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ICC and Sobha Realty Announce Major Global Partnership
The International Cricket Council (ICC) recently announced a major new partnership in which the international luxury real estate brand Sobha Realty has become a Global Partner for ICC Men’s events.
The partnership will showcase Sobha Realty’s meticulous attention to detail and will draw synergies with the moments of brilliance that are synonymous with ICC pinnacle events. It reinforces Sobha Realty’s position as a leading global real estate player, reflecting a shared pursuit of excellence, precision, and global influence.
Spanning a visible presence in-stadia and with further touchpoints across broadcast and digital channels, ICC and Sobha Realty will develop content that celebrates the ‘Art of The Detail’ and the outstanding moments of precision that define elite-level cricket.
The partnership will also spotlight Sobha Realty’s detail-oriented approach to design and hospitality, offering guests unique viewing experiences starting with the ICC Men’s Champions Trophy 2025, when the eight best teams in the world compete for the iconic white jackets across Pakistan and the United Arab Emirates from 19 February.
ICC Chair, Jay Shah said: “We are delighted to welcome Sobha Realty as a Global Partner in the ICC’s Commercial Partner Programme, aligning with some of the most iconic events in the cricketing calendar. This partnership represents a powerful fusion of two brands that share a commitment to excellence and passion. With the ICC Men’s Champions Trophy just around the corner, we look forward to seeing how this collaboration will enhance the legacy and impact of ICC events on a global scale.”
Mr. Ravi Menon, Chairman of Sobha Group, said: “Our partnership with the ICC marks yet another milestone in Sobha Realty’s global journey. It reflects our shared commitment to delivering exceptional experiences to a worldwide audience while reinforcing our presence on the international stage.”
“This collaboration is a testament to our pursuit of excellence, aligning Sobha Realty with the world’s finest. It extends our engagement with millions of passionate fans across continents, further enhancing our global influence,” he added.
The collaboration between ICC and Sobha Realty is poised to redefine fan experiences, celebrating the art of precision and excellence, both on and off the field.
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BEYOND DEVELOPMENTS REVEALS A NEW VISION FOR PURPOSEFUL LIVING ON DUBAI ISLANDS WITH SIORA
BEYOND Developments, the bold and design-led real estate developer shaping next-generation waterfront destinations in the UAE, today unveiled SIORA, its first beachfront masterplan on Dubai Islands and the company’s second large-scale community within a year. The launch underscores BEYOND’s accelerated growth and strong alignment with Dubai’s future urban vision.
Spanning over 2M square feet, SIORA is conceived as a coastal sanctuary inspired by Japanese garden philosophies, including the pursuit of Ikigai, the Japanese concept of finding purpose and fulfilment in everyday life. In this context, it reflects a philosophy of creating spaces that bring clarity, balance, and a sense of meaning, where architecture nurtures wellbeing and restores harmony between people, nature, and place.
Commenting on the launch, Adil Taqi, CEO of BEYOND Developments, said: “Since its inception in 2024, BEYOND had an exceptional journey with nine launches in 2025 that delivered opportunities for a wider audience to experience a richer and more meaningful life. Today, I am thrilled to announce the launch of SIORA, the company’s second cluster masterplan and bold new expansion into beachfront destinations, spanning over 2 million sq ft with 2.7 million sq ft of GFA on the beautiful Dubai Islands.”
“This masterplan aims to define the next generation of urban coastal living, in line with Dubai’s inspirational 2040 Urban Master Plan that puts wellbeing, walkability, and nature at the heart of community life. It embodies our vision for future waterfront living environments where where design excellence, natural beauty, and emotional connection come together to empower people to live balanced experiences and connect purposefully with nature and the community. This coastal sanctuary is inspired by Japanese garden philosophy of finding purpose and fulfilment in everyday life, and reflects closely our long-term goal to elevate human life through every space we create and in every segment we operate in,” added Taqi.
Over the past year, BEYOND has delivered nine launches, welcomed residents and investors from over 40 countries, and exceeded AED 10 billion in sales, a trajectory that reflects the company’s momentum and the market’s trust in its design-led approach.
Taqi emphasised: “SIORA represents the next phase of BEYOND’s expansion across Dubai’s coastline. It reflects our commitment to creating thoughtfully designed communities that carry lasting value and deeper meaning for a global audience. SIORA will introduce a new benchmark for waterfront living on Dubai Islands, a complete coastal ecosystem of homes, hospitality, and lifestyle experiences.”
SIORA is planned as a pedestrian coastal district where nature shapes the rhythm of daily life. More than 70 percent of the masterplan is dedicated to open green spaces, creating over 1.5M sqft of landscapes that enhance comfort and bring people closer to the coastline. Along 6 km of continuous beachfront, the sea becomes an integral part of community living and outdoor wellbeing.
Shaded routes and landscaped terraces encourage effortless movement and social connection throughout the day. These pathways introduce cooler microclimates and frame calming outlooks toward the water and the horizon, enabling a lifestyle that feels active, grounded, and innately human. And as a defining layer of placemaking, curated cultural and artistic expressions will enrich SIORA’s public realm, introducing sculptural installations influenced by Japanese aesthetics. These creative interventions will enhance the community’s identity and transform every journey through the destination into a continuously inspiring cultural experience.
Sustainability is embedded into the core of the design through three guiding natural forces inspired by Japanese garden philosophy. Kaze shapes how the community captures coastal winds to enhance natural ventilation and outdoor comfort. Mizu integrates water as a cooling and reflective element that moderates the microclimate while restoring stillness and balance. Kage governs the interplay of light and shadow, informing building orientation, shading, and materiality to reduce heat gain and create comfort naturally. Together, these principles define a coastal environment where design, nature, and sustainability operate as one.
SIORA marks the beginning of a multi-phase presence for BEYOND on Dubai Islands, reinforcing BEYOND’s role in shaping the future of Dubai’s coastline and elevating the standard for purposeful, design-led waterfront living.
Home Integrator
OBJECT 1 EXPANDS INTO UAE CAPITAL, LAUNCHING FLAGSHIP SALES GALLERY IN ABU DHABI
Object 1 Real Estate Development, an award-winning and rapidly growing developer, has officially expanded into Abu Dhabi with the launch of its first Sales Gallery in the capital, marking a significant milestone in strengthening its presence across the UAE.
To celebrate this achievement, Object 1 hosted an exclusive networking event, “Meet & Greet: Exploring Abu Dhabi’s Real Estate Market,” at the prestigious Emirates Palace Mandarin Oriental. The event brought together over 1,000 attendees, including government officials, VIPs, leading agencies, and top brokers. Renowned media personality Kris Fade compered the evening, ensuring a dynamic and engaging atmosphere for all guests.
Tatiana Tonu, CEO of Object 1, commented, “Abu Dhabi’s market is evolving quickly, and we see tremendous potential for lifestyle-focused developments. Opening our Sales Gallery in Abu Dhabi and hosting this ‘Meet & Greet’ reflects our commitment to building deeper relationships with local partners and clients. This event provides a platform for real estate professionals to share insights, explore collaboration opportunities, and engage directly with buyers and investors.”
Looking ahead, Object 1 is committed to further growth in Abu Dhabi. The company sees the capital as one of the most promising directions for expansion. In addition to the new Sales Gallery, there are already several upcoming projects on Reem Island, supported by a dedicated team focused on delivering design-led, high-quality developments tailored to the evolving Abu Dhabi market.
Object 1 continues to build on its remarkable performance in Dubai, where it has rapidly become one of the top fifteen developers in just three years. In the first half of 2025 alone, the company recorded significant growth in both sales value and volume compared to the same period last year. Since launch, Object 1 has sold over 2,680 units and manages a development pipeline exceeding 4.5 million square feet across high-demand communities, including JVC, JVT, Al Furjan, Sports City, Jumeirah Garden City and Dubai Land Residence Complex. The company currently has 17 active, design-led projects focused on wellness, sustainability, and family- and community-centric living, creating long-term value for buyers and investors alike.
Abu Dhabi’s market fundamentals are strong, with growing buyer demand and increasing interest from high-net-worth individuals and international investors from Europe, the Middle East, and Asia. The emirate’s diversification strategy and attractive investment yields make it a prime market for sustainable, long-term growth. Object 1’s entry into Abu Dhabi marks the beginning of a new phase of expansion, leveraging its proven track record and design-led approach to meet the expectations of buyers and investors in the capital.
Home Integrator
PROPERTY FINDER, MENA’S LEADING REAL ESTATE PLATFORM, ROLLS OUT THE REGION’S FIRST HOME VALUATION FEATURE WITH FORWARD-LOOKING VALUE INDICATORS
Property Finder, MENA’s leading real estate search platform, launches the first-of-its-kind Home Valuation feature with a six-month forecast. Designed to bring greater confidence and transparency to property decisions, the tool equips buyers, investors, homeowners, and renters with data-backed home valuation estimates to help them better understand a property’s market value today and in six months’ time.
Exclusively available through the Property Finder app, the feature delivers AI-powered home value estimates that go beyond traditional valuation tools. It combines proprietary data, market sentiment and insights to predict the value of a property, leveraging what the company calls, “human powered AI” – a hybrid of machine learning and human expertise that reflects real-world dynamics. Decades of Property Finder data has been used to build the intelligence, leveraging millions of data points.
Users can also track up to 10 properties through the tool. Whether it’s a primary home, an investment property, or a mix of both, users can view all of them in one place through the Portfolio section, making it easy to monitor performance and stay updated on valuations.
In a market known for rapid shifts and speculative trends, this feature introduces a long-overdue layer of trust, transparency and clarity in the home valuation process for the region. By integrating forward-looking indicators rather than relying solely on past sales data, the tool responds in real time to market momentum and localised shifts in demand.
This launch comes as the real estate industry enters a new era of AI transformation – an era that is redefining the very role of a property platform. The interface is evolving from static search to intelligent conversations. The experience is expanding from listings to end-to-end journeys and the monetisation model is shifting from ads to insights, transactions, and services.
“At Property Finder, our mission has always been to empower consumers with technology that simplifies and informs their home-buying journey,” said Fernando Fanton, Chief Product and Technology Officer at Property Finder. “Time and again, our research shows that valuation is the number one concern for both buyers and sellers. With our new Home Valuation feature, we’re giving people a clear, data-driven view of what a property is worth today – and, importantly, what it could be worth in the future. It helps answer the questions that matter most: Is this property fairly valued? Is it a good investment? How might its value evolve over time?”
“This is about more than numbers,” he added. “It’s about restoring confidence and removing the uncertainty that so often clouds the buying process. The Home Valuation feature gives people clarity at the moment they need it most, helping them make informed decisions about what is often the biggest financial commitment of their lives — their home.”
Consumer studies by Property Finder confirm that home values remain the top factor driving purchase and rental decisions, yet it’s also the greatest source of hesitation. By delivering instant, intelligent valuation insights, this latest feature acts as a trusted guide in what is often a complex and emotionally charged process.
Whether buying, selling, or simply curious about a property’s value, users can now access credible, real-time value predictions with just a few taps on the Property Finder mobile app.
The launch of the Property Finder Home Valuation feature reinforces Property Finder’s commitment to innovation and its role as the category-defining platform in the MENA real estate landscape.
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