Hospitality
KSIADC and Huawei Join Forces to Revolutionize Smart Aviation in KSA
The King Salman International Airport Development Company (KSIADC) and Huawei have signed a landmark Memorandum of Understanding (MoU) during LEAP 2025 to drive innovation and digital transformation in the aviation sector. This strategic partnership is set to revolutionize airport operations and passenger experiences by leveraging Huawei’s global expertise in Information and Communication Technology (ICT) and KSIADC’s leadership in transforming King Salman International Airport into a state-of-the-art aviation hub.
Spanning an impressive 57 square kilometers, King Salman International Airport is envisioned as one of the world’s largest and most advanced aviation hubs. The development will feature six runways, six terminals, and an iconic terminal designed to redefine the passenger experience. It will also include a private aviation hub, a cargo and logistics center, and an integrated airport city that combines residential, hospitality, retail, entertainment, office, logistics, and industrial assets. This comprehensive vision positions the airport as a global gateway for business, tourism, and logistics.
The collaboration will focus on integrating advanced technologies such as Artificial Intelligence (AI), Internet of Things (IoT) and Private 5G-Advanced (5G-A) to enhance operational efficiency and elevate passenger services. It also includes the development of an AI-powered digital guest platform to streamline interactions, improve wayfinding, and offer personalized services. Additionally, the partnership aims to incorporate smart infrastructure solutions Private and IoT into airport operations, while exploring future innovations such as predictive analytics and advanced biometrics to ensure scalability and adaptability for evolving needs.
Linda Schucroft, VP of Digital Innovation of KSIADC, said: “This partnership with Huawei represents a significant milestone in our journey to transform King Salman International Airport into a global leader in smart aviation. By integrating cutting-edge technologies, we aim to redefine operational efficiency, elevate passenger experiences, and set new benchmarks for innovation in the aviation sector.”
Simon Zousiyi, Deputy CEO of Huawei Saudi, added: “At Huawei, we believe that technology has the power to transform industries and create smarter, more sustainable ecosystems. This collaboration with KSIADC reflects our commitment to delivering innovative ICT solutions tailored to the unique needs of the aviation sector. Together, we aim to build a next-generation airport that not only enhances operational excellence but also redefines the passenger experience, setting a new standard for smart airports globally. This partnership aligns seamlessly with Saudi Arabia’s Vision 2030, and we are proud to contribute to this transformative journey.”
The MoU reflects the shared vision of KSIADC and Huawei to harness the power of technology to drive innovation and sustainability in the aviation industry. It also aligns with Saudi Arabia’s Vision 2030, which emphasizes the importance of modernizing infrastructure and fostering strategic partnerships to position the Kingdom as a global logistics and tourism hub.
The partnership highlights the critical role of technology-driven collaborations in shaping the future of industries. With this MoU, KSIADC and Huawei are poised to lead the transformation of the aviation sector, setting a global benchmark for smart airport solutions.
Huawei also showcased its innovations at LEAP 2025, held from February 9th to 12th in Riyadh, where it demonstrated how its holistic approach to digital transformation is revolutionizing industries with next-generation solutions. The company’s diverse range of offerings caters to the evolving demands of smart cities, healthcare, education, and industrial sectors, with a strong emphasis on delivering intelligent infrastructure that promotes sustainability and enhances operational efficiency.
Hospitality
TIMES SQUARE CENTER FOSTERS COMMUNITY TOGETHERNESS THIS EID WITH MR. KIND


Times Square Center will mark Eid Al Fitr with a three-day family experience from 20–22 March 2026, running 12:00 PM – 7:00 PM daily, featuring the beloved mascot Mr. Kind.
Under the theme “LOVE EID – A Day of Caring, Sharing & Fun!”, the event invites families to experience a lively programme of interactive shows, creative workshops, and engaging activities designed to entertain children while sharing positive messages around kindness, courage, and friendship.


Young visitors will also receive a complimentary Mr. Kind’s Book of Missions, packed with activities, badge stickers, and access to a library of transformational songs and missions that extend the fun beyond the event.
Event schedule
- Mr. Kind Village Workshop (Creativity corner) : 12:00 PM – 7:00 PM | Ground Floor
- Mr. Kind Show + Meet & Greet: 4:15 – 5:00 PM & 6:00–6:45 PM | Ground Floor
- Mr. Kind Parade: 5:15 PM – 5:35 PM | Roaming throughout the Mall
With music, performances, and interactive experiences throughout the day, Times Square Center aims to provide a friendly space for families to connect and share meaningful moments together.
At Times Square Center, the safety and wellbeing of our community remain a priority. We encourage everyone to follow any guidance or protocols issued by the relevant authorities.
Hospitality
BKRY PARTNERS WITH BROOKI BAKEHOUSE FOR EXCLUSIVE LIMITED-EDITION CROOKIE

This Ramadan, bkry unveils an exclusive collaboration with Australia’s cult-favourite Brooki Bakehouse by introducing the bkry Brooki Crookie. Priced at AED 39 per piece, this special edition pastry will be available daily until the end of Ramadan in limited quantities exclusively at the bkry pop-up in Marsa Boulevard.
Thoughtfully developed as a celebration of shared creativity and experimental baking, the collaboration brings together bkry’s artisanal approach with Brooki Bakehouse’s globally renowned flavours. Designed to be enjoyed as a moment of indulgence after sunset, the Crookie reflects both brands’ craftsmanship, curiosity, and comfort-led baking.
At the heart of the collaboration is the Crookie: a buttery, flaky croissant filled and topped with wholewheat brown-butter cookie dough, and enveloped with Tanzanian milk chocolate. Baked until golden and crisp on the outside, with a soft, gooey centre, the Crookie offers a layered textural experience that combines richness with subtlety.


To mark the official launch, bkry Founder and Head Chef Kameel and Brooki Bakehouse Founder Brooke Bellamy will be present at Marsa Boulevard on Saturday, 28 February at 8:00 PM, celebrating the partnership and their shared passion for innovative baking.
Founded by Brooke Bellamy, Brooki Bakehouse is an Australian-born bakery known for its indulgent, cult-favourite baked goods and playful approach to classic flavours. What began in Brisbane has grown into a globally recognised brand with a loyal international following, driven by Brooke’s distinctive style and community-led storytelling. Celebrated for bold flavours, generous textures, and modern comfort baking, Brooki Bakehouse brings a globally relevant perspective to the collaboration, making it a natural partner for bkry’s experimental, craft-led approach.


Available throughout Ramadan at bkry’s Marsa Boulevard pop-up, the bkry x Brooki collaboration reflects the brand’s ongoing commitment to meaningful partnerships and thoughtful experimentation – bringing together global influence and local craftsmanship in moments designed to be shared and savoured, setting the tone for a collaboration everyone has been waiting for.
Hospitality
THE BILTMORE VILLAS DUBAI INTRODUCES EXCLUSIVE PRIVATE VILLA STAYCATIONS THIS EID


The Biltmore Villas Dubai unveils a limited-time Exclusive Private Villa Staycation, inviting guests to indulge in a rare blend of seclusion, sophistication, and resort-style living within one of Dubai’s most prestigious luxury villa resorts.
Conceived for discerning guests who appreciate privacy and understated luxury, the fully serviced villas offer the spaciousness of a private residence complemented by the attentive service and refined amenities of a world-class resort. Each villa is appointed with a private temperature-controlled swimming pool, an in-villa cinema, and secure underground parking with direct access to the residence, all set within a gated enclave with round-the-clock security.
Guests booking during the promotional period will enjoy a curated collection of premium benefits:
- 25% off the Best Available Rate
- AED 1,000 daily resort credit
- Underground secure parking
- Complimentary 60-minute daily padel session
- Complimentary daily fitness classes
- Complimentary daily laundry service
The experience offers an elegant urban retreat where privacy, generous living space, and personalized hospitality come together to create an exceptional staycation in the heart of Dubai.
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