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Cadillac’s most iconic SUV is set to arrive in the Middle East

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A front three-quarter shot of a red 2025 Cadillac Escalade parked outdoors

Cadillac Middle East has announced that the highly anticipated 2025 Cadillac Escalade will be available across UAE showrooms by the first quarter of 2025, starting the new year on the highest note and bringing a thoughtfully refreshed interior and exterior to the luxury SUV. Aspiring customers who wish to be ahead of the game, can pre-order the 2025 Escalade in the UAE starting now.

“The Escalade is our flagship vehicle in the region for a reason and has been going from one height to another for over twenty-five years. We’re thrilled to be welcoming the refreshed 2025 model to the Middle East shortly after achieving our highest ever sales recorded of the Escalade.” said Omar Elkhishin, Managing Director, Cadillac International Operation and Cadillac Middle East. “The Escalade is an integral part of our portfolio and story, and we can’t wait for our valued customers to experience the unmissable 2025 Escalade presence.” The new 2025 Escalade elevates what owners love most about the iconic luxury SUV.

front-three-quarter shot of a silver 2025 Cadillac Escalade parked outdoor

Design
The expectations and desires of Escalade customers are well understood by the Cadillac design team. The 2025 Escalade takes design cues from the best of what Cadillac has to offer and brings them to life in the refreshed model. On the exterior, it features thoughtful updates that continue the successful design language launched with the 2021 model, including a new, bolder front-end design.

The new Escalade incorporates advanced lighting technology inherited from ESCALADE IQ. Functional lighting elements move from a horizontal to vertical arrangement, reinforcing the strong Cadillac identity — both during the day and at night.

A bolder front-end includes a standard illuminated front crest and, on the V-Series and Premium Luxury Platinum trims, an illuminated grille surround. Rear lighting has been refined while remaining unmistakably Escalade. New for the 2025 Escalade are available 24-inch wheels, the largest ever offered on an Escalade, and a new exterior color Aegean Stone, a bold, deep green gray with a confident solid appearance, and power open-and-close doors are also available.

Inside, much of ESCALADE IQ’s interior design comes to life, balancing technology and luxury for an immersive experience for drivers and passengers. Two new interior palette options are available. Renaissance Red features a leather interior, adorned with a faceted quilt and perforated seats, and a dark open pore wood veneer with a high contrast pore filler to complete the look.  Sheer Gray features a contrasting leather and heathered grey fabric, faceted quilted and perforated seats, and high gloss wood veneer utilizing a linear marquetry technique to create a layering effect of tones and textures. Customers can personalize their interior lighting, choosing from 126 color ambient lighting options in two zones.

Additionally, the Escalade-V receives a new authentic carbon-fiber performance-focused interior, surrounded by a deep Jet Black leather interior and uniquely quilted and perforated seats exclusive to V-Series.

interior shot of the 2025 Cadillac Escalade

Technology
Escalade has always featured the best of what Cadillac has to offer from a technology and innovation perspective. The 2025 Escalade is no different, brimming with technology to enhance the in-cabin experience.

The 2025 Escalade features:

  • Curved pillar-to-pillar 55-inch total diagonal display for an immersive and personalized infotainment experience with voice control, navigation, an app store, and more. Apple CarPlay1 and Android Auto are also available
  • Seating available for up to eight total passengers, with a power folding third row which folds flat for more storage.
  • AKG Studio 19-speaker audio system standard, with available AKG Studio Reference 36-speaker system
  • Available 4G Wi-Fi hotspot capability connected by OnStar, along with a comprehensive suite of OnStar connected services that enhances each journey and delivers extra peace of mind. OnStar connected services comes standard for three years across all 2025 Escalade trims.
  • Ample passenger entertainment options, including content projection, and in the future the capability to browse and stream apps
  • Available Night Vision (standard on V-Series & Platinum trims)
  • Full-color Head-Up Display (standard for Premium Luxury, Sport, Premium Luxury Platinum, Sport Platinum and V-Series trims)
  • 8-inch command center where driver can control the interior lighting, massage seats, ventilated seats, air condition, park assist features, cameras and open/close doors.
  • Available power open-and-close exterior door entry system (standard on Platinum and V-Series trims). All four doors power open and close at the touch of a button on the door handle or from the command center, and if activated, the driver’s door will automatically open as the driver approaches with the key fob.
rear-three-quarter shot of a red 2025 Cadillac Escalade V

Performance
The 2025 Escalade features proven driving dynamics, paired with the passenger and cargo capacities customers expect.Confident performance with advanced chassis technologies and a spacious interior combine to offer an elevated driving experience, continuing the success of the performance and driving dynamics introduced with the 2021 Escalade.

The 2025 Escalade features:

  • Magnetic Ride Control 4.0 (standard for Premium Luxury, Sport, Premium Luxury Platinum, Sport Platinum and V-Series trims) and Air Ride Adaptive Suspension isolate passengers from undesirable road surfaces while providing precise steering and feel
  • Isolated Precision, Cadillac’s ride and handling philosophy – quiet, smooth and effortless with a strong connection to the road
  • Independent front and rear suspension standard
  • Available V-Series variant, with 6.2L Supercharged V8 engine with 682 horsepower
  • A suite of standard active safety and driver assistance features

The 2025 Escalade will be offered in five distinct trims – Premium Luxury, Sport, Premium Luxury Platinum, Sport Platinum and V-Series.

Automotive

VOYAH Free Brings Premium Luxury EREV Design to the Emirates

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A front-angle action shot of two VOYAH FREE SUVs driven parallelly on a scenic road

VOYAH has entered the UAE with a clear ambition: to redefine modern mobility for the Emirates. Distributed exclusively by Performance Plus Motors, a homegrown mobility enabler founded in 2021, the brand brings together premium design, advanced technology and sustainable performance. More than a new automotive marque, VOYAH UAE positions itself as both a luxury EV player and a sustainability partner, aligning closely with the UAE’s vision for smart, technology-driven progress.

The brand’s design philosophy is shaped by cultural heritage and harmony with nature. At its heart lies the Kunpeng, a mythical creature from Daoist tradition that symbolises limitless ambition and the pursuit of greatness. This inspiration is reflected in VOYAH’s winged logo and in the flowing light signatures across its vehicles. The result is a design language that blends elegance, balance and innovation, uniting craftsmanship with advanced technology to create a holistic identity for the UAE market.

A front-three-quarter shot of a VOYAH FREE driven offroad through shallow waters.

Leading the charge is the VOYAH Free, an Extended-Range Electric Vehicle (EREV) that embodies the promise of sustainable luxury. With a pure electric range tailored for daily commutes, the Free engages a compact petrol engine only when needed to recharge the battery on longer journeys. Drivers, therefore, enjoy the benefits of electric mobility without being restricted by charging availability, a particularly relevant solution in the Emirates, where infrastructure is developing. By delivering electric-first performance with the reassurance of extended range, the Free removes barriers to adoption and supports the UAE’s Net Zero 2050 Strategy, including the national target for half of all vehicles on the road to be hybrid or electric by mid-century.

Inside, the Free offers a distinctly premium experience. Its cabin features sustainable materials and a tri-screen digital cockpit that pairs next-generation technology with refined design. The spacious layout creates first-class comfort, ensuring that every journey feels both immersive and elegant. Ownership is enhanced with complimentary 1-year car insurance, registration, tinting, and a home wall box charger with installation. Confidence continues long term through 5 years or 100,000 km vehicle warranty, 8 years or 150,000 km battery warranty and 3 years or 60,000 km service contract. Combined with expert after-sales care and customer education, these measures provide an ownership experience that is seamless and reassuring.

An interior shot of the front cabin of a VOYAH FREE SUV

VOYAH UAE also seeks to inspire a wider shift towards sustainability in everyday life. Each Free model contributes to reducing transport-related emissions and encourages greener choices among consumers. Intelligent battery management, AI-enabled mobility, advanced safety systems and seamless connectivity all demonstrate how innovation, luxury and responsibility can progress together.

Through the Free model, VOYAH UAE and Performance Plus Motors are introducing more than a car to the Emirates – they are setting new standards for premium mobility. By combining cultural inspiration, extended-range electric innovation and uncompromising craftsmanship, VOYAH presents a vision that is both practical for today and transformative for the journeys of tomorrow.

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Metadome.ai launches AI Virtual Sales Assistant with Jameel Motors Egypt

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A rear-angle shot of an AI assistant visualized by AI

Metadome.ai, in collaboration with Jameel Motors Egypt, one of the country’s most prominent automotive distributors, has launched an AI-assisted virtual sales assistant designed to support the entire customer journey — both pre-sales and post-sales.

Jameel Motors, a key player in Egypt’s automotive market, brings decades of expertise in the mobility sector and a reputation for representing some of the world’s most recognized commercial and passenger vehicle brands. Its expansive sales and after-sales network position the company as a trusted name in delivering customer-centric innovation.

As a collaboration between two leading technology innovators, Jameel Motors Egypt is stepping into the future of customer engagement by bringing the power of AI to the showroom floor and beyond. Developed by Metadome.ai, the newly launched virtual assistant provides customers with round-the-clock, real-time support across all digital touchpoints. Whether learning about car models, comparing features, booking test drives, or tracking vehicle delivery, the assistant acts as a knowledgeable and responsive digital partner throughout the pre-sales experience.

More than just a sales tool, the assistant also supports post-sales services. Customers can authenticate themselves, book maintenance appointments, access previous service records, receive live maintenance updates, activate warranties, locate service centers, and request spare parts and accessories. It also delivers automated maintenance reminders and other services that’s helping streamline after-sales support while keeping customers fully informed and connected.

“At Metadome.ai, we’re driven by one simple idea—technology should feel intuitive, human, and helpful. That’s exactly what we aimed for with this product. By combining Jameel Motors deep automotive expertise with our conversational AI capabilities and tech backbone, we’ve created an experience that feels less like a bot—and more like a knowledgeable, always-available assistant,” said Shorya Mahajan, Co-founder and COO of Metadome.ai

The assistant is already live at select Jameel Motors digital touchpoints, with early feedback indicating stronger online engagement, faster response cycles, and increased customer satisfaction.

Tarek Abdullatif, Regional Director Jameel Motors Egypt, stated: “We’ve seen firsthand how digital tools can transform industries. This assistant is more than a chatbot it’s a smart, responsive designed to meet the needs of today’s connected customer.”

He added, “In the coming months, the virtual assistant solution will roll out across Jameel Motors entire network, in Egypt as part of the company’s commitment to innovation and customer-centric service.

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INEOS AUTOMOTIVE ACCELERATES IN THE MIDDLE EAST WITH 1,000TH VEHICLE DELIVERED AND MAJOR REGIONAL EXPANSION

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A front three-quarter shot of an INEOS Grenadier parked outdoors.

INEOS Automotive has hit a major milestone in the Middle East, delivering its 1,000th Grenadier 4X4 – just over two years after launching in the region. The rugged British-designed off-roader has quickly gained traction with adventurers, professionals, and off-road enthusiasts alike.

REGIONAL INVESTMENT AND EXPANSION

Executive Headshot of Dan Balmer - Head of Region - INEOS Automotive
Dan Balmer, Head of Region, INEOS Automotive

Building on its fast-growing global footprint, INEOS Automotive is making a bold move and expanding operations across the Middle East and Africa. Leading this next chapter is the newly appointed Head of Region, Dan Balmer – a highly accomplished executive with a CV that spans top roles at BMW, Aston Martin, Lotus, and Rolls-Royce.

Balmer will be based in INEOS Automotive’s brand-new regional headquarters in the Arenco Tower in Dubai’s Media City, where a growing team – including relocated staff from the UK – will drive sales, marketing, aftersales, and the dealer network.

With a strong existing footprint across six countries and seven dealer sites, the company is now gearing up to expand further across the GCC and break into new Middle Eastern and African markets. “The 1,000th Grenadier delivery signifies that drivers across the region are embracing what we’ve built,” said Lynn Calder, CEO of INEOS Automotive. “We’re backing that enthusiasm with serious investment: a new regional HQ, a growing team, and an exciting leader in Dan Balmer, who’s ready to take things to the next level.”

INDUSTRY HEAVYWEIGHT AT THE HELM

Newly appointed regional chief, Dan Balmer, brings deep global expertise and local insight to the role. Having previously led teams in major markets for some of the world’s most prestigious automotive brands, he’s now focused on growing INEOS Automotive’s presence and partnerships throughout the region.

“Hitting this milestone delivery is just the beginning,” said Balmer. “The Middle East and Africa offer huge potential, and I’m thrilled to lead our efforts here – from expanding into new markets to delivering exceptional customer experiences.”

Balmer started his automotive career as an apprentice design technician, and progressed through the ranks at BMW and Rolls-Royce. His first regional leadership appointment was as General Manager Asia Pacific for Rolls-Royce from 2012. Joining Aston Martin in 2014, Balmer led several regional offices, latterly as President of UK, Middle East & Africa. And at Lotus from 2021, he saw success as President and CEO of Asia Pacific, Middle East & Africa, and most recently held the position of President and CEO of Lotus Cars Europe.

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