Hospitality
Where There Is Trade, There Is Gulfood
There is only one place where the world gathers annually to witness an unparalleled F&B showcase, with products meticulously handpicked from every corner of the globe. This time, a new global chapter is unfolding in the future of food and it’s within the legacy of Gulfood that the world can anticipate a seismic impact.
The 30th edition of Gulfood, taking place at the Dubai World Trade Centre from 17 – 21 February, will host a record 5,500+ exhibitors from 129+ countries. It will unveil new business opportunities and solve new and evolving global challenges.
Celebrating 30 Editions of Informing the Global Foodscape
For over three decades, Gulfood has been the driving force at the heart of global food commerce—igniting innovation, sparking cross-cultural collaboration and redefining the next era of global F&B. As the world experiences a sweeping transformation in food systems—powered by groundbreaking technologies, sustainability breakthroughs, and forward-thinking ideas—Gulfood 2025 will be the epicentre of this revolution. This is where the next era of food begins, and you’re invited to be at the forefront.
Event date: 17 – 21 February 2025 at Dubai World Trade Centre & registration is now live.
Why Visit?
Where The World Connects for Their F&B Sourcing Success
- 5500+ Exhibitors: Explore 100k+ new products and innovations from a vast exhibitor showcase across eight distinct sectors.
- 129 Countries Exhibiting: Experience global diversity with the biggest lineup of participating countries.
- 43% New Exhibitors: Get the first look at the fresh offerings from exhibitors attending the show for the first time.
- 24 Huge Halls: Navigate 24 massive halls filled with exhibitors, country pavilions and culinary experiences.
- 1 Million Sq. Ft Exhibition Area: Gulfood 2025 boasts one million square feet of show floor space.
- Network And Pre-Schedule Meetings: Establish close connections with F&B industry leaders through pre-scheduled meetings via our official event app and meetings programme.
Show Sectors
Gulfood is set to showcase the latest trends and advancements in the F&B industry, spanning seven distinct sectors: Dairy, Beverage, Fats & Oils, Pulses & Grains, Meat & Poultry, Power Brands and World Food.
Anticipate exploring products spanning these sectors at Gulfood, the ultimate platform for connecting with industry leaders, discovering state-of-the-art innovations and forging valuable partnerships in the ever-evolving F&B landscape.
Features
The summit will unite global leaders to tackle key challenges, sparking discussions, and showcasing trends, featuring top CEOs, policymakers and innovators.
From talks like Visionaries: Exploring Cutting-Edge Technologies Driving Food Tech to Pioneering Smart Agricultural Systems in the F&B Sector and more, the summit aims to drive business, inspire change and fuel global economic growth.
GULFOOD DISCOVERY TOURS
Over five days, engage in curated tours that are designed to connect you directly with the products you’re most interested in sourcing. The tours focus on diverse food categories such as Gourmet, Alternative Proteins, Ready-to-Eat, and Plant-Based. F&B professionals, buyers and sourcing experts can gain valuable insights, access exclusive products and make informed business decisions while exploring key trends influencing global F&B.
Top Table
Top Table returns with a charismatic group of local and international chefs who are reimagining the way we create and enjoy food. With a bold focus on culinary futurism, the 2025 edition will debut new techniques, inventive flavour combinations and unconventional textures that surprise and delight audiences.
YOUTHX – YOUNG CHEF CHALLENGE
Witness a high-energy culinary competition between young hotel chefs from around the world. They will compete for a career-defining internship at some of the top restaurants and culinary schools in Europe. Gulfood’s YouthX brings together emerging culinary talent from diverse cultures, offering a global platform that unites chefs through healthy competition. They’ll be judged on futuristic techniques that set the event apart from previous editions, showcasing the next generation of global culinary leaders.
BLEND STUDIO
Celebrate the artistry of beverages with immersive masterclasses that showcase the latest trends and exclusive, never-seen-before creations crafted by industry experts. Explore the world of coffee and the trendiest crafted drinks while seizing opportunities to connect and learn from leading beverage professionals.
THE CULINARY DEBATE
Watch as global culinary icons debate the industry’s most critical challenges and exciting opportunities in the world of food. You’ll be captivated as they offer fresh perspectives on the rapidly evolving industry landscape.
THE TASTING ROOM
Experience the latest culinary creations from top brands and network with business leaders in the F&B industry. Whether you’re looking for the market’s most exciting products, new partnerships or upcoming trends, this is where opportunities come to life.
DUBAI WORLD CUISINE
Experience an exclusive four-hands dinner series that brings together celebrated international chefs and homegrown culinary talent. These unique collaborations offer a one-of-a-kind opportunity to savour bespoke menus, where local flavours and global expertise converge to create exceptional dining experiences.
GULFOOD AFTER HOURS
Explore Dubai’s vibrant food scene with Gulfood After Hours. We’ve teamed up with the city’s most iconic restaurants to give you an unforgettable culinary adventure. From casual eateries to fine dining, you’ll experience the very best Dubai has to offer, outside of the exhibition halls. Simply book, show your ticket, and enjoy exclusive offers at venues across the city.
INNOVATION AWARDS
The Gulfood Innovation Awards will celebrate brands setting a new standard for excellence in F&B. Recognising forward-thinking products that demonstrate creativity, ingenuity and impact, these prestigious awards highlight the best in the F&B industry across 10 categories.
Hospitality
99 Sushi Bar & Restaurant Is Moving to Dubai Creek Harbour This Q4

99 Sushi Bar & Restaurant is set to enter a new chapter this Q4, with the award-winning Japanese dining destination relocating to Dubai Creek Harbour. Opening in Q4 2026, the new venue will bring a premium fine-dining offering to the growing waterfront community, with a larger bar and lounge, a lifestyle-led terrace and views that will form part of the experience. While the new destination will introduce a fresh energy and more elevated approach, it will remain rooted in the contemporary Japanese cuisine and signature dishes that have defined 99 Sushi.
Founded in Madrid in 2005, 99 Sushi Bar & Restaurant is renowned for its precision-led Japanese craftsmanship, ultra-premium ingredients and refined dining experience, with its Abu Dhabi flagship awarded a MICHELIN Star for three consecutive years. The brand has grown into an international dining name across Spain, the UAE, Monaco, Rabat and Budapest, with further global expansion underway. In Dubai, 99 Sushi was previously located in Downtown before embarking on this next chapter at Dubai Creek Harbour, alongside the launch of its highly anticipated London restaurant.
Hospitality
Turn Saudi National Day into a Private Island Escape with Sun Siyam



This year’s Saudi National Day offers more than a long weekend. With direct flights connecting Riyadh and Jeddah with the Maldives, Saudi travellers can exchange city life for spacious private villas, world-class dining and some of the Indian Ocean’s most memorable experiences in under a day. Across its Maldivian resorts, Sun Siyam brings together many of the things Saudi travellers look for in an island holiday – space, privacy, family-friendly experiences, premium all-inclusive halal dining and plenty to experience without leaving the island.
Across the Maldives, Sun Siyam’s three collections offer a different experience for every kind of National Day escape. The Luxury Collection, includes Sun Siyam Iru Fushi, focuses on elevated island living, privacy and spacious accommodation; the Lifestyle Collection, featuring Siyam World and Sun Siyam Olhuveli, brings together entertainment, experiences and family fun; while the Privé Collection’s Sun Siyam Iru Veli, Sun Siyam Vilu Reef and Sun Siyam Pasikudah (in Sri Lanka) offers a more intimate barefoot island escape.


For Families Who Want Space, Privacy and More Choice
Sun Siyam Iru Fushi combines luxurious beach and overwater villas, including private-pool options, with plenty for every generation to enjoy. Families can spend their days between the beach, pools, water sports and kids’ activities, while parents can retreat to the award-winning Spa by Thalgo for a quieter side of island life.
Dining is also a major part of the experience, with 15 dining and drink venues offering plenty of choice throughout the stay. Premium all-inclusive options, halal food and in-villa dining and floating breakfasts make it easy to dine on your own schedule, while multilingual butler service, including Arabic-speaking assistance, adds another layer of convenience for Saudi guests. With kids staying free on selected offers, Iru Fushi is particularly suited to larger families looking to spend the their holiday together without compromising on privacy.
For Adventure from Morning to Night
Few resorts in the Maldives can promise horse riding in the morning, shipwreck diving in the afternoon and an evening of go-kart racing. Siyam World was designed for travellers who believe one holiday should contain many adventures, bringing an unexpected sense of energy to the traditional Maldives experience.
Families and groups can move from the island’s horse ranch and go-kart track to its floating water park, dive beneath the surface to discover its shipwreck, or simply spend the day enjoying the beach and their private pool. Spacious villas and multi-bedroom residences give larger families and groups room to stay together, while an extensive choice of restaurants and bars means there is always somwhere different to dine.
The resort’s 24-hour WOW! Premium All-Inclusive concept brings dining, drinks and a wide range of experiences together, making Siyam World particularly well suited to Saudi families and groups looking for a holiday where almost everything is taken care of from the moment they arrive.

For Couples Who Want the Island to Themselves
For couples looking to turn the National Day break into a romantic escape, Sun Siyam Iru Veli, offers a more intimate side of the Maldives. Spacious beach and overwater suites, private pools and a strong sense of seclusion give couples the space and privacy to enjoy the island at their own pace.
With its honeymoon appeal, romantic dining experiences and premium all-inclusive offering, Iru Veli is particularly suited to couples looking for a few uninterrupted days together, combining privacy and understated island luxury in an intimate Maldivian setting.
With the Maldives within easy reach of Saudi Arabia, National Day is a chance to make the long weekend feel considerably longer. So why wait? Pack your bags and turn this year’s celebration into an island escape with Sun Siyam. For the latest Sun Siyam packages, benefits and offers, visit sunsiyam.com/offers or book@sunsiyam.com
Hospitality
Sana Dubai Launches “Hashhhhhhhhh Brunch,” a Sunday Ritual Rooted in Uzbek Comfort Food
Sana Dubai, the Uzbek dining destination at Jumeirah Mina Al Salam, announced the launch of its new weekly Sunday Brunch, “Hashhhhhhhhh Brunch,” beginning September 13, 2026. Running every Sunday from 12:00 PM to 4:00 PM, the brunch reimagines the day after Saturday night as a ritual of recovery, “the Uzbek way.”
Guests will gather around a table designed for sharing, opening with fresh Uzbek vegetables before moving into Sana’s signature Hash: a steaming bowl finished with baked bone marrow and garlic, a dish generations swear by the morning after. From there, diners choose their “cure” — slow-cooked wagyu beef cheek with silky potato purée, carved tableside by the chef, or a whole river-caught Sazan fish in garlic ajika sauce. The feast closes with a plate of traditional Uzbek sweets.

“Hash has always held a special place in Uzbek cuisine — a dish generations have gathered around, made slowly and with care. We wanted to give it the spotlight it deserves, so we built our Sunday Brunch around it: a truly authentic Uzbek feast, unhurried and generous, the way it’s meant to be shared.” — Leonid Litvin, General Manager, Sana Dubai
Hashhhhhhhhh Brunch is offered across three packages to suit every table:
- Non-Alcoholic — AED 350 per person
- House — AED 450 per person
- Premium — AED 650 per person
The brunch is unhurried and indulgent by design, built for guests who want to slow down, gather with family and friends, and let a proper feast do the recovering.
Hashhhhhhhhh Brunch Every Sunday, 12:00 PM – 4:00 PM, starting September 13, 2026 Sana Restaurant, Jumeirah Mina Al Salam, Dubai Reservations:https://www.sevenrooms.com/experiences/sanarestaurant/sunday-brunch-5109127899627520?tracking=marketing
- Location: SANA Restaurant – Jumeirah Mina Al Salam – Dubai
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