• By Hamlet Sandoyan, CEO, Rose Art LLC

Advanced technology dramatically transforms sustainable floriculture significantly when growing roses in solar greenhouses. We envision a future where floral art serves as a bridge between sustainability and innovation. At Rose Art Flowers, we aim to redefine traditional floristry by incorporating eco-friendly practices into every aspect of our creative process—from carefully selecting premium imported roses to using sustainable materials and techniques in our installations. We believe that floral art will increasingly be celebrated for its visual and sensory impact and as a responsible, eco-conscious choice that enriches cultural events and everyday life in Dubai and beyond.

As the owner of Rose Art LLC, I have much experience and am always willing to share my expertise. Further, here’s how key innovations contribute to efficiency, cost reduction, and improved product quality.

Artificial intelligence – controlled climate control

Artificial intelligence analyzes data from sensors (temperature, humidity, CO2 level) and automatically adjusts the microclimate parameters.

– Energy optimization: reduces the load on heating, ventilation, and lighting systems, using energy as efficiently as possible.

– Rose enhancement: maintains stable growing conditions, prevents plant strain, and improves color, size, and fragrance of flowers.

Automated irrigation and water resources management

Modern systems use soil moisture sensors, weather stations, and machine learning algorithms to dispense water accurately.

– Reducing water consumption: supply only the right amount of water, preventing evaporation and leaks.

– Optimum plant nutrition: integration with drip irrigation and fertigation (fertilization) systems increases nutrient uptake.

Precision Agriculture

Using drones, satellite imagery, and AI data analysis can monitor plant health and prevent disease.

– Reduced use of pesticides and fertilizers: treating only problem areas reduces chemical exposure.

– Increased yield and quality: timely identification of stress factors helps to grow more resilient and healthier roses.

Solar energy as a source of sustainable greenhouse economy

Modern greenhouses are equipped with solar panels that provide an autonomous power supply.

– Energy efficiency: reducing dependence on fossil fuels and operating costs.

– Environmental sustainability: reducing the carbon footprint of flower production.

From my experience, the combination of AI, automation, and renewable energy makes rose production more cost-effective and environmentally friendly. These technologies reduce costs, save resources, and improve flower quality, which is especially important in a changing climate and the growing demand for sustainable products.

At the same time, it’s essential to understand how integrating hospitality trends such as luxury floral arrangements, personalized arrangements, and smart ordering systems are changing the floral industry in Dubai’s high-end market. In Dubai’s high-end market, the floral industry is transforming due to current hospitality trends. Luxury hotels, restaurants, and VIP spaces demand exclusive solutions, and integrating new technologies and personalized services is changing the game’s rules.

Luxury floral arrangements as a branding element

Luxury hotels (Burj Al Arab, Atlantis The Royal, Bulgari Resort) make floral installations part of their identity.

– Emphasizing luxury: large-scale floral compositions create a wow effect, raising the institution’s status.

– The trend for “Instagram-able” areas: unique floral decorations encourage guests to take photos and share content on social media, which boosts marketing.

Personalized arrangements and VIP treatment

The high demands of customers in Dubai require customized solutions.

– Individual selection of flowers: rare varieties (for example, black or blue roses), non-standard forms of bouquets, and exclusive packages.

– Floristry for private events: luxury florists develop unique weddings, parties, and royal reception compositions.

Intelligent ordering and delivery systems

Florist boutiques and online platforms utilize AI solutions and digital technologies.

– Concierge subscription service: regular deliveries of fresh bouquets to hotels, residences, and business spaces.

– AI assistants for flower selection: online platforms analyze customer preferences and offer personalized arrangements.

– Drones and premium delivery: express delivery within 30 minutes thanks to advanced logistics solutions.

And from my point of view, the conclusion to the above is this: The Dubai floral market is shifting towards ultra-premium and technological solutions. Exclusive floral installations are becoming part of the luxury style, while personalization and digitalization are increasing the level of service, making the floral industry an important part of luxury hospitality.

By Anthony Behan, Global Managing Director, Communications, Media & Entertainment at Cloudera

When Vodafone India and Idea Cellular merged six years ago to form Vi, the new telecom giant faced immediate challenges. The notable ones included scaling for one of the world’s fastest-growing mobile markets, embracing the prospects of 5G while negotiating the complexity of 4G with a sizable database, and handling an unprecedented surge in data volumes. With over 200 million subscribers, Vi needed a solution that could support its vision for the future while addressing the pressing realities of the present.

To strengthen their vision and address the pressing realities of the present, the telecom giant adopted a hybrid cloud solution, to move high-velocity workloads, like network data, to on-premises systems and leverage the flexibility of the public cloud for dynamic applications, to deliver both cost savings and agility while optimizing its operations. The results? A staggering $20–$30 million saved in infrastructure costs and an 80% reduction in support tickets. Today, Vi is better equipped than ever to handle AI/ML workloads, paving the way for future innovations.

The Role of Hybrid Cloud in Managing 5G Workloads
Hybrid cloud solutions like Cloudera have emerged as the gold standard for carriers navigating the demands of the 5G era. High-velocity workloads, such as network data, benefit from the control and cost efficiency of on-premises infrastructure. At the same time, dynamic workloads, including AI-driven services and customer applications, thrive in public cloud environments that offer unmatched scalability.

By adopting hybrid cloud platforms, telecom operators can balance these competing demands. For Vi, this approach was transformational, enabling seamless workload shifts between environments while optimizing costs and maintaining high performance. For Middle East telecoms, embracing hybrid cloud is a natural step to support their nation’s growing tech ambitions.

The Data Explosion in the 5G Era
As faster, more powerful networks rolled out, they triggered a data explosion. Managing this data requires real-time processing, as customer demands grow increasingly sophisticated. Vi’s story reflects the challenges faced by telecom carriers worldwide in the 5G era. Traditional data architectures often struggle to keep up, and without robust, scalable hybrid data platforms, carriers risk falling behind in this high-stakes race.

In KSA and UAE, where technological advancements are a national priority, telecom operators are encountering similar challenges. From supporting the country’s smart city initiatives to enabling autonomous vehicles, 5G applications demand seamless performance. The ability to manage data efficiently isn’t just a competitive advantage—it’s essential.

AI and Automation Are The Future of Telecom Operations
The next frontier in telecommunications is automation powered by artificial intelligence. According to a report by PwC, the contribution of artificial intelligence to the GDP of the Middle East is expected to reach 14% across the Technology, Media, and Telecommunications industries by 2030.

AI is already transforming customer service, predictive maintenance, and network management, but implementing these models requires immense computing power and real-time data processing capabilities. Hybrid cloud solutions are the key enabler, providing the foundation for AI/ML workloads to thrive.

Vi’s modernization journey highlights the importance of a future-ready data architecture. By integrating AI-driven streaming analytics, Vi has enhanced its operational efficiency and laid the groundwork for continuous innovation. This serves as a blueprint for UAE telecoms aiming to lead in AI-driven transformations in the region.

Lessons for Middle East Telecom Operators
The region’s commitment to becoming a global tech hub, coupled with its rapid adoption of cutting-edge technologies, positions it as a leader in the 5G era. However, realizing this potential requires modernization. Adopting hybrid cloud architectures help regional carriers reduce infrastructure costs, improve operational reliability, and create a scalable platform for future growth. Vi’s success offers valuable lessons for telecom carriers in the Middle East.

Moreover, UAE and KSA telecoms, in particular, have the unique opportunity to align with national initiatives like smart cities, digital transformation, and AI adoption, ensuring they remain at the forefront of innovation.

Building a Future-Ready Telecom Industry
The 5G era presents both challenges and opportunities. By embracing hybrid cloud solutions, telecom companies can turn data from a burden into a powerful enabler of growth. Hybrid cloud allows carriers to manage high-velocity workloads efficiently, scale dynamically, and prepare for a future defined by AI and automation.

For Middle East telecom carriers, the path is clear – invest in modern, flexible, and scalable data platforms. This investment is crucial for delivering superior user experiences and innovative services. Scalable platforms will enable carriers to handle increased data demands efficiently while embracing advanced analytics will enhance data-driven decision-making and operational efficiency. Ultimately, staying competitive hinges on seizing the immense opportunities that 5G presents.

Setting New Standards in Automation Systems
In the rapidly evolving landscape of automation systems, Techniques Windows & Saada Company has established itself as a formidable leader in Saudi Arabia and beyond. Founded with a vision to revolutionize automation services, the company has grown from its headquarters in Riyadh to establish a significant presence across Saudi Arabia and Egypt, with ambitious plans for international expansion.

The company’s success story is built on a foundation of technical expertise, innovative solutions, and an unwavering commitment to client satisfaction. “The first way to success is learning,” emphasizes CEO Mohammed Saada. “A person creates his value according to the information he has. We at Nawafedh Tech and Saada Company, one of our most important successes is the positive impact in teaching the market the basics of products and selling points, as well as successful technical support and ways to build successful relationships in business. We confirm that we will continue with this policy forever because it is the most successful and carries within it social ethics before business ethics.”

This educational philosophy has become a defining characteristic of the company’s business model, setting it apart in an increasingly competitive market. The organization’s commitment to fostering understanding and building lasting relationships has created a unique ecosystem where business ethics and social responsibility converge seamlessly.

Strategic Partnership with Seagate
A significant milestone in the company’s journey has been its strategic partnership with Seagate, a collaboration that has yielded remarkable results for both organizations. This alliance has strengthened Techniques Windows & Saada’s position in distribution channels and enhanced its project delivery capabilities. The partnership has proven particularly valuable in building customer trust, with Seagate’s reputation for quality, comprehensive warranty coverage, and competitive features complementing Techniques Windows & Saada’s service excellence.

Technical Excellence and Service Quality
The company’s technical team comprises highly skilled professionals who specialize in creating customized automation solutions tailored to specific client requirements. This expertise, combined with adherence to stringent quality standards and exceptional after-sales service, has earned Techniques Windows & Saada a reputation for reliability and excellence.

In an industry where competitive pricing often comes at the expense of quality, Techniques Windows & Saada has successfully maintained a balance, offering premium services at reasonable rates. This approach has helped the company forge strong partnerships with numerous organizations, both within Saudi Arabia and internationally.

Shaping the Future of Automation
Looking ahead, Techniques Windows & Saada is positioned for significant growth, with plans to expand its geographical footprint through new overseas branches. The company continues to invest in emerging technologies and skill development, ensuring its team stays ahead of industry trends and innovations.

The success of Techniques Windows & Saada reflects a deeper understanding of market dynamics and customer needs. By combining technical excellence with a strong educational component, the company has created a sustainable business model that benefits all stakeholders. As automation technology continues to evolve, Techniques Windows & Saada remains committed to its founding principles of quality, innovation, and customer satisfaction, while exploring new opportunities to expand its influence in the global automation sector.

This commitment to excellence, coupled with strategic partnerships like the one with Seagate, positions Techniques Windows & Saada as a key player in shaping the future of automation systems in the Middle East and beyond. As the company continues to grow and evolve, its focus remains firmly on delivering value through innovation, education, and exceptional service.