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MAG Group Holding Appointed as Lead Developer for Marsa Zayed Beachfront Development by AD Ports Group

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Marsa Zayed

MAG Group Holding has been selected as lead developer to realise the first phase of Marsa Zayed, a major beachfront resort and residential community planned on the Red Sea in Aqaba, Jordan.

Marsa Zayed is a transformational project to turn a 320-hectare (3.2 million m2) section of Red Sea beachfront into a tourism and business hub and a southern gateway to Jordan’s principle attractions, the UNESCO World Heritage Site Petra and the Wadi Rum Protected Area.

MAG Group Holding was selected as the lead developer of Marsa Zayed by AD Ports Group, the integrated trade, transport and logistics group based in Abu Dhabi that is the land owner for the project. AD Ports Group developed and is operating the Aqaba Cruise Terminal, which opened in January 2023, under an agreement signed with and Jordanian state-run Aqaba Development Corporation (ADC) in 2021.

Marsa Zayed is a beachside real estate project collaboration strongly backed by the UAE and Jordanian governments to bolster the Jordanian coastal city’s position as a regional tourism centre and a gateway for travellers visiting the Red Sea.

MAG Holding will attract investors and oversee the development of Phase 1 of Marsa Zayed, which will span 1.2 km of Red Sea beachfront, and include Zayed Riviera, which will house four residential towers, a Marina with around 1,260 residential and 117 retail units, a hotel and hotel apartment with a beach club, an Old Souq marketplace with 50 retail shops, restoration of iconic Aqaba ’Minerat, and a yacht club and marina, as well as a visitors’ centre.

At the project initiation ceremony in Aqaba, AD Ports Group and MAG Group launched an international campaign to promote the first phase of Marsa Zayed, which the organisers expect will be one of the Middle East’s most exciting tourist destinations.

Adding pace to its strategic plan to enhance maritime and tourism in Aqaba, AD Ports Group signed in January 2024 a shareholders’ agreement between its digital arm, Maqta Technologies, and Aqaba Development Corporation (ADC) for their existing joint venture company, Maqta Ayla. The joint venture will revolutionise Aqaba’s port operations by implementing a Port Community System (PCS) that leverages Maqta Gateway’s expertise, marking the first-ever export of Abu Dhabi’s port digitalisation solution.

An active investor in the Red Sea region, AD Ports Group has also signed long-term concessions to develop and operate cruise terminals at the Red Sea ports of Safaga, Hurghada, Al Sokhna, and Sharm El-Sheikh, and to build and operate a multipurpose port in Safaga and a Ro-Ro terminal in Al Sokhna.

Moafaq Ahmed Al Gaddah, Chairman and Founder of MAG Group Holding, said: “We are excited to be part of what I consider to be one of the most exciting real estate development projects in the Red Sea region, one that not only will transform the economic potential of Jordan’s maritime resources, but lead to a vibrant coastal ecosystem that stimulates economic growth across this part of the Middle East. We deliver our award-winning services to local and international customers in such a way that they most importantly benefit our customers and the communities in which we operate.”

Captain Mohamed Juma Al Shamisi, Managing Director and Group CEO of AD Ports Group, said: “Today’s ceremony is a significant step in our strategic plan to support the Government of Jordan in developing Aqaba into a premier world-class destination for tourism and economic development. This first phase of Marsa Zayed will enable AD Ports Group to deliver on our wise leadership’s vision to add economic value to this lively region. We are grateful for the support and assistance of our valued partner, ADC, and to our valued real estate development partner MAG Holding, for this collaborative effort to advance the growth of Aqaba.’’

Hospitality

Yas Island Annual Passes are back on sale

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Yas Island is excited to announce the highly anticipated return of the Yas Annual Pass. Guests can once again choose from the Silver, Gold, or Diamond Yas Annual Pass, granting exclusive access to unforgettable experiences at Yas Theme Parks and across the Island.

The Yas Annual Pass offers a variety of options to choose from, including the Silver Pass, Gold Pass, Diamond Pass, and VIP Pass. The Bronze pass will be discontinued and Bronze pass holders will be automatically upgraded to the Silver Pass at no extra cost, giving them access to an enhanced range of benefits.  

Passholders can enjoy unlimited access to Ferrari World Yas Island, Abu Dhabi, Warner Bros. World Yas Island, Abu Dhabi, Yas Waterworld Yas Island, Abu Dhabi, and SeaWorld Yas Island Abu Dhabi. Along with thrilling attractions, they’ll benefit from exclusive discounts on dining and retail, plus priority access to seasonal events and activities, ensuring unforgettable experiences all year long.

With unmatched perks and year-round benefits, the Yas Annual Pass guarantees every visit to Yas Island is filled with excitement, adventure, and lasting memories. Annual Passes and theme parks tickets can only be purchased through Yas Island Theme Parks official channels.

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Hospitality

Bumblebee Food Launches the World’s First Bone Broth Cookies

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Bumblebee cookies

Bumblebee Food is thrilled to announce the launch of the world’s first-ever bone broth cookies for babies and kids. Proudly crafted in Dubai, these innovative cookies combine the rich, nutrient-dense benefits of bone broth with the convenience and appeal of a delicious snack.

Bumblebee Food specialise in offering products that are free from additives, preservatives and artificial ingredients, ensuring parents can confidently feed their little ones only the best. These cookies, made in partnership with The Broth Lab, the UAE’s leading bone broth specialist, are the first of their kind globally, offering parents an entirely new way to nourish their children.

Mini Moo Bone Broth is packed with essential nutrients, providing many benefits for babies and toddlers during their critical early stages of development. It is rich in collagen, which supports the healthy growth and development of skin, joints and bones. It is high in minerals, which promote strong bones and teeth while supporting the immune system. Mini Moo Bone Broth also boosts gut health by aiding digestion and supporting a healthy gut microbiome. Additionally, it supports brain development as it contains amino acids like glycine, which are essential for cognitive function and nervous system health.

Each of Bumblebee’s bone broth cookie is carefully crafted to ensure maximum nutritional value while offering a soft, easy-to-eat texture perfect for young children. These cookies make for an ideal snack that is convenient, wholesome, and packed with the powerhouse goodness of bone broth.

‘We are incredibly excited to be the first to bring bone broth cookies to the world,’ says Qadreya Al Awadhi, Founder of Bumblebee Food. ‘At Bumblebee Food, we believe innovation is key, and with this product, we are offering a truly unique and nourishing snack option. We are proud to collaborate with The Broth Lab, whose expertise in bone broth ensures that our cookies provide the highest quality nutrients for growing babies and toddlers.’

The new range of bone broth cookies uses The Broth Lab’s Mini Moo range, this includes Banana Cookies with Bone Broth, Beetroot Cookies with Bone Broth, Cheese Crumbles with Bone Broth, and Pizza Crumbles with Bone Broth.

Bumblebee Food is also introducing a new puree range using The Broth Lab’s Mini Moo range, including Veggie Mix with Bone Broth, and Carrots & Beef with Bone Broth. This three-pack of purees fortified with bone broth from The Broth Lab is available for AED 80, marking another first in the UAE baby food market.

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Hospitality

KSIADC and Huawei Join Forces to Revolutionize Smart Aviation in KSA

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Huawei KSIADC

The King Salman International Airport Development Company (KSIADC) and Huawei have signed a landmark Memorandum of Understanding (MoU) during LEAP 2025 to drive innovation and digital transformation in the aviation sector. This strategic partnership is set to revolutionize airport operations and passenger experiences by leveraging Huawei’s global expertise in Information and Communication Technology (ICT) and KSIADC’s leadership in transforming King Salman International Airport into a state-of-the-art aviation hub.

Spanning an impressive 57 square kilometers, King Salman International Airport is envisioned as one of the world’s largest and most advanced aviation hubs. The development will feature six runways, six terminals, and an iconic terminal designed to redefine the passenger experience. It will also include a private aviation hub, a cargo and logistics center, and an integrated airport city that combines residential, hospitality, retail, entertainment, office, logistics, and industrial assets. This comprehensive vision positions the airport as a global gateway for business, tourism, and logistics.

The collaboration will focus on integrating advanced technologies such as Artificial Intelligence (AI), Internet of Things (IoT) and Private 5G-Advanced (5G-A) to enhance operational efficiency and elevate passenger services. It also includes the development of an AI-powered digital guest platform to streamline interactions, improve wayfinding, and offer personalized services. Additionally, the partnership aims to incorporate smart infrastructure solutions Private and IoT into airport operations, while exploring future innovations such as predictive analytics and advanced biometrics to ensure scalability and adaptability for evolving needs.

Linda Schucroft, VP of Digital Innovation of KSIADC, said: “This partnership with Huawei represents a significant milestone in our journey to transform King Salman International Airport into a global leader in smart aviation. By integrating cutting-edge technologies, we aim to redefine operational efficiency, elevate passenger experiences, and set new benchmarks for innovation in the aviation sector.”

Simon Zousiyi, Deputy CEO of Huawei Saudi, added: “At Huawei, we believe that technology has the power to transform industries and create smarter, more sustainable ecosystems. This collaboration with KSIADC reflects our commitment to delivering innovative ICT solutions tailored to the unique needs of the aviation sector. Together, we aim to build a next-generation airport that not only enhances operational excellence but also redefines the passenger experience, setting a new standard for smart airports globally. This partnership aligns seamlessly with Saudi Arabia’s Vision 2030, and we are proud to contribute to this transformative journey.”

The MoU reflects the shared vision of KSIADC and Huawei to harness the power of technology to drive innovation and sustainability in the aviation industry. It also aligns with Saudi Arabia’s Vision 2030, which emphasizes the importance of modernizing infrastructure and fostering strategic partnerships to position the Kingdom as a global logistics and tourism hub.

The partnership highlights the critical role of technology-driven collaborations in shaping the future of industries. With this MoU, KSIADC and Huawei are poised to lead the transformation of the aviation sector, setting a global benchmark for smart airport solutions.

Huawei also showcased its innovations at LEAP 2025, held from February 9th to 12th in Riyadh, where it demonstrated how its holistic approach to digital transformation is revolutionizing industries with next-generation solutions. The company’s diverse range of offerings caters to the evolving demands of smart cities, healthcare, education, and industrial sectors, with a strong emphasis on delivering intelligent infrastructure that promotes sustainability and enhances operational efficiency.

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