers real-time monitoring of tire pressure and temperature, helping the team make quick adjustments and avoid potential issues. This advanced system helps to minimize downtime and supports better strategic decisions—crucial for maintaining momentum during the rally.
A Legacy of motorsport excellence
Goodyear’s continued support of Team De Rooy highlights its long-standing commitment to truck motorsport. As the title sponsor of the Goodyear FIA European Truck Racing Championship (ETRC), Goodyear uses motorsport as a proving ground for tire technology advancements. The partnership with Team De Rooy reflects this commitment, driving innovation and performance in demanding environments.
Maciej Szymański, Marketing Director Commercial EMEA at Goodyear, commented:
“Our continued collaboration with Team De Rooy for Dakar 2025 underscores our commitment to supporting motorsport teams in extreme conditions. With Goodyear OFFROAD tires and TPMS, we aim to provide the reliability needed to tackle the rally’s challenges. We wish Team De Rooy all the best and look forward to another exciting competition at this iconic rally”.

Automotive
Elite Group Holding and Jetour Ignite Liwa Festival 2026 with a Powerful Brand Showcase Across the Desert
Jetour, in exclusive partnership with Elite Group Holding in the UAE, has officially kicked off the Liwa International Festival 2026 with a dynamic brand presence designed to celebrate adventure, culture, and community. As the festival opens its doors for a 23-day celebration in the Al Dhafra region, Jetour stands front and centre, welcoming visitors with interactive displays, premium experiences, and thrilling off-road moments that embody the spirit of Travel+.

Recognised as one of the UAE’s most anticipated annual events, the Liwa International Festival welcomes thousands of visitors for an unforgettable celebration of heritage, motorsport, and entertainment. Set against the dramatic backdrop of Al Dhafra’s golden dunes, the festival features an extraordinary line-up of cultural showcases, high-energy competitions, nightly performances, and family-friendly attractions, all paying homage to the UAE’s deep connection to its desert traditions.
For the 2026 edition, Jetour will elevate the festival experience with a comprehensive presence across multiple zones, showcasing the brand’s innovation, exploration, and community engagement. Attendees can enjoy interactive test drives alongside lifestyle-driven hospitality experiences, with Jetour’s showcase crafted to highlight the versatility, capability, and premium comfort of its SUV line-up.

At the heart of the activation was the Jetour VIP Camp. During the first week, from December 12th to 14th, guests experienced a range of immersive cultural activities, including Arabic Tanoora performances, oud sessions, falconry, henna artistry, and traditional Dalla service. Additional weekends bring a world-music DJ fusion with international drummers and performers from December 19th to 21st, followed by an Eastern-inspired programme from December 26th to 28th featuring a Dragon show, Chinese calligraphy, Bian Lian performances, tea tasting, and more. Throughout the entire festival, the VIP Camp will boast a Majlis, outdoor cinema, refreshments, giant board games, neon installations, volleyball, and a photobooth, creating an elevated retreat for families and adventure-seekers.

In the Corporate Area, Jetour presents a fully branded showroom-style display active from December 12th to January 3rd, featuring flagship SUVs including the G700, T2 i-DM 4WD, T2 Luxury Plus, T1, and Dashing. As the festival reaches its peak, Jetour will also command attention at Tal Moreeb from December 31st to January 3rd, where the imposing G700 takes centre stage beside the grandstand culminating with a spectacular New Year’s Eve show and fireworks.
“Our participation at this year’s Liwa Festival reflects Jetour’s passion for connecting with communities through truly immersive experiences,” said Haroon Hayat, Group CFO of Elite Group Holding. “Moments like this remind us that personal achievements are only possible when backed by the dedication of an exceptional team. We are proud to bring Jetour’s adventurous DNA to one of the UAE’s most celebrated cultural gatherings.”

Jetour, under the exclusive distributorship of Elite Group Holding, continues to redefine the UAE’s SUV landscape with its Travel+ philosophy, delivering innovation, intelligent design, and powerful performance tailored for modern lifestyles. With a growing presence across the Emirates, Jetour’s premium SUV line-up is crafted for drivers who value capability, comfort, and discovery across both city roads and rugged terrain.
As Liwa International Festival 2026 begins its annual celebration of heritage and adventure, Jetour is ready to take attendees on a journey of excitement and discovery that captures the true essence of Travel+.
-
Tech News1 year agoDenodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR9 months agoMicrosoft Launches New Surface Copilot+ PCs for Business
-
Tech Interviews2 years agoNavigating the Cybersecurity Landscape in Hybrid Work Environments
-
Tech News6 months agoNothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
News10 years ago
SENDQUICK (TALARIAX) INTRODUCES SQOOPE – THE BREAKTHROUGH IN MOBILE MESSAGING
-
Tech News2 years agoBrighton College Abu Dhabi and Brighton College Al Ain Donate 954 IT Devices in Support of ‘Donate Your Own Device’ Campaign
-
VAR1 year agoSamsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms
-
Editorial1 year agoCelebrating UAE National Day: A Legacy of Leadership and Technological Innovation


