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DUBAI CREEK RESORT ANSWERS $1.2 TRILLION LUXURY TRAVEL SHIFT WITH REGION’S FIRST ON-COURSE VILLA COLLECTION

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Guest seated in a Solenna Villas living area, wearing a white shirt, with wood-panelled walls, soft furnishings, and decorative glass accents in the background.

In an era defined by experiential luxury, Dubai Creek Resort is preparing to unveil its most ambitious accommodation offering to date. Solenna Villas – a collection of just 18 one- and two-bedroom residences curated by Park Hyatt Dubai – will open in Q1 2026 as the resort’s first standalone villa enclave, positioned along the fairways of Dubai Creek Golf Club.

The development responds to a strategic shift in luxury hospitality. The global luxury travel market has reached US$1.2 trillion with projected 7.6% annual growth through 2030, according to Deloitte. Dubai has captured this momentum decisively, welcoming 15.7 million international visitors in the first nine months of 2025 – a 5% year-over-year increase that extends particularly to sporting and lifestyle tourism.

Solenna Villas’ appeal lies partly in what it doesn’t offer: the bustle of a conventional hotel. Each villa spans 200 to 225 square metres, designed with abundant natural light, soft tonal interiors, natural textures, and landscaped courtyards. Expansive terraces open onto private plunge pools, while interiors feature freestanding bathtubs, rain showers, and smart-home integration.

A dedicated 24-hour guest experience host provides a single point of contact for all guest needs. In-villa dining, curated by Park Hyatt Dubai’s culinary team, offers complete flexibility and privacy. Optional spa treatments can be delivered directly to the villa, alongside daily housekeeping and evening turndown service.

“These are built really as a high-end luxury product,” says Chris May, CEO of Dubai Golf. “There are people who are looking for exactly that type of product around the world. I think it will tick a lot of boxes for a lot of people that perhaps have never been to Dubai before, but also for those people that have been but want to stay somewhere different.”

Select villas include rooftop terrace access, offering creek views ideal for private gatherings or quiet reflection against the Dubai skyline.

Building on proven excellence

Dubai Creek Resort’s existing villas – including the four-bedroom Elara Villas overlooking the golf course – have established sustained demand for villa-style accommodations.

“Since we put the villas in here at the Creek and the villas in at Emirates Golf Club, demand for them has been very high,” May notes. “So actually, having specific villas on the golf course is going to be something that really resonates with golfers.”

Solenna Villas introduces the region’s first on-course villas in one- and two-bedroom layouts, designed with a more intimate feel and elevated service.

While privacy remains paramount, Solenna Vilas’ positioning within Dubai Creek Golf Club offers privileged proximity to one of the region’s most celebrated championship courses. The 18-hole, par-71 layout – recognised by its distinctive sail-shaped clubhouse that appears on UAE currency – hosts the DP World Tour’s Dubai Invitational and attracts international golfers year-round.

Yet May emphasises that Solenna Villas’ appeal extends beyond the active traveller. “We’ve talked a lot about golfers, but it’s not necessarily a golfer that will stay there,” he notes. “There are plenty of people who live on golf courses that don’t play golf, but they like to live in the environment and the lifestyle that golf brings.”

That environment – manicured greens, palm-lined pathways, waterfront positioning – offers a particular form of urban sanctuary. The location provides dual access to both serenity and convenience, positioned less than 15 minutes from Dubai International Airport yet surrounded by greenery and water.

Dubai Creek carries historical significance, described by His Highness Sheikh Mohammed bin Rashid Al Maktoum as “the very heart and soul of Dubai.” Park Hyatt Dubai, built in 2005, has established itself as one of the city’s leading luxury properties. Solenna represents an elevation – residential-scale privacy with five-star service.

Beyond the villas, guests access the resort’s full amenity portfolio: Amara Spa, the adults-only 100-metre infinity lagoon, padel and tennis courts, and diverse dining options including NOÉPE’s Nikkei cuisine, Brasserie du Park with its award-winning Traiteur Brunch, and Boardwalk’s Mediterranean seafood served on a creekside terrace.

“The experience that people want is different than perhaps it would have been five years ago,” May observes. “Solenna Villas is angled towards that change in demand and the different demographics of the people that are coming Dubai to live or to visit.”

The shift reflects broader patterns in luxury travel. Post-pandemic guests increasingly seek accommodations offering extended-stay comfort, genuine privacy, and experiences that feel less transactional – more residence than hotel room.

The project draws inspiration from established on-course villa properties in Australia, New Zealand, South Africa, and Europe, while aiming to match or exceed their standards. “The quality that you get when you stay in a Park Hyatt will be elevated in the Solenna Villas,” May says. “That experience is going to be really top-notch.”

Materials echo the surrounding landscape: stone, wood, water, and light create harmony between built environment and natural setting. A central putting green, framed by the villas, serves as both functional amenity and design centrepiece.

As construction nears completion, the team anticipates strong demand – potentially exceeding the 18-villa inventory. May frames this as “a nice problem” to have, suggesting the intimate scale is intentional rather than provisional.

For guests seeking refuge from Dubai’s urban intensity without sacrificing proximity or service standards, Solenna Villas offers a compelling proposition: a sanctuary within the city, crafted for calm, designed with purpose.

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A FRESH PERSPECTIVE ON RESIDENTIAL DESIGN

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Two individuals reviewing material samples inside a design showroom, standing in front of a display wall filled with colorful leather swatches and automotive inspired panels.

Exclusive interview with Noor Al Muhaideb, founding partner, Opaal interiors.

Noor, you’ve been designing since your AUSD days and now lead Opaal Interiors, what was the pivotal moment when design switched from passion to purpose in your life?

Design has been an enduring passion from an early age, where I found myself drawn to patterns, spaces, and materials. This soon became a professional purpose during my formative years at the American University of Sharjah (AUSD) and subsequently throughout my tenure at Emaar Properties. At AUSD, I refined my technical skills, deepened my understanding of spatial planning, and cultivated a disciplined approach to design. This foundation allowed me to transform instinctive creativity into a structured, impactful practice.

Earlier in my career, I witnessed firsthand how interiors influence lifestyle, wellbeing, and daily experience, far beyond aesthetic considerations. Leading complex residential and hospitality projects revealed the profound effect of thoughtful planning and detailing on occupants’ quality of life. Today, I always look forward to creating environments that are emotionally resonant, where every detail contributes to a meaningful, lived experience.

As founding partner and a lead creative designer, how do you balance executive leadership with creative direction?

At Opaal, leadership and creativity are inseparable yet distinct. My role requires overseeing the strategic growth of the firm including, client engagement, project delivery and operational excellence, while simultaneously shaping the creative vision of every project.

Creativity is the core of our work, which is why nurturing talent is a priority. We encourage young designers to contribute ideas boldly, experiment within project parameters, and take ownership of their work. By fostering this sense of responsibility and creative autonomy, we maintain innovation at the core of our practice while ensuring that every project meets Opaal’s high standards of quality and refinement.

From a business perspective, launching Opaal in a competitive market demanded patience and deliberate strategy. Building a credible client base and reputation took time, particularly when established firms dominated the landscape. By emphasizing meticulous planning and team work, we gradually established trust and credibility.

Adapting to this approach is important for the industry and it is slowly aligning in this direction. For instance, in 2025, over 65 per cent of mid-sized GCC design firms reported collaborative leadership models to balance operational efficiency with creative excellence.

In our industry, this focus ensures that our company remains both a strategically robust business and a leading creative force in the region’s interiors sector.

Opaal emphasizes spaces that feel personal and emotionally grounded. How do you translate a client’s inner world into physical form without losing authenticity?

At Opaal, translating a client’s inner world begins with deep engagement and collaboration. We invest time in understanding their lifestyle and emotional priorities, refining ideas together from concept through execution. Every decision we make, whether it is layout and lighting or materials and textures, it is guided by their identity, ensuring that the space feels authentic and personal. Through this, we create interiors that are functional and refined as well as emotionally resonant, supporting wellbeing and leaving a lasting impression.

As Juan Montoya notes, “A room should never allow the eye to settle in one place. It should smile at you and create fantasy.” This mindset allows our work to remain timeless and meaningful. 

Can you walk us through a design decision you made recently, maybe a material, custom joinery piece, or lighting solution, and why it was pivotal to the space’s narrative.

At the MANSORY Residences, we reinterpreted the precision of automotive craftsmanship within a refined residential setting. A custom chaise-like sofa, with a contoured profile inspired by grand tourer seating, anchors the living space with sculptural presence and everyday comfort. The surrounding joinery layers charcoal and graphite tones with cognac leather inlays and brushed metal detailing, balancing strength with warmth. Concealed coves and integrated lighting introduce a soft, ambient glow reminiscent of a luxury dashboard. The result is a composed, immersive environment where bold design is thoughtfully softened for daily living.

How do you balance aesthetic boldness with comfort and emotional resonance, especially in private residential spaces?

Residential design is uniquely distinctive and requires particular care because we are shaping spaces where people live, and rest. For me, bold design is always in service of the people who inhabit a space. Every material, texture, and detail is considered should be more than a visual impact and should focus on how it affects mood and daily life. We firmly believe that a striking feature is only meaningful if it makes the space feel welcoming and emotionally supportive.

We start by understanding how people interact, and experience their homes, then integrate statement elements with restrained palettes, tactile finishes, and bespoke detailing. The goal is to ensure that every home feels personal, which is bold yet restorative.

In an age of fast aesthetic trends, how do you resist momentary visual noise and maintain integrity in your designs?

Maintaining design integrity begins with a clear vision and a deep understanding of each project’s context. We ensure that every decision aligns with the story and purpose of the space, rather than short-lived trends. Moreover, we treat design as a living dialogue between people and their environment.

For example, in the MANSORY Residences by Amaal, Opaal focused on automotive-inspired luxury elements that deliver a consistent, sensory-rich experience throughout the space. The interiors combine bespoke materials, precise detailing, and a thoughtful layout that elevates the concept without resorting to superficial visual effects.

This approach is reinforced by wider industry behaviour where more than 55 per cent of interior designers report that minimalistic and purposeful design is increasingly popular among clients, reflecting a preference for authenticity and longevity over short‑lived trend cycles.

Your recent partnerships, like with MANSORY Residences by Amaal, blend iconic brand identities, how do you approach co-design with global lifestyle brands?

Collaborating with global lifestyle brands requires respecting the brand’s identity while translating it into a tangible, human-centered environment. For MANSORY Residences, our approach began with understanding the brand’s automotive-inspired luxury ethos and the expectations of its residents. We then translated those values into the interiors through bespoke materials, tailored detailing, and spatial planning that reflects both the brand and the lived experience of occupants. We are working closely with the brand, the developer, and other stakeholders to ensure that we meet their standards while keeping our timeless elegance and design elements.

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ATARA DEVELOPMENT LAUNCHES THE RESIDENCES AT SHERATON AL MARJAN ISLAND RESORT, GCC’S FIRST SHERATON BRANDED RESIDENCES

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Following its strategic collaboration agreement with Marriott International, ATARA Development has officially launched The Residences at Sheraton Al Marjan Island Resort. The development represents the GCC’s first Sheraton-branded residences, featuring 159 branded apartments scheduled for completion in Q3 2028.

Located on Al Marjan Island, the project blends a refined island lifestyle with exclusive hotel privileges. Positioned near the UAE’s first integrated resort, it places residents at the center of a premier entertainment hub. With sales now officially open, prices for these exclusive waterfront residences start from AED 2.4 Million.

Arch. Abdullah Al Abdouli, Group CEO of Marjan, said, “The launch of The Residences at Sheraton Al Marjan Island Resort represents another significant milestone for Al Marjan Island’s evolution as a premier coastal destination. Developments of this calibre reinforce Ras Al Khaimah’s growing global appeal and demonstrate how branded residential concepts are shaping the future of waterfront living. By bringing together ATARA’s development expertise and Sheraton’s hospitality legacy, this project offers a compelling proposition for residents.

The Residences introduce an elevated waterfront lifestyle, thoughtfully designed to combine resort-style leisure, holistic wellness, and curated social experiences in a vibrant community. Residents enjoy direct access to a private beach and a variety of pools, including a signature rooftop infinity pool, alongside a wellness hub featuring a 9,000 sq. ft. gym, yoga studios, and a spa. Social experiences are centered around a sky kitchen, rooftop lounge, and a 7,000 sq. ft. nightclub, providing vibrant entertainment while preserving residential tranquility. Family-friendly amenities, including indoor and outdoor kids’ play areas, a gaming zone, and an outdoor cinema, complete the offering, supporting modern multi-generational living while reflecting Sheraton’s commitment to comfort, hospitality, and welcoming spaces for all.

Beyond the residence itself, ownership is elevated through ONVIA, Marriott International’s owner recognition platform, which provides  exclusive global privileges that take effect  immediately upon purchase. Homeowners enjoy instant access to Marriott Bonvoy membership, curated experiences aboard  The Ritz-Carlton Yacht Collection, up to 20% off resort dining, and best-in-class concierge services, delivering  seamless travel, tailored experiences, and effortless lifestyle management from day one.

Umid Bazarov, Chief Operating Officer of ATARA Development, added, “With the launch of The Residences at Sheraton Al Marjan Island Resort, we are introducing more than a residential project, we are delivering a complete lifestyle ecosystem. Every element, from design and amenities to services and location, has been curated to reflect what today’s discerning buyers expect from branded living. This project is a defining step in ATARA’s journey, strengthening our presence in Ras Al Khaimah while setting new standards for resort-style residences in the region.”

Backed by ATARA’s in-house construction and development expertise, the residences ensure meticulous execution across architecture, interiors, and operational excellence, while benefiting from Sheraton’s globally recognised hospitality DNA.

Jaidev Menezes, Regional Vice President, Mixed-Use Development, EMEA atMarriott International, commented, “The Residences at Sheraton Al Marjan Island Resort brings the Sheraton brand’s rich heritage of service, connection, and comfort into a residential format tailored for modern living. As demand for branded residences continues to grow, this launch reflects our commitment to creating spaces where owners experience a sense of belonging and elevated lifestyle every day. We are pleased to collaborate with ATARA Development to bring this vision to life in one of the UAE’s most promising destinations.”

The launch further reinforces Ras Al Khaimah’s position as a high-growth investment and lifestyle destination, as Al Marjan Island continues to attract globally recognised brands and landmark developments.

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DEYAAR ACHIEVES STRONG FY 2025 RESULTS, DRIVING TRANSFORMATIONAL GROWTH FOR 2026

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A modern beachfront residential development by Deyaar Development featuring multiple mid‑rise glass‑fronted buildings overlooking a calm shoreline, with landscaped palm trees along the sandy beach and a boat approaching on the turquoise water at sunset.

Deyaar Development PJSC (Deyaar), a leading real estate developer and service provider in Dubai, today announced its financial results for the full year ending December 31st, 2025, demonstrating the company’s ability to sustain strong momentum and deliver on its strategic vision.

Building on the success of 2024, Deyaar, profit before tax rose 26% to AED 637.9 million from AED 505.4 million, while total revenue increased 30% to AED 1,972.1 million, compared with AED 1,512.8 million in 2024.

The company’s development pipeline remains strong at approximately AED 7 billion, supporting future revenue generation and the delivery of high-quality projects. Deyaar’s balance sheet also remains strong, with total assets increasing 17% to AED 8,027.6 million, reflecting ongoing strategic investments and asset quality enhancement.

Commenting on the results, Mr. Abdulla Ali Obaid Al Hamli, Chairman of the Deyaar Board of Directors, said: “The year has been defined by strong fundamentals across the UAE’s real estate sector, supported by long-term national strategies that continue to shape one of the world’s most resilient markets. Independent market reports highlight sustained demand, rising population growth, and exceptional liquidity across both off-plan and ready segments; clear indicators of an ecosystem built on confidence, transparency, and strategic urban planning. This environment has enabled developers like Deyaar to accelerate their ambitions and contribute meaningfully to the nation’s evolving real estate landscape. As Deyaar advances its portfolio of residential communities and landmark developments, the focus remains on disciplined growth, quality delivery, and long-term value creation.”

Based on the strong financial performance of the company, the Board of Directors has proposed a 5% dividend which will be submitted for approval at the upcoming General Assembly.

Commenting on the results, Saeed Mohammed Al Qatami, CEO of Deyaar, said: “Our consistently strong financial performance has reinforced Deyaar’s confidence in the UAE’s long-term vision, with strategic national initiatives such as Dubai’s D33 and the Dubai 2040 Urban Master Plan driving population growth, infrastructure expansion, and sustained housing demand. The achievement of AED 917 billion in Dubai’s real estate transactions in 2025, marking the strongest performance to date, is a powerful testament to the Emirate’s unwavering commitment to excellence. Against this national backdrop, Deyaar is executing with discipline and ambition through landmark projects such as Downtown Residences, alongside the continued development of community projects, confident in the supportive macro environment highlighted by recent market outlooks. These factors strengthen our determination to deliver communities that meet evolving customer expectations and advance the UAE’s ambition for globally competitive, future-ready cities.”

He added: “Looking ahead, Deyaar is set to leverage a strengthened leadership team and a clear strategy to drive growth in 2026. The company is focused on delivering outstanding lifestyles and experiences that both investors and residents expect. With a robust backlog and a diverse portfolio, Deyaar aims to create not just buildings but vibrant communities where individuals can thrive and connect.”

Significant Milestones & Remarkable Developments

With a focus on long-term growth, Deyaar is advancing its vision by delivering landmark communities across key UAE markets.

Downtown Residences, one of the UAE’s tallest vertical residential communities, was launched in June 2025, marking Deyaar’s well-timed entry into the high-rise, ultra‑luxury residential segment. Soaring to a height of 445 meters across more than 110 floors, it is the company’s tallest and most ambitious project to date and is set to become a new architectural icon in the heart of Dubai.

Following the successful launch of the Park Five community at Dubai Production City in 2024, Deyaar continued the momentum with the launch of its final phase in September 2025, with project completion targeted for December 2027.

The 2025 also marked with company making its debut in Umm Al Quwain with AYA Beachfront Residences, a luxury and wellness‑focused residential development. The project was recognised among the Top 100 Luxury Residences of the World. The beachfront project redefines coastal living blending modern architecture, nature‑driven planning, and resort‑style amenities, all while prioritizing sustainability and wellness.

Together, these milestones demonstrate Deyaar’s commitment to shaping iconic communities, advancing its strategic growth across key UAE markets, and fostering transparent engagement with investors and stakeholders.

Reinforcing Our Commitment to Sustainable Practices

Deyaar is setting a new standard in sustainable urban living, evident in its latest projects that blend wellness and environmental stewardship. The Downtown Residences, featuring air yoga zones and meditation pods, redefines vertical living with a focus on resident health. In Umm Al-Quwain, Aya Beachfront Residences boasts biodiversity-sensitive landscaping that protects local habitats while enhancing coastal aesthetics.

Park Five in Dubai Production City enhances pedestrian mobility, aligning Dubai’s sustainability goals while promoting balanced lifestyles through landscape courtyards and wellness-focused amenities.

In 2025, Deyaar’s commitment to workforce welfare is particularly noteworthy, reflecting a significant increase in project activity. Average daily manpower on site increased from 2,648 to 4,579, representing a remarkable 73% growth compared to last year, all achieved without a Lost Time Injury. Through these efforts, Deyaar is not only shaping the future of real estate but also creating vibrant, sustainable communities for years to come.

Commitment to Sustainable Growth

Deyaar remains firmly committed to sustainable growth and sector leadership as it closes 2025. During the second half of the year, the company prepared for the handover of multiple major projects reinforcing liquidity generation and operational discipline.

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