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Eastern Reported as UAE’s No.1 Indian Spice Brand with Highest Household Reach

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A wide shot of the Orkla India exhibition booth at Gulfood 2026. The vibrant booth features orange and brown accents, showcasing brands like Eastern and MTR. It includes digital displays, product shelves, a world map highlighting presence in 43 countries, and a central reception desk under the Orkla India signage.

Eastern was reported as the UAE’s No. 1 Indian spice brand with highest household reach, according to the Worldpanel by Numerator Household Panel Study in UAE for MAT October 2025. This milestone underscores Eastern’s deep-rooted presence in UAE kitchens and its strong position in a category built on trust and familiarity. Eastern is Orkla India’s lead brand in the GCC.

Orkla India’s GCC business, led by the brand Eastern, grew at a strong CAGR of over 14% over three years for the financial year ended March 2025. To sustain this momentum, Orkla India plans to strengthen Eastern’s portfolio by widening its play in spices and convenience foods, driving relentless innovation, supported by robust distribution expansion across the region with 16000+ outlets covered.

The brand Eastern, through its strong market presence in UAE, is enjoyed in a diverse set of consumer homes, spanning age groups and ethnicities. Eastern’s portfolio includes not only Indian spice blends but also a specially curated Arabic spice range to cater to Arabic cooking needs. The Arabic segment continues to see strong growth, supported by a wide range and locally relevant communication.  Another key task Eastern brand is committed to is to make Kerala delicacies more accessible to younger consumers leading a busy lifestyle. The brand launched innovations such as the ‘5-Minute Breakfast’ range to deliver the same loved Kerala taste in a convenient format. These additions reflect Eastern’s commitment to not only preserve culinary heritage but also introduce new categories and innovate for the region. Such innovations are a result of Orkla India’s deep cuisine understanding through its Cuisine Centre of Excellence and state of the art Food Technology.

Commenting on this evolution, Ashvin Subramanyam, CEO – International Business, Orkla India, said: “With Orkla India now listed on Indian stock exchanges, our International Business division is entering a new and exciting phase of growth. And Eastern’s strength in UAE and the wider GCC region is a testament to the trust we’ve built over decades. These two powerful tailwinds will allow us to further grow and delight more and more consumers in UAE and the wider GCC markets with recipes and solutions that make meal-time joyful. Our goal is clear- to lead with scale, adaptability, and innovation, always keeping the local UAE & GCC consumer at the heart of all our initiatives.”

Orkla India remains committed at nurturing and growing its business in the Middle East with strong consumer insights and deep local presence.

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Hospitality

Chaat Junction Brings India’s Favourite Street Food Classics to Mausam

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Step into the vibrant flavours of India’s bustling street food culture at Mausam’s Chaat Junction, a specially curated experience celebrating the country’s most loved bite-sized classics. Inspired by iconic chaat from cities like Delhi and Kolkata, the menu brings together tangy, spicy, sweet, and crunchy favourites in one colourful spread.

Guests can enjoy signature highlights including a live Pani Puchka station with flavoured mint-coriander and tamarind waters, Kolkata Special Bhel, Kadak Aloo Matar Tikki, Bhalla Papdi Chaat, and the unique Khasta Karela, a Madhya Pradesh speciality layered with chutneys, spices, and fresh toppings.

Available from 13th to 24th April, 6 PM to 10 PM, this limited-time experience is priced at just AED 50 per person for unlimited servings, making it the perfect evening outing for friends and families looking to enjoy authentic Indian street flavours in the heart of Dubai Mall.

Blending nostalgia with contemporary presentation, Chaat Junction at Mausam recreates the energy of India’s street-side flavours in a warm and elegant dining setting.

Offer: Chaat Junction Indian Street food experience | Date: 13th – 24th April
| Time: 6 PM – 10 PM | Price: AED 50 (Unlimited per person) | Location: Mausam Dubai Mall

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Hospitality

STAY, WORK, AND UNWIND THIS SUMMER AT ARABIAN PARK DUBAI

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Arabian Park Dubai is inviting residents and visitors to make the most of the summer months with two value-driven accommodation experiences, including a Staycation Offer and a Monthly Long-Stay Special Offer available until 31st August 2026, designed to suit both short getaways and extended city stays.

Ideal for couples, families, and professionals seeking flexibility without compromising comfort, the staycation package includes complimentary breakfast for two at Gardenia, along with 25% savings on food and beverage, laundry services, and tennis and padel court access, making it a convenient option for a relaxing urban escape.

For guests planning longer stays in the city, the hotel’s Monthly Long-Stay Special Offer provides a practical and comfortable living solution in the well-connected Al Jaddaf district, with added lifestyle benefits including Wi-Fi access, gym and swimming pool access, free parking, and housekeeping service three times per week, alongside 20% savings on food and beverage, laundry services, and telephone calls.

Reflecting the growing shift toward flexible work environments, the long-stay experience supports a work-from-hotel lifestyle that allows professionals to stay productive while enjoying a structured setting beyond the home office. With reliable connectivity, comfortable accommodation layouts, and access to wellness and recreation facilities, Arabian Park Dubai offers an environment where guests can balance work commitments with relaxation throughout their stay.

Conveniently located between key business and leisure districts, the hotel provides access to a range of recreational facilities including a temperature-controlled swimming pool, fitness centre, tennis court, padel court, and football pitch, creating a balanced setting designed to support both wellbeing and productivity.

As working patterns continue to evolve, more residents are looking for flexible alternatives that combine comfort, connectivity, and lifestyle benefits in one place. Our summer staycation and long-stay offers at Arabian Park Dubai are designed to support this shift, giving guests the opportunity to stay productive while enjoying the convenience of hotel living in a well-connected location,” said Stefan Schmid, Complex General Manager, Al Jaddaf Rotana Suite Hotel.

Whether planning a weekend reset, a midweek break, or an extended summer stay in Dubai, these limited time offers provide flexible and accessible options for guests looking to enjoy added value throughout the season.

Both offers are available until 31st August 2026 and remain subject to availability. Terms and conditions apply.

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Hospitality

REDEFINE YOUR 9-TO-5 WITH A HOTEL WORKDAY IN DUBAI

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Dubai professionals can now redefine their traditional work routine with the launch of “Your Office, Reimagined,” a flexible hotel-based work experience starting from just AED 50 across Four Points by Sheraton Sheikh Zayed Road, Four Points by Sheraton Bur Dubai, and Sheraton The Walk.

Designed for remote workers, entrepreneurs, freelancers, and business travellers seeking a productive yet comfortable alternative to conventional offices, this offering combines convenience with hotel-style hospitality across prime city locations.

Guests can enjoy complimentary high-speed Wi-Fi, valet or self-parking for added ease, unlimited tea and coffee throughout the day, and 40% savings on food and beverages, creating a seamless environment to stay focused, refreshed, and productive throughout the workday.

Ideal for those looking to elevate their weekday routine, this limited-time offer presents a smart and accessible way to experience a premium workspace within a hotel setting in Dubai.

Details:

  • Details: Work from Hotel – Your Dedicated Workspace | Price: Starting from AED 50 | Location: Four Points by Sheraton Sheikh Zayed Road, Four Points by Sheraton Bur Dubai, Sheraton The Walk, Dubai
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