Connect with us

Hospitality

Luna PR and BEEAH Host Educational Symposium to Reveal the Intersection of Web3 and Sustainability

Published

on

Luna PR & BEEAH

Luna PR together with BEEAH hosted an educational symposium to explore the intersection of Web3 and sustainability.  

Held at the iconic BEEAH headquarters designed by the world-renowned Zaha Hadid Architects, the private gathering convened industry leaders to explore innovative initiatives to address pressing environmental challenges, foster sustainability, and drive advancements in energy transformation in the region. 

BEEAH, a public-private organization pioneering sustainability and innovation in the region, has achieved several firsts in future-critical sectors, including Environment, Energy, Technology, Healthcare, and Real Estate. 

BEEAH’s commitment to future-proofing its operations is evident through its adoption of cutting-edge technologies, especially in Web3. Leveraging the UAE’s leadership in Web3 adoption, BEEAH is pioneering sustainable innovations. One notable initiative is their collaboration with Dfinity, the company behind the Internet Computer Protocol (ICP), to establish the Voluntary Recycling Credits (VRC) Initiative, which aims to create transparent and sustainable waste recycling standards. The project is a prime example of how BEEAH is using decentralized technology to drive circularity and set standards for recycling and incentivization on a global scale.

In addition to its collaboration with Dfinity, BEEAH has also leveraged Web3 and invested in future technologies to drive new and sustainable efficiencies within its operations and across industries, enabling them to be future-ready. Its headquarters uses digital twin technology and AI integrations, optimizing energy consumption and earning the building a LEED Platinum certification. As regional leaders in the waste management industry and pioneers of zero-waste strategies, BEEAH has also developed groundbreaking technologies for circularity which have contributed to the landfill diversion rate of 90% —one of the highest globally—in the emirate of Sharjah. One of them is re.life market, a recyclables trading platform developed by BEEAH’s digital venture re.life, is facilitating the reintroduction of hundreds of thousands of tonnes of material into the circular economy every year. MARASI, another technology by BEEAH, is a digital waste manifest platform, driving compliance with environmental requirements and promoting a cradle-to-grave process in waste management, from waste generation to waste transport and processing. BEEAH has also invested in future technologies in healthcare, an emerging industry for the organization. Its digital venture EVOTEQ has developed traqpharma, a track-and-trace solution that is being used in the UAE’s Tatmeen platform, ensuring supply chain integrity and tackling the challenge of counterfeit and expired medication.

“Web3 presents a powerful opportunity to leverage technology in achieving sustainability goals, both within BEEAH and across our network of partners. We have always been committed to pioneering solutions that address critical objectives for societies and industries, including advancing clean energy to achieve net-zero emissions and promoting circularity to eliminate waste to landfill. This symposium with Luna PR allowed us to reflect on our progress with Web3, share insights, and discuss the next wave of technological innovations shaping the future,” said Khaled Al Huraimel, Group CEO and Vice Chairman of BEEAH.

Several Luna PR clients presented initiatives and collaborative ideas on how their platforms or technology solutions can further enhance and complement BEEAH’s vision to pioneer a sustainable future for the UAE, Middle East and beyond. Some of which included implementing digital twin technologies, digitizing environmental assets, facilitating seamless payment solutions, and more. 

Clients included Igor Bershdasky, CEO of Phron.AI; Matthieu Merchadou, CEO of Magma; James Cecil from Ibanera; Tim Popplewell, CEO of Scintilla Network; and Muhammad Hamza; VP of Infinite Reality. 

“At Luna PR, we’re always working to bridge the gap between Web3 and the mainstream,” said Nikita Sachdev, Founder and CEO of Luna PR and Luna Media Corp. “The symposium with BEEAH shows what’s possible when traditional businesses embrace innovative technology to push boundaries and create real impact. Collaborations like these don’t just make headlines – they spark curiosity, inspire action, and bring more people into the exciting world of Web3. This is how we turn big ideas into movements.”

Attendees provided feedback on the event, emphasizing the importance of continued collaboration and innovation in advancing sustainability goals, further solidifying the UAE’s position as a leader in Web3 adoption.

Hospitality

Celebrate Eid Al Adha with a Relaxing City Escape at Four Points by Sheraton Sheikh Zayed Road, Dubai

Published

on

This Eid Al Adha, elevate your celebrations with a thoughtfully curated staycation at Four Points by Sheraton Sheikh Zayed Road, offering the perfect blend of comfort, indulgence, and quality time with loved ones.

Designed for families and friends looking to unwind in the heart of the city, the exclusive Eid Al Adha getaway promises a seamless escape paired with added value and memorable experiences.

Guests booking a Classic Room will enjoy a complimentary upgrade to the next room category (subject to availability), along with a one-night stay in a comfortable room or spacious apartment. The experience includes a hearty breakfast, with a choice of lunch or dinner on the house, ensuring a relaxed and indulgent stay.

To enhance relaxation, guests can unwind with a complimentary 15-minute massage, while also enjoying 25% off across selected dining outlets. The celebration continues with welcome drinks at the hotel’s rooftop venue, offering stunning city views, along with a guaranteed late check-out until 4:00 PM.

Whether it’s a short family getaway or a festive retreat with friends, Four Points by Sheraton Sheikh Zayed Road invites guests to create unforgettable moments this Eid Al Adha.

Offer: Complimentary room upgrade (subject to availability) | One-night stay in room or apartment | Breakfast with lunch or dinner included | Complimentary 15-minute massage | 25% discount on selected dining outlets | Welcome drinks at the rooftop venue | Guaranteed late check-out until 4:00 PM | Location: Four Points by Sheraton, Sheikh Zayed Road

Unwind This Eid Al Adha with a Comfortable City Escape at Four Points by Sheraton Bur Dubai

Celebrate Eid Al Adha with a relaxing city retreat at Four Points by Sheraton Bur Dubai, where comfort, convenience, and thoughtful touches come together for an effortless festive getaway.

Perfect for those looking to take a break from the everyday, the hotel’s Eid Al Adha package is designed to offer a seamless stay with added value and moments of indulgence.

Guests booking a Classic Room will enjoy a complimentary upgrade to the next room category (subject to availability), along with a stay that includes a wholesome breakfast and a choice of lunch or dinner on the house, making it easy to savour the occasion without any planning stress.

To elevate the experience, guests can unwind with a complimentary 15-minute massage and enjoy 25% off across selected dining outlets. The package also includes a guaranteed late check-out until 4:00 PM, allowing guests to extend their stay in comfort.

Whether it’s a quick escape or a laid-back celebration, Four Points by Sheraton Bur Dubai offers the perfect setting to relax, recharge, and create meaningful moments this Eid Al Adha.

Offer Highlights: Complimentary room upgrade (subject to availability) | Breakfast with lunch or dinner included | Complimentary 15-minute massage | 25% discount on selected dining outlets | Guaranteed late check-out until 4:00 PM | Validity: Until June 01, 2026, | Location: Four Points by Sheraton, Bur Dubai

Continue Reading

Hospitality

Celebrate Eid Al Adha with Flavours of Royal India at Mausam

Published

on

This Eid Al Adha, gather your family and loved ones for a festive culinary experience at Mausam as the restaurant launches Flavours of Royal India, a special Curry Week inspired by the rich traditions of India’s royal kitchens.

Drawing inspiration from the rich flavours of Awadh, Rajasthan, and Hyderabad, the limited-time menu showcases aromatic slow-cooked curries, bold spice blends, and timeless regional recipes. Guests can enjoy signature dishes such as Gosht Rezala, Murgh Begum Bahar, and Machhli Jaisamandi, alongside comforting classics like Maa Channe Ki Dal and freshly baked traditional breads including Missi Roti and Khameeri Naan. The experience begins with flavourful chaat selections such as Nadru Ki Chaat, setting the tone for a festive feast designed for sharing.

Marking the start of Mausam’s new month-by-month culinary journey celebrating India’s diverse regional cuisines, the series will spotlight a different region’s flavours, culture, and traditions with each edition. Offer: Flavours of Royal India – Eid Al Adha Curry Week | Date: 26th May to 31st May, served throughout the day | Location: Mausam, Dubai Mall

Continue Reading

Hospitality

A JOYFUL EID AL ADHA GATHERING AT AL JADDAF ROTANA

Published

on

For the hi-res images, please click HERE
Celebrate the spirit of Eid Al Adha at Al Jaddaf Rotana with a specially curated dining experience designed for sharing and togetherness. Priced at AED 220 per person, the offer invites guests to indulge in a festive feast across 27th to 29th June, with an added group benefit, book for 10 guests and the 11th dines complimentary, making it the perfect choice for family gatherings and group celebrations.
Offer Details

Date: 27th to 29th June | Group Offer: Book for 10 guests and the 11th guest dines complimentary (Terms and Conditions apply)

Continue Reading

Trending

Copyright © 2023 | The Integrator