Connect with us

Home Integrator

NATUZZI ITALIA @ Milano Design Week 2025

Published

on

Natuzzi Italia

Rooted in Harmony – Amama by Andrea Steidl

Natuzzi Italia presents at the Milan Design Week 2025 its new collection “Rooted in Harmony”, marking another step in the brand’s evolutionary journey. Starting from its roots—the symbolic identity and concept of the collection—through its values and DNA, the collection embodies a deep connection to the brand’s origins.

Rooted in Harmony is an invitation, visually represented by the symbol of the “root” to be presented during the week, to go back to the roots and find the essence of the brand: a constant search for beauty in its timeless forms. The root symbolizes the history of the brand and its deep connection to Puglia, where it all began 66 years ago.

The brand presents itself at this major event more mature in terms of style and merchandising strategy. The new 2025 collection reaffirms Natuzzi Italia’s position as a lifestyle and interior design brand. The showroom on Via Durini will provide the backdrop for the new chapter of The Circle of Harmony—Rooted in Harmony, the stylistic exploration project that began in 2020 with the aim of creating a physical and virtual community where artists, architects, and designers design and imagine the stylistic evolution of Natuzzi Italia, with its heritage as the cornerstone of this journey.

The new collection marks the return of successful collaborations with Andrea Steidl, Karim Rashid, Marcantonio, and Mauro Lipparini. Furthermore, thanks to the talent of the Natuzzi design center, a new project for the Comfortness collection will be presented, introducing innovative products designed for an evolved vision of comfort, a fundamental element of the brand’s DNA—one that extends to wellness, going beyond mere physical sensation toward the balance of body and mind. The collection will also be enriched with new proposals for tables, rugs, and lamps.

After the success of the Mirai project, designed by Andrea Steidl for Natuzzi Italia in 2024, which won prestigious design awards such as the European Product Design Award, Good Design Award, Elle Deco China – Best of 2024, and Archiproducts Design Award, Steidl is back with Amama. This is a modular sofa designed to redefine the concept of conviviality and versatility, offering island configurations with bifacial options for a modern and unusual living experience. Hence, the evocative palindromic name, Amama.

“I reflected not only on the formal value of the project but also on its use.” Said Andrea Steidl. “Through the dialogue between something soft and comfortable and contrasting solid and architectural elements, I imagined a space where you could read a book or have a drink comfortably seated, in a convivial moment. A solution that strengthens the characteristics of a 360-degree home, an open living space that develops in multiple directions, offering its inhabitants a freer and more versatile experience.”

From the analysis of architecture and ways of living comes a new approach to design, where armrests and backrests transform into multifunctional elements: support surfaces, shelves, tables, or containers. The idea is to expand space with cantilevered structures, creating a fluid dialogue between the softness of the seat and the solidity of a piece of furniture in perfect continuity. It is a balance between contrast and harmony, where aesthetics and functionality merge.

A dynamic project, then, where multiple elements of different consistencies and materials coexist in a play of superimpositions and geometries, opening up to multidirectionality and multifunctionality, combining the sense of comfort with the freedom of composition and use. A new approach to living that blends aesthetics, flexibility, and functionality, extending to living and dining elements of the same collection.

Amama is also a project designed for the Contract sector, on which Natuzzi Italia is focusing with extraordinary determination. A significant example is the recent launch of the Natuzzi Harmony Residences in Dubai, a 10,000 square meter complex with 50 units spread over 9 floors, where the brand took care of every aspect of architectural and creative design, from interiors to exteriors. This is an important milestone in Natuzzi’s journey, where it fully expressed its vision of lifestyle and harmonious living—a concept that will also be showcased at the flagship store in Milan on Via Durini during Milan Design Week.

Home Integrator

ZARA HOME UNVEILS ITS 2025 WINTER FRAGRANCE STORY

Published

on

Decorative scented candles shaped like a gingerbread house, a nutcracker, and a Christmas tree, part of the Zara Home winter fragrance collection.

A CELEBRATION OF FESTIVE WINTER AROMAS

Zara Home’s much-loved fragrance offering is refreshed with the 2025 Winter Fragrance Story, a seasonal collection designed to bring the warmth, joy and magic of the holidays into every home. This year, the collection celebrates sweet, food-inspired scents that evoke the comforting rituals of festive winter gatherings, from baking gingerbread to indulging in rich, seasonal treats.

The range caters to every corner of the home, featuring reed diffusers, essential oils and scented candles, alongside novelty decorative candles that double as charming holiday décor. Shaped like baubles, gingerbread houses, nutcrackers and Christmas trees, these playful yet elegant pieces fill the home with signature festive aromas while adding a touch of seasonal style.

The 2025 Winter Fragrance Story highlights three distinct collections: The Gingerbread Collection, The Salted Caramel Collection and The Winter Cypress Collection, each capturing a unique facet of the festive season.

The Gingerbread Collection 

The comforting aroma of freshly baked gingerbread biscuits is enriched with soft notes of cinnamon and warm spices, creating a cosy and inviting atmosphere. Perfect for evoking the joy of family gatherings and festive baking traditions.

  • Top notes: Cardamom, Citrus
  • Heart notes: Ginger, Clove
  • Base notes: Cinnamon, Wood 

Highlights from the collection:

The Salted Caramel Collection

A deliciously indulgent fragrance that blends creamy caramel with vanilla and nut butter, contrasted by a bold touch of salt. Reminiscent of snowy strolls past Parisian patisseries, this scent evokes the irresistible temptation of seasonal treats and the cosy warmth of returning home on a winter day.

  • Top notes: Fruity
  • Heart notes: Caramel, Praline
  • Base notes: Nut butter, Vanilla

Highlights from the collection:

The Winter Cypress Collection

This fragrance awakens the nostalgia of the Christmas season, inspired by the cherished tradition of decorating the tree. With fresh cypress and pine notes, complemented by eucalyptus and clove, it creates a cosy, inviting atmosphere, while the base of moss and cedarwood adds a touch of earthy elegance.

  • Top notes: Cypress, Pine tree
  • Heart notes: Eucalyptus, Clove
  • Base notes: Moss, Cedar, Wood

Highlights from the collection:

The 2025 Winter Fragrance Story by Zara Home is designed to transform the home into a haven of festive spirit, where each scent tells a story and awakens cherished memories of the season. The collection invites customers to celebrate traditions, create new moments and indulge in the irresistible aromas that make Christmas truly unforgettable.

Zara Home, operated by Azadea Group, has stores across Dubai, Kuwait, Qatar, Bahrain, Lebanon, Oman, Egypt, Jordan and Algeria. Shop in stores, online or through the Zara Home application.

Continue Reading

Home Integrator

ELEVATE AND ENNISMORE HOST RAK’S BIGGEST EVENT OF THE SEASON TO UNVEIL THE AED 1.8 BILLION MONDRIAN AL MARJAN ISLAND BEACH RESIDENCES

Published

on

The architectural model for the Mondrian Al Marjan Island Beach Residences displayed at an event with bright lights and indoor pyrotechnic sparklers.

ELEVATE, the visionary lifestyle real estate brand from One Group, together with Ennismore, the world’s fastest-growing lifestyle hospitality company, officially unveiled the Mondrian Al Marjan Island Beach Residences with an unforgettable one-night immersive launch event at Atlantis The Royal, Dubai. Valued at AED 1.8 billion, the project marks a defining milestone for Ras Al Khaimah, introducing the region’s first-ever Mondrian-branded beachfront residences and reinforcing ELEVATE’s USD 1 billion UAE development pipeline.

Arch. Abdulla Al Abdouli, Group CEO of Marjan, commented, “We are glad to see the excitement around Mondrian Al Marjan Beach Residences, which is a fitting inclusion to our island’s ever-growing portfolio of branded residences. This development truly echoes our vision of creating premium, lifestyle-led destinations and is sure to offer global residents and investors a new benchmark for branded beachfront living.”

Zeeshaan Shah, Founder & Chairman of ELEVATE, stated, “Tonight’s celebration marks a remarkable milestone for ELEVATE. Mondrian Al Marjan Island Beach Residences is more than a development—it is a new expression of what beachfront luxury can be. We have created a space where art, culture, wellness, and community converge in ways never seen before in the UAE. We are proud to present our flagship project and continue elevating the standards of residential living in the region.”

Set on Al Marjan Island, one of the UAE’s fastest-growing luxury and entertainment destinations, the project has witnessed extraordinary demand. With 343 residences rapidly selling out, investor interest continues to surge due to the community’s proximity to Wynn Al Marjan Island, pristine beachfront access, and world-class hospitality offerings by Ennismore. Designed by San Francisco-based architectural firm Gensler, with interiors by London’s Bergman Design House, the development blends bold design with sensory storytelling.

The crown jewel of the project, the 10,000-square-foot Sky Mansion, features 28-foot ceiling heights, a private rooftop garden, and an infinity pool overlooking the Arabian Gulf. Listed at USD 10 million, it stands as one of the most exclusive homes in Ras Al Khaimah.

Ras Al Khaimah’s most anticipated real estate launch of the season drew remarkable excitement, with guests filling the entrance of Atlantis The Royal in lively anticipation. A packed turnout gathered to witness the spectacular reveal, reflecting the overwhelming interest in Elevate’s newest landmark.

The star-studded launch, emceed by fashion icon Jessica Kahawaty, also drew notable regional personalities including Youmna Khoury and Zeynab, adding to the event’s fashion-forward energy. More than a project debut, the celebration framed Mondrian Al Marjan Island Beach Residences as the emirate’s new destination where design, lifestyle, and coastal glamour come together.

The immersive journey began as attendees passed through a kinetic tunnel of fabric, projection, and light, creating a surreal transition into Mondrian’s world of expressive luxury. The dramatic reveal of the architectural model unfolded beneath a choreographed lift of illuminated drapery, drawing applause as the full vision of the development was unveiled.

Throughout the event, custom-built design-led spaces immersed guests in Mondrian’s art-driven identity, from editorial portrait studios to a stage backdrop brought to life with kinetic projection mapping. Experiential activations spanned mixology, performance, and live artistry, including a neon-lit sculptural bar and a captivating live artwork creation by celebrated UAE artist Diaa Allam, who painted a piece inspired by Ras Al Khaimah’s cultural spirit. Setting the tempo for the night, DJ Tala Samman infused the space with her signature sounds, lifting the mood, energising the crowd, and giving the celebration its unmistakable pulse.

Louis Abboud, Regional Head of Lifestyle Collective IMEAT at Ennismore, added,
“Mondrian has always been about pushing boundaries and creating spaces that inspire. Launching this project on Al Marjan Island is a natural evolution of our brand’s creative ethos. This is not just a residence, it’s a living gallery, a social hub, and a sanctuary of style.”

RESIDENCE TYPES

  • The Residences: 1–3 bedroom apartments starting from AED 2.55 million
  • The Front Row Collection: 3–5 bedroom beachfront townhouses with direct beach access starting from AED 8.54 million
  • The Sky Collection: 3–5 bedroom duplex and triplex sky villas with private pools and panoramic Gulf views starting from AED 8.53 million

Residents will enjoy over 60,000 sq. ft. of curated amenities, including the Mondrian Sky Club, Fi’lia Beach, championship fitness facilities, infinity pools, concierge services, and Accor Platinum Status benefits across 5,600 hotels worldwide.A flexible 60:40 payment plan is available, with project completion scheduled for Q4 2028.

Continue Reading

Home Integrator

DAZE EXPANDS IN DUBAI WITH THE LAUNCH OF ITS SECOND SHOWROOM

Published

on

A man in a hard hat and high-visibility vest is standing on an open construction site, shaking hands with another professional man wearing a suit, symbolizing the groundbreaking or contract signing for the development project.

Daze, the contemporary furniture brand celebrated for its refined modernity and inventive design, has officially opened its second showroom in Dubai. Situated in the city’s dynamic Sheikh Zayed Road, the 550-square-meter space debuts the brand’s newest collections, uniting timeless forms with innovative materials to capture the evolving language of modern living.

The launch of Daze Dubai, the brand’s second showroom, marks a significant step in its regional expansion, further establishing its distinctive design philosophy within a city celebrated for its cultural diversity, architectural ambition, and global design influence. Conceived as an immersive experience, the showroom balances contemporary functionality with quiet elegance, inviting visitors to explore thoughtfully curated pieces that champion comfort, individuality, and elevated everyday living.

“Design is at the heart of everything we do at Daze,” said Mrs. Zeina Batal – General Manager at Daze. She added “With this new showroom in Dubai, a city that mirrors our values of creativity, design excellence, and forward-thinking vision, we wanted to create a space that reflects our passion for form, texture, and harmony.” 

Building on the success of its flagship showroom in Lebanon, Daze continues to strengthen its presence across the region, with additional openings planned in the GCC and soon in Africa, reinforcing its position as a rising leader in modern furniture and interior design.

Continue Reading

Trending

Copyright © 2023 | The Integrator