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NATUZZI ITALIA @ Milano Design Week 2025

Published

12 months ago

March 28, 2025

Rooted in Harmony – Amama by Andrea Steidl

Natuzzi Italia presents at the Milan Design Week 2025 its new collection “Rooted in Harmony”, marking another step in the brand’s evolutionary journey. Starting from its roots—the symbolic identity and concept of the collection—through its values and DNA, the collection embodies a deep connection to the brand’s origins.

Rooted in Harmony is an invitation, visually represented by the symbol of the “root” to be presented during the week, to go back to the roots and find the essence of the brand: a constant search for beauty in its timeless forms. The root symbolizes the history of the brand and its deep connection to Puglia, where it all began 66 years ago.

The brand presents itself at this major event more mature in terms of style and merchandising strategy. The new 2025 collection reaffirms Natuzzi Italia’s position as a lifestyle and interior design brand. The showroom on Via Durini will provide the backdrop for the new chapter of The Circle of Harmony—Rooted in Harmony, the stylistic exploration project that began in 2020 with the aim of creating a physical and virtual community where artists, architects, and designers design and imagine the stylistic evolution of Natuzzi Italia, with its heritage as the cornerstone of this journey.

The new collection marks the return of successful collaborations with Andrea Steidl, Karim Rashid, Marcantonio, and Mauro Lipparini. Furthermore, thanks to the talent of the Natuzzi design center, a new project for the Comfortness collection will be presented, introducing innovative products designed for an evolved vision of comfort, a fundamental element of the brand’s DNA—one that extends to wellness, going beyond mere physical sensation toward the balance of body and mind. The collection will also be enriched with new proposals for tables, rugs, and lamps.

After the success of the Mirai project, designed by Andrea Steidl for Natuzzi Italia in 2024, which won prestigious design awards such as the European Product Design Award, Good Design Award, Elle Deco China – Best of 2024, and Archiproducts Design Award, Steidl is back with Amama. This is a modular sofa designed to redefine the concept of conviviality and versatility, offering island configurations with bifacial options for a modern and unusual living experience. Hence, the evocative palindromic name, Amama.

“I reflected not only on the formal value of the project but also on its use.” Said Andrea Steidl. “Through the dialogue between something soft and comfortable and contrasting solid and architectural elements, I imagined a space where you could read a book or have a drink comfortably seated, in a convivial moment. A solution that strengthens the characteristics of a 360-degree home, an open living space that develops in multiple directions, offering its inhabitants a freer and more versatile experience.”

From the analysis of architecture and ways of living comes a new approach to design, where armrests and backrests transform into multifunctional elements: support surfaces, shelves, tables, or containers. The idea is to expand space with cantilevered structures, creating a fluid dialogue between the softness of the seat and the solidity of a piece of furniture in perfect continuity. It is a balance between contrast and harmony, where aesthetics and functionality merge.

A dynamic project, then, where multiple elements of different consistencies and materials coexist in a play of superimpositions and geometries, opening up to multidirectionality and multifunctionality, combining the sense of comfort with the freedom of composition and use. A new approach to living that blends aesthetics, flexibility, and functionality, extending to living and dining elements of the same collection.

Amama is also a project designed for the Contract sector, on which Natuzzi Italia is focusing with extraordinary determination. A significant example is the recent launch of the Natuzzi Harmony Residences in Dubai, a 10,000 square meter complex with 50 units spread over 9 floors, where the brand took care of every aspect of architectural and creative design, from interiors to exteriors. This is an important milestone in Natuzzi’s journey, where it fully expressed its vision of lifestyle and harmonious living—a concept that will also be showcased at the flagship store in Milan on Via Durini during Milan Design Week.

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SOBHA REALTY’S CREST GRANDE RECEIVES BUILDING COMPLETION CERTIFICATE; HANDOVER TO COMMENCE WITHIN RERA TIMELINE

Published

3 hours ago

March 27, 2026

Integrator Web-Admin

Sobha Realty, a leading global luxury real estate developer, has announced that Sobha Crest Grande has received its Building Completion Certificate (BCC), with customer handovers scheduled to commence shortly.

Located in the waterfront district of Sobha Hartland, Crest Grande, comprising 985 units, offers proximity to key Dubai landmarks, including the Burj Khalifa, Downtown Dubai, and Dubai International Airport. The development features waterfront views, fully fitted kitchens, covered car parking, and amenities including an indoor and outdoor gymnasium, sauna room, adult and kids’ swimming pool, kids’ playing area, barbecue zone, as well as retail and restaurant offerings.

Importantly, the project is scheduled for delivery with the timeline committed on RERA, underlining Sobha Realty’s continued focus on execution discipline and delivery certainty, a hallmark of the brand’s Backward Integration model.

Francis Alfred, Managing Director, Sobha Realty, said; “At a time when people value certainty and reassurance more than ever, milestones like the Building Completion Certificate carry even greater meaning. Dubai continues to demonstrate the resilience, confidence, and long-term vision that makes it one of the world’s most trusted places to live and invest. For us, the receipt of the Building Completion Certificate for Sobha Crest Grande is not just a development milestone; it is a reflection of the trust families place in us when they invest their savings, aspirations, and vision of a dream home in the UAE. Achieving and being able to deliver within the timeline committed on RERA reaffirms our commitment to honour that trust through disciplined execution, timely delivery, and the consistent quality we promise every customer.”

Sobha Crest Grande has been designed to offer elevated waterfront living within one of Dubai’s most sought-after residential destinations. Its location within Sobha Hartland places residents within minutes of central Dubai, while offering a more serene lifestyle setting shaped by open views, green surroundings, and curated amenities.

The receipt of the BCC and the commencement of delivery shortly further strengthen Sobha Realty’s track record of translating vision into reality through disciplined planning, in-house capabilities, and a long-term commitment to customer confidence.

For homeowners, this milestone signals the transition from anticipation to ownership, as Crest Grande moves into its final stage before residents begin experiencing the development as a completed address.

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ICONIC RESIDENCES REACHES KEY CONSTRUCTION MILESTONES, MERED HIGHLIGHTS MARKET CONFIDENCE

Published

3 hours ago

March 27, 2026

Integrator Web-Admin

MERED, the award-winning real estate developer, has reported significant progress on ICONIC Residences Design by Pininfarina, one of Dubai’s most ambitious premium projects. Construction is advancing steadily across multiple phases, with fully mobilised teams achieving key milestones in structural works, MEP systems, interior fit-outs, and material coordination. The update underscores the resilience of Dubai’s off-plan property market, supported by government measures that safeguard the industry and ensure large-scale developments remain on schedule.

ICONIC Residences is a G+66 floor ultra-luxury residential tower set to become an architectural landmark in Dubai. Designed by the legendary Italian firm Pininfarina, the tower draws inspiration from the city’s sand dunes and flowing ocean waves. The development will house 310 premium apartments and a signature two-level penthouse, offering residents world-class amenities, including infinity pools, wellness and spa facilities, padel court, lounges, family areas, luxury retail spaces, and air-conditioned parking spaces. Its strategic location provides breathtaking views of Dubai’s landmarks and direct access to Palm Jumeirah, Dubai Harbour, Downtown, Bluewaters Island, Emirates Golf Club, and Sheikh Zayed Road.

As of March 2026, the tower has reached approximately 125 metres, with work advancing steadily on Level 22. On the first technical floor, MEP systems are being installed, forming the backbone of the building’s technical infrastructure. Across the residential component, apartment works are progressing in parallel, with teams of engineers, technicians, and skilled tradespeople actively coordinating each phase on site. Deliveries of finishing materials for all units have been scheduled to ensure a smooth transition to the next stages of fit-out. Mered’s in-house quality control department monitors excellence at every stage of the work.

“Every milestone at ICONIC Residences reflects the resilience of the UAE property market,” comments Michael Belton, CEO of MERED. “We will continue to drive the project steadily, upholding the highest standards of quality. We are grateful for the UAE government’s proactive approach in supporting a stable and resilient market, which enables developments like ICONIC Residences to progress with confidence. This tower will stand as a symbol of innovative design, architectural excellence, and the enduring strength of Dubai’s real estate sector.”

The development’s impressive construction progress is supported by the broader stability of the UAE real estate market. Recent steps by the Central Bank of the UAE, designed to strengthen liquidity and safeguard the banking sector, help maintain a stable environment for lending and economic activity. This stability enables banks to continue providing financing to buyers, investors, and developers, contributing to smoother cash flow in the property industry.

ICONIC Residences is backed by a team of world-class experts, including Pininfarina, Hirsch Bedner Associates (HBA), SERA Group, Currie & Brown, Bond Interiors, and more, ensuring meticulous coordination across every aspect of the development. Combined with MERED’s expertise and the stability of the UAE property market, ICONIC Residences is well-positioned to achieve its delivery and performance goals by Q3 2027.

Home Integrator

NATUZZI ITALIA ILLUMINATES THE SOUL OF THE HOME WITH THE POETRY OF LIGHT

Published

2 days ago

March 25, 2026

Integrator Web-Admin

Natuzzi Italia, the global ambassador of Italian lifestyle, invites the world to see the home in a new light. In a masterclass of craftsmanship and atmospheric design, the brand unveils its latest lighting ensemble—a collection where functional illumination evolves into pure, radiant sculpture.

These pieces represent more than just a new product line; they are a dialogue between the heritage of Italian artisanal mastery and the avant-garde of modern luxury.

The Collection: Sculptures of Luminosity

Aura Suspension:

Architectural Harmony Aura embraces space with ethereal grace, spreading a soft, diffused glow that envelopes a room in a harmonious atmosphere. Its refined, essential shapes interact seamlessly with architecture, creating a perfect equilibrium between raw matter and weightless light. Available in various compositions, Aura enriches grand spaces with a timeless allure, transforming surroundings into pure emotion.

Elsa Table Lamp:

A Timeless Embrace Elegance and purity find their form in Elsa. This masterpiece features a charm carved from artisan glass, playing against the natural, sophisticated veins of Calacatta marble. Topped with a decorative accessory in brushed light gold, Elsa is not merely a lamp, but a precious jewel for the contemporary interior.

Tea Floor Lamp:

Floral Grandeur: Standing with the poise of a curated bouquet, the Tea lamp features three slender stems rising in a rhythmic interplay of heights. Each stem culminates in a satinated blown-glass sphere, casting a soft, encompassing glow that mimics the gentle transition of dusk.

Rosé:

The Icon of Grace Inspired by the delicate silhouette of an inverted chalice, Rosé pays homage to the warm, shimmering hues of a desert sunset. With its refined finish and iconic silhouette, it transforms light into a radiant expression of Mediterranean beauty.

Solene:

The Luminous Secret of Solene is where tradition meets innovation. Featuring a hand-carved crystal heart nestled within blown glass, it filters light to create a sanctuary of intimacy. It is a quiet masterpiece, a secret whispered in the language of light.

Nola:

Ethereal Weightlessness Suspended with the quiet dignity of a bell, Nola brings a brilliant yet delicate presence to any room. Its minimalist form serves as a statement of lightness, proving that true refinement often speaks in a whisper.

Bossanova:

The Rhythm of Reflection Dynamic and fluid, Bossanova appears to dance within the air. Its vibrant transparency and undulating lines create a play of reflections that evoke joy and movement, capturing the timeless spirit of Italian celebration.