Hospitality
Role and impact of exhibitions like Air Expo Abu Dhabi in shaping future of aviation

By Shubhra Bhardwaj, Member of Air Expo Organising Committee, Founder & Creative Director of Ferriswheel International
The aviation industry has always been a catalyst for global connectivity and innovation. From the golden age of propeller planes to modern jets and other cutting-edge advancements in aerospace technologies today, aviation has undergone a remarkable transformation, evolving into an industry that plays a fundamental role in connecting the world.
At the heart of this evolution are exhibitions like Air Expo Abu Dhabi that act as engines for growth, innovation, and collaboration, providing a platform for exchanging ideas that shape the future of aviation.
Air Expo Abu Dhabi: Catalyst for Aviation’s Future
Since its inception, Air Expo has emerged as a pivotal platform for driving innovation and fostering collaboration within the global aviation industry. This year, the Air Expo Abu Dhabi contributed significantly to solidifying the UAE’s leading position in the global aviation landscape. By bringing together industry leaders, experts, and policymakers, as well as facilitating aviation discussions and advancing innovative projects, the event played an instrumental role in strengthening the UAE’s as well as Abu Dhabi’s position in the aviation landscape.
The UAE has embraced a number of new initiatives, including air mobility and advanced pilot training programmes, in line with its commitment to fostering technological advancement, sustainability and innovation in aviation. By establishing the Smart and Autonomous Systems Council, the country aims to position itself as a global leader in smart mobility.
The Air Expo 2024 played a crucial role in showcasing UAE’s progress in this area. The event featured hosting a high-level conference on Advanced Air Mobility, highlighting the potential of electric and autonomous aircraft to revolutionise the future of transportation. Additionally, the unveiling of the first UAE-made electric aircraft, developed in Abu Dhabi, marked a significant milestone in the country’s efforts to develop sustainable aviation solutions. Through these initiatives, the UAE, particularly Abu Dhabi, is not only shaping the future of aviation but also contributing to a more sustainable and innovative world.

Abu Dhabi’s role in the aviation sector extends beyond infrastructure and innovation. The Emirate has solidified its position as a global aviation hub, driving innovation and fostering partnerships with industry leaders. By embracing cutting-edge technologies and sustainable practices, Abu Dhabi is setting new standards for future-ready aviation and attracting significant investments to the MENA region.
Abu Dhabi is rapidly emerging as a global aviation hub, driven by its world-class infrastructure and innovative approach to air travel. The Emirate’s investment in cutting-edge airports, such as the new Abu Dhabi International Airport, has significantly enhanced its global connectivity. Abu Dhabi is also at the forefront of aviation innovation, with a focus on advanced technologies like cargo logistics and urban air mobility.
Sustainability in Aviation
Sustainability was another key theme highlighted by the Air Expo 2024. The event emphasised the importance of sustainability in aviation, with discussions on reducing carbon emissions and adopting eco-friendly technologies. Furthermore, the event itself demonstrated a strong commitment to sustainability by implementing various eco-friendly measures, such as reducing waste, minimising energy consumption, and offsetting carbon emissions. The event also features paperless operations, including digital registration and e-catalogues.
One of the major reasons for the event to adopt these measures was the recognition that the future of aviation hinges on sustainability and relentless efforts to reduce its overall environmental impact. The event served as a catalyst for promoting sustainable aviation. Sustainability is a critical imperative within the aviation industry. Currently, electric and hybrid aircrafts are emerging as promising solutions for a greener future.
Abu Dhabi is committed to shaping a sustainable future for aviation. By championing the adoption of Sustainable Aviation Fuel (SAF), and investing in carbon-neutral green airport infrastructure, the Emirate reinforces its dedication to environmental responsibility and sustainability. These efforts align with the UAE’s broader goals of achieving net-zero emissions and securing a greener future for the generations to come.
Emerging Trends in Aviation
In addition to a comprehensive static display of aircraft, the Expo showcased the latest in aerospace technology, including advanced air mobility solutions and sustainable aviation practices, as well as emerging trends in aviation.
At present, the transformation within the aviation industry is majorly driven by three key trends – digitisation, eCommerce, and sustainability.
Digitisation – AI and big data analytics are revolutionising aviation operations. From optimising flight routes to enhancing security measures, these technologies are driving efficiency and innovation. Additionally, autonomous systems, including drones and unmanned cargo vehicles, are reshaping the future of logistics and urban mobility.
E-Commerce – The surge in online shopping has fuelled demand for efficient cargo logistics solutions. Abu Dhabi’s strategic location and advanced freight infrastructure and systems position it as a global hub for seamless eCommerce operations.
Sustainability – As the world shifts toward greener solutions, the aviation industry is embracing sustainable practices. Airlines and airports are investing in biofuels, reducing carbon emissions, and adopting renewable energy sources to minimise their environmental impact.
Leadership in Diversity and Empowerment
In an effort to highlight the increasing role of women in the aviation industry and promote gender diversity and inclusion, the Air Expo also hosted a conference titled ‘Women in Aviation Middle East’. This conference was attended by Her Highness Sheikha Rawda bint Al Nahyan bin Zayed Al Nahyan, Member of the UAE Children’s Parliament and the Parliament Committee on Environmental Affairs and Sustainability.
The UAE’s commitment to diversity and empowerment was emphasised through this conference. It set forth an ideal opportunity to promote the contributions of women in aviation and inspire more participation in the industry from newer generations of women. It also emphasised that enhancing inclusivity and representation will present new perspectives, drive innovation, and advance the growth of aviation sector.
Abu Dhabi is actively fostering a thriving aviation ecosystem by promoting innovation and supporting startups and incubators. This strategic approach positions the Emirate as a global hub for aviation excellence. Aligned with the UAE’s Vision 2030, Abu Dhabi continues to lead the region in aviation training solutions.
With advancements in technology, a focus on sustainability, and a commitment to enriching passenger experiences, Abu Dhabi’s aviation industry is poised for a transformative growth. From AI-powered operations to electric and automated aircrafts, the future of aviation is both exciting and challenging. By embracing innovation, prioritising sustainability, investing in advanced air mobility, and fostering a skilled workforce, Abu Dhabi is solidifying its position as a global aviation hub.
Hospitality
MaltLive Dubai 2025 sets a Guinness Record for a Masterclass in the UAE

Over the course of two exhilarating days on February 21 and 22, MaltLive Dubai 2025 attracted more than 6,000 enthusiasts and close to 95 renowned distilleries and paid a tribute to the passion and the labor of men and women who selflessly toil day in and day out to create a near perfect harmony of fine flavors and a deeply spiritual experience!
Embracing a spirit of innovation and cultural fusion, MaltLive Dubai 2025 offered a vibrant mix of immersive experiences designed to ignite passion and curiosity among connoisseurs and industry experts alike.
Nearly 500 global brands showcased their finest expressions, providing attendees with unparalleled opportunities to interact with master distillers, blenders, and brand ambassadors.
A dedicated VIP Lounge allowed guests exclusive access to prestigious new releases, single casks, limited editions, and independent bottlings.
The Cigar Park provided a refined setting for aficionados to explore premium cigar craftsmanship while the Food Arcade delivered a gastronomic adventure with multinational cuisine paired with the rich, complex flavours on display. An outdoor stage, alive with live performances and a live cricket telecast, rounded up the entertainment ensuring that every moment was as engaging as it was memorable.
The festival’s innovative and reimagined avatar was highlighted by three marquee initiatives that set it apart from previous editions:
- In an unprecedented masterclass session held on February 22, MSA Events FZCO, in collaboration with BenbeculaDistillery, orchestrated a record-breaking masterclass that brought together 60 participants representing an array of nationalities. This feat set a new benchmark for diversity and global engagement in the industry, underscoring the event’s commitment to inclusivity and international camaraderie.
- A dynamic bartending competition featuring the best of local talent highlighted the artistry and precision required to create a near perfect harmony of fine flavors and a deeply immersive personal experience
- The Icons Of Whisky Middle East & Africa 2025 Awards made its debut at MaltLive Dubai 2025 and recognized the contribution of 26 individuals and corporations for their exceptional craftsmanship, expertise and dedication to the regional industry.
Adding a royal touch to the festivities, His Grace The 13th Duke Of Argyll and Global Brand Ambassador, Royal Salute graciously consented to conduct a personal master class for a discerning and enthralled audience as he talked and walked his way through some of the finest expressions from the Royal Salute portfolio.
The Core Committee places on record their gratitude to sponsors, participants and guests for making MaltLive Dubai 2025 a rousing success and reinforcing Dubai’s status as a leading regional hub for beverages and gastronomy.
As we bid farewell to MaltLive Dubai 2025, we shall continue our relentless endeavor to raise the bar at MaltLive Dubai 2026 and look forward to welcoming everyone once again.
Hospitality
Crown Farms Introduces Organic Fertilizer to Boost UAE’s Sustainable Agriculture

By Adrian Galben, General Manager, Crown Farms
Crown Farms, the Fujairah-based organic farm management company, is excited to unveil its new line of organic fertilizers, marking a pivotal step in advancing the UAE’s vision for sustainable agriculture and organic farming. This groundbreaking initiative not only reinforces Crown Farms’ commitment to eco-friendly agricultural practices but also strengthens its portfolio by increasing In-Country Value (ICV) and reducing reliance on imports. With a focus on complete traceability and sustainability, Crown Farms aims to foster a self-sufficient, independent agricultural ecosystem that supports the nation’s long-term environmental and food security goals.

Crown Farms’ organic fertilizers are formulated to enhance soil fertility by enriching it with organic matter, improving both water retention and nutrient absorption. This process leads to healthier soil capable of supporting sustainable crop growth over the long term. With a rich blend of essential nutrients including Nitrogen, Phosphorus, and Potassium, these fertilizers ensure that crops receive the necessary components to thrive. The balanced nutrient profile helps maintain consistent and robust growth, making it a valuable solution for modern farming.
Additionally, these fertilizers adhere to the strict organic standards set by the UAE Ministry of Climate Change and Environment, ensuring safe and sustainable use in certified organic farms across the country. Free from harmful industrial chemicals, Crown Farms’ fertilizers protect the environment by preventing contamination of soil, water, and crops. This chemical-free composition supports the health of agricultural ecosystems and reduces dependency on synthetic fertilizers. Moreover, the natural formulation promotes strong root growth, helping plants develop resilience to harsh environmental conditions. Produced to the highest standards, these fertilizers are fully certified for use in organic farming, making them a trusted choice for farmers dedicated to sustainability.
Adrian Galben, General Manager of Crown Farms, said: “At Crown Farms, we are proud to be playing a pivotal role in shaping the future of sustainable agriculture in the UAE. Our new organic fertilizer is more than just a product—it is a step toward achieving agricultural independence and reinforcing the UAE’s commitment to sustainability and food security. By empowering local farmers with cutting-edge, eco-friendly solutions, we are helping to reduce reliance on imports, ensuring traceability from farm to table, and building a resilient agricultural ecosystem. This project reflects our dedication to aligning with the UAE’s vision for a greener, more self-sufficient future in food production.”
Crown Farms’ organic fertilizers are versatile and well-suited for a diverse array of crops, from vegetables and fruits to herbs. Whether used in home gardens, large-scale commercial farms, or fully organic agricultural setups, these fertilizers integrate seamlessly into any farming practice. They are designed to work effortlessly with drip irrigation systems or direct soil applications, providing a natural, efficient boost to productivity while nurturing soil health.
Hospitality
Akabeko Launches The Matcha Experience: An Afternoon Tea with a Japanese Twist

Akabeko, Dubai’s first table-top Yakiniku Japanese restaurant is introducing a unique matcha experience, where guests can immerse themselves in a specially crafted afternoon tea spread. Running from February 2nd to March 31st between 12 pm to 4 pm, the afternoon tea celebrates the art of Japanese tea with uniquely conceptualized matcha desserts paired with an array of savory Wagyu delicacies and an indulgent tea selection from Mucharaka Tea. The one-of-a-kind experience offers an authentic taste of Japan in a serene setting, perfect for sharing with friends and family.
The afternoon tea presents a harmonious blend of savory and sweet creations, thoughtfully curated by the owner from menu to plating to bring an exquisite spread for guests. Staying true to Akabeko’s nose-to-tail philosophy, the savory Wagyu bites are transformed into delectable culinary creations where every section of the meat is efficiently utilized. These include a Bao Bun with Japanese A5 Wagyu slices, greens and garlic chips, a Mini Croissant with Japanese A5 Wagyu slices, shiso leaf and spicy mayo, a Japanese A5 Wagyu Cheese Burger Slider and a Grilled Rice Ball.
For matcha lovers with a sweet tooth, the menu features uniquely crafted Matcha-infused sweets and pastries including a rich Caramel Matcha Pudding with sesame snap, an airy Matcha roll cake with Matcha cream, a Matcha macaron and a Matcha Dorayaki – a traditional Japanese snack with a matcha twist.
To complement the culinary delights, Akabeko has partnered with Mucharaka Tea – an authentic Japanese tea brand that offers tea sourced from Japan to the UAE, to offer a curated selection of hot and cold teas that elevate the dining experience. For those who prefer the warmth, there are plenty of hot tea options to choose from including green tea, Genmaicha, caramel roasted green tea, Japanese Earl Grey tea and Japanese Black tea while those who prefer their tea cold, can enjoy a selection of mango green tea, peach green tea and lemon green tea. The cold brew tea is also now available in a sparkling version, adding a bubbly touch to your tea experience while still enjoying Japanese tea. Additional beverages such as a matcha latte and coffee are also available.
The matcha experience is beautifully presented amidst a captivating Zen garden-inspired décor on the table, featuring a stone garden layout and traditional Japanese masu boxes and wooden trays, artfully displaying the culinary creations. This intricate, yet serene setting transports guests straight to the heart of Japan, bringing an experience that is as visually stunning as it is delicious.
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