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Property Finder Reveals a Surge in Demand for Holistic Community Living, just as the UAE Names 2025 the Year of Community

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Property Finder

With the UAE marking 2025 as the Year of Community, Property Finder’s survey of real estate experts across the region, coupled with its trusted owned insights, highlight an increased interest in holistic community living. The findings align with the nationwide initiative to strengthen social bonds and champion inclusive spaces, and also with Property Finder’s Home for Every Life campaign, highlighting the prop-tech’s deep understanding of the emotional importance of finding the right home for every phase of someone’s life, and lifestyle.

Consumers are increasingly seeking out well-integrated developments featuring commercial, entertainment, educational and lifestyle facilities, where they can build lasting human connections, leveraging a sense of safety and contentment. Communities such as Jumeirah Village Circle, Dubai Hills Estate, Mohammed Bin Rashid City, Business Bay, Dubai Marina, Downtown Dubai, Jumeirah Lake Towers and Dubai Creek Harbour are seeing heightened interest due to their active social environments, connectivity and diverse amenities.

As dynamic market factors shape the property ecosystem, experts weigh in on what transforms a neighbourhood into a true community:

1. Easy access to a range of facilities and services

The UAE is a bustling metropolis, which means the majority of UAE residents lead busy lives where convenience is paramount. As a result, the property market has seen a rising demand for developments and communities that feature a mix of residential, commercial, lifestyle, and entertainment options.

“Based on feedback from our clients and recent trends, we have observed a growing preference for neighbourhoods with easy access to retail, dining, and essential services,” explains Charlie Bannan, Managing Director, haus & haus. “Areas such as Downtown Dubai and Dubai Marina exemplify this, offering a blend of high-end shopping and diverse culinary experiences, within walking distance of residential living spaces.”

Wellness and recreation are also key considerations. “Demand for comprehensive recreational facilities has surged, with buyers and tenants prioritizing parks, sports facilities and wellness spaces. As Dubai’s population continues to grow, the need for well-integrated communities will only strengthen,” Bannan added.

2. Opportunity to build meaningful connections

It’s a trend that Property Finder has been aware of for a while. As indicated in its UAE Community Living Survey in 2024, consumers are increasingly seeking community-centric living that is in tune with their personal aspirations and values. They are not just looking for a space to live – they want a place where they can form strong human bonds and build relationships that last a lifetime. Neighbourhoods with good walking trails and well-maintained communal spaces, for example, encourage social engagement, and as a result are highly favoured.

“Areas like Jumeirah Village Circle, Dubai Hills Estate, and Mohammed Bin Rashid City all offer a unique sense of belonging. Even in urban spots like Dubai Marina, there’s a vibrant community feel,” said Zarah Evans, Owner and Managing Partner, Exclusive Links Real Estate Brokers.

3. A place to raise a family

Family-friendliness has long been among the top requirements for UAE property seekers.

Evans explains: “At Exclusive Links Real Estate, we’re seeing a real shift in what buyers and renters want. Green spaces, family-friendly amenities, and proximity to schools and business hubs are top priorities. Families now make up 57% of buyers in Dubai, and there’s been a notable rise in UK buyers attracted to Dubai’s dynamic community living.” 

Bannan adds: “For families, proximity to top-tier schools remains a key factor in their home search. Communities like Dubai Hills Estate have become increasingly popular due to their access to reputable educational institutions, making them ideal for long-term family living.”

Facilities such as safe indoor and outdoor play areas, green spaces and parks, kids’ swimming pools, and sports courts where children are welcome, complement the list of desirable features for family-centric neighbourhoods. Parents also often prefer the security of a gated community and place a higher value on tranquility.

Thriving communities naturally lead to a flourishing real estate market with a wide variety of living options. In this diverse landscape, finding a Home for Every Life requires a connected and accessible search ecosystem that keeps pace with the latest market trends and offers property seekers accurate, insightful data  needed in the home-seeking journey.

Cherif Sleiman, Chief Revenue Officer, Property Finder, says: “The UAE has been proactive in fostering a culture of tolerance and inclusivity while implementing initiatives that evoke a sense of belonging, which is why it has emerged as a coveted destination for community living. As the Year of Community unfolds, it is encouraging to see the rising importance of human connection within the nation. Within our findings, the necessity of home-seekers to engage with a wider circle of neighbours, friends and acquaintances is clear. At Property Finder, our extensive data-base of available high-quality properties, features a diverse selection of integrated communities. This includes increasingly popular locations such as Jumeirah Village Circle, Dubai Marina, Downtown Dubai, Business Bay and Dubai Hills Estate, that blend lifestyle, convenience and community spirit, ultimately enhancing quality of life.”

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ZARA HOME UNVEILS ITS 2025 WINTER FRAGRANCE STORY

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Decorative scented candles shaped like a gingerbread house, a nutcracker, and a Christmas tree, part of the Zara Home winter fragrance collection.

A CELEBRATION OF FESTIVE WINTER AROMAS

Zara Home’s much-loved fragrance offering is refreshed with the 2025 Winter Fragrance Story, a seasonal collection designed to bring the warmth, joy and magic of the holidays into every home. This year, the collection celebrates sweet, food-inspired scents that evoke the comforting rituals of festive winter gatherings, from baking gingerbread to indulging in rich, seasonal treats.

The range caters to every corner of the home, featuring reed diffusers, essential oils and scented candles, alongside novelty decorative candles that double as charming holiday décor. Shaped like baubles, gingerbread houses, nutcrackers and Christmas trees, these playful yet elegant pieces fill the home with signature festive aromas while adding a touch of seasonal style.

The 2025 Winter Fragrance Story highlights three distinct collections: The Gingerbread Collection, The Salted Caramel Collection and The Winter Cypress Collection, each capturing a unique facet of the festive season.

The Gingerbread Collection 

The comforting aroma of freshly baked gingerbread biscuits is enriched with soft notes of cinnamon and warm spices, creating a cosy and inviting atmosphere. Perfect for evoking the joy of family gatherings and festive baking traditions.

  • Top notes: Cardamom, Citrus
  • Heart notes: Ginger, Clove
  • Base notes: Cinnamon, Wood 

Highlights from the collection:

The Salted Caramel Collection

A deliciously indulgent fragrance that blends creamy caramel with vanilla and nut butter, contrasted by a bold touch of salt. Reminiscent of snowy strolls past Parisian patisseries, this scent evokes the irresistible temptation of seasonal treats and the cosy warmth of returning home on a winter day.

  • Top notes: Fruity
  • Heart notes: Caramel, Praline
  • Base notes: Nut butter, Vanilla

Highlights from the collection:

The Winter Cypress Collection

This fragrance awakens the nostalgia of the Christmas season, inspired by the cherished tradition of decorating the tree. With fresh cypress and pine notes, complemented by eucalyptus and clove, it creates a cosy, inviting atmosphere, while the base of moss and cedarwood adds a touch of earthy elegance.

  • Top notes: Cypress, Pine tree
  • Heart notes: Eucalyptus, Clove
  • Base notes: Moss, Cedar, Wood

Highlights from the collection:

The 2025 Winter Fragrance Story by Zara Home is designed to transform the home into a haven of festive spirit, where each scent tells a story and awakens cherished memories of the season. The collection invites customers to celebrate traditions, create new moments and indulge in the irresistible aromas that make Christmas truly unforgettable.

Zara Home, operated by Azadea Group, has stores across Dubai, Kuwait, Qatar, Bahrain, Lebanon, Oman, Egypt, Jordan and Algeria. Shop in stores, online or through the Zara Home application.

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ELEVATE AND ENNISMORE HOST RAK’S BIGGEST EVENT OF THE SEASON TO UNVEIL THE AED 1.8 BILLION MONDRIAN AL MARJAN ISLAND BEACH RESIDENCES

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The architectural model for the Mondrian Al Marjan Island Beach Residences displayed at an event with bright lights and indoor pyrotechnic sparklers.

ELEVATE, the visionary lifestyle real estate brand from One Group, together with Ennismore, the world’s fastest-growing lifestyle hospitality company, officially unveiled the Mondrian Al Marjan Island Beach Residences with an unforgettable one-night immersive launch event at Atlantis The Royal, Dubai. Valued at AED 1.8 billion, the project marks a defining milestone for Ras Al Khaimah, introducing the region’s first-ever Mondrian-branded beachfront residences and reinforcing ELEVATE’s USD 1 billion UAE development pipeline.

Arch. Abdulla Al Abdouli, Group CEO of Marjan, commented, “We are glad to see the excitement around Mondrian Al Marjan Beach Residences, which is a fitting inclusion to our island’s ever-growing portfolio of branded residences. This development truly echoes our vision of creating premium, lifestyle-led destinations and is sure to offer global residents and investors a new benchmark for branded beachfront living.”

Zeeshaan Shah, Founder & Chairman of ELEVATE, stated, “Tonight’s celebration marks a remarkable milestone for ELEVATE. Mondrian Al Marjan Island Beach Residences is more than a development—it is a new expression of what beachfront luxury can be. We have created a space where art, culture, wellness, and community converge in ways never seen before in the UAE. We are proud to present our flagship project and continue elevating the standards of residential living in the region.”

Set on Al Marjan Island, one of the UAE’s fastest-growing luxury and entertainment destinations, the project has witnessed extraordinary demand. With 343 residences rapidly selling out, investor interest continues to surge due to the community’s proximity to Wynn Al Marjan Island, pristine beachfront access, and world-class hospitality offerings by Ennismore. Designed by San Francisco-based architectural firm Gensler, with interiors by London’s Bergman Design House, the development blends bold design with sensory storytelling.

The crown jewel of the project, the 10,000-square-foot Sky Mansion, features 28-foot ceiling heights, a private rooftop garden, and an infinity pool overlooking the Arabian Gulf. Listed at USD 10 million, it stands as one of the most exclusive homes in Ras Al Khaimah.

Ras Al Khaimah’s most anticipated real estate launch of the season drew remarkable excitement, with guests filling the entrance of Atlantis The Royal in lively anticipation. A packed turnout gathered to witness the spectacular reveal, reflecting the overwhelming interest in Elevate’s newest landmark.

The star-studded launch, emceed by fashion icon Jessica Kahawaty, also drew notable regional personalities including Youmna Khoury and Zeynab, adding to the event’s fashion-forward energy. More than a project debut, the celebration framed Mondrian Al Marjan Island Beach Residences as the emirate’s new destination where design, lifestyle, and coastal glamour come together.

The immersive journey began as attendees passed through a kinetic tunnel of fabric, projection, and light, creating a surreal transition into Mondrian’s world of expressive luxury. The dramatic reveal of the architectural model unfolded beneath a choreographed lift of illuminated drapery, drawing applause as the full vision of the development was unveiled.

Throughout the event, custom-built design-led spaces immersed guests in Mondrian’s art-driven identity, from editorial portrait studios to a stage backdrop brought to life with kinetic projection mapping. Experiential activations spanned mixology, performance, and live artistry, including a neon-lit sculptural bar and a captivating live artwork creation by celebrated UAE artist Diaa Allam, who painted a piece inspired by Ras Al Khaimah’s cultural spirit. Setting the tempo for the night, DJ Tala Samman infused the space with her signature sounds, lifting the mood, energising the crowd, and giving the celebration its unmistakable pulse.

Louis Abboud, Regional Head of Lifestyle Collective IMEAT at Ennismore, added,
“Mondrian has always been about pushing boundaries and creating spaces that inspire. Launching this project on Al Marjan Island is a natural evolution of our brand’s creative ethos. This is not just a residence, it’s a living gallery, a social hub, and a sanctuary of style.”

RESIDENCE TYPES

  • The Residences: 1–3 bedroom apartments starting from AED 2.55 million
  • The Front Row Collection: 3–5 bedroom beachfront townhouses with direct beach access starting from AED 8.54 million
  • The Sky Collection: 3–5 bedroom duplex and triplex sky villas with private pools and panoramic Gulf views starting from AED 8.53 million

Residents will enjoy over 60,000 sq. ft. of curated amenities, including the Mondrian Sky Club, Fi’lia Beach, championship fitness facilities, infinity pools, concierge services, and Accor Platinum Status benefits across 5,600 hotels worldwide.A flexible 60:40 payment plan is available, with project completion scheduled for Q4 2028.

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DAZE EXPANDS IN DUBAI WITH THE LAUNCH OF ITS SECOND SHOWROOM

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A man in a hard hat and high-visibility vest is standing on an open construction site, shaking hands with another professional man wearing a suit, symbolizing the groundbreaking or contract signing for the development project.

Daze, the contemporary furniture brand celebrated for its refined modernity and inventive design, has officially opened its second showroom in Dubai. Situated in the city’s dynamic Sheikh Zayed Road, the 550-square-meter space debuts the brand’s newest collections, uniting timeless forms with innovative materials to capture the evolving language of modern living.

The launch of Daze Dubai, the brand’s second showroom, marks a significant step in its regional expansion, further establishing its distinctive design philosophy within a city celebrated for its cultural diversity, architectural ambition, and global design influence. Conceived as an immersive experience, the showroom balances contemporary functionality with quiet elegance, inviting visitors to explore thoughtfully curated pieces that champion comfort, individuality, and elevated everyday living.

“Design is at the heart of everything we do at Daze,” said Mrs. Zeina Batal – General Manager at Daze. She added “With this new showroom in Dubai, a city that mirrors our values of creativity, design excellence, and forward-thinking vision, we wanted to create a space that reflects our passion for form, texture, and harmony.” 

Building on the success of its flagship showroom in Lebanon, Daze continues to strengthen its presence across the region, with additional openings planned in the GCC and soon in Africa, reinforcing its position as a rising leader in modern furniture and interior design.

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