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Gulfood 2025 to celebrate 30th Landmark Edition

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Dubai World Trade Centre (DWTC) celebrates the return of Gulfood for its momentous 30th edition running from 17 – 21 February 2025. Under the theme ‘The Next Frontier in Food,’ the event promises invaluable market foresight into the futuristic era of global food commerce and the resilient progress of international food systems. Gulfood will set the stage for cross-industry knowledge transfer and networking opportunities, creating a framework for establishing and achieving future goals for the global trade community. The economic impact of Gulfood is significant, with estimated trade deals across the 5 days reaching USD 20 Billion, representing 1% of global food and beverage trade.

As the largest edition to date, Gulfood 2025 will display more than 1 million products from over 5,500 exhibitors spanning 129 countries featuring large multinationals to start-up food ventures. Visitors can explore 24 enormous exhibition halls covering over 1.3 million square feet while interacting with companies launching new products, ingredients, and flavours, showcasing their culinary expertise and engaging in commercial trade deals. Pavilions will also exhibit including the USA, France, Brazil, UK, India, Singapore, Japan and Australia, as well as first-time exhibiting companies from Kosovo, Madagascar, Mauritius and Zambia.

“Building upon Dubai and the UAE’s testament of extraordinary transformation and achieving global epi-centre status, Gulfood’s similar evolution over 30 years has cemented its footprint in the global F&B space as the premier stage for industry professionals to connect, engage in trade deals, and establish the food trends of tomorrow. The landmark edition will spotlight the UAE’s role as a hub of international food innovation and trade, while honouring advocates and visionaries who paved the show’s way forward as a platform that fosters commercial opportunities, global economic contribution, and ignites life-long business partnerships,” commented Trixie LohMirmand, Executive Vice President, Dubai World Trade Centre.

THE GLOBAL F&B TRADING COMMUNITY’S PLAYGROUND

By uniting global leaders, fuelling trade partnerships, and inspiring forward-thinking, Gulfood is the definitive platform for redefining food innovation and trade growth worldwide. It will host a diverse list of international food and beverage industry giants including ABIEC – (Brazilian Beef Exporter’s Association), Agthia Group, Al Ain Farms, Alokozay, Al Rawabi, Americana, Choithrams, Dilmah Ceylon Tea, Hayel Saeed Anam & Co., Hype Drinks, IFFCO, Japan Meat & Livestock, JBS, Lactalis, Saputo, Savenica Fromage & Dairy, Seara Food Europe Holding, TATA International Ltd., Tilda, US Meat Export Federation and Wilmar.

Visitors can engage in Gulfood Discovery Tours – a line-up of curated sector-themed tours offering an immersive experience highlighting global food trends and innovations on the show floor, along with expert guidance and insights at every stop. This includes dedicated tours on various food themes like ‘Gourmet,’ ‘Alternative Proteins and Plant Based,’ ‘Digitalisation & Traceability’ and ‘Made in the Emirates’.

EXCLUSIVE INSIGHTS FROM VISIONARIES DRIVING GLOBAL FOOD STRATEGIES

Gulfood 2025 will launch the inaugural Food500 Summit, welcoming global F&B leaders and decision-makers including CEOs, Heads of State, trade officials, investors, academia, scientists, tech innovators and more under one roof to discuss key issues on international trade, investment strategies, trends, growth opportunities, AI driven transformation, legislation, environmental concerns, health and wellbeing and the socioeconomic challenges impacting global food security. Confirmed speakers include: H.E. Ms. Piret Hartman, Minister of Agriculture and Food Production of the Republic of Estonia; H.E. Dr. Obaid Saif Hamad Al Zaabi, The Chairman of Board, The Arab Authority for Agricultural Investment and Development (AAAID); Geeta Sethi, Advisor and Global Lead for Food Systems, World Bank; Dr. Edwini Kessie, Director of the Agriculture and Commodities Division, World Trade Organization (WTO); Alvyn Severien – CEO of microalgae-based Algama Foods and many more.

TOP GLOBAL CHEFS AND DINING EXPERIENCES LOOK TO THE FUTURE OF GASTRONOMY

The popular Top Table programme, sponsored by the Japan External Trade Organisation (JETRO), returns with the theme “Culinary Futurism,” offering insights into the next decade of food. Gulfood celebrates its 30th edition by welcoming world-renowned chef and culinary legend Alain Ducasse, making his first-ever appearance with an impressive 21 Michelin stars to his name. The line-up also features celebrated chefs such as Romain Meder, Ana Roš, Ángel León, Fredrik Berselius, and many more. Dubai World Cuisine features homegrown chefs collaborating with global culinary superstars to host a series of exclusive city-wide four- and six-hands dinners, reinforcing Dubai’s identity as a global gastronomy hub. With exclusive venue partnerships, attendees can access special offers available only with a Gulfood ticket.

Hospitality

JW MARRIOTT MARQUIS HOTEL DUBAI INTRODUCES A SUMMER OF WELLNESS AT SARAY SPA AND BODYBASE

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This August, JW Marriott Marquis Hotel Dubai has three very different ways for guests to relax in Business Bay. The new City Wellness Retreat pairs a stay with breakfast and a spa treatment, and Saray Spa is offering its hammam ritual with special offers, while on the same floor, BodyBase keeps things energetic with reformer classes and offers designed to draw in newcomers. Add a dip in the Aqua Pool with Burj Khalifa in view, and August gives guests plenty of reason to stay a while longer.

City Wellness Retreat

For guests who want to properly switch off, JW Marriott Marquis Hotel Dubai is introducing the City Wellness Retreat this August. Designed for guests seeking a restorative urban wellness escape, the package pairs a night at the hotel with a full breakfast and a 30-minute massage at Saray Spa, so a stay in Business Bay comes with breakfast at Business Bay by Kitchen6, energy one morning and a proper spa break the next, without having to leave the property.

Details:

  • When: Throughout August 2026
  • Where: JW Marriott Marquis Hotel Dubai
  • Offer: Room stay with breakfast and a 30-minute massage at Saray Spa
  • Booking: Via WhatsApp on +971 4 414 6757

30% off Hammam Treatments at Saray Spa

Saray Spa’s Hammam Treatment is a rejuvenating ritual combining soothing steam, invigorating exfoliation and a traditional wash-down, all enhanced by the calming scents of orange and frankincense. Designed to refresh both body and mind, this has proven to be a guest favourite. Throughout August, enjoy 30% off this signature hammam experience and indulge in a moment of well-deserved self-care.

Details:

  • When: Daily until 31st August 2026
  • Where: Saray Spa at JW Marriott Marquis Hotel Dubai
  • Offer: 30% off Hammam Treatments
  • Booking: Via WhatsApp on +971 4 414 6757

BodyBase Trio Trial

BodyBase is giving beginners an easy way into its reformer classes, no experience needed. The Trio Trial gives newcomers three classes for AED 250, with a pair of BodyBase grip socks included, a good way to try both styles before committing to a membership.

Details:

  • When: Daily until 31st August 2026
  • Where: BodyBase at JW Marriott Marquis Hotel Dubai
  • Offer: Three classes for AED 250, exclusive to newcomers and inclusive of complimentary BodyBase grip socks
  • Booking: Via WhatsApp on +971 4 414 6757

BodyBase Reformer Class and Pool Access

New for summer, BodyBase is pairing its dynamic reformer fitness classes with access to the Aqua Pool for the ultimate wellness morning. After an invigorating session that challenges the entire body and leaves guests feeling energised, the experience continues with a relaxing poolside retreat. Guests can take a refreshing dip, lounge in the sun and admire sweeping Burj Khalifa views, turning a simple workout into a morning of fitness, recovery and indulgence. Open to members old and new, the combination costs AED 100 for the full morning.

Details:

  • WhenDaily until 31st August 2026
  • Where: BodyBase at JW Marriott Marquis Hotel Dubai
  • Offer: Reformer class with access to the Aqua Pool
  • Price: AED 100
  • Booking: Via WhatsApp on +971 4 414 6757
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Hospitality

Common Grounds and Cymbiotika introduce Inner Bloom

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Common Grounds has partnered with Cymbiotika to introduce Inner Bloom, a limited-edition smoothie designed for those looking to nourish their bodies, without compromising on flavour. Launching on 7 August and available until 30 September, the wellness-focused drink will be served at Dubai Hills Mall, Kite Beach, DIFC, JBR, and Mall of the Emirates for AED 45.

At the heart of the collaboration is the Inner Boom, a smoothie that’s as beautiful as it is beneficial. Blending sun-ripened mango, strawberry purée, Greek yoghurt, blue spirulina, and agave with Cymbiotika’s Liquid Colostrum. The Liquid Colostrum helps support gut health, immune function, healthy skin, hair and nails, making it an ideal choice for everyone seeking a more mindful approach to their daily nutrition.

Created as part of a shared mission to make everyday wellness more approachable, the collaboration brings together two brands that believe feeling good should fit seamlessly into daily life. Whether enjoyed after a workout, between meetings, or as a morning pick-me-up, this smoothie offers a simple way to add a functional boost to the day.

The partnership reflects the natural synergy between Common Grounds and Cymbiotika. Known for creating spaces where great food, specialty coffee and community come together, Common Grounds continues to evolve its wellness offering through thoughtful partnerships and guest experiences. Cymbiotika, meanwhile, has built a global following through its science-backed supplements, transparent sourcing, and commitment to empowering healthier lifestyles.

More than just a smoothie, Inner Bloom reflects a shared belief that small, intentional choices can have a positive impact on how we feel every day.

Inner Bloom | Available: 7 August – 30 September 2026
Price: AED 45 | Locations: Common Grounds Dubai Hills Mall, Kite Beach, DIFC, JBR and Mall of the Emirates

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Hospitality

DUBAI’S NEWEST DINING TREND ISN’T A DISH, IT’S AN EXPERIENCE FOR BRINGING BACK THE OLD ROMANCE

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Launching on 3rd August 2026 and running every Monday from 7pm to midnight, the restaurant’s “Bringing Back the Old Romance” transforms the restaurant into a full sensory reset for the evening, with candlelight, dimmed lighting and a slower soundtrack replacing the usual buzz. Every table is dressed for the occasion, with personalised candles carrying a single rose, and a notepad for writing messages to take home, sealed in an envelope.

In a city where restaurant tables are as likely to be shared with a phone as with a partner, Rodeo Drive at Ibn Battuta Gate has introduced a weekly ritual designed to bring couples back to each other, a chance to ditch the phone, disconnect, and reconnect with their lover.

Couples can choose from four set menu packages, priced per couple ranging from 220 AED to 499 AED. You & Me offers a pared-back shared starter, a main each and a shared dessert. Romeo & Juliet builds on this with access to the full menu, including smokehouse and live-fire dishes, alongside a house beverage each. Beauty & the Beast adds a starter and dessert per person and a bottle of house wine to share, while Bonnie & Clyde Go Crazy, the most indulgent tier, offers unlimited starters and house beverages across a relaxed 2.5-hour seating.

Dishes lean into bold, comforting flavours built for sharing, from smoked brisket queso and live-fire cedar plank salmon to rib eye topped with cowboy butter, alongside a wider selection of wings, tacos, pasta and burgers, finishing with Basque cheesecake or a s’mores brownie for two.

The host can further personalise the evening while reserving the table with add-ons including a single long-stem rose, chocolate-dipped strawberries, a smokehouse sharing board, or a romantic table upgrade complete with a bouquet, chocolates and a personalised card to surprise the other.

At the centre of the evening sits an unusual proposition: put the phone away, and be rewarded for it. The 20% Challenge invites couples to lock their phones in a table box for a full hour, receiving 20% off their bill once the hour is complete. The mechanic is built around a simple idea, rewarding couples for giving each other undivided attention.

This idea taps into something couples quietly know but rarely act on: an evening feels different when nobody reaches for their phone. By tying that hour of disconnection to a genuine reward, Rodeo Drive makes it easy to actually follow through, turning a familiar intention into a habit worth keeping. Guests can look forward to it each week, a small, standing invitation to slow down together.

Tables can be booked 24 hours in advance, with a prepayment confirming the table, the romantic set-up and the finer details. Guests are asked to share both first names when booking so candle cards are ready on arrival.

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