Hospitality
Gulfood 2025 to celebrate 30th Landmark Edition
Dubai World Trade Centre (DWTC) celebrates the return of Gulfood for its momentous 30th edition running from 17 – 21 February 2025. Under the theme ‘The Next Frontier in Food,’ the event promises invaluable market foresight into the futuristic era of global food commerce and the resilient progress of international food systems. Gulfood will set the stage for cross-industry knowledge transfer and networking opportunities, creating a framework for establishing and achieving future goals for the global trade community. The economic impact of Gulfood is significant, with estimated trade deals across the 5 days reaching USD 20 Billion, representing 1% of global food and beverage trade.
As the largest edition to date, Gulfood 2025 will display more than 1 million products from over 5,500 exhibitors spanning 129 countries featuring large multinationals to start-up food ventures. Visitors can explore 24 enormous exhibition halls covering over 1.3 million square feet while interacting with companies launching new products, ingredients, and flavours, showcasing their culinary expertise and engaging in commercial trade deals. Pavilions will also exhibit including the USA, France, Brazil, UK, India, Singapore, Japan and Australia, as well as first-time exhibiting companies from Kosovo, Madagascar, Mauritius and Zambia.
“Building upon Dubai and the UAE’s testament of extraordinary transformation and achieving global epi-centre status, Gulfood’s similar evolution over 30 years has cemented its footprint in the global F&B space as the premier stage for industry professionals to connect, engage in trade deals, and establish the food trends of tomorrow. The landmark edition will spotlight the UAE’s role as a hub of international food innovation and trade, while honouring advocates and visionaries who paved the show’s way forward as a platform that fosters commercial opportunities, global economic contribution, and ignites life-long business partnerships,” commented Trixie LohMirmand, Executive Vice President, Dubai World Trade Centre.
THE GLOBAL F&B TRADING COMMUNITY’S PLAYGROUND
By uniting global leaders, fuelling trade partnerships, and inspiring forward-thinking, Gulfood is the definitive platform for redefining food innovation and trade growth worldwide. It will host a diverse list of international food and beverage industry giants including ABIEC – (Brazilian Beef Exporter’s Association), Agthia Group, Al Ain Farms, Alokozay, Al Rawabi, Americana, Choithrams, Dilmah Ceylon Tea, Hayel Saeed Anam & Co., Hype Drinks, IFFCO, Japan Meat & Livestock, JBS, Lactalis, Saputo, Savenica Fromage & Dairy, Seara Food Europe Holding, TATA International Ltd., Tilda, US Meat Export Federation and Wilmar.
Visitors can engage in Gulfood Discovery Tours – a line-up of curated sector-themed tours offering an immersive experience highlighting global food trends and innovations on the show floor, along with expert guidance and insights at every stop. This includes dedicated tours on various food themes like ‘Gourmet,’ ‘Alternative Proteins and Plant Based,’ ‘Digitalisation & Traceability’ and ‘Made in the Emirates’.
EXCLUSIVE INSIGHTS FROM VISIONARIES DRIVING GLOBAL FOOD STRATEGIES
Gulfood 2025 will launch the inaugural Food500 Summit, welcoming global F&B leaders and decision-makers including CEOs, Heads of State, trade officials, investors, academia, scientists, tech innovators and more under one roof to discuss key issues on international trade, investment strategies, trends, growth opportunities, AI driven transformation, legislation, environmental concerns, health and wellbeing and the socioeconomic challenges impacting global food security. Confirmed speakers include: H.E. Ms. Piret Hartman, Minister of Agriculture and Food Production of the Republic of Estonia; H.E. Dr. Obaid Saif Hamad Al Zaabi, The Chairman of Board, The Arab Authority for Agricultural Investment and Development (AAAID); Geeta Sethi, Advisor and Global Lead for Food Systems, World Bank; Dr. Edwini Kessie, Director of the Agriculture and Commodities Division, World Trade Organization (WTO); Alvyn Severien – CEO of microalgae-based Algama Foods and many more.
TOP GLOBAL CHEFS AND DINING EXPERIENCES LOOK TO THE FUTURE OF GASTRONOMY
The popular Top Table programme, sponsored by the Japan External Trade Organisation (JETRO), returns with the theme “Culinary Futurism,” offering insights into the next decade of food. Gulfood celebrates its 30th edition by welcoming world-renowned chef and culinary legend Alain Ducasse, making his first-ever appearance with an impressive 21 Michelin stars to his name. The line-up also features celebrated chefs such as Romain Meder, Ana Roš, Ángel León, Fredrik Berselius, and many more. Dubai World Cuisine features homegrown chefs collaborating with global culinary superstars to host a series of exclusive city-wide four- and six-hands dinners, reinforcing Dubai’s identity as a global gastronomy hub. With exclusive venue partnerships, attendees can access special offers available only with a Gulfood ticket.
Hospitality
A SIZZLING VALENTINE’S ROMANCE AT MARRIOTT AL FORSAN
Indulge in a romantic four-course dinner paired with a bottle of Prosecco

Celebrate love this Valentine’s Day with an intimate dining experience at The Grill, Marriott Al Forsan. Couples are invited to indulge in a sizzling four-course dinner, thoughtfully crafted for the occasion and perfectly paired with a bottle of Prosecco.
Set against a warm and elegant ambiance, it’s the ideal setting for a memorable night together.
Date: Saturday, 14th February
Time: 6:30 PM – 11:30 PM
Venue: The Grill, Marriott Al Forsan, Abu Dhabi
Hospitality
PROJECT CHAIWALA AND OATLY INTRODUCE THE KARAK CLUB AT DXB AIRPORT
Project Chaiwala (PCW), Dubai’s homegrown chai brand founded in 2017 by Justin Joseph and Ahmed Kazim, has partnered with Swedish oat-based dairy alternative brand Oatly to launch The Karak Club, exclusively at Dubai International Airport (DXB). For a limited time, the world’s busiest international airport will welcome travellers from every corner of the globe to experience the UAE’s beloved karak chai with a plant-based twist.
With the support of travel and retail partner Lagardère Travel Retail, The Karak Club will be live across DXB Terminal 3 and select Terminal 1 outlets from December 15, 2025, to February 15, 2026. The concept reimagines Dubai’s unofficial national drink using Oatly’s non-dairy alternatives in innovative formats such as iced chai, smoothies, shakes, and soft serve. Travellers can also purchase limited-edition merchandise, including postcards, custom playing cards, luggage tags, stickers, and tote bags, celebrating the collaboration.
“This is Project Chaiwala showcasing Dubai’s unique flavour to the world through Oatly’s plant-based magic, turning karak from a fresh milk tradition into a global lifestyle experience,” said Ahmed Kazim, Co-founder of Project Chaiwala.
“Born from our first Karak Club community event at Project Chaiwala’s Cinema Akil flagship in Alserkal Avenue, this DXB edition targets young, global urban travellers seeking authentic flavours of Dubai’s third-culture identity in a modern, accessible way. As a homegrown brand with global aspirations, we’re proud to champion Dubai’s multicultural spirit at DXB, following our representations at SXSW 2025 with Museum of the Future, EXPO 2020, and COP28,” added Justin Joseph, Co-founder of Project Chaiwala.
“We’re honoured to bring the Karak Club to DXB, one of the world’s cultural melting pots, through our collaboration with Project Chaiwala and Lagardère Travel Retail UAE. Together, we’re celebrating the heritage of karak chai, reimagined with Oatly as a delicious alternative to the traditional dairy-based drink. In a moment of taste bonanza and rising non-coffee based beverages, Project Chaiwala’s creativity and Lagardère’s commitment to delivering lifestyle experiences at DXB enable us to bridge cultures through flavour for travellers and the wider airport community”, says Dimitri de Martignac, Regional Director Oatly MEA.
Founded after countless chai breaks between Justin Joseph and Ahmed Kazim during their time as colleagues in Dubai International Financial Centre (DIFC), Project Chaiwala was inspired by the founders’ brainstorming sessions and travels to Darjeeling and West Bengal’s tea estates, inspired by their love for getting the perfect cup of chai. Their first pop-up at Etisalat Beach Canteen led to the opening of the flagship Cinema Akil café in Alserkal Avenue in 2018, a cultural hub that captures the brand’s ethos of “Blending Tradition, Brewing Innovation.” The café’s offerings include the signature Clove-Chocolate Karak, vada pav, cheese toast, spicy chana, and Karak Groove Sessions with local DJs.
Evolving from a lifestyle café into an omnichannel brand, Project Chaiwala successfully pivoted during the 2020 pandemic, expanding into packaged retail with handcrafted tea blends now available at Spinneys, ENOC, Careem, Noon, and Amazon. The brand currently employs over 20 team members across café, retail, and B2B operations — including corporate outlets at ENBD and Standard Chartered, and more than 100 HORECA accounts. Through proceeds from its clay kulhar cups, Project Chaiwala supports ethical initiatives promoting education, clean water access, and women’s empowerment.
Activation Locations at DXB:
● Project Chaiwala, Concourse C, S34, Terminal 3
● Project Chaiwala, Daily DXB, Concourse B, Terminal 3
● Project Chaiwala, Concourse A, Terminal 3
● FIX Coffee, Daily DXB, Terminal 1
Hospitality
DUBAI’S HAG AL LEILA CELEBRATIONS DRAW STRONG ENGAGEMENT ACROSS CITYWIDE ACTIVATIONS

Dubai’s Hag Al Leila celebrations concluded this week with strong engagement across a wide-ranging programme of community, cultural, and destination-based activations, marking the opening moment of the Season of Wulfa and setting the tone for the Holy Month of Ramadan.
Observed across the city, Hag Al Leila in Dubai brought residents and visitors together through shared moments rooted in generosity, participation, and the exchange of sweets. From heritage-led experiences and neighbourhood gatherings to activations in major destinations, the programme reflected how the tradition continues to be lived and shared across generations.
Across the programme, activations recorded strong footfall and sustained participation, with high levels of engagement from families, children, and wider communities. Public response reinforced Hag Al Leila’s role as a shared cultural moment, experienced through familiar rituals that encourage connection, participation, and a gentle transition into the reflective rhythm of Ramadan.
Key activations across Dubai helped translate the tradition into diverse contemporary settings while remaining grounded in cultural authenticity. Dubai Hills Mall hosted one of the season’s most visible celebrations, adapting the traditional door-to-door custom into a guided, child-led experience within a major retail destination. Cultural institutions led by Dubai Culture delivered neighbourhood-rooted programming, including heritage trails, workshops, and creative activities designed to introduce younger audiences to the meaning and rituals of the occasion.
Dubai Municipality activated public spaces and community venues across the city, embedding Hag Al Leila within everyday neighbourhood life and ensuring broad public access to the celebration. At the Museum of the Future, the tradition was reimagined through an interactive cultural programme combining storytelling and hands-on activities, while the Knowledge and Human Development Authority’s student design initiative, delivered in collaboration with Patchi, engaged young people directly in cultural storytelling through contemporary creative expression. More than 45 activations unfolded across retail destinations, cultural venues, and community hubs, delivered in collaboration with a range of public and private partners as part of the wider Season of Wulfa programme.
Muna Faisal Al Gurg, CEO of the Museums and Heritage Sector at Dubai Culture, affirmed the Authority’s commitment to raising awareness of Hag Al Leila’s cultural significance, saying: “Hag Al Leila represents an authentic Emirati tradition that reflects the essence of our heritage and embodies generosity, kindness, and tolerance. It is also a powerful expression of our pride in our national identity. Through this initiative, we aim to strengthen community engagement, introduce the youth to our customs, and deepen their sense of belonging.”

Al Gurg added: “Each year, we celebrate this occasion through programmes hosted across our cultural sites to highlight the meaning, symbolism, and beauty of Hag Al Leila. We seek to preserve the custom in the Emirati collective memory, underscore its value, and showcase how it fosters harmony within the community. These efforts also help future generations connect with their roots and cultivate national pride.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Hag Al Leila continues to resonate because it is experienced in familiar, shared spaces across the city. This year’s programme demonstrated how simple, community-centred moments can create meaningful connections, particularly for younger generations. The strong engagement we saw across activations reflects the city’s appreciation for traditions that bring people together and naturally set the tone for the Holy Month of Ramadan.”
With Hag Al Leila setting the tone across the city, the Season of Wulfa now moves into its next phase, as Dubai prepares to observe Ramadan through a programme of cultural, community, and citywide experiences shaped by reflection, connection, and shared responsibility.
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