Tech News
ASUS Puts AI Within Reach of Everyone with its Copilot+ PC Lineup and Innovations at CES 2025
ASUS recently announced a significant expansion of its innovative Copilot+ PC lineup at CES 2025, the fastest, most intelligent Windows PCs, bringing artificial intelligence (AI) capabilities to users in every segment — empowering more people than ever to embrace the exciting and burgeoning era of AI. As AI reshapes both how people interact with technology and their expectations of what a computer should be, our all-new Copilot+ PC lineup is designed to meet the growing demand for more affordable, more efficient, more secure and faster laptops that elevate both personal and professional workflows. Powered by the latest AI-enabled processors from Qualcomm, AMD and Intel, and available in a diverse range of styles and form factors, ASUS is leading the charge in making AI technology universally accessible.
Through the introduction of new model and the expansion of existing product lines, ASUS is asserting its commitment to pioneering AI-enabled computing without limits.
With powerful performance, extended battery life, premium designs and a customizable Copilot key, the latest ASUS Zenbook Copilot+ PCs deliver enviable speed and power, allowing users to experience AI-enabled productivity and creativity like never before — unleashing cutting-edge AI tools that simplify tasks, boost productivity and enhance security.
With the introduction of the all-new ASUS Zenbook A14 model and Refreshed ASUS Zenbook Duo and ASUS Zenbook 14 — our models are powered by the latest processors which deliver a significant leap in performance, giving up to 45 TOPS AI performance and extended battery life — to offer instant responsiveness and exceptional speed for handling multitasking workloads.
AI power, unleashed: ASUS Zenbook A14 (UX3407)– A Powerful and Lightest Snapdragon processors.
At just under a kilogram, Zenbook A14 is the world’s lightest Copilot+ PC. It’s born to go places — and engineered for ultimate mobility. The Snapdragon X Elite and Snapdragon X processors with advanced on-device AI capabilities unleash the full benefits of a Copilot+ PC and empower modern lifestyles with up to 32-hour, multi-working-day battery life and a full array of I/O ports. The all-new tone-on-tone minimalist design features colors and materials inspired by nature — and it’s the first laptop where ASUS has used Ceraluminum for the entire chassis, including the lid, the keyboard area, and the base. Ceraluminum is our amazing anti-wear, scratch-resistant and smudge-free material that’s 30% lighter than anodized aluminum — a key factor in the laptop’s reduced weight compared to the previous generation.
Refreshed Zenbook Duo (UX8406CA) & ASUS Zenbook 14 (UX3405CA): Supercharged AI experience with the latest Intel Core Ultra processors (Series 2)
ASUS Zenbook Duo (UX8406CA)
The revolutionary dual-screen Zenbook DUO, with its twin 14-inch 16:10 3K 120Hz OLED HDR NanoEdge touchscreens, expertly combines AI benefits with versatile multiple modes — Dual Screen, Desktop, Laptop, and Screen Sharing — and superb mobility. Measuring only 14.6mm thin and weighing just 1.35kg, enhanced AI performance is delivered by up to the latest Intel Core Ultra 9 processor (Series 2) with integrated NPU. It also features a large-capacity 75Wh battery and includes a comprehensive array of I/O ports. The easy-to-use Zenbook DUO maximizes productivity, with zero fuss.
ASUS Zenbook 14 (UX3405CA)
Zenbook 14 takes sophistication to a whole new level, with an environmentally conscious thin-and-light design. It amplifies AI efficiency with its Intel Core Ultra 9 processor (Series 2) and Intel Arc graphics and offers an immersive experience with its vivid 14-inch 3K 120Hz 16:10 ASUS Lumina OLED touchscreen and powerful super-linear speakers.
Refreshed ASUS Zenbook 14 now with the power of AMD Ryzen AI
The latest AMD Ryzen AI 300 series enables premium AI for everyone, offering up to 50 TOPS AI performance from the latest XDNA 2 NPU architecture, which boosts the Copilot+ PC experience in the refreshed model.
ASUS Zenbook 14 (UM3406KA)
The sleek and sophisticated ASUS Zenbook 14 ultraportable elevates every experience. Its thin-and-light design houses the power of up to the latest AI-enabled AMD Ryzen AI 7 350 processor, with a 50 TOPS NPU to make AI tools fly, along with AMD Radeon graphics and a 14-inch 3K 120Hz 16:10 OLED NanoEdge display.
ASUS NUC Series: AI-Optimized Performance in a Compact Form
ASUS has elevated compact, AI-enhanced computing with the NUC 15 Pro Mini PC. Equipped with the Intel Core Ultra 7 processor (Series 2) and featuring Intel AI Boost, the NUC 15 Pro combines superior performance with a space-saving design, optimal for high-demand business environments. Designed for integration efficiency and effortless connectivity, it offers ultra-fast Wi-Fi 7 and Bluetooth® 5.4 to support AI-optimized businesses. Additionally, ASUS Power Sync enables users to simultaneously power on/off the NUC 15 Pro and compatible ASUS monitors, creating a more integrated, energy-efficient workspace.
Enhanced with tool-less upgradability and Intel vPro technology for secure, remote management, this device provides a comprehensive solution for enterprises aiming to streamline IT infrastructure while maintaining robust data security. With support for up to four 4K displays, a power-conscious design, and military-grade durability, the NUC 15 Pro delivers impressive visual and productivity capabilities in a minimal footprint.
For those seeking heightened performance, the NUC 15 Pro+ features an advanced Intel Core Ultra 9 processor (Series 2) and supports up to 96GB of DDR5 RAM, delivering peak AI-driven power. Enhanced cooling technology supports high-demand workloads, ideal for professionals needing continuous reliability and speed in a compact format.
The NUC 14 Pro AI+ mini PC combines advanced computing power with a dedicated Copilot button for quick AI access, delivering fast and intelligent Windows experiences. Powered by the Intel Core Ultra 9 processor (Series 2) and featuring LPDDR5x-8533 MT/s memory, it excels in bandwidth-intensive applications and AI model inference. Built-in microphones and speakers enable seamless voice command execution, while a sustainable E-ink display on top offers personalization options.
ASUS ExpertCenter PN54: Compact Yet Powerful AI-Powered Mini PC
The ASUS ExpertCenter PN54 Mini PC revolutionizes compact computing, offering high-level AI performance in an ultra-compact 0.5L chassis. Powered by AMD’s latest Ryzen AI 7 350 processor with 45+ NPU TOPS, the ExpertCenter PN54 addresses everyday computing challenges with intelligent adaptability for productivity, creative work, and entertainment. It delivers robust AI acceleration and exceptional multitasking capabilities, ideal for diverse needs from content creation to gaming.
Packed with six USB ports, dual 2.5G LAN ports, and Wi-Fi 7, the ExpertCenter PN54 provides rapid connectivity and flexibility for modern digital ecosystems, transforming into a central hub capable of supporting multiple peripherals and fast data transfers. Designed for futureproofing, its tool-less chassis enables users to effortlessly upgrade storage and memory, ensuring this powerhouse Mini PC evolves alongside technological advancements. The ASUS ExpertCenter PN54 is crafted for those seeking high performance, connectivity, and a scalable solution in a compact form factor.
Tech News
BOSCH IS INVESTING IN ITS FUTURE FIELDS OF BUSINESS
Innovations and the development of new business areas have made Bosch the technology leader it is today. To expand its innovation landscape further, the company is investing around 200 million euros in its subsidiary Bosch Business Innovations over the next five years. As a corporate venture builder, the unit develops new business ideas beyond Bosch’s current core business and builds startups from the early stages onward. The aim is to systematically bring these to market maturity and also to develop new leading business models for Bosch.
To this end, Bosch Business Innovations has defined business areas in line with the Bosch strategy in which investments are to be prioritized and in which the market dynamics are an optimal match for Bosch’s competencies and technological expertise. The first of these are software-controlled manufacturing, remote health monitoring, and the capture, use, and storage of greenhouse gases. Further business areas will be added over the next four years, with the goal of having 20 successful startups in operation by 2030.
“Innovative strength and technology leadership are an integral part of Bosch’s history,” says Stefan Hartung, chairman of the board of management of Robert Bosch GmbH. “We have always continued to develop by identifying and investing in new technologies early and decisively – because innovation is our most important currency. We’re now significantly strengthening Bosch Business Innovations with financial resources so that new ideas have a home and the space to develop.”
Axel Deniz, CEO of Bosch Business Innovations, adds: “Our aim is to systematically develop new ideas beyond our current core business. To achieve this, we rely on Bosch’s strengths, in particular its technological expertise and patent power. We combine this structural advantage of a large company with the speed and flexibility of the startup world.”
Bosch Business Innovations accelerates market maturity with partnerships
To bring both worlds together in an optimal way, Bosch Business Innovations relies on a partnership model: it joins with experienced venture studios to build new business ideas from scratch and bring them quickly to market maturity. Bosch thus combines its own strengths – from technological expertise and patent power to industrial scaling – with the deployment speed and venture-building expertise of external partners. This creates a model in which opportunities and risks are deliberately shared and innovations are systematically put into implementation.
The focus is on the founders: Bosch Business Innovations is also open to external entrepreneurs in particular and gives them a crucial head start. They are involved in the company at an early stage, take on responsibility, and play an active role in shaping the startup from the very beginning. In addition, external investors are involved early on so as to tap into additional capital and market access. The approach is supported by specialized partners who contribute market and technology trends and facilitate access to international startup ecosystems.
Growth market for remote health monitoring
In the field of remote health monitoring, Bosch Business Innovations sees a rapidly growing market that has thus far remained fragmented. Bosch already has a strong healthcare ecosystem that includes the Robert Bosch Hospital and numerous hospital partnerships. This is complemented by Bosch’s technological expertise: among other things, the company is the global market leader for MEMS sensors, which are indispensable in remote health monitoring.
In software-controlled manufacturing, Bosch looks to its own industrial strength as well as its expertise in data, software, and AI. Targeted investments in startups are intended to create platform-based business models for software in manufacturing operations.
The third defined investment area is carbon capture, a strategic area of development. Bosch is examining ways in which industrial decarbonization and carbon capture from the ambient air can be translated into business models.
Bosch Business Innovations realigns existing portfolio
Bosch Business Innovations evolved from grow platform GmbH, a wholly owned Bosch subsidiary that developed internal startups within the company. The previous portfolio was restructured by Bosch Business Innovations. The aim is to create viable future prospects within or outside Bosch for all existing teams. For example, Bosch Advanced Ceramics achieved an important milestone at the end of 2025: the ceramic 3D printing specialist was successfully sold to Sintokogio, a leading provider of industrial equipment and manufacturing solutions.
Bosch Business Innovations is thus establishing itself as a further pillar of innovation activity at Bosch. The other pillars include, among others, the extensive research and development activities across the company and the existing venture capital unit, Bosch Ventures.
Tech News
NEXT-GEN COMPUTING REDEFINED: INTEL LAUNCHES THE HIGH-PERFORMANCE CORE ULTRA 7 270K PLUS PROCESSOR
Intel has officially expanded its Series 2 lineup with the release of the Intel® Core™ Ultra 7 270K Plus processor. Built on the advanced “Arrow Lake Refresh” architecture, this new flagship-tier CPU is engineered to deliver unprecedented levels of power, efficiency, and AI-driven performance for both enthusiast gamers and high-end creative professionals.
The Ultimate Expression of Performance
The Intel Core Ultra 7 270K Plus represents a significant leap forward in desktop computing. Featuring a robust 24-core configuration comprising 8 high-frequency Performance-cores (P-cores) and 16 high-efficiency Efficiency-cores (E-cores) the processor provides 24 dedicated threads of processing power. With a maximum turbo frequency reaching 5.5 GHz, it is designed to handle the most demanding multithreaded workloads, from 4K video rendering to complex 3D simulation, with remarkable ease.
Introducing Intel Binary Optimization Tool (iBOT)
A standout feature of the 270K Plus is the debut of the Intel Binary Optimization Tool (iBOT). This revolutionary x86 binary translation technology allows the CPU to analyze and optimize software code in real-time. By streamlining instructions for better execution, iBOT supercharges performance in gaming and professional applications, ensuring that software runs faster and more efficiently than ever before on the Intel platform.
Enhanced Memory and Connectivity
Intel continues to push the boundaries of platform technology. The Core Ultra 7 270K Plus natively supports DDR5 memory speeds up to 7200 MT/s and introduces support for CUDIMM (Clocked Unbuffered Dual In-Line Memory Modules). This allows for higher memory densities and improved stability at extreme frequencies.
Connectivity is also at the forefront, with integrated support for Thunderbolt™ 5, offering lightning-fast data transfer speeds and simplified single-cable docking solutions. Coupled with native Wi-Fi 7 capabilities, the 270K Plus ensures users remain at the cutting edge of networking technology.
Key Technical Specifications
Architecture Arrow Lake Refresh (Series 2)
Total Cores 24 (8 P-cores + 16 E-cores)
Total Threads 24
Max Turbo Frequency 5.5 GHz
Intel® Smart Cache (L3) 36 MB
Total L2 Cache 40 MB
Graphics Intel® Xe-LPG (4 Xe-cores)
Memory Support DDR5 up to 7200 MT/s (CUDIMM Support)
Socket LGA 1851
Processor Base Power 125 W
Official Distribution and Availability
As a leading value-added distributor in the region, ASBIS is proud to be an official distributor of Intel products. We are committed to bringing the latest in semiconductor innovation to our partners and customers across the Middle East and Africa.
The Intel Core Ultra 7 270K Plus is now available through the ASBIS network. For more information regarding pricing, bulk orders, or technical support, please contact our dedicated marketing team.
Tech News
POWERING THE FUTURE OF ENTERPRISE STORAGE
MBUZZ and Phison Electronics strengthen distribution to meet evolving data center demands.
MBUZZ today announced the company is in an official distribution agreement with Phison Electronics, a global leader in NAND flash controllers and storage solutions, to bring the Pascari enterprise storage portfolio to the regional UAE, Saudi Arabia and broader Middle East market.
Phison is one of the industry’s most respected names in NAND flash controller technology and storage solutions, with deep expertise in SSD architecture, firmware development and enterprise-grade storage platforms. Backed by strong R&D, Phison continues to deliver high-performance, reliable and scalable solutions across global data center and enterprise environments.
The Pascari enterprise portfolio builds on this technical foundation with a focused range of enterprise SSD solutions designed to address diverse workload and deployment requirements. From performance-intensive environments to data-centric, boot,and SATA-based infrastructure, Pascari solutions are engineered to deliver the efficiency, consistency and flexibility modern enterprises require.
Built upon 25 years of expertise, Phison Electronics provides controller design, firmware development, and customization, with a portfolio is well positioned to support organizations in building agile and future-ready storage environments.
“Collaborating with MBUZZ expands access to enterprise storage solutions purpose-built for today’s data-intensive environments, where performance, low latency and endurance are critical,” said KS Pua, CEO, Phison Electronics. “With the Pascari portfolio, Phison delivers a balance of performance and cost efficiency for hyperscale and enterprise infrastructure through workload-optimized design. Together with MBUZZ’s regional expertise, we are enabling more customers to access and deploy scalable, reliable storage architectures.”
MBUZZ is a leading technology solutions provider in the region, delivering a comprehensive portfolio spanning HPC, AI, Storage, Industrial & Client compute, Smart city solutions, Gaming, Cybersecurity. With capabilities across high-performance components, AI workstations and fully integrated infrastructure solutions, MBUZZ enables businesses to build environments aligned with evolving workload demands.
This collaboration with Phison Electronics reflects a shared vision to bring the Pascari enterprise storage portfolio closer to regional markets—enabling organizations to adopt high-performance, reliable, and scalable storage solutions tailored for modern data center and enterprise environments. By combining Phison’s innovation in enterprise SSD technology with MBUZZ’s strong channel ecosystem and solution-led approach, the collaboration aims to accelerate the adoption of next-generation storage architectures across the region.
“This collaboration with Phison Electronics is centered on bringing greater architectural depth and flexibility to enterprise storage deployments in the region. Pascari’s design philosophy—rooted in controller-level innovation and firmware optimization-aligns closely with the kind of workload-specific, performance-consistent infrastructure our customers demand today,” said Sabir Saleem, CEO, MBUZZ. “By integrating this capability within our solution ecosystem, we are not just expanding portfolio breadth, but enabling more precise, scalable and commercially aligned storage strategies for modern data environments.
With this partnership, we aim to provide our partners and customers with storage solutions that are intelligently designed, operationally efficient and aligned with the evolving realities of enterprise and data center infrastructure.”
MBUZZ and Phison are establishing a stronger route to market for enterprise-class storage solutions built around performance, flexibility; and scale. By combining Phison’s global technology leadership in enterprise SSD innovation with MBUZZ’s channel strength, regional reach; and solution-led approach, the partnership is well positioned to support organizations across enterprise IT, Data Center, OEM; and specialized infrastructure environments. More importantly, it reflects a shared commitment to enabling businesses with storage solutions that are not only technically robust, but commercially relevant in an increasingly data-driven world.
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