Hospitality
Latest Stat and Trends for Restaurants’ Loyalty Programs in the UAE and KSA
By Naji Haddad, VP – EMEA at Deliverect
In the competitive restaurant landscape of the UAE & KSA, leveraging loyalty programs can significantly boost customer spending, enhance retention, and drive growth. This article explores key strategies and the latest trends in loyalty programs tailored for the customers in the two countries.
The importance of Loyalty Programs
As the restaurant market flourishes, loyalty programs have become essential for building a dedicated customer base. These programs reward guests for returning and staying engaged with your brand, ultimately generating more revenue. The evolution from simple analog rewards to sophisticated, tech-driven systems mirrors the rapid development in consumer expectations in this region.
Historically, loyalty programs were basic, today they use technology and data analytics to deliver personalized and engaging experiences. In the restaurant industry, common loyalty program features include point-based systems, discounts, free items, and exclusive offers tailored to local tastes.
For instance, many popular UAE restaurants and cafes, like Açaí Spot’s loyalty program, enhance the dining experience by fostering community and rewarding repeat visits. Customers appreciate the straightforward 10% cash back on all purchases, which encourages regular patronage and makes them feel valued.
Additionally, loyalty members receive early access to new menu items, creating excitement around fresh offerings. To promote the program, the brand leverages in-store promotions, social media, and staff education to highlight its benefits effectively.
Recent research indicates that the loyalty market in Saudi Arabia has experienced a robust compound annual growth rate (CAGR) of 11.6% from 2019 to 2023. Looking ahead, the market is poised for continued expansion, with a projected CAGR of 8.5% from 2024 to 2028. This growth is expected to elevate the market’s value from approximately US$1.04 billion in 2023 to an impressive US$1.59 billion by 2028.
- Key Statistics on Restaurant Loyalty Programs
Adoption Rates
The popularity of loyalty programs has surged in the region over the past decade, especially post-pandemic, as restaurants seek ways to re-engage with their customer base and drive sales. Recent trends show that restaurants in both countries are increasingly recognizing the advantages of these programs for customer retention and repeat business, which is part of a broader trend towards customer-centricity.
Customer Participation
Participation rates in loyalty programs are high across demographics in the region, especially among millennials. In 2021 alone, 54.7% of millennials were active in restaurant loyalty programs, making them the largest user group. Millennials (24-39) are known for being digitally savvy and wanting personalized experiences, and they see huge value in their tailored rewards and offers. According to YouGov data, 27% of UAE consumers are loyalty program enthusiasts.
Impact on Revenue
Data shows that with each monetary transaction, users maximize their point earnings. Additionally, loyalty programs have a measurable impact on restaurant revenue.
On average, loyalty program members generate 12-18% more incremental revenue growth annually than non-members. These stats prove these programs work not only to attract and retain key customer segments but can also increase the amount of dollars spent on your business’s menu items.
These financial benefits show the importance of effective loyalty programs to drive growth and stay competitive in the restaurant industry. However, it is essential to explore the emerging trends shaping restaurant loyalty programs today to understand how these programs continue to evolve and adapt and how restaurants can fully take advantage of their benefits.
- Trends Shaping Restaurant Loyalty Programs
Personalization and Customization
Personalization is a game-changer in the restaurant industry. Using data analytics, restaurants in the UAE can track customer behavior and preferences to offer targeted rewards.
For example: Açaí Spot’s loyalty program leverages customer data to tailor rewards and promotions, ensuring they resonate with individual preferences.
Personalized reward programs and offers are key to attracting and keeping customers. This curated approach enhances the customer experience, builds a stronger emotional connection with the brand and attracts repeat business and loyalty.
Technology Integration
Technology integration has revolutionized customer engagement with loyalty programs. The rise of mobile apps and digital platforms has simplified access and interaction, empowering customers to effortlessly track their rewards and receive tailored offers. These platforms facilitate a more convenient and streamlined connection with brands, enhancing the overall experience. Restaurants in both countries are increasingly embracing personalized, technology-driven solutions while exploring cashback options to deepen customer engagement.
The introduction of innovative programs by leading players underscores a competitive landscape dedicated to delivering exceptional value to consumers.
However, a seamless experience across multiple channels is also key to modern loyalty programs. Restaurants are now focusing on integrating online, mobile, and in-store interactions to create a cohesive customer experience.
For example, QR code scanning at checkout to accumulate points enhances customer interaction and satisfaction. This integration is crucial for restaurants in the UAE & KSA, where tech-savvy consumers expect such experiences.
- Future Directions of Loyalty Programs
As loyalty programs evolve, two main trends are shaping their future. On one hand, AI and machine learning will transform loyalty programs by delivering super personal experiences. On the other hand, sustainability and social responsibility are becoming increasingly important as consumers value ethical practices more and more.
- AI and Machine Learning
These technologies allow restaurants to analyze customer data more effectively, predicting preferences so restaurants can reward and communicate with guests more precisely.
AI-driven micro-segmentation, which enhances targeting and effectiveness beyond generic offers, helps draw consumers in and increase the number of dollars spent.
- Sustainability and Social Responsibility
Establishments should aim to match customer values. Some examples are discounts for using reusable containers or eco-conscious packaging. These businesses also align their loyalty programs with broader corporate social responsibility goals.
The future of restaurant loyalty programs is combining AI-driven personalization with a focus on sustainability and social responsibility. Together, these trends set the new standard for how loyalty programs can drive customer satisfaction and long-term business success.
As restaurants use technology to become more precise with their menu items and loyalty programs, they improve the customer experience and build a deeper connection with their audience. By aligning their loyalty programs with ethical practices and broader social goals, they will resonate more with the values of today’s consumers.
Conclusion
The increasing implementation of loyalty programs highlight their necessity for driving customer retention and revenue growth. As these programs become more tech-driven and socially responsible, restaurants that embrace innovation and mirror their customers’ values will stand out in a competitive market.
These programs increase customer satisfaction, spending, and repeat visits by rewarding frequent customers with points, discounts, and exclusive offers. Businesses that understand this will build deeper customer loyalty, helping them stand out in a crowded market and remain relevant for years to come.
All these future trends will shape the landscape of loyalty programs, and restaurants that get ahead of the curve and innovate will win customers’ loyalty, while enjoying long-term growth and maintaining a competitive edge in the restaurant industry.
Hospitality
VELAA PRIVATE ISLAND LAUNCHES KIDS WEEK WITH SHARKY + GEORGE AND FREESTYLE FOOTBALL CHAMPION TOBIAS BECS
Velaa Private Island in the Maldives will host Kids Week from 3rd – 9th August, a week-long family programme delivered in partnership with international children’s entertainment specialists Sharky + George. The programme is designed to help children unlock individual “superpowers,” including curiosity, creativity, focus, energy, rhythm and strategy, through island-inspired games, outdoor adventures and collaborative challenges.
A highlight of the week is a series of interactive football sessions led by Tobias Becs, a world champion freestyle footballer, built around confidence, teamwork and creativity. The week concludes with a grand finale featuring obstacle courses and team challenges celebrating teamwork, confidence and achievement.

Kids Week sits within Lha Velaa Kids Club, one of the Maldives’ most comprehensive children’s facilities, giving parents a genuine reason to bring the whole family. The Club spans an energy studio for active play, sensory spaces, cooking and experiment classes, indoor climbing and quiet reading nooks, alongside outdoor water play, island quests and treasure hunts. Regular additions, from Maldivian baseball on the sand to a talent show under the stars, are led by the Club’s mascot, Tokey the Turtle, so no two visits look the same.
Validated by Worldwide Kids and the Luxury Childcare Association, the Club’s team pairs professional childcare standards with imaginative, hands-on care – reinforcing Velaa’s position as a leading destination for multi-generational luxury travel.
Details Below:
What: Velaa Kids Week
When: 3rd – 9th August
Where: Lha Velaa Kids Club, Velaa Private Island
Hospitality
Preserving Heritage Through Modern Hospitality
Exclusive interview with Chef Peter Chaine, Executive Chef at The Club Abu Dhabi
You first arrived in Abu Dhabi in 1987, expecting what you described as a short chapter in your career, yet nearly four decades later, The Club remains an integral part of your journey. What has made this place so special that it continues to feel like home?
I took up an appointment in December 1987 to join The Club in the capacity of Sous Chef and moved on to the reins of Executive Chef in August 1990. I have received the full support of the Committee, Management, Staff and Members to achieve what it is today. The path was never easy, but with the thought “The Club is the second home to its Members,” always at the back of my mind, my team and I are challenged to deliver consistency at all times. I drive myself to take full responsibility for any food on a plate produced at The Club. Sourcing the highest quality ingredients that our Members can enjoy at the most competitive price is predominantly a reason for our success. The regular changes of outlet menus and special dishes or nights offered in various outlets and areas within the property make it a unique experience for the diners. The appreciation from our membership is seen by their decisions to avail themselves of these events. This success has seen our staff retention levels, in comparison to industry competitors, be the lowest.
Having witnessed Abu Dhabi’s remarkable transformation over nearly four decades, how have you seen The Club evolve while preserving the sense of community and belonging that has defined it for generations?
I have always felt that The Club forms a major part of the expatriate community due to the offerings in place. Hosting various events with local dishes for the wide repertoire of membership has driven us to always focus on “under promising and over delivering”.
Today’s diners seek more than exceptional food, they value authenticity, storytelling and memorable experiences. How has your culinary approach evolved to meet these changing expectations while remaining true to The Club’s heritage? And, you’ve witnessed Abu Dhabi transform from a quiet coastal city into a global destination. If food could tell the story of that journey, what would it say?
As much as I have seen Abu Dhabi grow in the past decades, I say the same of The Club, too. We are proud to think that we are a heritage site offering modern food of the highest standard within the industry in the region. The varying nationalities of membership have grown considerably and helped us to be more of a globally recognised organisation. Staples that have been Fish and Chips have now moved over to Chicken Tikka Masala, Thai Green Curry or a Beef Nashif.
The Port, hosting storage facilities, has been cleared and transformed into an International Cruise Terminal, while the rear end of The Club has facilitated the new 4- to 5-lane main highway.
Having mentored generations of chefs and helped establish the Emirates Culinary Guild, what responsibility do experienced culinary leaders have in nurturing the next generation of talent, and what qualities do you believe young chefs should cultivate to succeed in today’s industry?
I have earned my present position of Vice President in The Emirates Culinary Guild, as I was always interested in innovation and modernisation of dishes. I competed amongst some of the best and helped gain recognition for The Club within the fraternity of hospitality establishments in the UAE. Being there to offer assistance to colleagues when they collected many accolades for individuals and for the club is an achievement itself. We believe in nurturing the youth by way of offering regular on the job trainings where we can then look to maintain the standards while sustaining the level of enthusiasm for business growth.
Rapid Fire questions:
What does success mean to you today?
Success to me today is that we meet all expectations and deliver to the highest standards consistently.
A signature dish everyone should try at The Club?
My signature dish is none, as I expect the diners to be adventurous and place all trust in the hands of the chef’s creations and interpretation of a dish, and try all we have to offer.
A young chef every aspiring professional should learn from?
The industry I came into almost 4 decades ago has evolved; thus, we cannot expect the staff to work the long hours we worked, give up weekends or parties for work. However, the need to offer 8 honest and productive hours to the establishment should be the vision. The work and lifestyle balance is very important for the youth of tomorrow. They need to be aware that good mental health is vital for success in achieving a happy family. I would also like to see a future that brings a positive attitude as being most important. Whatever you do is never going to be enjoyed if you are not in that frame of mind. Training can be provided, but a positive attitude has to be instilled from the initial education.
Hospitality
Headline: BLENDING EXECUTIVE WORK HOURS WITH ELEGANT EVENING EXPERIENCES
Exclusive interview with Ashish Agrawal, Founder of Bondz
After spending almost two decades in banking, what inspired you to make the leap into hospitality?
I’ve always believed that entrepreneurship was where I ultimately wanted to be. Banking gave me an incredible foundation—it taught me discipline, financial acumen and, most importantly, how relationships are built on trust. But throughout those years, I found myself increasingly drawn to hospitality because it’s one of the few industries where you have the opportunity to create memorable experiences every single day.

After nearly two decades in banking, I felt it was time to challenge myself and build something of my own. I wanted to create a brand that reflected my personality and values—where people could connect, celebrate milestones, build relationships and feel genuinely welcomed. Bondz is the result of that vision. It’s more than a hospitality business; it’s about creating spaces where meaningful conversations and lasting connections happen naturally.

Entrepreneurship often comes with uncertainty. Looking back, what has been your biggest learning curve since making the transition?
The biggest lesson has been understanding that no amount of planning can prepare you for every challenge. When you’re building a business from scratch, you’re constantly making decisions with incomplete information, taking calculated risks and adapting to situations you never anticipated.

I’ve learned that resilience is one of an entrepreneur’s greatest strengths. There will always be setbacks, but each challenge teaches you something valuable—whether it’s about your business, your team or yourself. Hospitality, in particular, is an industry that evolves every day, so staying flexible, listening to your customers and continuously improving are essential. Every obstacle has helped shape Bondz into what it is today.
Bondz is a distinctive name. What does it represent beyond simply bringing people together?
The name Bondz carries multiple meanings, and that’s exactly what we wanted. At its heart, it’s about the bonds people create over food, drinks and shared experiences. Some of the most meaningful conversations, partnerships and friendships begin around a table.
At the same time, because we’re located in DIFC—one of the world’s leading financial districts—we liked the subtle connection to the financial term “bonds.” It reflects our roots while also reinforcing our vision of creating a place where business and social life intersect naturally.
Ultimately, Bondz represents connection in every sense of the word. Whether you’re meeting a client, reconnecting with friends or celebrating a milestone, we want every visit to leave you with a memorable bond.

DIFC attracts professionals from across industries. How has that influenced the concept?
DIFC is one of the most dynamic business communities in the region, bringing together professionals, entrepreneurs and global executives from every corner of the world. That diversity played a significant role in shaping Bondz.
We wanted to create a space that adapts to different needs throughout the day. During business hours, it’s a sophisticated setting for meetings, networking, coffee catch-ups and executive lunches. As the day transitions into evening, the atmosphere evolves into an elegant lounge where guests can unwind over handcrafted cocktails, curated entertainment and exceptional dining.
Our menu, design and service philosophy have all been created with an international audience in mind, ensuring guests from different cultures and industries feel equally at home.

You often speak about creating experiences rather than simply serving food. What does memorable hospitality look like to you?
Great food and exceptional drinks are important, but they’re only one part of the experience. What guests remember long after they’ve left is how they were made to feel.
For me, memorable hospitality is built on genuine service. It’s about anticipating a guest’s needs, paying attention to the smallest details and creating an atmosphere where people feel comfortable, valued and recognised.
Guests may not always remember every dish they ordered, but they’ll always remember how your team treated them. That’s why we’ve invested heavily in building a culture where service is warm, attentive and authentic. It’s this emotional connection that transforms first-time visitors into regular guests.
How closely did you work with Executive Chef Brando Del Mundo in shaping the menu?
It was a highly collaborative process. I had a clear vision of the kind of dining experience I wanted Bondz to offer—globally inspired cuisine that complements both business lunches and relaxed evening dining.
Chef Brando brought that vision to life with his creativity, technical expertise and deep understanding of international flavours. Together, we focused on creating a menu that’s approachable yet refined, offering dishes that are memorable without being overly complicated. The result is a menu that reflects Bondz’s personality—contemporary, versatile and designed to bring people together.
From co-working and networking during the day to cocktails and conversations in the evening, Bondz embraces two very different personalities. How do you ensure each experience feels authentic without compromising the other?

That balance was intentional from day one. We never wanted Bondz to feel like two separate concepts operating under one roof. Instead, we designed it as a venue that naturally evolves with the rhythm of the day.
Our recently introduced Executive Work Hours reflect this philosophy perfectly. During the day, Bondz offers professionals a refined alternative to noisy cafés or hotel lobbies, providing a comfortable setting for meetings, focused work and networking over quality food and coffee. As the evening unfolds, the space seamlessly transforms into an intimate speakeasy-inspired lounge with curated music, handcrafted cocktails and vibrant social energy.
We’re fortunate to have Nitesh Manghnani of Knite Events, who brings more than two decades of experience in curating nightlife experiences, alongside an experienced hospitality team that understands how to manage this transition effortlessly. Most importantly, we continuously listen to our guests. Their feedback plays a vital role in shaping our offerings, ensuring Bondz remains relevant, welcoming and authentic throughout every hour of the day.
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