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Latest Stat and Trends for Restaurants’ Loyalty Programs in the UAE and KSA

Published

7 months ago

on

Deliverect

By Naji Haddad, VP – EMEA at Deliverect

In the competitive restaurant landscape of the UAE & KSA, leveraging loyalty programs can significantly boost customer spending, enhance retention, and drive growth. This article explores key strategies and the latest trends in loyalty programs tailored for the customers in the two countries.

The importance of Loyalty Programs

As the restaurant market flourishes, loyalty programs have become essential for building a dedicated customer base. These programs reward guests for returning and staying engaged with your brand, ultimately generating more revenue. The evolution from simple analog rewards to sophisticated, tech-driven systems mirrors the rapid development in consumer expectations in this region.

Historically, loyalty programs were basic, today they use technology and data analytics to deliver personalized and engaging experiences. In the restaurant industry, common loyalty program features include point-based systems, discounts, free items, and exclusive offers tailored to local tastes.

For instance, many popular UAE restaurants and cafes, like Açaí Spot’s loyalty program, enhance the dining experience by fostering community and rewarding repeat visits. Customers appreciate the straightforward 10% cash back on all purchases, which encourages regular patronage and makes them feel valued.

Additionally, loyalty members receive early access to new menu items, creating excitement around fresh offerings. To promote the program, the brand leverages in-store promotions, social media, and staff education to highlight its benefits effectively.

Recent research indicates that the loyalty market in Saudi Arabia has experienced a robust compound annual growth rate (CAGR) of 11.6% from 2019 to 2023. Looking ahead, the market is poised for continued expansion, with a projected CAGR of 8.5% from 2024 to 2028. This growth is expected to elevate the market’s value from approximately US$1.04 billion in 2023 to an impressive US$1.59 billion by 2028.

  1. Key Statistics on Restaurant Loyalty Programs

Adoption Rates

The popularity of loyalty programs has surged in the region over the past decade, especially post-pandemic, as restaurants seek ways to re-engage with their customer base and drive sales. Recent trends show that restaurants in both countries are increasingly recognizing the advantages of these programs for customer retention and repeat business, which is part of a broader trend towards customer-centricity.

Customer Participation

Participation rates in loyalty programs are high across demographics in the region, especially among millennials.  In 2021 alone, 54.7% of millennials were active in restaurant loyalty programs, making them the largest user group. Millennials (24-39) are known for being digitally savvy and wanting personalized experiences, and they see huge value in their tailored rewards and offers. According to YouGov data, 27% of UAE consumers are loyalty program enthusiasts.

Impact on Revenue

Data shows that with each monetary transaction, users maximize their point earnings. Additionally, loyalty programs have a measurable impact on restaurant revenue. 

On average, loyalty program members generate 12-18% more incremental revenue growth annually than non-members. These stats prove these programs work not only to attract and retain key customer segments but can also increase the amount of dollars spent on your business’s menu items. 

These financial benefits show the importance of effective loyalty programs to drive growth and stay competitive in the restaurant industry. However, it is essential to explore the emerging trends shaping restaurant loyalty programs today to understand how these programs continue to evolve and adapt and how restaurants can fully take advantage of their benefits.

  • Trends Shaping Restaurant Loyalty Programs

Personalization and Customization 

Personalization is a game-changer in the restaurant industry. Using data analytics, restaurants in the UAE can track customer behavior and preferences to offer targeted rewards.

For example: Açaí Spot’s loyalty program leverages customer data to tailor rewards and promotions, ensuring they resonate with individual preferences.

Personalized reward programs and offers are key to attracting and keeping customers. This curated approach enhances the customer experience, builds a stronger emotional connection with the brand and attracts repeat business and loyalty.

Technology Integration

Technology integration has revolutionized customer engagement with loyalty programs. The rise of mobile apps and digital platforms has simplified access and interaction, empowering customers to effortlessly track their rewards and receive tailored offers. These platforms facilitate a more convenient and streamlined connection with brands, enhancing the overall experience. Restaurants in both countries are increasingly embracing personalized, technology-driven solutions while exploring cashback options to deepen customer engagement.

The introduction of innovative programs by leading players underscores a competitive landscape dedicated to delivering exceptional value to consumers.

However, a seamless experience across multiple channels is also key to modern loyalty programs. Restaurants are now focusing on integrating online, mobile, and in-store interactions to create a cohesive customer experience.

For example, QR code scanning at checkout to accumulate points enhances customer interaction and satisfaction. This integration is crucial for restaurants in the UAE & KSA, where tech-savvy consumers expect such experiences.

  • Future Directions of Loyalty Programs

As loyalty programs evolve, two main trends are shaping their future. On one hand, AI and machine learning will transform loyalty programs by delivering super personal experiences. On the other hand, sustainability and social responsibility are becoming increasingly important as consumers value ethical practices more and more.

  • AI and Machine Learning

These technologies allow restaurants to analyze customer data more effectively, predicting preferences so restaurants can reward and communicate with guests more precisely.

AI-driven micro-segmentation, which enhances targeting and effectiveness beyond generic offers, helps draw consumers in and increase the number of dollars spent. 

  • Sustainability and Social Responsibility

Establishments should aim to match customer values. Some examples are discounts for using reusable containers or eco-conscious packaging. These businesses also align their loyalty programs with broader corporate social responsibility goals.

The future of restaurant loyalty programs is combining AI-driven personalization with a focus on sustainability and social responsibility. Together, these trends set the new standard for how loyalty programs can drive customer satisfaction and long-term business success. 

As restaurants use technology to become more precise with their menu items and loyalty programs, they improve the customer experience and build a deeper connection with their audience. By aligning their loyalty programs with ethical practices and broader social goals, they will resonate more with the values of today’s consumers.

Conclusion

The increasing implementation of loyalty programs highlight their necessity for driving customer retention and revenue growth. As these programs become more tech-driven and socially responsible, restaurants that embrace innovation and mirror their customers’ values will stand out in a competitive market.  

These programs increase customer satisfaction, spending, and repeat visits by rewarding frequent customers with points, discounts, and exclusive offers. Businesses that understand this will build deeper customer loyalty, helping them stand out in a crowded market and remain relevant for years to come.

All these future trends will shape the landscape of loyalty programs, and restaurants that get ahead of the curve and innovate will win customers’ loyalty, while enjoying long-term growth and maintaining a competitive edge in the restaurant industry.

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Hospitality

Park Regis Kris Kin Unveils Level 19 Lounge & Bar – A bold New Chapter in Dubai’s Social and Culinary Scene

Published

1 week ago

on

May 15, 2025

By

Level 19 Lounge & Bar

Park Regis Kris Kin Hotel Dubai proudly announces the official opening of Level 19 Lounge & Bar. Located on the 19th floor of this 5-star hotel, the sophisticated yet unassuming venue is perfect for the city’s discerning tastemakers, offering an elegant fusion of modern global cuisine, artisan mixology, and elevated ambiance.

A seamless meld of bold flavors and stylish design, Level 19 Lounge & Bar is more than just a lounge—it is an immersive experience. With sleek and reflective interiors akin to Dubai’s skyline, this venue exudes Dubai’s multicultural essence. Rich maroon, grey, and black interiors complemented by elegant silver accents provide for a dramatic yet embracing atmosphere. The vertical “19” motif punctuates the space, symbolizing its sky-high ambition and location in the building.

The menu at Level 19 Lounge & Bar celebrates culinary artistry with selections crafted to intrigue and impress. From Golden-seared Scallops on Cauliflower Purée to the indulgent Tomahawk Steak, each offering is a masterclass in flavor and presentation. The culinary journey continues with globally inspired creations such as Teriyaki Beef Steak Kebabs and Herb Chicken with Rice Pilaf, each attesting to Dubai’s traditional yet cosmopolitan cultural vibrancy.

The cocktail selection is equally daring, with handcrafted concoctions like The L19 Knock Out and Pinky Butter On Top, drawing their origins from local inspiration and storytelling. These signature drinks, served with style and sophistication, embody the spirit of the lounge—a balance of understated flair and luxury, hence the venue’s tagline of Sultry Sophistication.

Michael Chan, General Manager of Park Regis Kris Kin Hotel, shared his vision, “At Park Regis Kris Kin, we understand that today’s guests seek more than just luxury—they seek meaningful experiences. Level 19 Lounge & Bar is designed to be just that: a place where social moments become memories, and where culinary innovation meets cultural authenticity. It’s a celebration of Dubai’s dynamic rhythm—elegant, energetic, and ever-evolving.”

The official opening event was a glittering affair, drawing a distinguished guest list of media personalities, influencers, radio hosts, and representatives from some embassies. The evening highlighted Level 19 Lounge & Bar’s mission to becoming a part of Dubai’s hip cultural and culinary scene.

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Hospitality

Grand Millennium Hotel Dubai becomes the first Hotel in the region to partner with Cryptocurrency juggernaut Bybit

Published

1 week ago

on

May 14, 2025

By

Grand Millennium Hotel Dubai

Grand Millennium Hotel Dubai has officially signed a breakthrough partnership with Bybit. Held on 9th May at the hotel, the signing ceremony marks the beginning of the region’s first collaboration between a leading hospitality brand and a digital finance juggernaut, paving the way for the future of travel, payments, and lifestyle integration. It also makes Grand Millennium Hotel Dubai Bybit’s first-ever hotel partner. 

The official signing ceremony was attended by Helen Liu, COO & Partner of Bybit, Sheikh Almualla bin Ahmed Almualla & Feras Al Sadek of Ghaf Group, and Giacomo Puntel, General Manager of Grand Millennium Hotel Dubai.

This strategic alliance enables Bybit cardholders to unlock up to 30 percent in savings across Grand Millennium Hotel Dubai’s standout offerings. Guests can now enjoy exclusive privileges at signature venues including Belgian Beer Café, Toshi Pan Asian Restaurant, Lucky Voice Dubai, Crystal Bar, and Juzz Bar. The benefits also extend to hotel room suites and serviced apartments, meeting and event spaces, and expert catering services, making everyday moments more rewarding for Bybit’s tech-savvy global community.

“This partnership is a signal of where the future of travel and lifestyle is headed,” said Giacomo Puntel, General Manager of Grand Millennium Hotel Dubai. “As the first hotel brand in the region to join forces with Bybit, we are proud to be part of a digital evolution that places accessibility, innovation, and guest experience at the heart of everything we do.”

The collaboration represents a major leap forward in integrating cryptocurrency into real-world travel, making everyday luxuries more attainable for Bybit’s tech-forward community. Whether booking a weekend staycation, planning a corporate gathering, or heading out for a night of exceptional dining and entertainment, Bybit users will find Grand Millennium Hotel Dubai more connected, convenient, and future-ready than ever before.

“Bybit is on a mission to integrate crypto payments into every spending and daily luxuries for our community. UAE Dubai is one of the most popular destinations for entrepreneurs and crypto fans, and this partnership reflects our commitment to supporting them throughout their crypto journeys around the world,” said Helen Liu, COO & Partner of Bybit.

The Bybit Card boasts year-round offers including exclusive travels, early access to premium events, and an expanding network of global partners. The digital-native crypto and fiat card is one of the fastest growing payment solutions of its kind with over 1.7 million cards issued worldwideworld wide. 

The benefits are reserved for Grand Millennium Hotel Dubai guests who use their Bybit Card for eligible payments at the hotel only. 

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Hospitality

United Foods Company reports strong FY2024 performance

Published

3 weeks ago

on

May 2, 2025

By

United Foods Company

United Foods Company announced financial results for the full year ended 31 December 2024.

Against a backdrop of geopolitical volatility and rising costs, United Foods achieved significant growth in revenue and profitability and reinforced its strong financial and market position, delivering on its long-term strategy for development.  Total gross revenue rose to a record AED 601.7 million, supported by a 5.9% increase in sales volumes.

Profitability strengthened as gross profit increased 8% to AED 99.6 million, supported by improved cost controls, procurement optimisation, and product mix enhancements. Net profit before tax increased 11% to AED 33.9 million. Net profit after tax remained stable at AED 30.8 million.

The Board of Directors proposed a cash dividend of 100% of the paid-up capital for 2024, equivalent to AED 1 per share or AED 30.25 million in total. This proposed dividend payout, subject to shareholder approval at the upcoming Annual General Meeting, reflects the Group’s strong financial position and its continued focus on delivering value to its shareholders. United Foods Company is one of only three companies in the UAE to propose 100% cash dividend.

Fethi Khiari, Chief Executive Officer at United Foods Company, commented, “In all, 2024 was a milestone year of achievement for United Foods. We increased sales volumes and revenue, protected margins, continued to deliver dynamic, high-quality products and diversified our product portfolio to better delight our customers. These key initiatives have enabled us to reinforce our robust position in the UAE and in all the markets we serve.

I am pleased to announce that under the recommendation of the Board, there will be 100% cash dividend of the paid-up capital for 2024 in line with our sustainable and progressive dividend policy, at our Annual General Meeting. We would like to thank our shareholders for their continued support and trust in us.

Looking ahead, we remain dedicated to our strategic path that will enhance value for our shareholders, as we continue to scale our operations and invest in automation and efficiency. Our commitment to Emiratization remains core to our corporate vision, and we are proud to be building a business that is both future-fit and locally rooted.”

Operational and strategic highlights:

  • The Group invested AED 12.8 million in capital expenditure, primarily directed towards the installation of two new product lines: fractionation unit and PET blowing machine to produce bio-degradable bottles.

Operational performance and outlook

Throughout 2024, United Foods maintained a sharp focus on cost efficiency and working capital management. Total assets rose to AED 439.4 million, while equity increased to AED 344.5 million. The Group continued investing in manufacturing upgrades and digital tools to drive long-term competitiveness.

Strategic efforts to support national priorities of food security also gained traction, with new initiatives to advance Emiratization across departments. These efforts position the Group to contribute meaningfully to national development while attracting and retaining skilled local talent. United Foods remains focused on expanding regional distribution, enhancing product innovation, and deepening its ESG practices, ensuring long-term sustainable value creation for all stakeholders.

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