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The State of Hotel Sales, Marketing, and Revenue Optimization Talent

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HSMAI

How do you meet the needs of multigenerational workforces? How is the rise of the gig economy and fractional staffing models changing talent sourcing? How do you retain tomorrow’s leaders? How do you unlock the full potential of AI in your organization?

These questions, and many more pieces of the hospitality industry’s talent puzzle, will be discussed at this year’s HSMAI Middle East & Africa Commercial Strategy Conference, taking place on 26-27 November at Conrad Dubai.

Jason Smith, Vice President Marketing Communications at HSMAI, will be decoding new talent dynamics with a deep dive into the HSMAI Foundation’s State of Talent Report 2024, authored by industry expert Dorothy Dowling, and reveal the biggest challenges facing the industry. The report will jumpstart one of the key content tracks at this year’s conference – human capital.

Structured around nine key trends, the annual report investigates issues such as the impact of the 65+ workforce, managing 4-generation talent pools, transforming employee engagement, leveraging AI for productivity, emotional wellness, cross functional teamwork, culture-defining leadership, and gig and fractional talent models.

“Significant developments and emerging shifts are impacting talent within hospitality. In this report, we shine a light on the implications for the industry’s recruitment and retention strategies. We dive into the trends influencing human capital, particularly in sales, marketing, and revenue optimization, and present actionable strategies for creating inclusive, dynamic and forward-thinking workplace environments”, said Jason Smith, Vice President Marketing Communications, HSMAI.

In the lead up to the conference we asked regional industry leaders about their human capital strategies and the opportunities and challenges they see when it comes to talent attraction and retention.

“In a business where people serve people, it is fundamental to lead with culture and understand what team members need to thrive,” said Marie-Louise Ek, Vice President Human Resources – Middle East & Africa, Hilton. “At Hilton, we are committed to building an inclusive workplace driven by purpose, that offers team members opportunities to grow and feel empowered. This requires curiosity, creativity, and the ability to connect every team member to our purpose. We know that every job makes the stay and happy and engaged team members drive our customer experience as well as benefit our owners and the communities where we operate.” Marie-Louise Ek will be hosting one of the Lightening Rounds at the conference titled: ‘Unlocking Successful Commercial Collaboration: The People-First Approach.’

“At Jumeirah we value our people as our greatest asset, fostering an inclusive and empowering workplace where every colleague feels valued and inspired. Committed to career growth, creativity and exceptional standards, we support team success, motivating our people to deliver outstanding service, contribute to communities, and grow as future leaders,” said Jaime Simpson, General Manager Jumeirah Mina Al Salam, who will be hosting a Lightening Round on ‘The Evolving Workplace’ at this year’s conference.

The comprehensive report concludes that the future of the hospitality industry will likely be a combination of advanced technology and the human touch, delivering exceptional experiences for customers and fostering a supportive work environment for employees.

“Now more than ever, sales professionals are looking for work/life balance, and culture is one of the most important deciding factors in choosing their next employer,” states Tammy Gillis, Sales Industry Expert in the report. “Many salespeople are tired of working on property and getting pulled into operations and want full-time remote or hybrid remote positions. They also value training, coaching, and support which the hotel industry does not consistently provide.”

Hospitality

THE BROOKLYN CREAMERY LAUNCHES ITS FIRST SORBET BAR WITH JUST 37 CALORIES – MEET THE MANGO SORBET

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A close-up shot of The Brooklyn Creamery's 37-calorie Mango Sorbet Bar, showing the bright orange sorbet and a partially peeled wrapper on a white background.

Who says you can’t enjoy the taste of peak-season mango in the middle of winter? The Brooklyn Creamery, the UAE’s premier better-for-you ice cream brand, makes it possible with its newest innovation: the Mango Sorbet Bar.

A bright and refreshing celebration of mango, the 37-calorie Mango Sorbet Bar is crafted for health-conscious dessert lovers, mango enthusiasts, and anyone seeking a little sunshine in their day. Made with just five ingredients, the bar delivers indulgent fruity flavour without compromise.

“We wanted to bring the natural, juicy goodness of real mango to our fans all year round,” says Shivaan Ghai, Founder of The Brooklyn Creamery. “With just 37 calories, the Mango Sorbet Bar delivers bright, authentic fruit flavour in a clean, low-calorie format — without compromising on ingredients or quality.

The Mango Sorbet Bar is 100% natural, free from artificial colours, flavours, and preservatives. Its smooth, vibrant taste mirrors the luscious sweetness of real mango, transforming a simple sorbet into a moment of tropical escape. Perfect as a post-workout treat, afternoon pick-me-up, or light dessert, it proves that indulgence can be refreshing, simple, and better for you.

The new Mango Sorbet bar is available across the UAE for AED 9 per 55ml bar, via Deliveroo, Talabat, Noon Food, and Careem.

With this launch, The Brooklyn Creamery continues to redefine indulgence, offering flavors that surprise, delight, and deliver a creamy, satisfying experience.

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Hospitality

CELEBRATE THE MAGIC OF CHRISTMAS WITH SKYLINE VIEWS AND EXQUISITE DINING AT OANJO

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A close-up of a meticulously plated OAnjo Nikkei dish, possibly a festive tuna ceviche or tiradito, garnished with edible flowers and vibrant Peruvian accents.

This festive season, celebrate Christmas with a touch of sophistication and sky-high style at OAnjo, Dubai’s elegant rooftop restaurant where Japanese culinary artistry meets the vibrant spirit of Peruvian flavours. With panoramic skyline views and a specially curated three-course festive menu, OAnjo invites guests to experience the true spirit of Christmas — refined, joyful, and unforgettable.

Guests are invited to indulge in a three-course festive menu, thoughtfully curated to showcase the elegance and balance of modern Japanese cuisine with the warmth and zest of Peru. From delicate sushi creations to exquisitely grilled dishes, each course reflects OAnjo’s signature precision and flair — an ode to Japan’s culinary philosophy of harmony, simplicity, and flavour.

Guests can choose from two festive packages designed to suit every celebration:

With panoramic views of Dubai’s glittering skyline, OAnjo provides the perfect backdrop for festive gatherings, intimate dinners, and joyful moments shared under the stars. Guests can toast to the holidays while savouring exceptional dishes and soaking in the restaurant’s stylish, serene ambiance.

Book your table today and make this Christmas one to remember — where good food, great company, and breathtaking views come together in perfect harmony.

Event Details
OAnjo Restaurant, Sheraton Mall of the Emirates, Dubai
Christmas Eve Dinner Celebration — December 24 

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Hospitality

DECEMBER’S MUST-SEE MUSIC NIGHTS AT HONEYCOMB HI-FI

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Close-up of the Honeycomb Hi-Fi interior, showing large, six-sided acoustic panels with embedded mood lighting and professional sound equipment.

Honeycomb Hi-Fi is turning December into a month-long celebration of international sound. The venue has announced a trio of standout DJ nights, each spotlighting deep grooves, eclectic vibes and artists who really know what they’re doing.

The series opens on Friday, 5 December, with WASS & NESTA. Known for their dynamic, rhythm-driven sets and the ability to read the room, the duo is set to ignite the dancefloor, turning the night into a serious dialogue between DJs and the crowd.

On Thursday, 11 December, the spotlight turns to a Jazz Kissa-inspired evening featuring Dan Greenpeace, Frezidante and Amir. Each brings a distinctly different musical lens, resulting in a flowy blend of jazz influences, broken beats and soulful house.

Rounding out the month is “Italian Job” on Friday, 19 December, led by LTJ and Tommy Outside. The pair will deliver a tribute to Italy’s influential electronic music with warm textures, timeless grooves and the kind of sophisticated selections that have made Italian DJs beloved around the world.

Throughout all three nights, guests can enjoy Honeycomb Hi-Fi’s Japanese-inspired menu along with its standout drinks. Music starts from 9 pm onwards, and there’s an entry fee of AED 120, which includes a complimentary drink token, while table reservations require a minimum spend of AED 350 per person from 9:30 pm.

For those unable to join the international nights, Honeycomb Hi-Fi will still be buzzing throughout the month with its local programming. Upcoming December highlights include PEPELZ on Monday, 15 December, a MONILE guest shift with Raiza Carrera on Wednesday, 17 December, and an NYE takeover with N-You-Up on Wednesday, 31 December.

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