Tech News
This Ramadan: Snap Inc. is giving businesses the chance to Snap like a Snapchatter
This Ramadan, Snap is allowing brands to Snap like a Snapchatter, by tapping into the platform’s most beloved features, from the camera and chat to the creativity of its community of creators. In the GCC, Ramadan is a celebration of community, and Snapchat is deeply embedded in the heart of Ramadan celebrations, with Snapchatters planning, shopping, and connecting with loved ones.
Engagement on Snapchat is massive during Ramadan. In KSA, GCC audiences open the app over 45 times a day. This importance of personal connections is why Snapchat has become the go-to platform for communal shopping during Ramadan. The GCC audience is highly active, constantly searching for their next Ramadan must-have across all categories. Shopping becomes a social event during Ramadan and brands have the opportunity to raise awareness, gain consideration and drive conversion on a platform where during Ramadan in markets like KSA, an average of 10 billion stories are viewed each day, and Snapchatters play with AR lenses over 220 million times daily.
This Ramadan, Snapchat is giving brands the chance to Snap like a Snapchatter, with the launch of Sponsored Snaps, a game changing new ad placement tool which has been designed to empower businesses to connect with the Snapchat community in more innovative ways. Strategically being scaled first globally in KSA and the UAE during Ramadan—a season defined by reflection, togetherness, and meaningful connections—the initiative reinforces Snapchat’s role as a digital extension of these cherished moments. Sponsored Snaps offer an opportunity to engage audiences in ways that are both authentic and impactful, by seamlessly integrating brands into the cultural and social fabric of Ramadan.
In a natural extension of the way Snapchatters already engage with businesses on the platform, Sponsored Snaps will allow brands to deliver full-screen vertical video messages directly into Snapchatters’ Chat inboxes, enabling deeper engagement with audiences. Maintaining the user-first design philosophy for which Snapchat has long been known, Sponsored Snaps are visually distinct messages from brands, ensuring a clear separation from personal messages. They are also opt-in, so Snapchatters can choose to view the Snap, respond directly to the advertiser, or use the embedded call-to-action to visit a predetermined link.
The holy month will also see the return of the Snap AR Ramadan Mall, following an impressive 16M shoppers visiting in 2024. The new edition has been reimagined to embody the essence of GCC old towns and modern day shopping districts making for the ultimate retail experience.
Further empowering brands to connect authentically with audiences this Ramadan, a third experience will also be introduced onto the platform that seamlessly blends tradition with innovation – HAZAR FAZAR, an AR experience that spotlights stories deeply rooted into GCC culture, brought to life through a series of branded lenses that are opened by riddles and showcase unique characters.
Snapchatters in the GCC have a very strong and personal relationship with the Creators they follow and during moments like Ramadan audiences are tuned in to the Creators they follow. Brands will have the opportunity to leverage Creators’ credibility on Snapchat to reach new audiences by collaborating with their favorite Snap Stars and utilizing programs such as Creator Midrolls, the Creator Collab Studio or through sponsoring or promoting Creator content.
Hala Zgeib, Head of Luxury MENA at Snap Inc. said; “Innovation, while staying true to the essence of the platform, has always been at the heart of Snapchat. We empower businesses to connect with our community’s inner circle, both online and offline, fostering authentic relationships and driving success across the region. This Ramadan marks an exciting chapter for Snap, as we enable brands to engage more meaningfully with their audience through Snaps, deepen resonance, and celebrate culture with initiatives like the Snap AR Ramadan Mall and HAZAR FAZAR, while also making it easier to collaborate with our creators.”
Snapchat is empowering brands to create authentic connections with audiences, driving deeper engagement and accelerating ROI across the full funnel this Ramadan, making the platform more interactive and communal than ever before.
Tech News
HONOR Announces Participation at LEAP 2026, Showcasing the World’s First Robot Phone and Its AI Ecosystem Vision

Global leading AI device ecosystem company HONOR today announced its participation in LEAP 2026, taking place from 31 August to 3 September in Riyadh, under the theme “Alpha Plan: From Vision to Reality.” The participation highlights HONOR’s commitment to bringing its AI ecosystem closer to families across the Kingdom and demonstrating how intelligent, connected technologies can enhance everyday experiences.
A key highlight of HONOR’s presence will be the world’s first Robot Phone, a groundbreaking AI device and a defining milestone in the HONOR Alpha Plan, representing a new step forward in the evolution of intelligent devices.
Visitors will have the opportunity to discover explore HONOR Robot Phone, discover new products, innovative technologies and immersive experiences, with HONOR’s growing ecosystem brought to life through a range of real-life scenarios that demonstrate how connected devices can work together to enhance everyday life.
As part of HONOR’s participation, HONOR Regional CMO Lei Kunming will deliver a keynote speech on the LEAP mainstage titled “HONOR Alpha Plan: From Vision to Reality,” sharing HONOR’s vision for the future of AI and how the company is working to bring its AI ecosystem into everyday life.
Discover What’s Next from HONOR
At LEAP, HONOR will showcase new products and technologies, giving visitors a first look at the latest innovations shaping the brand’s expanding ecosystem.
The HONOR booth will bring this vision to life through real-life scenarios, demonstrating how smartphones, tablets, wearables and other smart devices can work together to deliver more seamless, intelligent and connected experiences.
Beyond product showcases, visitors will also have the opportunity to explore interactive demonstrations and engagement activities, providing a closer look at HONOR’s latest technologies and the experiences they enable.
LEAP: A Global Hub for Technology and Innovation
HONOR’s participation underscores the importance of Saudi Arabia as a growing global hub for technology and digital innovation. For HONOR, LEAP provides an important platform to connect with consumers, technology enthusiasts and industry leaders while showcasing its vision for a more connected, intelligent and human-centric technology ecosystem.
As HONOR continues to expand its presence and ecosystem across the region, its return to LEAP reflects the company’s commitment to bringing meaningful innovation closer to consumers and the technology community. Through its latest technologies, connected experiences and the world’s first Robot Phone, HONOR will give visitors a closer look at how its AI ecosystem
-END-
About HONOR
HONOR is a global leading AI device ecosystem company. It is committed to revolutionizing human-to-device interactions to bridge the AI ecosystem with all consumers in the agentic AI era and beyond. The company endeavors to open industrial boundaries through open, seamless collaboration to co-create a value-sharing ecosystem with industry partners. With an innovative product portfolio spanning intelligent phones, AI PCs, tablets, wearables and more, HONOR aims to empower every human, enabling everyone to embrace the new intelligent world.
Tech News
Redington Brings 400 Technology Leaders to Singapore as a Technology Ecosystem Orchestrator
Redington Limited, a technology ecosystem orchestrator, today announced Global NEXT 2026, its flagship, invitation-only leadership summit, taking place from 2–4 September 2026 in Singapore.
The three-day forum will bring together approximately 400 leaders representing global technology companies, channel partners, enterprise customers, independent software vendors, innovators and policymakers from across Asia, the Middle East and Africa.
More than a technology conference, Global NEXT is designed as a working ecosystem-connecting the organisations creating breakthrough technologies with the partners who can localise and implement them, the enterprises seeking measurable outcomes, and the leaders shaping the future of high-growth markets.
The summit comes at a pivotal moment for artificial intelligence. Enterprises, SMBs and Public Sector are moving beyond experimentation and asking a more consequential question: how can AI be deployed securely, governed responsibly and scaled to deliver meaningful business, economic and societal impact?
At the centre of the programme will be the Global NEXT AI Summit, addressing sovereign AI, national technology infrastructure, data governance, cybersecurity, enterprise adoption and the partnerships required to build locally relevant technology capabilities at scale.
From Fragmented Innovation to Orchestrated Outcomes
The next phase of AI adoption will require much more than access to individual technologies. Infrastructure, cloud, data, cybersecurity, applications, skills, services, financing and implementation capabilities must work together around clearly defined outcomes.
Redington’s role as a Technology Ecosystem Orchestrator is to make those connections work-linking global innovation with local market intelligence, specialised capabilities, partner reach and execution across more than 40 markets.
V.S. Hariharan, Managing Director and Group CEO, Redington Limited, said:
“The next chapter of technology will not be shaped by one product, one platform or one company. It will be built by ecosystems.
“Customers need infrastructure, cloud, cybersecurity, software, data, skills and specialised partners to come together around the outcomes they want to achieve. Redington’s role is to orchestrate these capabilities-reducing complexity, connecting global innovation with local execution and creating a clearer path from possibility to adoption.
“This is especially important across high-growth markets, where ambition is immense but access to technology, capabilities and skills can remain fragmented. Global NEXT brings the ecosystem together to turn that ambition into secure, scalable and measurable progress.”
Participants will experience this orchestration model through technology demonstrations, enterprise use cases, leadership exchanges and visits to centres of excellence in Singapore, including the Redington AI Launchpad.
The programme will also showcase emerging technology companies and specialist ISVs across AI, cloud, cybersecurity, data infrastructure and enterprise applications. Redington’s wider ecosystem-including its AI Exchange, digital platforms, skilling capabilities and partner enablement programmes-will demonstrate how innovation can be discovered, evaluated, localised and taken to market more rapidly.
Creating New Pathways to Growth
For global technology companies, Global NEXT provides direct access to enterprise priorities, partner capability and growth opportunities across diverse markets.
For partners and ISVs, it creates pathways to new technologies, skills, use cases, customers and routes to market.
For enterprises and governments, it brings together an ecosystem through which complex technologies can be evaluated, secured, financed, implemented and scaled.
Puneet Chadha, Global Chief Marketing Officer, Redington Limited, said:
“Global NEXT is where global innovation meets local ambition. It puts the people shaping technology, building capability and solving real-world problems in the same room.
“The measure of this platform will not simply be the conversations it hosts, but the partnerships it starts, the use cases it advances and the opportunities it unlocks. We want participants to leave Singapore with more than inspiration-with new connections, actionable possibilities and a clearer path to what comes next.”
The Global NEXT programme will combine strategic conversations with practical engagement, including technology demonstrations, enterprise success stories, ecosystem panels, leadership exchanges and visits to technology centres of excellence.
Discussions will span artificial intelligence, hybrid cloud, cybersecurity, software-led business models, responsible technology adoption and the evolution of routes to market. Together, these sessions will explore how the technology industry can move from selling individual solutions to orchestrating integrated outcomes.
With operations across more than 40 markets, relationships with 450+ technology brands and a network of over 70,000 channel partners, Redington sits at the intersection of global technology innovation and local execution.
Through Global NEXT 2026, Redington aims to strengthen that intersection-creating a platform where technology providers, partners, innovators, enterprises and policymakers can collectively shape the next phase of technology adoption across Asia, the Middle East and Africa.
Tech News
NETSCOUT EXTENDS ADAPTIVE DDOS DEFENSE PROTECTION TO ADDRESS THE RISING BUSINESS COST OF WEAPONIZED BROADBAND AND IOT DEVICES
NETSCOUT® (NASDAQ: NTCT), a leading provider of observability, AIOps, cybersecurity, and DDoS attack protection solutions, today announced an extension of its Adaptive DDoS Protection (ADP) solution enabling service providers to automatically detect and mitigate outbound DDoS attack traffic. By extending protection from the attack target towards its source, NETSCOUT helps operators prevent compromised subscriber devices from disrupting their own networks, consuming costly capacity and attacking customers and organizations across the internet.
Consumer broadband routers, cameras and other IoT devices are increasingly being weaponized by Turbo-Mirai class botnets capable of generating multi-terabit attacks. These outbound attacks have already caused costly service outages, reputational damage and customer loss, and damage to peering relationships risking a large increase in transit costs at service providers around the world. By detecting and mitigating malicious traffic generated by compromised device populations before it leaves their networks, service providers can reduce abuse complaints and infrastructure costs while protecting their own networks and services and helping lower subscriber churn and regulatory risk.
“The combination of higher-speed broadband connectivity and vulnerable IoT devices has been weaponized by a new class of massive DDoS botnets,” said Patrick Donegan, founder and principal analyst, HardenStance. “Source-side mitigation, or attack suppression as it’s sometimes known, is a critical part of the equation. NETSCOUT’s approach, backed by its ATLAS Intelligence Feed (AIF) and ASERT analysts, gives service providers the tools they need to detect and stop attacks before they have an impact, protecting their customers and the broader internet from the large-scale DDoS attacks we have seen.”
Using AI-powered threat intelligence and automated detection and mitigation, NETSCOUT’s ADP solution, an addition to its Arbor Sightline and Arbor Threat Mitigation System:
- Automatically detects and mitigates ever evolving attacks through dynamic detection, intelligent redirection and adaptive mitigation.
- Extends these capabilities to outbound traffic, combining enhanced, customized detection with comprehensive threat intelligence tailored for each ISP.
- Uses NETSCOUT’s proprietary AI/ML-powered DDoS detection to analyze massive volumes of outbound internet traffic to uncover attacks designed to hide within legitimate flows.
- Draws on unique global real-time intelligence of DDoS activity covering approximately half of all internet traffic to rapidly detect and mitigate DDoS attacks and pinpoint the responsible, compromised devices.
“We are extending DDoS defense from the target to the source,” stated Darren Anstee, CTO, Security, NETSCOUT. “By using our internet-scale visibility to derive localized threat intelligence for our customers, NETSCOUT can identify and precisely suppress attacks at their origin, before they cause problems locally or at their target. This capability gives our customers a new level of comprehensive defense across their peering, transit, cloud and customer edges.”
This expansion of capabilities demonstrates how NETSCOUT is applying its global threat visibility and proven ADP solution to meet emerging service provider challenges. By extending an established inbound DDoS workflow to outbound and cross-bound threats, NETSCOUT enables operators to improve network-resilience, cost-controls and revenue protection through its proven Arbor Sightline and Arbor TMS solutions.
-
News11 years ago
SENDQUICK (TALARIAX) INTRODUCES SQOOPE – THE BREAKTHROUGH IN MOBILE MESSAGING
-
Trending10 months agoOPPO A6 Pro 5G Review: Reliable Daily Driver
-
Tech News2 years agoDenodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR1 year agoMicrosoft Launches New Surface Copilot+ PCs for Business
-
Automotive2 years agoAGMC Launches the RIDDARA RD6 High Performance Fully Electric 4×4 Pickup
-
Tech Interviews2 years ago
Navigating the Cybersecurity Landscape in Hybrid Work Environments
-
Tech News1 year agoNothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
VAR2 years agoSamsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms


