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The State of Hotel Sales, Marketing, and Revenue Optimization Talent

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HSMAI

How do you meet the needs of multigenerational workforces? How is the rise of the gig economy and fractional staffing models changing talent sourcing? How do you retain tomorrow’s leaders? How do you unlock the full potential of AI in your organization?

These questions, and many more pieces of the hospitality industry’s talent puzzle, will be discussed at this year’s HSMAI Middle East & Africa Commercial Strategy Conference, taking place on 26-27 November at Conrad Dubai.

Jason Smith, Vice President Marketing Communications at HSMAI, will be decoding new talent dynamics with a deep dive into the HSMAI Foundation’s State of Talent Report 2024, authored by industry expert Dorothy Dowling, and reveal the biggest challenges facing the industry. The report will jumpstart one of the key content tracks at this year’s conference – human capital.

Structured around nine key trends, the annual report investigates issues such as the impact of the 65+ workforce, managing 4-generation talent pools, transforming employee engagement, leveraging AI for productivity, emotional wellness, cross functional teamwork, culture-defining leadership, and gig and fractional talent models.

“Significant developments and emerging shifts are impacting talent within hospitality. In this report, we shine a light on the implications for the industry’s recruitment and retention strategies. We dive into the trends influencing human capital, particularly in sales, marketing, and revenue optimization, and present actionable strategies for creating inclusive, dynamic and forward-thinking workplace environments”, said Jason Smith, Vice President Marketing Communications, HSMAI.

In the lead up to the conference we asked regional industry leaders about their human capital strategies and the opportunities and challenges they see when it comes to talent attraction and retention.

“In a business where people serve people, it is fundamental to lead with culture and understand what team members need to thrive,” said Marie-Louise Ek, Vice President Human Resources – Middle East & Africa, Hilton. “At Hilton, we are committed to building an inclusive workplace driven by purpose, that offers team members opportunities to grow and feel empowered. This requires curiosity, creativity, and the ability to connect every team member to our purpose. We know that every job makes the stay and happy and engaged team members drive our customer experience as well as benefit our owners and the communities where we operate.” Marie-Louise Ek will be hosting one of the Lightening Rounds at the conference titled: ‘Unlocking Successful Commercial Collaboration: The People-First Approach.’

“At Jumeirah we value our people as our greatest asset, fostering an inclusive and empowering workplace where every colleague feels valued and inspired. Committed to career growth, creativity and exceptional standards, we support team success, motivating our people to deliver outstanding service, contribute to communities, and grow as future leaders,” said Jaime Simpson, General Manager Jumeirah Mina Al Salam, who will be hosting a Lightening Round on ‘The Evolving Workplace’ at this year’s conference.

The comprehensive report concludes that the future of the hospitality industry will likely be a combination of advanced technology and the human touch, delivering exceptional experiences for customers and fostering a supportive work environment for employees.

“Now more than ever, sales professionals are looking for work/life balance, and culture is one of the most important deciding factors in choosing their next employer,” states Tammy Gillis, Sales Industry Expert in the report. “Many salespeople are tired of working on property and getting pulled into operations and want full-time remote or hybrid remote positions. They also value training, coaching, and support which the hotel industry does not consistently provide.”

Hospitality

BAB EL BAHR COMBINES FLAVOR AND FUN FOR THE ULTIMATE SUHOOR THIS RAMADAN

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Overhead view of a BAB EL BAHR Suhoor table featuring freshly baked Arabic bread, scrambled eggs, hummus, foul medammas, labneh, pita bread, olives, herbs, and mixed Levantine dishes served with tableware and a lit candle.

This Ramadan, Bab El Bahr by Al Hallab invites guests to embrace the spirit of tradition, flavor, and togetherness with its authentic and indulgent Suhoor experience. Set against the vibrant backdrop of Mohammed Bin Rashid Boulevard, the restaurant offers a thoughtfully curated a la carte Suhoor menu designed to celebrate the pre-dawn meal in style, comfort, and warmth.

From classic Levantine favorites to contemporary twists, Bab El Bahr’s Suhoor menu caters to every palate. Guests can start with cheese selections such as Shilal, Kashkaval, and Baladiyeh, paired with grilled halloumi or eggs cooked to order, whether sunny side up, scrambled, or as an omelette. Traditional dishes like shakshuka, egg with soujouk, and egg with awarma add hearty, flavorful options for those looking for a protein-packed start to the day.

For those seeking authentic Levantine flavors, Bab El Bahr also serves foul medammas, balila, labneh, goat labneh with walnuts, makdous, and hummus-based dishes, including classic fatteh hummus and fatteh hummus bil lahme. The à la carte menu further highlights mini manakeesh (zaatar, cheese) and kaake traboulsieh (Akawi cheese or smoked turkey & kashkaval).

No Suhoor is complete without something sweet. Bab El Bahr offers jam and butter selections, ashta with honey, Nutella flatbread with bananas and toasted hazelnuts, cheese kunafa, fried katayef, Um Ali, and a seasonal fruit platter, ensuring a perfect balance of flavors to satisfy every craving.

To elevate the communal spirit, the restaurant provides backgammon boards, Jakaru boards, and playing cards, allowing guests to enjoy lighthearted games and connect with family and friends while savoring the pre-dawn meal.

Bab El Bahr’s Suhoor experience combines culinary authenticity, elegant presentation, and a welcoming atmosphere, making it an ideal destination for both traditional family gatherings and casual nights with friends during Ramadan.

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Hospitality

COUNTER CULTURE CAFÉ INTRODUCES LIMITLESS COFFEE OFFER

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A freshly prepared latte topped with delicate leaf‑style latte art is served in a pink cup and saucer at COUNTER CULTURE CAFÉ. Placed on a wooden table, the coffee is accompanied by a breakfast platter in the background, featuring a selection of light bites, creating a relaxed café setting ideal for coffee breaks or casual dining.

Counter Culture Café at Dubai Marriott Harbour Hotel & Suites invites coffee enthusiasts and remote workers to experience its new Limitless Coffee offer, available daily from 10:00 AM onwards

Perfect for those looking for a productive workday or an extended stay in a cozy setting, the offer is priced at AED 32 and includes unlimited coffee and tea selections, plus an exclusive 25% discount on food when opting for the Limitless Coffee package.

Guests can enjoy a wide range of hot and iced beverages, including Espresso, Americano, Latte, Cappuccino, Flat White, Mocha, Frappuccino, Hot Chocolate, and the full selection of Tchaba teas and iced teas, all served in the café’s relaxed and contemporary environment.

For those who enjoy the outdoors, terrace seating is available, and pets are welcome, making it the perfect spot for guests who want to bring their furry friends along.

Located within Dubai Marriott Harbour Hotel & Suites, Counter Culture Café offers a welcoming space ideal for remote working, casual meetings, leisurely coffee breaks, or simply relaxing in the heart of Dubai Marina.

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Hospitality

BESH TURKISH KITCHEN UNVEILS “FLAVORS FROM THE SILK ROAD” RAMADAN IFTAR INSPIRED BY TURKEY, THE MIDDLE EAST AND BEYOND

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Guests in traditional Middle Eastern attire share a Ramadan iftar table at BESH TURKISH KITCHEN, with assorted Turkish mezze, grilled kebabs, bread, juices, and lanterns on a patterned table.

 This Ramadan, Besh Turkish Kitchen invites guests on a culinary journey along the Silk Road to savor the rich flavours of Turkey, the Middle East, and Asia. Available daily throughout the holy month, the “Flavors from the Silk Road” Ramadan Iftar is served buffet-style with rotating menus, offering something new throughout the holy month. Perfect for repeat visits with family and friends.

The spread begins with dates and water, followed by a selection of cold mezze and salads, including hummus, moutabal, fattoush, tabbouleh, warak enab and kisir, alongside marinated vegetables and regional cheeses. Hot dishes feature Arabic lentil soup, meat kibbeh, freshly baked Turkish pide and lahmacun, shawarma made to order, and a rotating selection of grilled kebabs. Main courses span multiple cuisines with highlights including lamb ouzi at the carving station, Adana kebab, butter chicken, chicken biryani, seafood tagines, fish sayadieh, as well as beef stroganoff, mac & cheese, fried rice and vegetable noodles, plus plenty of vegetarian options.

Desserts are equally generous, featuring kunafa, baklava, Umm Ali, Turkish delight and sütlaç, alongside Arabic pastries, international cakes, and traditional Indian sweets.

Set within Besh’s warm, Anatolian-inspired interiors on the 5th floor of Sheraton Mall of the Emirates, the Iftar offers a relaxed and welcoming setting to gather, share, and celebrate after sunset.

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