Hospitality
Raising the Bar of Innovation in Every Kitchen
Exclusive interview with James Russell, Country Manager, UNOX
Can you briefly explain what sets your ovens apart from other products in the market and how they enhance the overall kitchen experience?
What sets our ovens apart is their innovation and sustainability. Our goal is to raise the bar of technological innovation in foodservice equipment, especially with the evolution of more advanced technologies, stricter demands, and the global pursuit of sustainability. If you’re passionate about designing your ideal kitchen experience, we leverage on innovative features such as Digital.ID, Data Driven Cooking, and OPTIC.Cooking to deliver best outcomes. Moreover, we let you test our ovens in your kitchen or at our Experience Center. In fact, our dedication to innovation has been recognised industry-wide as UNOX AI-powered combi oven CHEFTOP-X was awarded the Red Dot Winner 2024 and Red Dot Winner 2024 – Innovative Product.
If you’re passionate about sustainability, we are the oven manufacturer with the most ENERGY STAR rated ovens. We also have ambitious corporate sustainability targets and aim to achieve net-zero emissions by 2030 through the Unox e-miXion program.
What inspired the development of the new CHEFTOP-X and BAKERTOP-X ovens?
Today, it is important for ovens to combine mechanical robustness and performance with digital user interfaces, electronic controls and sensors, and make them work together in a way that can be easily understood by customers and users. The CHEFTOP-X and BAKERTOP-X combi ovens are robust, AI-integrated, futuristic technologies with automated cooking algorithms and user-friendly interfaces – transforming the foodservice world’s views of what people generally think an oven can do.
Can you explain the benefits of voice-activated controls and OPTIC.Cooking for kitchen efficiency?
HEY.Unox, the voice-activated control, allows chefs to operate the ovens hands-free, which streamlines workflows in the kitchen. With your voice, you can tell the oven to adjust settings, start or stop cooking cycles, and even access recipes without needing to touch the oven.
OPTIC.Cooking, through the use of our optic lens, detects the food inserted in the cooking chamber and automatically starts the right program. Once the food is in, OPTIC.Cooking monitors it in real-time and adjusts cooking parameters based on the food’s characteristics.
Together, these features significantly reduce the time chefs spend managing equipment, allowing them to focus on creativity and presentation.
How will the new Dubai experience center improve customer interaction with UNOX products?
Unox Experience Center is all about exchanging ideas.
In September, we launched our UAE Experience Center, aiming to bring more people to experience our innovative ovens with our Chef, to participate in our Individual Cooking Experiences. A key factor in Unox success has been allowing our customers to test our latest ovens before they purchase.
The new UAE Experience Center is an essential part of Unox broader vision. Over the past two years, Unox has opened 8 new Experience Centres in Brazil, South Korea, the United Kingdom, Sweden, India, France, Colombia, the UAE, and Saudi Arabia in 2025. This strategy brings our customers right to us and our innovations, allowing them to test our products with their own recipes, and for us to personalise interaction while gathering valuable feedback on a global scale.
Additionally, as the Headquarters of the MENA region, the center will serve as a hub for training and workshops, enabling our members to gain practical insights into how to maximise efficiency and creativity with Unox ovens. This interactive approach not only fosters a deeper understanding of our products but allows our members to build stronger relationships with our customers, ensuring customers feel supported and inspired in their culinary journeys.
How does cross-industry collaboration drive innovation at UNOX?
Cross-industry collaboration is a cornerstone of innovation at Unox. We partner with diverse sectors – culinary, education, food and beverage – to gain unique perspectives and insights that enhance Unox product development. Working with professionals from various industries helps us identify emerging trends and consumer needs, which inspire new product features and solutions. Collaborating with chefs, KOLs, restaurateurs, business owners, industry professionals, organisations, and trendsetters helps us understand day-to-day challenges of the kitchen, which shapes our ideas for future products and solutions.
Why are live product demonstrations, like at GulfHost, important for UNOX’s brand?
Live product demonstrations, such as those at GulfHost, are crucial for Unox’s brand for several reasons. Firstly, this is the chance for potential customers to have an immersive experience of our ovens’ innovative technologies in real-time.
Additionally, live product demonstrations foster direct engagement with our audience. We ensure our potential customers’ needs are met as our Unox representatives address any questions our customers may have. This interaction not only helps us understand customer needs better but also strengthens relationships with industry professionals.
What’s next for UNOX in terms of innovation in kitchen technology?
Something is cooking in our R&D kitchen right now. We launch a new product approximately every 18 months. Next year, we will be unveiling a brand-new oven that addresses the topics of space, service speed, time, and cost. In 2025, we will also bring to life the concept of Unox Lounges throughout the UAE and beyond. We are proud to be the market leader in commercial combi ovens, and all our products are created to continue elevating culinary standards worldwide.
Will robots take away the personal touch from the hospitality industry?
Robots and technology are designed not to replace humans in the industry; they are designed primarily to help chefs in the kitchen and to enhance the level of service businesses can provide.
Customers crave personal touch. As a technology-centric manufacturer of combi ovens, we invest heavily in our Unox People, conducting consistent upskilling workshops and training.
The future of hospitality lies in striking harmony between technology and human interaction.
Hospitality
A SIZZLING VALENTINE’S ROMANCE AT MARRIOTT AL FORSAN
Indulge in a romantic four-course dinner paired with a bottle of Prosecco

Celebrate love this Valentine’s Day with an intimate dining experience at The Grill, Marriott Al Forsan. Couples are invited to indulge in a sizzling four-course dinner, thoughtfully crafted for the occasion and perfectly paired with a bottle of Prosecco.
Set against a warm and elegant ambiance, it’s the ideal setting for a memorable night together.
Date: Saturday, 14th February
Time: 6:30 PM – 11:30 PM
Venue: The Grill, Marriott Al Forsan, Abu Dhabi
Hospitality
PROJECT CHAIWALA AND OATLY INTRODUCE THE KARAK CLUB AT DXB AIRPORT
Project Chaiwala (PCW), Dubai’s homegrown chai brand founded in 2017 by Justin Joseph and Ahmed Kazim, has partnered with Swedish oat-based dairy alternative brand Oatly to launch The Karak Club, exclusively at Dubai International Airport (DXB). For a limited time, the world’s busiest international airport will welcome travellers from every corner of the globe to experience the UAE’s beloved karak chai with a plant-based twist.
With the support of travel and retail partner Lagardère Travel Retail, The Karak Club will be live across DXB Terminal 3 and select Terminal 1 outlets from December 15, 2025, to February 15, 2026. The concept reimagines Dubai’s unofficial national drink using Oatly’s non-dairy alternatives in innovative formats such as iced chai, smoothies, shakes, and soft serve. Travellers can also purchase limited-edition merchandise, including postcards, custom playing cards, luggage tags, stickers, and tote bags, celebrating the collaboration.
“This is Project Chaiwala showcasing Dubai’s unique flavour to the world through Oatly’s plant-based magic, turning karak from a fresh milk tradition into a global lifestyle experience,” said Ahmed Kazim, Co-founder of Project Chaiwala.
“Born from our first Karak Club community event at Project Chaiwala’s Cinema Akil flagship in Alserkal Avenue, this DXB edition targets young, global urban travellers seeking authentic flavours of Dubai’s third-culture identity in a modern, accessible way. As a homegrown brand with global aspirations, we’re proud to champion Dubai’s multicultural spirit at DXB, following our representations at SXSW 2025 with Museum of the Future, EXPO 2020, and COP28,” added Justin Joseph, Co-founder of Project Chaiwala.
“We’re honoured to bring the Karak Club to DXB, one of the world’s cultural melting pots, through our collaboration with Project Chaiwala and Lagardère Travel Retail UAE. Together, we’re celebrating the heritage of karak chai, reimagined with Oatly as a delicious alternative to the traditional dairy-based drink. In a moment of taste bonanza and rising non-coffee based beverages, Project Chaiwala’s creativity and Lagardère’s commitment to delivering lifestyle experiences at DXB enable us to bridge cultures through flavour for travellers and the wider airport community”, says Dimitri de Martignac, Regional Director Oatly MEA.
Founded after countless chai breaks between Justin Joseph and Ahmed Kazim during their time as colleagues in Dubai International Financial Centre (DIFC), Project Chaiwala was inspired by the founders’ brainstorming sessions and travels to Darjeeling and West Bengal’s tea estates, inspired by their love for getting the perfect cup of chai. Their first pop-up at Etisalat Beach Canteen led to the opening of the flagship Cinema Akil café in Alserkal Avenue in 2018, a cultural hub that captures the brand’s ethos of “Blending Tradition, Brewing Innovation.” The café’s offerings include the signature Clove-Chocolate Karak, vada pav, cheese toast, spicy chana, and Karak Groove Sessions with local DJs.
Evolving from a lifestyle café into an omnichannel brand, Project Chaiwala successfully pivoted during the 2020 pandemic, expanding into packaged retail with handcrafted tea blends now available at Spinneys, ENOC, Careem, Noon, and Amazon. The brand currently employs over 20 team members across café, retail, and B2B operations — including corporate outlets at ENBD and Standard Chartered, and more than 100 HORECA accounts. Through proceeds from its clay kulhar cups, Project Chaiwala supports ethical initiatives promoting education, clean water access, and women’s empowerment.
Activation Locations at DXB:
● Project Chaiwala, Concourse C, S34, Terminal 3
● Project Chaiwala, Daily DXB, Concourse B, Terminal 3
● Project Chaiwala, Concourse A, Terminal 3
● FIX Coffee, Daily DXB, Terminal 1
Hospitality
DUBAI’S HAG AL LEILA CELEBRATIONS DRAW STRONG ENGAGEMENT ACROSS CITYWIDE ACTIVATIONS

Dubai’s Hag Al Leila celebrations concluded this week with strong engagement across a wide-ranging programme of community, cultural, and destination-based activations, marking the opening moment of the Season of Wulfa and setting the tone for the Holy Month of Ramadan.
Observed across the city, Hag Al Leila in Dubai brought residents and visitors together through shared moments rooted in generosity, participation, and the exchange of sweets. From heritage-led experiences and neighbourhood gatherings to activations in major destinations, the programme reflected how the tradition continues to be lived and shared across generations.
Across the programme, activations recorded strong footfall and sustained participation, with high levels of engagement from families, children, and wider communities. Public response reinforced Hag Al Leila’s role as a shared cultural moment, experienced through familiar rituals that encourage connection, participation, and a gentle transition into the reflective rhythm of Ramadan.
Key activations across Dubai helped translate the tradition into diverse contemporary settings while remaining grounded in cultural authenticity. Dubai Hills Mall hosted one of the season’s most visible celebrations, adapting the traditional door-to-door custom into a guided, child-led experience within a major retail destination. Cultural institutions led by Dubai Culture delivered neighbourhood-rooted programming, including heritage trails, workshops, and creative activities designed to introduce younger audiences to the meaning and rituals of the occasion.
Dubai Municipality activated public spaces and community venues across the city, embedding Hag Al Leila within everyday neighbourhood life and ensuring broad public access to the celebration. At the Museum of the Future, the tradition was reimagined through an interactive cultural programme combining storytelling and hands-on activities, while the Knowledge and Human Development Authority’s student design initiative, delivered in collaboration with Patchi, engaged young people directly in cultural storytelling through contemporary creative expression. More than 45 activations unfolded across retail destinations, cultural venues, and community hubs, delivered in collaboration with a range of public and private partners as part of the wider Season of Wulfa programme.
Muna Faisal Al Gurg, CEO of the Museums and Heritage Sector at Dubai Culture, affirmed the Authority’s commitment to raising awareness of Hag Al Leila’s cultural significance, saying: “Hag Al Leila represents an authentic Emirati tradition that reflects the essence of our heritage and embodies generosity, kindness, and tolerance. It is also a powerful expression of our pride in our national identity. Through this initiative, we aim to strengthen community engagement, introduce the youth to our customs, and deepen their sense of belonging.”

Al Gurg added: “Each year, we celebrate this occasion through programmes hosted across our cultural sites to highlight the meaning, symbolism, and beauty of Hag Al Leila. We seek to preserve the custom in the Emirati collective memory, underscore its value, and showcase how it fosters harmony within the community. These efforts also help future generations connect with their roots and cultivate national pride.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Hag Al Leila continues to resonate because it is experienced in familiar, shared spaces across the city. This year’s programme demonstrated how simple, community-centred moments can create meaningful connections, particularly for younger generations. The strong engagement we saw across activations reflects the city’s appreciation for traditions that bring people together and naturally set the tone for the Holy Month of Ramadan.”
With Hag Al Leila setting the tone across the city, the Season of Wulfa now moves into its next phase, as Dubai prepares to observe Ramadan through a programme of cultural, community, and citywide experiences shaped by reflection, connection, and shared responsibility.
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