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Luna PR and BEEAH Host Educational Symposium to Reveal the Intersection of Web3 and Sustainability

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Luna PR & BEEAH

Luna PR together with BEEAH hosted an educational symposium to explore the intersection of Web3 and sustainability.  

Held at the iconic BEEAH headquarters designed by the world-renowned Zaha Hadid Architects, the private gathering convened industry leaders to explore innovative initiatives to address pressing environmental challenges, foster sustainability, and drive advancements in energy transformation in the region. 

BEEAH, a public-private organization pioneering sustainability and innovation in the region, has achieved several firsts in future-critical sectors, including Environment, Energy, Technology, Healthcare, and Real Estate. 

BEEAH’s commitment to future-proofing its operations is evident through its adoption of cutting-edge technologies, especially in Web3. Leveraging the UAE’s leadership in Web3 adoption, BEEAH is pioneering sustainable innovations. One notable initiative is their collaboration with Dfinity, the company behind the Internet Computer Protocol (ICP), to establish the Voluntary Recycling Credits (VRC) Initiative, which aims to create transparent and sustainable waste recycling standards. The project is a prime example of how BEEAH is using decentralized technology to drive circularity and set standards for recycling and incentivization on a global scale.

In addition to its collaboration with Dfinity, BEEAH has also leveraged Web3 and invested in future technologies to drive new and sustainable efficiencies within its operations and across industries, enabling them to be future-ready. Its headquarters uses digital twin technology and AI integrations, optimizing energy consumption and earning the building a LEED Platinum certification. As regional leaders in the waste management industry and pioneers of zero-waste strategies, BEEAH has also developed groundbreaking technologies for circularity which have contributed to the landfill diversion rate of 90% —one of the highest globally—in the emirate of Sharjah. One of them is re.life market, a recyclables trading platform developed by BEEAH’s digital venture re.life, is facilitating the reintroduction of hundreds of thousands of tonnes of material into the circular economy every year. MARASI, another technology by BEEAH, is a digital waste manifest platform, driving compliance with environmental requirements and promoting a cradle-to-grave process in waste management, from waste generation to waste transport and processing. BEEAH has also invested in future technologies in healthcare, an emerging industry for the organization. Its digital venture EVOTEQ has developed traqpharma, a track-and-trace solution that is being used in the UAE’s Tatmeen platform, ensuring supply chain integrity and tackling the challenge of counterfeit and expired medication.

“Web3 presents a powerful opportunity to leverage technology in achieving sustainability goals, both within BEEAH and across our network of partners. We have always been committed to pioneering solutions that address critical objectives for societies and industries, including advancing clean energy to achieve net-zero emissions and promoting circularity to eliminate waste to landfill. This symposium with Luna PR allowed us to reflect on our progress with Web3, share insights, and discuss the next wave of technological innovations shaping the future,” said Khaled Al Huraimel, Group CEO and Vice Chairman of BEEAH.

Several Luna PR clients presented initiatives and collaborative ideas on how their platforms or technology solutions can further enhance and complement BEEAH’s vision to pioneer a sustainable future for the UAE, Middle East and beyond. Some of which included implementing digital twin technologies, digitizing environmental assets, facilitating seamless payment solutions, and more. 

Clients included Igor Bershdasky, CEO of Phron.AI; Matthieu Merchadou, CEO of Magma; James Cecil from Ibanera; Tim Popplewell, CEO of Scintilla Network; and Muhammad Hamza; VP of Infinite Reality. 

“At Luna PR, we’re always working to bridge the gap between Web3 and the mainstream,” said Nikita Sachdev, Founder and CEO of Luna PR and Luna Media Corp. “The symposium with BEEAH shows what’s possible when traditional businesses embrace innovative technology to push boundaries and create real impact. Collaborations like these don’t just make headlines – they spark curiosity, inspire action, and bring more people into the exciting world of Web3. This is how we turn big ideas into movements.”

Attendees provided feedback on the event, emphasizing the importance of continued collaboration and innovation in advancing sustainability goals, further solidifying the UAE’s position as a leader in Web3 adoption.

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Under the Patronage of the Prime Minister and Minister of Foreign Affairs of the State of Qatar, Qatar Airways Hosts Arab Air Carriers’ Organization’s 59th Annual General Meeting 

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Under the patronage of HE Prime Minister and Minister of Foreign Affairs of the State of Qatar, Sheikh Mohammed bin Abdulrahman bin Jassim Al-Thani, the 59th Annual General Meeting (AGM) of the Arab Air Carriers’ Organization (AACO) officially opened yesterday at the Sheraton Grand Doha Resort & Convention Hotel. 

Hosted by Qatar Airways from 2-4 November 2026, the event opened with addresses from Qatar Airways Group Chief Executive Officer and AGM Chairman, Hamad Al-Khater, and AACO Secretary General, Abdul Wahab Teffaha, setting the stage for the discussions on the industry’s evolving landscape and strategic priorities. 

The annual gathering brings together over 200 senior aviation executives and stakeholders, including chief executive officers of AACO member airlines, partner carriers, and representatives of leading organisations in the aviation industry.  

Qatar Airways Group Chief Executive Officer and AGM Chairman, Hamad Al-Khater, said: “This AACO gathering brings together the airlines of the Arab world, which collectively play a vital role in connecting people, businesses and economies across six continents. As our industry faces a very difficult period, with geopolitical developments continuing to disrupt global connectivity, regional cooperation has become our greatest strength. 

“Our priority, together with our fellow AACO members, is to build on the partnerships this year has deepened, strengthening the resilience of our region and advancing a shared vision for the future of Arab aviation. Qatar Airways is honoured to welcome this Assembly to Doha and to play its full part in that work.” 

AACO Secretary General, Abdul Wahab Teffaha, said: “We are pleased to gather in Doha for AACO’s 59th Annual General Meeting, and we extend our sincere appreciation to the State of Qatar for its patronage and to Qatar Airways for its generous hospitality. The aviation industry continues to face complex challenges, from geopolitical uncertainties and operational pressures to the growing need for environmental sustainability. Yet, Arab airlines have consistently demonstrated their ability to adapt, innovate, and maintain their vital role in global air connectivity 

“This Annual General Meeting provides an important platform to exchange views, strengthen cooperation, and identify practical solutions to our shared challenges. By working together, we can reinforce the competitiveness and resilience of Arab aviation and ensure its continued contribution to economic development and global connectivity.” 

The AGM’s working sessions, scheduled for Tuesday, 3 November 2026, will open with AACO Secretary General’s ‘State of the Industry’ report, offering an overview of the latest developments, challenges, and opportunities across the aviation sector. This will be followed by a speech by the Director General of the Arab Civil Aviation Organization (ACAO), Khalid Cherkaoui, and a presentation by Bloomberg examining the global economic outlook and its implications for aviation. 

The programme will also feature the Arab Aviation Summit, including a high-level panel discussion bringing together airline chief executives and aviation leaders to examine the industry’s most pressing issues.  

The summit will be followed by a closed-door session for AACO members to discuss internal and administrative matters, and address key strategic challenges affecting member airlines. 

As the host of the 59th AACO AGM, Qatar Airways continues to support industry collaboration and the exchange of expertise across the aviation sector in the region. The airline’s extensive global network, connecting Doha to more than 170 global destinations through its award-winning hub, Hamad International Airport, reflects the importance of international connectivity to regional economic growth and global trade. 

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The Coffee Lab Celebrates Three Years at Aljada with Complimentary Cupcakes and Coffee Vouchers

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The Coffee Lab, an Emirati owned homegrown cafe is celebrating three years at its Aljada branch on 9 November, marking the occasion with a special anniversary celebration dedicated to the customers and team who have been part of its journey.

To thank customers for their continued support, The Coffee Lab will be handing out complimentary cupcakes featuring the brand’s iconic X design. Each cupcake will come with a voucher for one free coffee, giving guests the opportunity to enjoy their complimentary drink during the celebration or return at a later date to redeem it. The vouchers will be valid for 30 days from the anniversary date, offering customers another reason to revisit their favourite coffee destination.

At the heart of the celebrations will be a specially designed anniversary cake, created to resemble The Coffee Lab’s signature branded takeaway cup. Alongside the individual cupcakes, the oversized cake will serve as a centrepiece for the occasion, bringing a playful touch to the milestone and reflecting the brand’s distinctive identity.

The branch will also be decorated with white and dark blue balloons, while branded anniversary foam boards featuring celebratory messages will provide a dedicated photo opportunity for customers and visitors to capture the occasion.

More than simply marking another year in business, the celebration reflects The Coffee Lab’s appreciation for the community that has supported the Aljada branch since it opened. Through complimentary treats, coffee vouchers and moments shared with customers and employees, the brand aims to make the anniversary a meaningful occasion for everyone involved.

As The Coffee Lab looks ahead to another year at Aljada, the celebration is an opportunity to reflect on the relationships built along the way and thank the people who continue to make the branch part of their everyday coffee rituals.

Anniversary Celebration Details

  • Date: 9 November 2026 | Location: The Coffee Lab, Aljada, Sharjah | Customer treats: Complimentary branded X cupcakes, each accompanied by a voucher for one free coffee. | Voucher validity: 30 days from 9 November 2026. | Special features: Branded anniversary cake, festive decorations and photo opportunities. 
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Hospitality

Sound Healing & Sensory Wellness: The Rise of Experiential Wellbeing

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by Shalin Balasuriya, Co-Founder of Spa Ceylon

I believe there are three key factors driving the growing interest in sound healing and immersive sensory wellness experiences. The first is our increasing need to disconnect and reconnect. We live in a world of constant digital stimulation, information overload and increasingly demanding lifestyles. As a result, people are seeking opportunities to slow down, reconnect with themselves and feel more grounded, both within themselves and in the natural world. Experiences such as sound healing, guided meditation and sensory rituals offer moments of stillness, mindfulness and relaxation in an otherwise highly stimulated environment.

The second is greater awareness of holistic wellbeing. Knowledge of traditional wellness practices and the interconnectedness of physical, mental and emotional wellbeing has become far more accessible. Through social media, digital platforms and shared personal experiences, consumers are discovering practices that may previously have been unfamiliar to them. This growing awareness has encouraged people to explore wellbeing beyond conventional treatments and physical fitness, embracing a more holistic approach to how they feel and live.

The third is accessibility. Experiences that were once largely associated with specialist retreats or dedicated wellness destinations are now increasingly available within urban environments. From sound baths and guided meditation to aromatherapy and immersive spa experiences, people have more opportunities to incorporate these practices into their regular lives rather than treating them as occasional luxuries.

What’s particularly interesting is that many of these principles are not new. Ayurveda, which translates to the ‘Science of Life’, has emphasised for thousands of years that wellbeing is not simply the absence of illness, but a state of balance between the mind, body, senses and our surrounding environment. Central to this philosophy is the understanding that wellbeing is cultivated through the way we live, through our daily routines, our relationship with nature, and the practices we consciously integrate into our lives.

This is why holistic wellbeing cannot be viewed as something separate from everyday living. It’s about creating a lifestyle in which physical, mental and emotional wellbeing are supported through consistent, intentional practices. Sound, scent, touch, meditation and mindful rituals have long formed part of traditional approaches to encouraging balance and relaxation. Today, we’re seeing a renewed appreciation of these practices, alongside growing scientific interest in how sensory experiences and relaxation techniques may contribute to stress management and emotional wellbeing.

At Spa Ceylon, this philosophy has always been central to our approach to wellness. We believe wellbeing shouldn’t be limited to an occasional spa visit or wellness retreat. It should be something people can consciously integrate into their everyday lives through simple, meaningful practices.

This could be as simple as using an aromatic balm to complement a meditation practice, introducing calming aromas into the home to create an atmosphere conducive to relaxation, or taking a few minutes each evening to unwind through a sensory self-care ritual. Our spa experiences similarly bring together therapeutic touch, aroma, sound and traditional Ayurvedic practices to create immersive environments that encourage relaxation and reconnection.

The real opportunity lies in making these experiences accessible, practical and sustainable. It’s not necessarily about making dramatic lifestyle changes, but about introducing small, intentional moments of wellbeing into our daily routines.

Ultimately, I believe we’re witnessing a fundamental shift in how people approach wellness. In many ways, it’s a return to what Ayurveda has taught us for thousands of years: wellbeing isn’t something we pursue occasionally, but something we cultivate through the way we live every day.

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