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Milestone Systems Sets New Pace, Outgrows Global VMS Market

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Milestone Intersec

At Intersec 2025, Milestone Systems made a resounding statement about the future of data-driven video surveillance and analytics. The Danish video management software (VMS) leader showcased its latest innovations, highlighting the transformative role of artificial intelligence (AI) in redefining safety and operational efficiency across industries.

A Growing Regional Footprint

According to the independent, global analyst company Omdia, Milestone Systems is estimated to be the largest supplier of video management software in the Middle East and Europe.

The Middle East, a region investing heavily in smart cities and large-scale infrastructure, has proven fertile ground for Milestone’s ambitious growth. The company has consistently outpaced the average growth rate of 8-9% in the VMS sector, driven by heightened demand for robust and intelligent surveillance solutions.

“We are proud to participate for the 15th time in Intersec 2025, as a security leader in the transformation of the Middle East towards smart cities.” said Louise Bou Rached, Regional Director of META at Milestone Systems “Our strategy is to strengthen partnerships with integrators, resellers, and end-users to drive growth and innovation and simultaneously expand our presence in the MENA region.”

Milestone’s plans include strategically bolstering its UAE operations and Saudi Arabia’s rapidly growing market, where smart city initiatives like NEOM signal tremendous potential.

Tech for Tomorrow’s Challenges

Central to Milestone’s presence at Intersec was the flagship product, XProtect Video Management Software, and the AI-driven BriefCam Video Analytics platform. Milestone underscored the value of collaboration, announcing seamless integrations with eight leading technology partners, including Conexao Technology and CIAS. These partnerships highlight the open-platform flexibility of XProtect, a key differentiator in a crowded market.

Together, these technologies demonstrated the power of converting video into actionable data insights, from monitoring bustling airports to streamlining operations and enhancing public safety supporting diverse industries from retail, hospitality, and healthcare to public safety and government infrastructure.

The company’s emphasis on AI-driven analytics reflects the growing demand for smarter surveillance tools that go beyond recording footage. BriefCam’s capabilities, for instance, allow organizations to analyze hours of video in minutes, enabling everything from faster emergency response and forensics to operational cost savings.

MENA’s Next Big Play

Milestone’s reputation has been bolstered by its role in securing major events like the FIFA World Cup, which showcased its ability to handle complex, high-stakes environments. Now, the company is turning its focus to the Middle East’s booming hospitality and aviation sectors, two pillars of the region’s economic diversification efforts.

“The demand for hybrid and cloud-based VMS solutions is surging as governments and businesses prioritize digital transformation,” Bou Rached noted. “Our technology is designed to meet these evolving needs, ensuring the safety of public spaces while enabling smarter business operations.”

A Future Shaped by Innovation

As the Middle East accelerates its journey toward smart cities, Milestone Systems is positioning itself as a cornerstone of this transformation. By combining advanced AI, strategic partnerships, and an expanding regional presence, the company is helping shape a safer, more connected future for cities, businesses, and communities alike.

At Intersec 2025, the message from Milestone Systems was clear -innovation in video analytics isn’t just about surveillance, it’s about empowering industries, enhancing public safety, and building smarter cities for generations to come.

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100 UAE Students Recognised for Mathematics Achievements at Cuemath Parent Summit in Dubai

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Cuemath recognised 100 UAE students for mathematics achievements at its Parent Summit 2026, themed “The Future of Math Education,” at The Westin Dubai Mina Seyahi Beach Resort & Marina. Students and parents celebrated annual achievements and explored mathematical capabilities for an AI-driven world.

Awards included 56 Distinctions in School Mathematics, 27 in National Competition and 17 in International Competition; 16 students received MathFit Rising Star special mentions for effort and progress.

Achievements spanned school examinations, national assessments, the UK Junior Mathematical Challenge, SOF International Mathematics Olympiad, Math Kangaroo, World Maths Championship and Germany’s Mathematik-Olympiade.

Grade 4 Revaan Birla ranked first worldwide in SOF’s Olympiad, reaching 99,499 registered schools across 72 countries. Grade 6 Maahi Batra secured national gold and first place at Germany’s Mathematik-Olympiade, competing in German despite it not being her first language. Grade 7 Hritika Somani secured two golds at the Mathematik-Olympiade in Frankfurt; Grade 4 Krishiv Binoi Nair won Math Kangaroo gold, among over six million participants across 90 countries.

Manan Khurma, Founder and CEO of Cuemath, said: “Parent Summit celebrates what we call being ‘MathFit’ — developing a child’s ability to reason, persevere, and feel genuinely at ease with numbers. True mathematical capability isn’t just about speed or memorisation; it is about building the mental stamina to tackle unfamiliar challenges with confidence.

“Seeing so many of our UAE students excel across school, national and global stages proves that when effort and curiosity are nurtured, mathematical potential is truly limit-free.”

Pooja Purohit, Cuemath tutor, said: “Online learning involves weeks of consistent, quiet focus from a child. The Parent Summit is meaningful because it brings that journey into the light. Hearing their name recognised in front of their families validates those hours of perseverance and builds a proud, confident mindset.”

Cuemath’s pre-event “Teach-It-Back” contest invited all summit participants to explain any maths concept in a two-minute video, emphasising teaching as a sign of being MathFit. Winners received AED 1,000 in cash prizes, announced at the summit.

“This event celebrated our students’ achievements and how engaging mathematics develops skills beyond the classroom. Seeing the enthusiasm of the students and the pride of their families was incredibly rewarding,” said Asma Mohamed, Partnerships & Community Engagement Manager, Cuemath Middle East.

Shalav Kumar, parent of Nevaeh Halder Kumar, who placed first among 67 students from KG to Grade 10, said: “It was wonderful to see an event that made math so engaging and hands-on for kids of every age — a truly well-organized experience that brought out the best in every young presenter.”

Nevaeh added: “It was so much fun teaching everyone about data and graphs — I can’t wait to be part of this contest next year!”

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Core42 Launches Partner Program to Expand Sovereign Enabled Cloud and AI Choice in the UAE

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Core42, a G42 company specializing in sovereign enabled cloud and AI infrastructure, today announced the launch of the Core42 Partner Program giving independent software vendors (ISVs), technology partners, startups and resellers new ways to build and sell cloud and AI solutions in the UAE. The program launches with a network of more than 50 partners and is built on Core42’s established cloud environment, which currently supports more than 47 Abu Dhabi government entities.

Through the Technology Partner track, ISVs and startups can bring their solutions to Core42 Sovereign Enabled Public Cloud and build with Microsoft Azure services. Core42 Insight provides the data residency, governance, monitoring and security controls around those deployments, while Core42 teams work directly with partners on architecture, compliance documentation and taking the solution to market.

Through the Channel Partner track, resellers and solution providers can sell Core42 cloud and AI solutions to customers with specific data residency, control, security and compliance requirements. Core42 supports them with sales training, technical expertise and go-to-market support to help develop opportunities and grow their business.

Depending on their track and eligibility, partners can work with Core42 sales teams on qualified opportunities and access technical support including architecture reviews and sandbox environments. Selected partners may also receive Compass token credits, support from Core42 solution architects, joint marketing opportunities and co-investment funding for priority customer projects. Channel partners can bring eligible Core42 solutions to customers through Microsoft Azure Marketplace.

“Government and regulated industries need greater choice in the cloud and AI solutions available to them, while retaining clarity over where their data sits, how their environment is governed and which controls apply to each workload,” said Ahmed Labib, VP Partnerships and Ecosystems, Core42. “The Core42 Partner Program brings more technology companies into our ecosystem and helps them build around those requirements. For customers, that means access to a broader range of solutions. For our partners, it creates new opportunities to build, sell and grow in the UAE.”

The launch strengthens Core42’s partner-first ecosystem model, which spans silicon leaders, hosting providers, ISVs, and model providers, and builds on the company’s strategic collaboration with Microsoft for sovereign cloud delivery. Core42 Sovereign Enabled Public Cloud combines Microsoft Azure services with UAE-specific data residency, governance, monitoring and security controls managed through Core42 Insight. Partners can design solutions around the requirements of a particular customer and the relevant workload classification.

The suitability of each solution depends on its workload classification, customer requirements and applicable regulatory framework. Core42 works with partners to identify the relevant technical and governance controls, while partners and customers remain responsible for obtaining any required regulatory or sector-specific approvals.

Joining the program takes three steps: partners apply, describing how they want to build or sell with Core42; onboard with the resources, training, and support they need; then launch solutions, register opportunities, and scale their business.

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MECSR hosts ‘Retail Congress MENA 2026’ as Industry leaders discuss AI and Retail’s Future

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AI, leadership, the future of retail and Dubai’s Retail and Tourism Agenda took centre stage on day one of ‘Retail Congress MENA 2026’, as retail leaders, shopping centre and real estate professionals from the region gathered at Ritz-Carlton, DIFC, Dubai on Monday to exchange insights on the trends, challenges and opportunities shaping the next chapter of MENA’s retail industry.

The two-day congress, organized by the Middle East Council of Shopping Centres & Retailers (MECSR) is taking place on 5th-6th October under the theme ‘Level Up: Empowering Tomorrow’s Leaders Today’.

The opening featured a series of keynote sessions, panel discussion and thought-provoking industry conversations focused on leadership, innovation, technology and the evolving expectations of today’s consumers and their impact on the retail market.

The event began with the opening remarks by David Macadam, CEO, MECSR; Richard Dean, Master of Ceremonies followed by Dr. Younis Al Mulla, Chairman, MECSR and Ayman Alburti, Board President, MECSR; CEO, Azad Properties, MECSR / Azad Properties.

The event kicked off with an insightful session titled ‘Dubai’s Retail and Tourism Agenda: The View from the City’ featuring Mohammed Feras Arayqat, Vice President, Retail Calendar and Promotions, Dubai Festivals and Retail Establishment (DFRE).

Arayqat discussed how Dubai’s retail sector and tourism economy have evolved alongside each other over the past two decades, and how the city’s continued growth in visitors and residents demanding are influencing the way retail destinations are planned, leased and programmed. He also highlighted the role of Dubai’s retail calendar and major campaigns in driving footfall and shaping the city’s retail landscape in the years ahead.

Another key session ‘The Human Future: AI, Happiness and How We Will Live, Work and Gather’ by Mo Gawdat, Former Chief Business Officer, Google [X] and Founder, One Billion Happy in discussion with David Macadam, CEO, MECSR.

The conversations focussed on the growing impact of artificial intelligence on business, the workplace and human behaviour. Gawdat with Macadam outlined how AI could reshape the way people work, shop and interact. He emphasised the need for leaders to navigate technological change with a greater focus on people’s wellbeing and confidence. The also highlighted the growing importance of employee and consumer wellbeing as businesses adapt to rapid technological change.

 In the next session ‘NEXT | Leading Through the New Realities’ featuring Alain Bejjani the author of NEXT | Leading Through the New Realities and former Chief Executive Officer of Majid Al Futtaim Holding, was in

conversation with Richard Dean, Master of Ceremonies. The discussion explored how the conditions that shaped the Gulf’s retail and real estate sector over the past two decades are changing. The speaker further examined what these shifts mean for regional leaders and operators and how leadership must evolve to respond to new market realities. He highlighted the importance of recognising change early and enabling organisations to remain decisive and adaptable as the business environment continues to shift.

Another insightful session was ‘Capital and Confidence: Navigating the Region’s Next Chapter ‘featuring Gogi George, Director, Asset Management, Lulu International Holdings Ltd accompanied by Shane Eldstrom, Chief Executive Officer, United Developers (Place Vendôme); Duaij Al Rumaihi, Chief Commercial Officer, Seef Properties; Richard Dean, Master of Ceremonies and Tarik Abdullah Alaklan, Director Of Luxury Accounts, Cenomi Centers.

The speakers discussed how regional owners and developers are assessing a changing market environment, including evolving approaches to risk and return. They shared their perspectives on the current operating landscape and how businesses are navigating market shifts while positioning themselves for the region’s next phase of growth.

‘Brand Retail in the Gulf: Sustaining Growth in a More Demanding Market’ featuring John Hadden, · Chief Executive Officer, Alshaya Group in conversation with David Macadam, CEO, MECSR was focussed on rising consumer expectation across the Gulf and the convergence of shopping and entertainment.

Hadden also outlined how physical and online retail are increasingly aligning and what the region must do to maintain its position as a leading centre for brand retail.

The event continued with ‘Right in the Heart: Reinventing a Legacy Mall for Modern Retail’ featuring Mary Del Dosso, Mall Director, BurJuman and Reef Malls, Al Ghurair Group in talk with David Macadam, CEO, MECSR. Del Dosso discussed the repositioning of BurJuman, one of Dubai’s landmark shopping centres, including its evolving tenant mix, food, community and brand decisions shaping its future.

Day one concluded with a key session ‘AI in Retail: Levelling Up the Operation’ held by Baiju Pappachan, Founder and Managing Director, Raffle_Tech & BUZ Marketing LLC; Nevzat Yavan, Chief Operating Officer, ESAS Properties and Hamdi Kulahcioglu, Senior Partner, Akerio in conversation with David Macadam, CEO, MECSR.

The session focused on the growing use of artificial intelligence across retail operations, from shopping centre platforms to pricing, customer engagement and relationship and brand management. The speakers share their

experiences of implementing AI, its impact on customers and teams, and the opportunities they see for further adoption.

Day two will open with “The Road to Jeddah,” featuring David Macadam, Ayman Alburti (Azad Properties) and Thamer AlAboud, Chairman of the Tourism and Culture Council at Jeddah Chamber, previewing MECSR’s Saudi expansion.

Further sessions include “The Leadership Conversation: What It Takes to Lead Retail at Scale,” featuring Nasser Alajmi (AWJ Real Estate), Neeraj Teckchandani, CEO of Apparel Group, and Nada Ghaoui Abousaab (FIKRA Consultants) as moderator.

“Betting Big on the Gulf: Brands, Markets and the Plans,” featuring Kapil Sethi (GMG) and Majid Algothmi (RED Malls/Azad Properties). “The Holy Cities Opportunity,” featuring Konrad Kolankiewicz (Knowledge Economic City) and Mohammad Iqbal Alawi (Alsarah Holding), with Nada Ghaoui Abousaab (FIKRA Consultants) as moderator and “The Operator’s Playbook: Unlocking the Full Potential of Every Asset,” featuring Jihad Dirani (Abdullah Al Othaim Investment Co); Khaled Abuhamdeh (Al-Futtaim Group); Khalid Aljanahi (Cenomi Centers) and Rony Mourani, CEO of Mall of Qatar, with Richard Dean as moderator.

The programme will close with “The Next Wave: Retail, Dining and Destinations Reshaping the Mall,” featuring Ahmad Alkashakri (Restaurants & Cafés Owners Association) and Todd Pilgreen (Gensler), with David Macadam as moderator, followed by his closing keynote address.

Exhibition and Awards

Alongside the conference, the Retail Congress MENA exhibition will showcase destination malls, retail concepts, real estate developments and specialist services. The programme also features the MECSR Shopping Centre & Retailer MENA Awards, recognising outstanding assets, initiatives and teams across the region.

The MECSR Awards 2026 finalists have been announced, recognising outstanding achievements across the region’s retail and shopping centre industry. For the full list of finalists, please click here MECSR_Awards_Finalists and to attend the Gala Awards, please register at retailcongress.me.

Strong Industry Support

Retail Congress MENA 2026 is supported by leading developers, retail organisations, technology companies and industry partners from across the region.

The event is supported by four Diamond Sponsors: Cenomi Centers, Unified Real Estate Development, Azad Properties | RED Malls, and Al Othaim Investment, alongside Platinum Sponsors Knowledge Economic City Co. and Red Sea Mall. Danah Real Estate and Dalma Mall are Gold Sponsors, while Yardi Systems and Champion Group are Silver Sponsors. MRI Real Estate Software, Giftstarr, BurJuman, Kingdom Centre, and Ground Control Entertainment are Bronze Sponsors.

The event also features Awwal Events and Amusement Services International LLC as Exhibitors. AI Solutions LLC, Chris G Studios, Crystal House Sharjah, Dhamani, Artex, Eleva AI, Fairplatz and Premagic are Support Partners, while Eye of Dubai, Eye of Riyadh, Experience Abu Dhabi and Yardstick Marketing are Media Partners.

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