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Salesforce Expands Dubai Presence with New Office to Support UAE Customers’ AI-driven Digital Transformation

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Salesforce

Salesforce has officially inaugurated its new office in the United Arab Emirates (UAE) in Dubai Internet City. The company’s expansion in Dubai is part of its commitment to support AI innovation, customer success and growth in the UAE.

The opening ceremony was attended by His Excellency Omar Sultan AlOlama, Minister of State for AI, Digital Economy, and Remote Work Applications, Malek Al Malek, Chairman of TECOM Group PJSC, and Abdulla Belhoul, CEO of TECOM Group, alongside Salesforce executives, other key customers and representatives from the company’s thriving partner ecosystem.

The launch of Salesforce’s new state-of-the-art office at Dubai Internet City, a leading technology hub, builds on the company’s ongoing investment in the UAE. Last year, Salesforce made Hyperforce, the company’s trusted cloud platform, generally available in the UAE in partnership with Amazon Web Services (AWS). This year the company achieved the Dubai Electronic Security Centre (DESC) Cloud Service Provider (CSP) Security Standard for Salesforce Services on Hyperforce in the UAE to support government and public sector entities.

Salesforce is experiencing rapid growth in the UAE as more companies invest in AI-driven digital transformation and look to partner with Salesforce as a trusted AI partner. The new office, with its collaboration and innovation spaces, will enable Salesforce to showcase its latest AI technology innovations and better serve local customers.

At Dreamforce, Salesforce unveiled Agentforce, a groundbreaking suite of autonomous AI agents that augment employees and handle tasks in service, sales, marketing, and commerce, helping to drive unprecedented efficiency and customer satisfaction. These agents are integrated on Salesforce apps and leverage real-time data from Salesforce’s Data Cloud to deliver accurate, personalized, and automated responses. They can perform complex business processes autonomously, significantly reducing manual workload and enhancing productivity​.

“I am thrilled to introduce Salesforce’s latest transformative AI-driven solutions to the UAE, and the entire team is eager to collaborate with customers and showcase how these best-of-breed solutions unlock new possibilities,” said Srini Tallapragada, President and Chief Engineering Officer, Salesforce. “The Salesforce Platform, with Data Cloud at its center, enables Agentforce and every Salesforce app to deliver seamless, AI-powered experiences across every customer touchpoint.”

“Our new presence in Dubai Internet City further strengthens our dedication to serving customers in the UAE. We are especially excited to bring the AI innovations announced at Dreamforce empowering public and private sector organizations to thrive by leveraging AI and cloud-based solutions to optimize data use, enhance agility and truly prioritize customer centricity,” said Thierry Nicault, Area Vice President and General Manager, Salesforce Middle East. “Additionally, our participation in Gitex later this month further underscores this commitment, as we continue to engage with the region’s most forward-thinking enterprises to drive the next wave of digital transformation.”

“Salesforce’s launch strengthens our nations’ legacy of collaborative advancement and signifies a long-term investment in the digitally enabled knowledge economy, which Dubai Internet City has nurtured for more than two decades. Its expansion in our district is a profoundly positive move that will help unlock the UAE’s and Dubai’s vision for inclusive, sustainable progress and talent development, in line with the goals of Dubai Economic Agenda D33,” said Ammar Al Malik, Executive Vice President of Commercial at TECOM Group, and Managing Director of Dubai Internet City. “Technological collaboration is enriching the shared vision for collective prosperity that has underpinned the UAE-US economic corridor for more than 50 years. We are delighted to welcome Salesforce to our ecosystem, the region’s leading technology hub.”

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BOSCH IS INVESTING IN ITS FUTURE FIELDS OF BUSINESS

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Innovations and the development of new business areas have made Bosch the technology leader it is today. To expand its innovation landscape further, the company is investing around 200 million euros in its subsidiary Bosch Business Innovations over the next five years. As a corporate venture builder, the unit develops new business ideas beyond Bosch’s current core business and builds startups from the early stages onward. The aim is to systematically bring these to market maturity and also to develop new leading business models for Bosch.

To this end, Bosch Business Innovations has defined business areas in line with the Bosch strategy in which investments are to be prioritized and in which the market dynamics are an optimal match for Bosch’s competencies and technological expertise. The first of these are software-controlled manufacturing, remote health monitoring, and the capture, use, and storage of greenhouse gases. Further business areas will be added over the next four years, with the goal of having 20 successful startups in operation by 2030.

“Innovative strength and technology leadership are an integral part of Bosch’s history,” says Stefan Hartung, chairman of the board of management of Robert Bosch GmbH. “We have always continued to develop by identifying and investing in new technologies early and decisively – because innovation is our most important currency. We’re now significantly strengthening Bosch Business Innovations with financial resources so that new ideas have a home and the space to develop.”

Axel Deniz, CEO of Bosch Business Innovations, adds: “Our aim is to systematically develop new ideas beyond our current core business. To achieve this, we rely on Bosch’s strengths, in particular its technological expertise and patent power. We combine this structural advantage of a large company with the speed and flexibility of the startup world.”

Bosch Business Innovations accelerates market maturity with partnerships
To bring both worlds together in an optimal way, Bosch Business Innovations relies on a partnership model: it joins with experienced venture studios to build new business ideas from scratch and bring them quickly to market maturity. Bosch thus combines its own strengths – from technological expertise and patent power to industrial scaling – with the deployment speed and venture-building expertise of external partners. This creates a model in which opportunities and risks are deliberately shared and innovations are systematically put into implementation.
The focus is on the founders: Bosch Business Innovations is also open to external entrepreneurs in particular and gives them a crucial head start. They are involved in the company at an early stage, take on responsibility, and play an active role in shaping the startup from the very beginning. In addition, external investors are involved early on so as to tap into additional capital and market access. The approach is supported by specialized partners who contribute market and technology trends and facilitate access to international startup ecosystems.
Growth market for remote health monitoring
In the field of remote health monitoring, Bosch Business Innovations sees a rapidly growing market that has thus far remained fragmented. Bosch already has a strong healthcare ecosystem that includes the Robert Bosch Hospital and numerous hospital partnerships. This is complemented by Bosch’s technological expertise: among other things, the company is the global market leader for MEMS sensors, which are indispensable in remote health monitoring.

In software-controlled manufacturing, Bosch looks to its own industrial strength as well as its expertise in data, software, and AI. Targeted investments in startups are intended to create platform-based business models for software in manufacturing operations.

The third defined investment area is carbon capture, a strategic area of development. Bosch is examining ways in which industrial decarbonization and carbon capture from the ambient air can be translated into business models.

Bosch Business Innovations realigns existing portfolio
Bosch Business Innovations evolved from grow platform GmbH, a wholly owned Bosch subsidiary that developed internal startups within the company. The previous portfolio was restructured by Bosch Business Innovations. The aim is to create viable future prospects within or outside Bosch for all existing teams. For example, Bosch Advanced Ceramics achieved an important milestone at the end of 2025: the ceramic 3D printing specialist was successfully sold to Sintokogio, a leading provider of industrial equipment and manufacturing solutions.

Bosch Business Innovations is thus establishing itself as a further pillar of innovation activity at Bosch. The other pillars include, among others, the extensive research and development activities across the company and the existing venture capital unit, Bosch Ventures.

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NEXT-GEN COMPUTING REDEFINED: INTEL LAUNCHES THE HIGH-PERFORMANCE CORE ULTRA 7 270K PLUS PROCESSOR

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Intel has officially expanded its Series 2 lineup with the release of the Intel® Core™ Ultra 7 270K Plus processor. Built on the advanced “Arrow Lake Refresh” architecture, this new flagship-tier CPU is engineered to deliver unprecedented levels of power, efficiency, and AI-driven performance for both enthusiast gamers and high-end creative professionals.

The Ultimate Expression of Performance

The Intel Core Ultra 7 270K Plus represents a significant leap forward in desktop computing. Featuring a robust 24-core configuration comprising 8 high-frequency Performance-cores (P-cores) and 16 high-efficiency Efficiency-cores (E-cores) the processor provides 24 dedicated threads of processing power. With a maximum turbo frequency reaching 5.5 GHz, it is designed to handle the most demanding multithreaded workloads, from 4K video rendering to complex 3D simulation, with remarkable ease.

Introducing Intel Binary Optimization Tool (iBOT)

A standout feature of the 270K Plus is the debut of the Intel Binary Optimization Tool (iBOT). This revolutionary x86 binary translation technology allows the CPU to analyze and optimize software code in real-time. By streamlining instructions for better execution, iBOT supercharges performance in gaming and professional applications, ensuring that software runs faster and more efficiently than ever before on the Intel platform.

Enhanced Memory and Connectivity

Intel continues to push the boundaries of platform technology. The Core Ultra 7 270K Plus natively supports DDR5 memory speeds up to 7200 MT/s and introduces support for CUDIMM (Clocked Unbuffered Dual In-Line Memory Modules). This allows for higher memory densities and improved stability at extreme frequencies.

Connectivity is also at the forefront, with integrated support for Thunderbolt™ 5, offering lightning-fast data transfer speeds and simplified single-cable docking solutions. Coupled with native Wi-Fi 7 capabilities, the 270K Plus ensures users remain at the cutting edge of networking technology.

Key Technical Specifications

Architecture                                                           Arrow Lake Refresh (Series 2)

Total Cores                                                              24 (8 P-cores + 16 E-cores)

Total Threads                                                         24

Max Turbo Frequency                                        5.5 GHz

Intel® Smart Cache (L3)                                    36 MB

Total L2 Cache                                                       40 MB

Graphics                                                                   Intel® Xe-LPG (4 Xe-cores)

Memory Support                                                  DDR5 up to 7200 MT/s (CUDIMM Support)

Socket                                                                       LGA 1851

Processor Base Power                                      125 W

Official Distribution and Availability

As a leading value-added distributor in the region, ASBIS is proud to be an official distributor of Intel products. We are committed to bringing the latest in semiconductor innovation to our partners and customers across the Middle East and Africa.

The Intel Core Ultra 7 270K Plus is now available through the ASBIS network. For more information regarding pricing, bulk orders, or technical support, please contact our dedicated marketing team.

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POWERING THE FUTURE OF ENTERPRISE STORAGE

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MBUZZ and Phison Electronics strengthen distribution to meet evolving data center demands.

MBUZZ today announced the company is in an official distribution agreement with Phison Electronics, a global leader in NAND flash controllers and storage solutions, to bring the Pascari enterprise storage portfolio to the regional UAE, Saudi Arabia and broader Middle East market.

Phison is one of the industry’s most respected names in NAND flash controller technology and storage solutions, with deep expertise in SSD architecture, firmware development and enterprise-grade storage platforms. Backed by strong R&D, Phison continues to deliver high-performance, reliable and scalable solutions across global data center and enterprise environments.

The Pascari enterprise portfolio builds on this technical foundation with a focused range of enterprise SSD solutions designed to address diverse workload and deployment requirements. From performance-intensive environments to data-centric, boot,and SATA-based infrastructure, Pascari solutions are engineered to deliver the efficiency, consistency and flexibility modern enterprises require.

Built upon 25 years of expertise, Phison Electronics provides controller design, firmware development, and customization, with a portfolio is well positioned to support organizations in building agile and future-ready storage environments.

 “Collaborating with MBUZZ expands access to enterprise storage solutions purpose-built for today’s data-intensive environments, where performance, low latency and endurance are critical,” said KS Pua, CEO, Phison Electronics. “With the Pascari portfolio, Phison delivers a balance of performance and cost efficiency for hyperscale and enterprise infrastructure through workload-optimized design. Together with MBUZZ’s regional expertise, we are enabling more customers to access and deploy scalable, reliable storage architectures.”

MBUZZ is a leading technology solutions provider in the region, delivering a comprehensive portfolio spanning HPC, AI, Storage, Industrial & Client compute, Smart city solutions, Gaming, Cybersecurity. With capabilities across high-performance components, AI   workstations and fully integrated infrastructure solutions, MBUZZ enables businesses to build environments aligned with evolving workload demands.

This collaboration with Phison Electronics reflects a shared vision to bring the Pascari enterprise storage portfolio closer to regional markets—enabling organizations to adopt high-performance, reliable, and scalable storage solutions tailored for modern data center and enterprise environments. By combining Phison’s innovation in enterprise SSD technology with MBUZZ’s strong channel ecosystem and solution-led approach, the collaboration aims to accelerate the adoption of next-generation storage architectures across the region.

“This collaboration with Phison Electronics is centered on bringing greater architectural depth and flexibility to enterprise storage deployments in the region. Pascari’s design philosophy—rooted in controller-level innovation and firmware optimization-aligns closely with the kind of workload-specific, performance-consistent infrastructure our customers demand today,” said Sabir Saleem, CEO, MBUZZ. “By integrating this capability within our solution ecosystem, we are not just expanding portfolio breadth, but enabling more precise, scalable and commercially aligned storage strategies for modern data environments.

With this partnership, we aim to provide our partners and customers with storage solutions that are intelligently designed, operationally efficient and aligned with the evolving realities of enterprise and data center infrastructure.”

MBUZZ and Phison are establishing a stronger route to market for enterprise-class storage solutions built around performance, flexibility; and scale. By combining Phison’s global technology leadership in enterprise SSD innovation with MBUZZ’s channel strength, regional reach; and solution-led approach, the partnership is well positioned to support organizations across enterprise IT, Data Center, OEM; and specialized infrastructure environments. More importantly, it reflects a shared commitment to enabling businesses with storage solutions that are not only technically robust, but commercially relevant in an increasingly data-driven world.

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