Tech News
ASUS Puts AI Within Reach of Everyone with its Copilot+ PC Lineup and Innovations at CES 2025
ASUS recently announced a significant expansion of its innovative Copilot+ PC lineup at CES 2025, the fastest, most intelligent Windows PCs, bringing artificial intelligence (AI) capabilities to users in every segment — empowering more people than ever to embrace the exciting and burgeoning era of AI. As AI reshapes both how people interact with technology and their expectations of what a computer should be, our all-new Copilot+ PC lineup is designed to meet the growing demand for more affordable, more efficient, more secure and faster laptops that elevate both personal and professional workflows. Powered by the latest AI-enabled processors from Qualcomm, AMD and Intel, and available in a diverse range of styles and form factors, ASUS is leading the charge in making AI technology universally accessible.
Through the introduction of new model and the expansion of existing product lines, ASUS is asserting its commitment to pioneering AI-enabled computing without limits.
With powerful performance, extended battery life, premium designs and a customizable Copilot key, the latest ASUS Zenbook Copilot+ PCs deliver enviable speed and power, allowing users to experience AI-enabled productivity and creativity like never before — unleashing cutting-edge AI tools that simplify tasks, boost productivity and enhance security.
With the introduction of the all-new ASUS Zenbook A14 model and Refreshed ASUS Zenbook Duo and ASUS Zenbook 14 — our models are powered by the latest processors which deliver a significant leap in performance, giving up to 45 TOPS AI performance and extended battery life — to offer instant responsiveness and exceptional speed for handling multitasking workloads.
AI power, unleashed: ASUS Zenbook A14 (UX3407)– A Powerful and Lightest Snapdragon processors.
At just under a kilogram, Zenbook A14 is the world’s lightest Copilot+ PC. It’s born to go places — and engineered for ultimate mobility. The Snapdragon X Elite and Snapdragon X processors with advanced on-device AI capabilities unleash the full benefits of a Copilot+ PC and empower modern lifestyles with up to 32-hour, multi-working-day battery life and a full array of I/O ports. The all-new tone-on-tone minimalist design features colors and materials inspired by nature — and it’s the first laptop where ASUS has used Ceraluminum for the entire chassis, including the lid, the keyboard area, and the base. Ceraluminum is our amazing anti-wear, scratch-resistant and smudge-free material that’s 30% lighter than anodized aluminum — a key factor in the laptop’s reduced weight compared to the previous generation.
Refreshed Zenbook Duo (UX8406CA) & ASUS Zenbook 14 (UX3405CA): Supercharged AI experience with the latest Intel Core Ultra processors (Series 2)
ASUS Zenbook Duo (UX8406CA)
The revolutionary dual-screen Zenbook DUO, with its twin 14-inch 16:10 3K 120Hz OLED HDR NanoEdge touchscreens, expertly combines AI benefits with versatile multiple modes — Dual Screen, Desktop, Laptop, and Screen Sharing — and superb mobility. Measuring only 14.6mm thin and weighing just 1.35kg, enhanced AI performance is delivered by up to the latest Intel Core Ultra 9 processor (Series 2) with integrated NPU. It also features a large-capacity 75Wh battery and includes a comprehensive array of I/O ports. The easy-to-use Zenbook DUO maximizes productivity, with zero fuss.
ASUS Zenbook 14 (UX3405CA)
Zenbook 14 takes sophistication to a whole new level, with an environmentally conscious thin-and-light design. It amplifies AI efficiency with its Intel Core Ultra 9 processor (Series 2) and Intel Arc graphics and offers an immersive experience with its vivid 14-inch 3K 120Hz 16:10 ASUS Lumina OLED touchscreen and powerful super-linear speakers.
Refreshed ASUS Zenbook 14 now with the power of AMD Ryzen AI
The latest AMD Ryzen AI 300 series enables premium AI for everyone, offering up to 50 TOPS AI performance from the latest XDNA 2 NPU architecture, which boosts the Copilot+ PC experience in the refreshed model.
ASUS Zenbook 14 (UM3406KA)
The sleek and sophisticated ASUS Zenbook 14 ultraportable elevates every experience. Its thin-and-light design houses the power of up to the latest AI-enabled AMD Ryzen AI 7 350 processor, with a 50 TOPS NPU to make AI tools fly, along with AMD Radeon graphics and a 14-inch 3K 120Hz 16:10 OLED NanoEdge display.
ASUS NUC Series: AI-Optimized Performance in a Compact Form
ASUS has elevated compact, AI-enhanced computing with the NUC 15 Pro Mini PC. Equipped with the Intel Core Ultra 7 processor (Series 2) and featuring Intel AI Boost, the NUC 15 Pro combines superior performance with a space-saving design, optimal for high-demand business environments. Designed for integration efficiency and effortless connectivity, it offers ultra-fast Wi-Fi 7 and Bluetooth® 5.4 to support AI-optimized businesses. Additionally, ASUS Power Sync enables users to simultaneously power on/off the NUC 15 Pro and compatible ASUS monitors, creating a more integrated, energy-efficient workspace.
Enhanced with tool-less upgradability and Intel vPro technology for secure, remote management, this device provides a comprehensive solution for enterprises aiming to streamline IT infrastructure while maintaining robust data security. With support for up to four 4K displays, a power-conscious design, and military-grade durability, the NUC 15 Pro delivers impressive visual and productivity capabilities in a minimal footprint.
For those seeking heightened performance, the NUC 15 Pro+ features an advanced Intel Core Ultra 9 processor (Series 2) and supports up to 96GB of DDR5 RAM, delivering peak AI-driven power. Enhanced cooling technology supports high-demand workloads, ideal for professionals needing continuous reliability and speed in a compact format.
The NUC 14 Pro AI+ mini PC combines advanced computing power with a dedicated Copilot button for quick AI access, delivering fast and intelligent Windows experiences. Powered by the Intel Core Ultra 9 processor (Series 2) and featuring LPDDR5x-8533 MT/s memory, it excels in bandwidth-intensive applications and AI model inference. Built-in microphones and speakers enable seamless voice command execution, while a sustainable E-ink display on top offers personalization options.
ASUS ExpertCenter PN54: Compact Yet Powerful AI-Powered Mini PC
The ASUS ExpertCenter PN54 Mini PC revolutionizes compact computing, offering high-level AI performance in an ultra-compact 0.5L chassis. Powered by AMD’s latest Ryzen AI 7 350 processor with 45+ NPU TOPS, the ExpertCenter PN54 addresses everyday computing challenges with intelligent adaptability for productivity, creative work, and entertainment. It delivers robust AI acceleration and exceptional multitasking capabilities, ideal for diverse needs from content creation to gaming.
Packed with six USB ports, dual 2.5G LAN ports, and Wi-Fi 7, the ExpertCenter PN54 provides rapid connectivity and flexibility for modern digital ecosystems, transforming into a central hub capable of supporting multiple peripherals and fast data transfers. Designed for futureproofing, its tool-less chassis enables users to effortlessly upgrade storage and memory, ensuring this powerhouse Mini PC evolves alongside technological advancements. The ASUS ExpertCenter PN54 is crafted for those seeking high performance, connectivity, and a scalable solution in a compact form factor.
Tech News
Etihad Salam and AFR-IX telecom Join Forces to Boost Intercontinental Digital Links Across Europe, Middle East, and Africa
Etihad Salam, a premier telecommunications and digital infrastructure company in Saudi Arabia, has entered into a strategic with AFR-IX telecom, an infrastructure and telecom operator and the developer and operator of the Medusa Submarine Cable System.
This collaboration aims to elevate digital connectivity spanning Europe, North Africa, the Middle East, Gulf Cooperation Council (GCC) countries, and Asia. Through this agreement, Etihad Salam becomes the primary landing and interconnection hub for the Medusa system within Saudi Arabia through Aqaba (Jordan), solidifying the Kingdom’s position as a pivotal digital gateway connecting Asia, Europe, and Africa.
The partnership introduces resilient, high-bandwidth, and low-latency pathways from the Mediterranean to the Arabian Peninsula, fostering expansion for hyperscale data centers, cloud service providers, and digital operators throughout the region.
With this partnership, Etihad Salam will deliver terrestrial backhaul services and capacity swapping to seamlessly incorporate Medusa’s network into Saudi Arabia and the broader GCC, and onward to Asia. This initiative represents a significant advancement in Etihad Salam’s global cable strategies and underscores its dedication to Saudi Vision 2030’s goals for digital innovation and economic diversification.
Medusa Submarine Cable System is an 8,760 km undersea cable network linking critical points in the Mediterranean, such as Spain, France, Italy, Malta, Greece, Cyprus, Morocco, Algeria, Tunisia, Libya and Egypt. Engineered for high-speed, reliable data transfer between Europe, North Africa, and the Middle East, Medusa delivers up to 480 Tbps of capacity, serving as a vital conduit for surging intercontinental data flows.
Quote from Salam
“Our partnership with Medusa underscores Salam’s commitment to positioning Saudi Arabia as a central hub for regional connectivity,” stated Amjad Arab, Chief Wholesale and Alliances Officer at Etihad Salam. “By linking the Medusa cable to our robust infrastructure, we’re creating innovative international routes that expand our worldwide presence and meet the surging needs for digital and cloud services in the Kingdom. Through this partnership, we seek to offer enriched connectivity services, experiences and bring the world closer, ultimately empowering businesses to scale and innovative in an increasingly digital landscape.”
Quote from AFR-IX telecom
“We’re excited to collaborate with Etihad Salam, whose expertise and network complement our objective of providing secure, expansive, and high-performance connectivity from the Mediterranean outward,” said Norman Albi, Chief Executive Officer of AFR-IX. “This partnership elevates reliability and coverage for carriers worldwide, driving forward digital advancement across Europe, Africa, and the Middle East.”
Tech News
Infinia Technologies and Satya Retail Launch AI and Blockchain-Powered Retail Transformation at GITEX 2025
- Revolutionizes India’s retail market by empowering merchants with first time real use case of AI and Blockchain
- SAII is a world’s first initiative set to turn millions of low-tech, high-potential neighbourhood retailers into a data-rich, AI-enabled commerce network
Infinia Technologies, a subsidiary of Sirius International Holding, announced a strategic partnership with Satya Retail, a DS Group affiliate, at GITEX Global 2025, the world’s largest technology and innovation event in Dubai. Through this collaboration, Infinia Technologies aims to leverage its advanced AI operating ecosystem to power Satya Retail’s merchant network with AI-driven analytics, blockchain-based invoicing, and digital financial tools, transforming India’s retail landscape.
By combining Infinia Technologies’ AI and blockchain infrastructure with DS Group’s unmatched distribution expertise and Satya Retail’s deep merchant network, this initiative will create an intelligent, scalable, and inclusive retail ecosystem designed to empower millions of small businesses across the country. The official signing took place today at GITEX Global 2025, in the presence of Arif Khan, CEO of Infinia Technologies, along with Ritesh Kumar, Director at DS Group.
The collaboration marks the launch of SAII – Smart AI Integrator, a world’s first initiative that turns millions of low-tech, high-potential neighbourhood retailers into a data-rich, AI-enabled commerce network. Branded as “The Digital Saathi for Merchants,” SAII provides a single platform for all merchant needs; from blockchain-based e-invoicing and micro-financing to insurance, hyperlocal advertising with two-way data transfer for merchants and vendor network.
For the first time, India’s retailers will receive access to powerful digital capabilities at scale through SAII. It will help merchants operate smarter, improve efficiency, and build deeper partnerships across the supply chain.
Commenting on the announcement, Arif Khan, CEO of Infinia Technologies, said: “This partnership represents a defining moment in how AI and Blockchain can drive real-world impact. This collaboration will positively accelerate India’s digital economy. Through SAII, we’re enabling millions of India’s retailers to access intelligent tools and digital services that were once out of reach, while advancing our mission to take advanced AI from Abu Dhabi to the world. This is only the beginning; we plan to extend the SAII model across Asia, the Middle East, and North Africa, with more projects to be announced soon.”

Ritesh Kumar, Director at DS Group added: “Our collaboration with Infinia Technologies brings together the strength of our retail network and their AI innovation to empower small businesses across India. SAII will help local merchants modernize their operations, access financial and digital tools seamlessly, and become part of a larger connected commerce ecosystem. This is a major step toward building a more inclusive and technology-driven retail economy.”
Tech News
Lexar Unveils Next-Gen AI-Ready Storage and Memory Solutions at GITEX GLOBAL 2025

Lexar, a global leader in storage solutions, unveiled the future of storage innovation in the Artificial Intelligence (AI) era, at Gitex Global 2025, the world’s largest tech and startup, at the Dubai World Trade Centre. With artificial intelligence (AI) reshaping industries and everyday life—projected by IDC to contribute $19.9 trillion to the global economy by 2030—reliable, high-speed storage is becoming more critical than ever. Lexar showcased the world’s lightest, toughest, and fastest memory solutions at its stand located in Hall1, Stand H1-25. Recognized for their large capacities, fast performance, and proven reliability, making them essential tools for AI developers, professional creators, gamers, and PC enthusiasts alike.
“Traditional memory solutions are no longer adequate for today’s demanding AI workloads. The future lies in high-capacity storage that enables faster data processing. Lexar’s all-flash arrays and SSDs, known for their speed and dependability, are becoming the go-to solutions for enterprises working on large-scale AI projects. Simultaneously, the booming imaging services sector in the Middle East is driving demand for our professional-grade storage solutions designed specifically for content creators,” said Fissal Oubida, General Manager – Middle East, Africa & India, Lexar.
Bringing the future of memory forward
One of Lexar’s standout innovations at the event is Lexar’s thumb-sized Professional Go Portable SSD with Hub – the world’s lightest portable SSD at just 13 grams. This groundbreaking innovation is optimized for the iPhone 16/17 series and Android devices, and is specifically designed for content creators to shoot seamless video from a mobile phone. Also taking the spotlight is the Armor Series, which includes the world’s first stainless steel SD cards—ARMOR GOLD and ARMOR SILVER PRO. These cards are built for durability, with strength up to 37 times that of standard SD cards, offering photographers, videographers, and content creators unmatched reliability for their demanding workflows. Another highlight is the ARMOR 700 Portable SSD, a rugged, high-speed storage solution offering up to 2000MB/s read/write speeds and full cross-platform compatibility—perfect for mobile professionals.
The CFexpress 4.0 Series is also making waves, with Type-B DIAMOND, GOLD, SILVER, and Type-A GOLD cards engineered for lightning-fast performance. Designed for 8K video and ultra-high-res photography, these cards cater to creators who demand top-tier speed and capacity.
Elevating the Gaming Experience
Lexar hasn’t forgotten the gaming community. At GITEX, the company is showcasing its ARES RGB 2nd Gen DDR5 Desktop Memory, featuring SK Hynix DRAM chips with speeds up to 8000MT/s (and 6000MT/s CL26), designed for elite desktop gaming performance. For handheld gamers, Lexar introduces the PLAY PRO microSD Express Card, which integrates PCIe technology for blazing-fast speeds—up to 900MB/s read and 600MB/s write—offering dramatically faster load and download times.
Engineered for AI developers, gamers, and creators, Lexar is showcasing two next-generation SSDs: the Lexar Professional NM990 PCIe Gen5.0 NVMe M.2 2280 SSD and the Lexar Professional NM1090 PRO PCIe Gen5.0 NVMe M.2 2280 SSD. Both these SSDs utilize PCIe 5.0 technology to deliver incredible speeds—up to 14,000MB/s read and 11,000MB/s write—nearly doubling the performance of Gen 4 drives, providing superior performance for serious gamers and professional rendering. “As the Middle East region solidifies its position as a global hub for gaming and imaging, Lexar’s high-performance products empower users to push creative and technological boundaries. From lightning-fast PCIe 5.0 SSDs to the latest microSD Express technology for handheld gamers, we offer a full suite of data storage innovations designed to help our customers scale and succeed in the digital world,” concluded Oubida.
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