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Latest Stat and Trends for Restaurants’ Loyalty Programs in the UAE and KSA

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Deliverect

By Naji Haddad, VP – EMEA at Deliverect

In the competitive restaurant landscape of the UAE & KSA, leveraging loyalty programs can significantly boost customer spending, enhance retention, and drive growth. This article explores key strategies and the latest trends in loyalty programs tailored for the customers in the two countries.

The importance of Loyalty Programs

As the restaurant market flourishes, loyalty programs have become essential for building a dedicated customer base. These programs reward guests for returning and staying engaged with your brand, ultimately generating more revenue. The evolution from simple analog rewards to sophisticated, tech-driven systems mirrors the rapid development in consumer expectations in this region.

Historically, loyalty programs were basic, today they use technology and data analytics to deliver personalized and engaging experiences. In the restaurant industry, common loyalty program features include point-based systems, discounts, free items, and exclusive offers tailored to local tastes.

For instance, many popular UAE restaurants and cafes, like Açaí Spot’s loyalty program, enhance the dining experience by fostering community and rewarding repeat visits. Customers appreciate the straightforward 10% cash back on all purchases, which encourages regular patronage and makes them feel valued.

Additionally, loyalty members receive early access to new menu items, creating excitement around fresh offerings. To promote the program, the brand leverages in-store promotions, social media, and staff education to highlight its benefits effectively.

Recent research indicates that the loyalty market in Saudi Arabia has experienced a robust compound annual growth rate (CAGR) of 11.6% from 2019 to 2023. Looking ahead, the market is poised for continued expansion, with a projected CAGR of 8.5% from 2024 to 2028. This growth is expected to elevate the market’s value from approximately US$1.04 billion in 2023 to an impressive US$1.59 billion by 2028.

  1. Key Statistics on Restaurant Loyalty Programs

Adoption Rates

The popularity of loyalty programs has surged in the region over the past decade, especially post-pandemic, as restaurants seek ways to re-engage with their customer base and drive sales. Recent trends show that restaurants in both countries are increasingly recognizing the advantages of these programs for customer retention and repeat business, which is part of a broader trend towards customer-centricity.

Customer Participation

Participation rates in loyalty programs are high across demographics in the region, especially among millennials.  In 2021 alone, 54.7% of millennials were active in restaurant loyalty programs, making them the largest user group. Millennials (24-39) are known for being digitally savvy and wanting personalized experiences, and they see huge value in their tailored rewards and offers. According to YouGov data, 27% of UAE consumers are loyalty program enthusiasts.

Impact on Revenue

Data shows that with each monetary transaction, users maximize their point earnings. Additionally, loyalty programs have a measurable impact on restaurant revenue. 

On average, loyalty program members generate 12-18% more incremental revenue growth annually than non-members. These stats prove these programs work not only to attract and retain key customer segments but can also increase the amount of dollars spent on your business’s menu items. 

These financial benefits show the importance of effective loyalty programs to drive growth and stay competitive in the restaurant industry. However, it is essential to explore the emerging trends shaping restaurant loyalty programs today to understand how these programs continue to evolve and adapt and how restaurants can fully take advantage of their benefits.

  • Trends Shaping Restaurant Loyalty Programs

Personalization and Customization 

Personalization is a game-changer in the restaurant industry. Using data analytics, restaurants in the UAE can track customer behavior and preferences to offer targeted rewards.

For example: Açaí Spot’s loyalty program leverages customer data to tailor rewards and promotions, ensuring they resonate with individual preferences.

Personalized reward programs and offers are key to attracting and keeping customers. This curated approach enhances the customer experience, builds a stronger emotional connection with the brand and attracts repeat business and loyalty.

Technology Integration

Technology integration has revolutionized customer engagement with loyalty programs. The rise of mobile apps and digital platforms has simplified access and interaction, empowering customers to effortlessly track their rewards and receive tailored offers. These platforms facilitate a more convenient and streamlined connection with brands, enhancing the overall experience. Restaurants in both countries are increasingly embracing personalized, technology-driven solutions while exploring cashback options to deepen customer engagement.

The introduction of innovative programs by leading players underscores a competitive landscape dedicated to delivering exceptional value to consumers.

However, a seamless experience across multiple channels is also key to modern loyalty programs. Restaurants are now focusing on integrating online, mobile, and in-store interactions to create a cohesive customer experience.

For example, QR code scanning at checkout to accumulate points enhances customer interaction and satisfaction. This integration is crucial for restaurants in the UAE & KSA, where tech-savvy consumers expect such experiences.

  • Future Directions of Loyalty Programs

As loyalty programs evolve, two main trends are shaping their future. On one hand, AI and machine learning will transform loyalty programs by delivering super personal experiences. On the other hand, sustainability and social responsibility are becoming increasingly important as consumers value ethical practices more and more.

  • AI and Machine Learning

These technologies allow restaurants to analyze customer data more effectively, predicting preferences so restaurants can reward and communicate with guests more precisely.

AI-driven micro-segmentation, which enhances targeting and effectiveness beyond generic offers, helps draw consumers in and increase the number of dollars spent. 

  • Sustainability and Social Responsibility

Establishments should aim to match customer values. Some examples are discounts for using reusable containers or eco-conscious packaging. These businesses also align their loyalty programs with broader corporate social responsibility goals.

The future of restaurant loyalty programs is combining AI-driven personalization with a focus on sustainability and social responsibility. Together, these trends set the new standard for how loyalty programs can drive customer satisfaction and long-term business success. 

As restaurants use technology to become more precise with their menu items and loyalty programs, they improve the customer experience and build a deeper connection with their audience. By aligning their loyalty programs with ethical practices and broader social goals, they will resonate more with the values of today’s consumers.

Conclusion

The increasing implementation of loyalty programs highlight their necessity for driving customer retention and revenue growth. As these programs become more tech-driven and socially responsible, restaurants that embrace innovation and mirror their customers’ values will stand out in a competitive market.  

These programs increase customer satisfaction, spending, and repeat visits by rewarding frequent customers with points, discounts, and exclusive offers. Businesses that understand this will build deeper customer loyalty, helping them stand out in a crowded market and remain relevant for years to come.

All these future trends will shape the landscape of loyalty programs, and restaurants that get ahead of the curve and innovate will win customers’ loyalty, while enjoying long-term growth and maintaining a competitive edge in the restaurant industry.

Hospitality

A Celebration of Her: ME by Meliá Dubai Marks Emirati Women’s Month with Art, Wellness and Elevated Stays

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This Emirati Women’s Month, ME by Meliá Dubai turns the spotlight on women through art, self-care and a little extra indulgence. At the heart of the celebrations, acclaimed Emirati artist Fatma Lootah is taking over the hotel’s Level 3 Art Gallery with a powerful collection exploring femininity, memory and identity. Beyond the exhibition, Wellness by ME is giving guests more time to switch off with an additional 30 minutes complimentary on every treatment, while women checking in can enjoy a complimentary room upgrade and matcha over breakfast.

From moments of reflection to moments of pure indulgence, August is all about celebrating women and giving them a little more –  more time, more space and more reasons to enjoy the occasion.

Emirati Women’s Month Exhibition with Fatma Lootah:

Art takes centre stage as ME by Meliá Dubai welcomes a special exhibition by acclaimed Emirati artist Fatma Lootah, presented in collaboration with Art in the Middle. As one of the UAE’s distinctive contemporary artists, Lootah brings a deeply personal Emirati perspective to her practice, exploring identity, memory, femininity and heritage through works shaped by her connection to place and time. The exhibition brings together three selected works, The Two Women (2021), The Violet Dress (2015) and Grandma (2022), each revealing a different expression of womanhood, from connection and individuality to elegance, quiet strength and the enduring presence of generations past.

Together, the three works tell a story that feels especially poignant during Emirati Women’s Month, moving between generations and reflecting on the women, memories and traditions that shape identity. Displayed within ME by Meliá Dubai’s Level 3 Art Gallery, surrounded by the fluid interiors designed by Zaha Hadid, the exhibition invites guests to experience Lootah’s work up close and discover the stories behind each piece. Running from 20 August until 30 September, it offers a meaningful celebration of Emirati artistic expression and the many ways womanhood, heritage and identity continue to be carried forward.

More Time for ME – Wellness by ME

An hour of self-care just became an hour and a half. Wellness by ME is giving women an additional 30 minutes complimentary with any treatment booked, turning their chosen experience into an even longer opportunity to unwind, reset and enjoy some uninterrupted time to themselves.

Whether releasing tension with a restorative massage or choosing another treatment from the Wellness by ME menu, guests can settle in for longer at no additional cost. It’s the perfect treat with more time to switch off, recharge and leave feeling completely renewed.

Ladies Stay Upgrade

A stay at ME by Meliá Dubai comes with a little more for women this month. Ladies booking directly with the hotel will receive a complimentary upgrade to the next room category, adding an extra touch of indulgence from the moment they check in.

The experience continues the following morning with complimentary matcha during breakfast, setting the tone for an easy start to the day. Whether escaping for a solo reset, planning a staycation with friends or simply swapping the everyday for a night away, it’s an effortless excuse to check in, switch off and enjoy a little extra along the way.

From discovering the work of one of the UAE’s distinctive contemporary artists to carving out more time for self-care or escaping for an elevated stay, ME by Meliá Dubai is putting women at the heart of the moment. Through experiences designed to inspire, indulge and create space to simply enjoy, the hotel brings its own distinctive perspective to Emirati Women’s Month, celebrating women in ways that feel personal, memorable and entirely their own.

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Hospitality

One Last Splash Before School: Yas Acres Golf & Country Club Hosts Back-to-School Pool Party

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With the summer holidays drawing to a close and the return to school just around the corner, Yas Acres Golf & Country Club is giving families one last chance to make the most of the summer with a full day of poolside fun. Taking place on Saturday, 29 August, the Back-to-School Pool Party brings together entertainment, activities and full pool access for a final summer celebration before the school routine begins.

Running from 10am to 7pm, the day will keep the little ones entertained with a packed line-up of family-friendly activities, including a bubble show, a magic show, a craft station, face painting, balloon twisting, a photo booth and arcade games. A live DJ and BBQ station will add to the poolside atmosphere, giving families plenty of reason to make a day of it.

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Hospitality

Behind the Good Food, Great People and a Business Bay View: Experiencing Radisson Blu Dubai

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By Srijith K.N

As I stepped into Radisson Blu Hotel, Dubai Waterfront in Business Bay this August, the weather outside was anything but pleasant. We checked in at around 1:30pm, and my parents and I were warmly greeted by Tejal at reception. She had a great smile, which may sound like a small detail, but it is something hospitality simply cannot do without. It immediately made me feel that we were in for a pleasant stay.

We headed straight to our room, relaxed for a while, and since Mom and Dad weren’t exactly looking to rush outside in the August heat, we soon made our way down to The Larder for lunch. It turned out to be an easy introduction to the hotel’s dining experience.

At the restaurant, we were greeted by Caroline, who took particularly good care of my parents, talking them through what they wanted and making sure they were comfortable. The space itself felt bright and relaxed, with plenty of natural light, warm wooden interiors and enough distance between tables to make a leisurely family lunch comfortable.

Lunch was simple but satisfying. We had fresh salads, crisp accompaniments and comforting mains, followed by a strawberry-topped dessert that provided a light finish to the meal.

Back in the room, there was a large bed and a separate seating area by the window, but the balcony was where the room really came into its own. From there, we could take in the Business Bay skyline and Dubai Water Canal. I have driven through Business Bay countless times, but seeing it from this perspective was different. The only problem, of course, was August — the view made you want to stay outside considerably longer than the weather would allow.

By early evening, the temperature had become a little kinder, so I took my parents for a walk along the Dubai Water Canal, just a short distance from the hotel. They particularly enjoyed watching the boats pass by. That’s perhaps one of the advantages of this particular location in Business Bay: you’re surrounded by high-rises and close to the heart of the city, yet the immediate surroundings don’t feel overwhelmingly busy.

Dinner at FireLake

Dinner brought us to FireLake Grill House & Cocktail Bar, where Christian looked after our table. He deserves a mention because he did considerably more than simply take our order. He gave us a sense of what FireLake was about, patiently walked us through the menu and explained the dishes rather than simply naming them.

I particularly liked the wood-fired bread, and we kicked things off with the charred zucchini. The zucchini carried that smoky edge from the grill without losing its freshness. We also tried the white sausage ragu, which was richer and comforting, while the lamb chops were beautifully grilled — my dad practically claimed the whole plate for himself.

And then there were the drinks. I had Dad try the Espresso Martini, which quickly became part of the evening’s entertainment.

What made dinner work, though, was the combination of food and service. Christian kept checking on us without ever making it feel intrusive. He was also the one who told me about the following day’s Deep South Social Brunch, something I hadn’t really planned for before arriving.

The brunch has several beverage package options alongside its special Deep South menu, and after Christian’s explanation, changing our plans for the following afternoon wasn’t a particularly difficult decision.

The Deep South Social Brunch

After a good night’s sleep, we skipped breakfast the next morning and went directly to FireLake for brunch. The restaurant felt completely different in daylight. The music brought more energy into the space, the atmosphere was livelier, and the menu was built around sharing and trying different things rather than simply ordering one individual dish.

This time, Asim looked after our table. He struck me as someone probably still early in his hospitality career, but he brought plenty of enthusiasm to the table. I also had the opportunity to meet Chef Ronak and speak to him about some of the dishes.

The brunch menu is extensive. Small plates range from summer mezze and steak tartare to charred zucchini and smoked lamb ribs, alongside seafood, pizzas, pasta and dishes from the wood oven and grill.

Chef Ronak was particularly keen for us to try the lamb. What arrived looked deceptively simple, but he explained the lengthy preparation behind it and how the process extends beyond 24 hours to achieve the final flavour and texture. Hearing what actually went into getting that plate onto our table made me appreciate it considerably more.

Before bringing lunch to a close, I tried the FireLake Signature Piña Colada, made with white rum, Malibu, coconut cream, pineapple, lemon juice, simple syrup and bitters. Creamy, tropical and refreshing, it was pretty much made for an afternoon like this.

And then, unfortunately, it was time to leave.

There had probably been too much food over those two days, but very few reasons to actually want to leave. The office was calling the following morning, so our little Business Bay escape had to end.

What stayed with me, however, wasn’t simply the room, the canal view or even the lamb. It was the people.

Christian, Caroline, Pratheesh, Chef Ronak, Jeffrey, Khin, Aliza and Tejal all contributed in different ways, whether through a conversation, a recommendation, helping my parents or simply greeting us with a smile.

A hotel review isn’t complete without acknowledging the people who stood out. Hotels can invest in rooms, restaurants, views and facilities, but hospitality ultimately becomes personal when somebody makes the people you care about feel comfortable.

For me, travelling with my parents, that warmth mattered.

And that is probably the strongest compliment I can give Radisson Blu: we checked in for a hotel stay, but what I remember most is how well the people with me were looked after.

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