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The State of Hotel Sales, Marketing, and Revenue Optimization Talent

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HSMAI

How do you meet the needs of multigenerational workforces? How is the rise of the gig economy and fractional staffing models changing talent sourcing? How do you retain tomorrow’s leaders? How do you unlock the full potential of AI in your organization?

These questions, and many more pieces of the hospitality industry’s talent puzzle, will be discussed at this year’s HSMAI Middle East & Africa Commercial Strategy Conference, taking place on 26-27 November at Conrad Dubai.

Jason Smith, Vice President Marketing Communications at HSMAI, will be decoding new talent dynamics with a deep dive into the HSMAI Foundation’s State of Talent Report 2024, authored by industry expert Dorothy Dowling, and reveal the biggest challenges facing the industry. The report will jumpstart one of the key content tracks at this year’s conference – human capital.

Structured around nine key trends, the annual report investigates issues such as the impact of the 65+ workforce, managing 4-generation talent pools, transforming employee engagement, leveraging AI for productivity, emotional wellness, cross functional teamwork, culture-defining leadership, and gig and fractional talent models.

“Significant developments and emerging shifts are impacting talent within hospitality. In this report, we shine a light on the implications for the industry’s recruitment and retention strategies. We dive into the trends influencing human capital, particularly in sales, marketing, and revenue optimization, and present actionable strategies for creating inclusive, dynamic and forward-thinking workplace environments”, said Jason Smith, Vice President Marketing Communications, HSMAI.

In the lead up to the conference we asked regional industry leaders about their human capital strategies and the opportunities and challenges they see when it comes to talent attraction and retention.

“In a business where people serve people, it is fundamental to lead with culture and understand what team members need to thrive,” said Marie-Louise Ek, Vice President Human Resources – Middle East & Africa, Hilton. “At Hilton, we are committed to building an inclusive workplace driven by purpose, that offers team members opportunities to grow and feel empowered. This requires curiosity, creativity, and the ability to connect every team member to our purpose. We know that every job makes the stay and happy and engaged team members drive our customer experience as well as benefit our owners and the communities where we operate.” Marie-Louise Ek will be hosting one of the Lightening Rounds at the conference titled: ‘Unlocking Successful Commercial Collaboration: The People-First Approach.’

“At Jumeirah we value our people as our greatest asset, fostering an inclusive and empowering workplace where every colleague feels valued and inspired. Committed to career growth, creativity and exceptional standards, we support team success, motivating our people to deliver outstanding service, contribute to communities, and grow as future leaders,” said Jaime Simpson, General Manager Jumeirah Mina Al Salam, who will be hosting a Lightening Round on ‘The Evolving Workplace’ at this year’s conference.

The comprehensive report concludes that the future of the hospitality industry will likely be a combination of advanced technology and the human touch, delivering exceptional experiences for customers and fostering a supportive work environment for employees.

“Now more than ever, sales professionals are looking for work/life balance, and culture is one of the most important deciding factors in choosing their next employer,” states Tammy Gillis, Sales Industry Expert in the report. “Many salespeople are tired of working on property and getting pulled into operations and want full-time remote or hybrid remote positions. They also value training, coaching, and support which the hotel industry does not consistently provide.”

Hospitality

SAVOUR MEDITERRANEAN FLAVOURS AT TIMO GOURMED SATURDAY BRUNCH

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Step into the weekend with a vibrant Mediterranean-inspired brunch at Timo Restaurant, where great food meets live entertainment in a relaxed, family-friendly setting. This exclusive brunch experience showcases a curated selection of traditional Mediterranean dishes, with flavours spanning Syria, Lebanon, Greece, Italy, France, Spain, and Morocco, celebrating the region’s rich culinary and viticultural heritage.

Expertly crafted by renowned chef Chadi Saloum, the menu is designed to elevate the dining experience, positioning Timo as a destination for authentic and sophisticated Mediterranean gastronomy. Guests can indulge in a vibrant selection of high-quality Mediterranean dishes, brought to life through interactive live cooking stations featuring freshly prepared specialties and chef-led culinary experiences. A dedicated kids’ menu ensures younger guests are well catered for, complemented by wholesome, fresh produce and a wide range of engaging activities. Vegan and vegetarian options are also thoughtfully incorporated, offering something for every guest to enjoy.

From hot Mediterranean favourites to flame-grilled creations prepared using a Josper oven and BBQ stations, every element is thoughtfully curated to deliver both flavour and theatre. Paired with free-flow beverages, live music, and dedicated kids’ activities, this brunch offers the perfect setting for families and friends to unwind and connect over a lively weekend experience.

Offer Details
Date: Every Saturday | Time: 1 pm to 4 pm | Price: Soft package: AED 125 per person | Bubbles package: AED 225 per person Activities: Live entertainment and dedicated kids activities
Location: Timo Restaurant, Al Jaddaf Rotana Suite Hotel | For reservations, please call 04 596 2222 or visit the hotel website.

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Hospitality

SUNDAYS DONE RIGHT WITH A BAVARIAN BRUNCH AT BRUNO’S BIERGARTEN

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Sundays just got a whole lot more fun at Bruno’s Biergarten, where the lively outdoor venue at Mövenpick Hotel Jumeirah Beach brings its signature energy to a Bavarian-style brunch designed for families, friends, and even furry companions. With its relaxed, pet-friendly setting and vibrant atmosphere, it’s the perfect way to round off the weekend.

At the heart of the experience is a generous sharing-style menu paired with live grill stations, perfect for laid-back afternoons and group dining. Guests can tuck into hearty Bavarian favourites, from schnitzels and rotisserie chicken fresh from the carving station to platters of sausages and baked mushrooms, all served alongside warm pretzels, garden salad, and traditional Bavarian potato salad.

The live grill keeps things interactive with freshly prepared bratwurst, German-style beef steak, and corn on the cob, while the overall experience is designed to be as social as it is satisfying.

Little ones are in for plenty of excitement too, with Bruno making special appearances throughout the afternoon, alongside a dedicated kids’ buffet featuring hot dogs, popcorn, and cotton candy. A cookie-decorating station led by the chefs and an adjacent outdoor play area ensure there’s never a dull moment.

Even four-legged guests are part of the experience, with a dedicated pet-friendly approach and a special menu available, making this a truly inclusive Sunday outing. (Kindly c onfirm)

Whether you’re gathering the family, catching up with friends, or simply looking for a relaxed and lively weekend plan, Bruno’s Bavarian Brunch delivers the perfect mix of comfort food, entertainment, and good times.

Date: Every Sunday | Time: 1 pm to 4 pm | Price: Soft Package: AED 149 | House Package: AED 269 | Kids (6–12 years): AED 75. Kids under 6 years of age dine for free.

Enjoy the flavours of Bavaria with 3X ALL Accor Reward points and an exclusive 20% off for Accor Live Limitless members.. All prices are subject to applicable terms and conditions. (Kindly confirm)

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Hospitality

MARRIOTT HOTEL AL JADDAF PRESENTS NEW SEASONAL HAPPENINGS ACROSS STAYS, DINING AND CATERING

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Marriott Hotel Al Jaddaf introduces a collection of seasonal happenings, bringing together staycation offers, workspace retreats, casual dining moments and bespoke outside catering services. Set at the crossroads of old and new Dubai, the hotel offers a well-connected base with a series of experiences designed for families, friends and residents looking to break from routine and make the most of their time in the city.

THE ULTIMATE WORKSPACE RETREAT

What: The Ultimate Workspace Retreat is a staycation designed for those seeking a seamless balance between productivity and relaxation, where a well-appointed workspace meets the ease of a hotel escape. Guests can enjoy a deluxe room or suite, daily breakfast, unlimited coffee throughout the day, and access to business centre facilities, alongside thoughtful additions such as two hours of meeting room access per day, complimentary laundry and evening drinks.

When: Valid for a limited time, subject to availability

Time: Check-in from 12:00pm and check-out until 4:00pm, subject to availability

Where: Marriott Hotel Al Jaddaf

Price: Rates start from AED 299 per night (advanced reservations are required), inclusive of daily breakfast, 25% off food and drinks, unlimited coffee, two hours of meeting room access per day, complimentary drinks from 6:00pm to 8:00pm and 40% off spa treatments

Subject to availability and advance booking. Blackout dates and restrictions may apply. Taxes are additional.

EXCLUSIVE STAYCATION OFFER FOR UAE RESIDENTS OFFER

What: A staycation designed for UAE residents, offering a comfortable stay with added value across dining. Guests can enjoy well-appointed accommodation and exclusive savings on food and beverage experiences.

THE ART OF DOING NOTHING

What: A daily poolside experience designed for slow moments and easy afternoons, where guests can take a break from the pace of the city and unwind at their own rhythm. Set on the pool deck of Marriott Hotel Al Jaddaf, the offering invites guests to enjoy a relaxed day by the pool, with fully redeemable credit to be enjoyed across food and beverages.

DINING HAPPENINGS ACROSS THE HOTEL

SUN & SIP AT TERRAMAR

What: A daytime poolside experience at TerraMar, featuring refreshing drinks, light bites and stunning views overlooking the iconic Burj Khalifa. Ideal for easy afternoons, it offers a laid-back option to unwind by the pool.

TARDEOMAR AT TERRAMAR

What: An evening poolside offering with wine and snacks, set in a laid-back setting as the day winds down. Designed as an easy, accessible option, it brings together relaxed views, simple bites and great value for a casual evening out.

COMBO CELEBRATION AT BNB SPORTS BAR

What: A range of food and drink combinations designed for easy, casual dining throughout the day. With options like pasta and wine, brew and wings, or brew and burger, the offering brings together well-priced favourites in a relaxed sports bar setting, ideal for catch-ups at any time.

KICKOFF HOUR AT BNB SPORTS BAR

What: A daily offer tailored for Al Jaddaf residents, featuring drinks from AED 35 alongside 25% off selected food items. Set in a relaxed sports bar setting, it offers an easy and well-priced option for casual catch-ups throughout the day.

OUTSIDE CATERING SERVICES

What: A bespoke outside catering service bringing five-star hospitality to venues across Dubai, with tailored menus and well-executed event experiences. From intimate gatherings to large-scale corporate functions, the team delivers customised setups influenced by Dubai’s diverse culinary landscape. Supported by experienced culinary and service professionals, each event is delivered with consistency and attention to detail.

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