Hospitality
Latest Stat and Trends for Restaurants’ Loyalty Programs in the UAE and KSA
By Naji Haddad, VP – EMEA at Deliverect
In the competitive restaurant landscape of the UAE & KSA, leveraging loyalty programs can significantly boost customer spending, enhance retention, and drive growth. This article explores key strategies and the latest trends in loyalty programs tailored for the customers in the two countries.
The importance of Loyalty Programs
As the restaurant market flourishes, loyalty programs have become essential for building a dedicated customer base. These programs reward guests for returning and staying engaged with your brand, ultimately generating more revenue. The evolution from simple analog rewards to sophisticated, tech-driven systems mirrors the rapid development in consumer expectations in this region.
Historically, loyalty programs were basic, today they use technology and data analytics to deliver personalized and engaging experiences. In the restaurant industry, common loyalty program features include point-based systems, discounts, free items, and exclusive offers tailored to local tastes.
For instance, many popular UAE restaurants and cafes, like Açaí Spot’s loyalty program, enhance the dining experience by fostering community and rewarding repeat visits. Customers appreciate the straightforward 10% cash back on all purchases, which encourages regular patronage and makes them feel valued.
Additionally, loyalty members receive early access to new menu items, creating excitement around fresh offerings. To promote the program, the brand leverages in-store promotions, social media, and staff education to highlight its benefits effectively.
Recent research indicates that the loyalty market in Saudi Arabia has experienced a robust compound annual growth rate (CAGR) of 11.6% from 2019 to 2023. Looking ahead, the market is poised for continued expansion, with a projected CAGR of 8.5% from 2024 to 2028. This growth is expected to elevate the market’s value from approximately US$1.04 billion in 2023 to an impressive US$1.59 billion by 2028.
- Key Statistics on Restaurant Loyalty Programs
Adoption Rates
The popularity of loyalty programs has surged in the region over the past decade, especially post-pandemic, as restaurants seek ways to re-engage with their customer base and drive sales. Recent trends show that restaurants in both countries are increasingly recognizing the advantages of these programs for customer retention and repeat business, which is part of a broader trend towards customer-centricity.
Customer Participation
Participation rates in loyalty programs are high across demographics in the region, especially among millennials. In 2021 alone, 54.7% of millennials were active in restaurant loyalty programs, making them the largest user group. Millennials (24-39) are known for being digitally savvy and wanting personalized experiences, and they see huge value in their tailored rewards and offers. According to YouGov data, 27% of UAE consumers are loyalty program enthusiasts.
Impact on Revenue
Data shows that with each monetary transaction, users maximize their point earnings. Additionally, loyalty programs have a measurable impact on restaurant revenue.
On average, loyalty program members generate 12-18% more incremental revenue growth annually than non-members. These stats prove these programs work not only to attract and retain key customer segments but can also increase the amount of dollars spent on your business’s menu items.
These financial benefits show the importance of effective loyalty programs to drive growth and stay competitive in the restaurant industry. However, it is essential to explore the emerging trends shaping restaurant loyalty programs today to understand how these programs continue to evolve and adapt and how restaurants can fully take advantage of their benefits.
- Trends Shaping Restaurant Loyalty Programs
Personalization and Customization
Personalization is a game-changer in the restaurant industry. Using data analytics, restaurants in the UAE can track customer behavior and preferences to offer targeted rewards.
For example: Açaí Spot’s loyalty program leverages customer data to tailor rewards and promotions, ensuring they resonate with individual preferences.
Personalized reward programs and offers are key to attracting and keeping customers. This curated approach enhances the customer experience, builds a stronger emotional connection with the brand and attracts repeat business and loyalty.
Technology Integration
Technology integration has revolutionized customer engagement with loyalty programs. The rise of mobile apps and digital platforms has simplified access and interaction, empowering customers to effortlessly track their rewards and receive tailored offers. These platforms facilitate a more convenient and streamlined connection with brands, enhancing the overall experience. Restaurants in both countries are increasingly embracing personalized, technology-driven solutions while exploring cashback options to deepen customer engagement.
The introduction of innovative programs by leading players underscores a competitive landscape dedicated to delivering exceptional value to consumers.
However, a seamless experience across multiple channels is also key to modern loyalty programs. Restaurants are now focusing on integrating online, mobile, and in-store interactions to create a cohesive customer experience.
For example, QR code scanning at checkout to accumulate points enhances customer interaction and satisfaction. This integration is crucial for restaurants in the UAE & KSA, where tech-savvy consumers expect such experiences.
- Future Directions of Loyalty Programs
As loyalty programs evolve, two main trends are shaping their future. On one hand, AI and machine learning will transform loyalty programs by delivering super personal experiences. On the other hand, sustainability and social responsibility are becoming increasingly important as consumers value ethical practices more and more.
- AI and Machine Learning
These technologies allow restaurants to analyze customer data more effectively, predicting preferences so restaurants can reward and communicate with guests more precisely.
AI-driven micro-segmentation, which enhances targeting and effectiveness beyond generic offers, helps draw consumers in and increase the number of dollars spent.
- Sustainability and Social Responsibility
Establishments should aim to match customer values. Some examples are discounts for using reusable containers or eco-conscious packaging. These businesses also align their loyalty programs with broader corporate social responsibility goals.
The future of restaurant loyalty programs is combining AI-driven personalization with a focus on sustainability and social responsibility. Together, these trends set the new standard for how loyalty programs can drive customer satisfaction and long-term business success.
As restaurants use technology to become more precise with their menu items and loyalty programs, they improve the customer experience and build a deeper connection with their audience. By aligning their loyalty programs with ethical practices and broader social goals, they will resonate more with the values of today’s consumers.
Conclusion
The increasing implementation of loyalty programs highlight their necessity for driving customer retention and revenue growth. As these programs become more tech-driven and socially responsible, restaurants that embrace innovation and mirror their customers’ values will stand out in a competitive market.
These programs increase customer satisfaction, spending, and repeat visits by rewarding frequent customers with points, discounts, and exclusive offers. Businesses that understand this will build deeper customer loyalty, helping them stand out in a crowded market and remain relevant for years to come.
All these future trends will shape the landscape of loyalty programs, and restaurants that get ahead of the curve and innovate will win customers’ loyalty, while enjoying long-term growth and maintaining a competitive edge in the restaurant industry.
Hospitality
THE FAMILY SUMMER JUST GOT EASIER AT RIVA BEACH CLUB


Summer in Dubai has a way of testing every family’s plans, the heat sets in, school lets out, and finding somewhere the kids can burn energy while the adults actually get to relax becomes the day’s real challenge. Riva Beach Club is answering that with a season built around exactly this kind of family time, a place where mornings stretch into afternoons by the water and evenings wind down just as easily, giving every member of the family a reason to stay a little longer.
Weekdays are where the value really shows itself. Adults make their way in from AED 99, with AED 89 of that landing straight back as food and beverage credit, while children join on the same terms, their AED 99 entry fully redeemable on snacks and drinks throughout the day. It is the kind of offer that turns a random Tuesday into an outing worth taking, especially once happy hour rolls around from 3pm, giving parents their own reason to stay a little longer once the kids have had their fill of the water.
Weekends lean further into the family of it all. The Weekend Treat brings the same fully redeemable child entry alongside a slightly more generous adult package, AED 150 with AED 125 in credit, built for the families who want two full days poolside rather than squeezing everything into one. It is the sort of offer that removes the usual back and forth over which day to go, since both are covered without the cost doubling up, leaving more room in the budget for the extras that actually make a day out memorable.
As the afternoon heat eases and the sun starts to dip, After Dark by the Pool picks up where the day left off. Children aged eight and under are let in free, meaning families do not need to cut the visit short once dinner time approaches, while the essentials, sun loungers, fresh towels, a proper two hour beverage package, are all built into the AED 199 adult entry for the grown ups looking to stretch the evening out rather than pack up and head home. For residents, an additional 20 percent off food and wine sweetens what is already one of the more relaxed ways to close out a family day in Dubai’s summer heat.
The rest of the week fills in just as easily around these family staples. Fridays and Saturdays bring Sip & Splash, with two hours of unlimited house beverages alongside pool access, while the Sunday Social eases things into the week ahead with unlimited mimosas. Mondays offer Steak & Wine at AED 129, Wednesdays belong to Ladies’ Day with pool access, an appetizier and 40 percent off at Dreamworks Spa, and Fridays keep things casual with tacos from AED 49, with the Weekend Warm-Up carrying a 40 percent food discount through Thursday and into Friday evening.
Taken together, it is more of a reason to make Riva part of the family’s summer routine, one where the deals hold up whether it is a quick Wednesday visit, a full weekend by the water, or an evening that runs on long after the sun has gone down.
Hospitality
RADISSON HOTEL GROUP LEVERAGES ITS STRONG OWNER CONFIDENCE TO ACCELERATE GLOBAL GROWTH
Radisson Hotel Group continued to accelerate its growth strategy in the first half of 2026, signing and opening 160 hotels, representing more than 22,000 keys. This sustained momentum reflects continued owner confidence in the Group’s brands and ability to generate compelling results, alongside continued demand for high-quality branded hospitality across global markets.
During the first half of the year, the Group strengthened its presence across Europe, the Middle East, Africa, and Asia Pacific through a combination of signings, openings, market entries, and brand extensions. Activity continues to be driven by a diversified portfolio spanning luxury, lifestyle, upscale, resort, conversion, and mixed-use opportunities.

Diversified Growth Across EMEA
Across Europe, Radisson Hotel Group recorded several notable milestones, including the signing of Radisson Collection Hotel, Frankfurt and Radisson RED Vienna Danube Riverside, alongside new openings across Austria, Germany, and Poland. The Group broadened its resort footprint with new openings in Tenerife and Phuket, while Radisson Individuals expanded in Greece and Spain. Lifestyle and luxury brands also extended their reach, with Radisson RED debuting in New Zealand, the Philippines, and Türkiye, while Radisson Collection strengthened its presence in key gateway destinations, such as Lake Como. The Group is expanding its Verified Net Zero program, with the coming months seeing an additional 10 hotels joining the initiative across Norway, Denmark, Sweden, the United Kingdom, and the first VNZ hotel in South Africa, while Les Loges, the gastronomic restaurant at Cour des Loges Lyon, A Radisson Collection Hotel, was awarded its first Michelin star just 10 months after reopening.
Across the Middle East and Africa, notable openings, including Radisson Blu Hotel, Dubai Barsha Heights, Radisson Collection Residences, Riyadh, and Radisson Blu Hotel, Almaty Airport, reinforced the Group’s presence in strategic markets.Africa surpassed a significant milestone during the period, with more than 100 hotels now in operation and under development across the continent.
In EMEA and SEAP, Radisson has been the most-signed hotel brand within its segment since 2019, demonstrating the continued relevance of the brand, and the group, to owners and guests.
“We create value for our guests and owners through our brands and people. We believe in the long-term nature of our business and are committed to deliver above market returns to all our stakeholders,” says Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group.
New Market Entries and Brand Expansion Strengthen Asia Pacific
Asia Pacific remains one of Radisson Hotel Group’s most important regions, supported by favourable demographics, increasing travel demand, and rising investor confidence in branded hospitality.
China continues to play an important role in the Group’s long-term development strategy, with more than 260 hotels in operation across Country Inn & Suites by Radisson, Park Inn by Radisson, and Radisson RED, and a substantial development pipeline across its midscale and lifestyle portfolio. Activity remains robust across major urban centers, including Wuhan, Beijing, and Chongqing, as well as emerging Tier 2, Tier 3, and Tier 4 cities, supported by the world’s largest domestic travel market and continued demand for branded hospitality.
Across Southeast Asia Pacific, LIME Resort Bohol, a member of Radisson Individuals Premier, marked the debut of the brand in in the region, In Australasia, Radisson RED Auckland became both the Group’s first hotel in New Zealand and the first Radisson RED in the region.
India Remains a Growth Market
“India is one of the most promising hotel development markets in the world today,” says Younes. “Demand continues to outpace supply, infrastructure is improving rapidly, and owner confidence remains high. Combined with our legacy in the country, the awareness of our brands and our exceptional colleagues on the ground, these fundamentals create significant opportunities for long-term, meaningful growth.”
During the first half of 2026, the Group signed and opened 22 hotels in India, bringing its development pipeline in the country to nearly 100 hotels. Radisson Hotel Group currently operates 142 hotels with more than 15,500 keys across 86 cities in India, reinforcing its position as one of the country’s leading international hotel operators. The Group recently unveiled its India Vision 2030 plan, which aims to grow its portfolio to 500 hotels over the next five years.
Hospitality
ANANTARA RETREAT SANTORINI ABU DHABI REIMAGINES DATE HARVEST SEASON
This summer, Anantara Retreat Santorini Abu Dhabi, operated by Minor Hotels, invites guests to discover a different side of its serene coastal sanctuary as it celebrates its annual Date Harvest Season. From July to September, the luxury retreat’s 450 date palm trees bear around six varieties of dates, inspiring curated guest experiences that celebrate the UAE’s treasured fruit through farm tours, culinary creations, botanical beverages and wellness.
At the heart of the season is the Date Farm Tour, led by in-house Retreat Date Storyteller, Nadia Bouassia, where guests explore the palm farm, learn about the harvest and taste freshly picked dates. In the lobby, a curated date display extends the experience with a seasonal tasting station on arrival.
Guests can experience the harvest beyond the palm farm through a curated selection of optional culinary and beverage offerings, including culinary classes featuring the retreat’s signature date pudding and Jewel of Al Jarf, a botanical drink made with dates, tamarind and honey. At breakfast, date seed coffee offers a thoughtful expression of the season, with seeds carefully air-dried, roasted, ground and brewed to showcase the harvest in a distinctive new way.
The season’s most distinctive wellness highlight is the Tamr Al Nakheel Ritual (Dates of the Palm Ritual), a 90-minute spa journey featuring dates harvested from the retreat’s own palm trees. The ritual celebrates the fruit’s natural richness in antioxidants, vitamins, and essential minerals. Designed to hydrate, soften, and revitalise the skin, the experience begins with a nourishing body wrap made with freshly harvested dates and milk, accompanied by a relaxing head massage. Following a refreshing shower, guests continue with a soothing full-body massage using rich shea butter to deeply moisturise and replenish the skin. The ritual concludes with the retreat’s signature Golden Harvest Elixir, crafted from its own dates for a naturally energising finish.
“It is amazing to see how the fruit of these precious trees has inspired experiences across the retreat, from arrival and dining to beverage and now spa and wellness,” said Rachid Bakas, General Manager of Anantara Retreat Santorini Abu Dhabi. “Every summer, we harvest more than 3,200 kilograms of dates, and this has become an integral part of our sustainability initiatives. Beyond creating meaningful guest experiences, the harvest also allows us to give back to the community. While we are a Greek-inspired luxury retreat, we are deeply connected to our setting in the Emirates, and celebrating the date harvest is a beautiful way to honour the destination we proudly call home.”
Inspired by the effortless elegance of the Greek islands, Anantara Retreat Santorini Abu Dhabi is an adults-only luxury retreat set along the coastline between Dubai and Abu Dhabi. Home to just 22 keys, including a royal suite, the retreat offers an intimate escape defined by sea views, curated dining, wellness experiences and personalised hospitality. Blending Mediterranean-inspired design with the warmth of its Emirati setting, the retreat is a soulful hideaway where privacy, tranquillity and destination-led experiences create a distinctive coastal sanctuary in the UAE.
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