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NATUZZI ITALIA @ Milano Design Week 2025

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Natuzzi Italia

Rooted in Harmony – Amama by Andrea Steidl

Natuzzi Italia presents at the Milan Design Week 2025 its new collection “Rooted in Harmony”, marking another step in the brand’s evolutionary journey. Starting from its roots—the symbolic identity and concept of the collection—through its values and DNA, the collection embodies a deep connection to the brand’s origins.

Rooted in Harmony is an invitation, visually represented by the symbol of the “root” to be presented during the week, to go back to the roots and find the essence of the brand: a constant search for beauty in its timeless forms. The root symbolizes the history of the brand and its deep connection to Puglia, where it all began 66 years ago.

The brand presents itself at this major event more mature in terms of style and merchandising strategy. The new 2025 collection reaffirms Natuzzi Italia’s position as a lifestyle and interior design brand. The showroom on Via Durini will provide the backdrop for the new chapter of The Circle of Harmony—Rooted in Harmony, the stylistic exploration project that began in 2020 with the aim of creating a physical and virtual community where artists, architects, and designers design and imagine the stylistic evolution of Natuzzi Italia, with its heritage as the cornerstone of this journey.

The new collection marks the return of successful collaborations with Andrea Steidl, Karim Rashid, Marcantonio, and Mauro Lipparini. Furthermore, thanks to the talent of the Natuzzi design center, a new project for the Comfortness collection will be presented, introducing innovative products designed for an evolved vision of comfort, a fundamental element of the brand’s DNA—one that extends to wellness, going beyond mere physical sensation toward the balance of body and mind. The collection will also be enriched with new proposals for tables, rugs, and lamps.

After the success of the Mirai project, designed by Andrea Steidl for Natuzzi Italia in 2024, which won prestigious design awards such as the European Product Design Award, Good Design Award, Elle Deco China – Best of 2024, and Archiproducts Design Award, Steidl is back with Amama. This is a modular sofa designed to redefine the concept of conviviality and versatility, offering island configurations with bifacial options for a modern and unusual living experience. Hence, the evocative palindromic name, Amama.

“I reflected not only on the formal value of the project but also on its use.” Said Andrea Steidl. “Through the dialogue between something soft and comfortable and contrasting solid and architectural elements, I imagined a space where you could read a book or have a drink comfortably seated, in a convivial moment. A solution that strengthens the characteristics of a 360-degree home, an open living space that develops in multiple directions, offering its inhabitants a freer and more versatile experience.”

From the analysis of architecture and ways of living comes a new approach to design, where armrests and backrests transform into multifunctional elements: support surfaces, shelves, tables, or containers. The idea is to expand space with cantilevered structures, creating a fluid dialogue between the softness of the seat and the solidity of a piece of furniture in perfect continuity. It is a balance between contrast and harmony, where aesthetics and functionality merge.

A dynamic project, then, where multiple elements of different consistencies and materials coexist in a play of superimpositions and geometries, opening up to multidirectionality and multifunctionality, combining the sense of comfort with the freedom of composition and use. A new approach to living that blends aesthetics, flexibility, and functionality, extending to living and dining elements of the same collection.

Amama is also a project designed for the Contract sector, on which Natuzzi Italia is focusing with extraordinary determination. A significant example is the recent launch of the Natuzzi Harmony Residences in Dubai, a 10,000 square meter complex with 50 units spread over 9 floors, where the brand took care of every aspect of architectural and creative design, from interiors to exteriors. This is an important milestone in Natuzzi’s journey, where it fully expressed its vision of lifestyle and harmonious living—a concept that will also be showcased at the flagship store in Milan on Via Durini during Milan Design Week.

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SAGE APPLIANCES LAUNCHES NEXT GENERATION ORACLE ESPRESSO MACHINE, THE ORACLE DUAL BOILER

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Sage Appliances Oracle Dual Boiler espresso machine on a modern kitchen countertop, featuring a touchscreen display and integrated grinder, with coffee cups and plated snacks placed nearby

Sage Appliances, the iconic global brand known for its award-winning espresso machines, introduces the Oracle Dual Boiler, the latest evolution in its premium espresso machine range. Designed to deliver ultimate automation and unparalleled performance, this machine caters to coffee enthusiasts who seek the perfect balance between convenience and control. Offering the ability to switch between auto and manual modes, users can enjoy either a fully automated workflow or hands-on espresso crafting.  This brand-new model blends cutting-edge technology with thoughtful design, crafted specifically for passionate home baristas who demand the highest quality and a truly premium, café-level experience in their own kitchen.

In auto mode, coffee preparation is simplified into three easy steps – grind, brew and milk – ensuring a consistent and high-quality result. For those who prefer hands-on control, swiping up activates manual mode, unlocking greater customisation of pre-infusion, blooming, brewing and milk texturing. This intuitive flexibility ensures that every household member can craft café-quality coffee to suit their taste.

Featuring a stunning 5.7-inch high-definition touchscreen, Sage Appliances’ largest to date, the Oracle Dual Boiler offers an immersive and intuitive experience, with vibrant animations and enhanced barista guidance for real-time feedback. Designed to evolve with its users, the Oracle Dual Boiler is Sage Appliances’ most connected espresso machine yet. Within the UAE, It features built-in Wi-Fi for seamless software updates and future enhancements, including integration with the Sage coffee app, which allows you to connect to the machine and even switch it on remotely.

The Oracle Dual Boiler offers 15 preset beverages – the largest number of recipes in a Sage coffee machine to date – including espresso, flat white, latte, cappuccino, piccolo and mocha. It brings a wide variety of café-style drinks to the kitchen at the touch of a button. For iced coffee lovers, there are dedicated settings for iced lattes and shakeratos.

Powered by a triple heating system, including a PID-controlled extraction boiler and a dedicated steam boiler, the Oracle Dual Boiler allows users to extract espresso and texture milk simultaneously – a feature found in commercial machines. The heated group head ensures temperature stability, delivering café-quality flavour extraction with every shot.

A first for Sage, the Oracle Dual Boiler features an all-new Auto Dial-In system, where the machine will monitor each extraction and make grind size adjustments automatically, helping improve the next espresso shot. This feature helps solve a common pain point for users – finding the correct grind size – by taking the guesswork out of the process. The Baratza European precision provides 45 grind settings, ensuring consistency and customisation at every stage.

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ATARA DEVELOPMENT BREAKS GROUND ON GCC’S FIRST SHERATON-BRANDED RESIDENCES

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Groundbreaking ceremony for The Residences at Sheraton Al Marjan Island Resort by ATARA Development, featuring six individuals standing on a sandy site holding gold ceremonial shovels in front of a branded backdrop displaying logos of ATARA Development, Sheraton, and Marjan

ATARA Development has officially broken ground on The Residences at Sheraton Al Marjan Island Resort, marking a major milestone for the GCC’s first Sheraton Residences. With enabling works underway and 5% of overall progress completed, the landmark beachfront project on Al Marjan Island is advancing steadily under the leadership of ATARA’s in-house construction arm, Rakhat Construction.

Significant on-site progress has already been recorded with soil improvement works and shoring completed and excavation progressing simultaneously. This momentum reflects ATARA Development’s commitment to delivering a world-class development built on precision, quality, and timely execution.

Arch. Abdulla Al Abdouli, Group CEO of Marjan, said “The addition of the Sheraton Residences further strengthens Al Marjan Island’s position as a premier lifestyle destination. This project contributes to our vision of bringing exceptional, world-class developments to the island, enriching its residential offering and international appeal.”

In a distinct approach that sets ATARA apart within the UAE real estate landscape, the company has commenced groundbreaking prior to launching sales, a strategy that underscores its financial strength, construction readiness, and unwavering commitment to buyer confidence. This approach ensures project delivery remains on track regardless of sales cycles, offering future buyers visible, tangible assurance of progress.

Umid Bazarov, Chief Operating Officer of ATARA Development, said “Breaking ground before launching sales reflects ATARA’s philosophy of leading with action, not promises. By showcasing tangible construction progress from day one, we reinforce a sales strategy built on trust and visibility—giving future buyers the assurance that their ownership is supported by a developer fully committed to transparency, quality, and timely delivery. With the project scheduled for completion by Q3 2028, buyers can purchase with confidence knowing the timeline is clearly defined and closely adhered to. The Residences at Sheraton Al Marjan Island Resort sets a new benchmark for luxury developments entering the market.”

Jaidev Menezes, RVP – Mixed-use Development, EMEA at Marriott International, added: “As construction begins, we are delighted to see the Sheraton brand emerge in a new and iconic environment. This development will reflect Sheraton’s design excellence and community-driven ethos, offering residents a uniquely elevated living experience on Al Marjan Island.”

Featuring 159 premium beachfront units, the project is co-located with the Sheraton Al Marjan Island Resort and will offer modern architecture, refined interiors, and access to over 50 world-class amenities. As one of only a limited number of Sheraton-branded residences globally, it presents a rare opportunity for elevated waterfront living backed by ATARA’s meticulous development standards.

The Residences at Sheraton Al Marjan Island Resort anchors ATARA Development’s expanding portfolio, which includes over 1 million square feet of new developments planned across the next two years. The project further solidifies ATARA’s position as a leading developer of premium properties in the UAE.

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WHEN INSPIRATION TURNS INTO INTERIOR NOISE

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person sitting comfortable and sitting

Written by Phillipp Nagel, founder of Neatsmith

Scroll through TikTok for five minutes and you’ll likely encounter three different versions of the “perfect” home. One minute it’s dopamine décor: colour-drenched shelving and playful curves. Next, it’s quite luxurious: beige, brushed brass, linen everything. Then comes the Parisian apartment aesthetic, the hotel-core bedroom, the mob-wife revival, or the latest hyper-specific micro-trend with a name that didn’t exist a fortnight ago.

These trends are visually intoxicating. They’re also fleeting. And increasingly, they’re leaving homeowners with something far less aspirational: a wardrobe identity crisis. TikTok has compressed the lifecycle of trends beyond recognition. What once took years to trickle from runway to retail now peaks and expires in weeks. In fashion, this is well documented. But interiors, traditionally slower and more permanent, have been pulled into the same churn.

Unlike a jacket or a pair of shoes, furniture and fitted storage are not designed to be disposable. Yet consumers are being encouraged, subtly and constantly, to treat their homes as content rather than lived-in spaces. Rooms become backdrops. Wardrobes become props. The result? Homes filled with visual noise, impulse decisions, and pieces that feel outdated almost as soon as they are installed.

Many homeowners report a growing disconnect between what their spaces look like online and how they actually function day-to-day. The wardrobe, in particular, has become ground zero for this tension. It is expected to be minimalist one month, maximalist the next, open, closed, colour-coded, or deliberately chaotic depending on the algorithm. This is where the identity crisis begins.

Fast interiors prioritise instant visual impact over longevity. Flat-pack furniture, trend-led finishes, and one-size-fits-all storage promise speed and affordability, but often at the cost of coherence and durability. In the realm of wardrobes, this manifests in familiar frustrations: wasted vertical space, awkward layouts, poor lighting, materials that age badly, and designs that no longer align with the homeowner’s lifestyle six months later.

This is precisely the problem Neatsmith was built to solve. Rather than chasing trends, Neatsmith’s approach to bespoke wardrobes starts with the individual – how they live, dress and move through their home. Every design is made to measure, optimising space and function while avoiding the visual short-termism of fast interiors. With finishes ranging from smoked veneers to linen, and materials selected for longevity as much as aesthetics, Neatsmith wardrobes are designed to age well, not date quickly.

More importantly, these choices feel personal. When every space is chasing the same aesthetic, individuality gets lost. The home stops reflecting who you are and starts reflecting what’s currently trending. Neatsmith’s bespoke process reintroduces personality into the equation, creating wardrobes that feel intentional rather than algorithm-led. It’s why customers choose Neatsmith each year, and why 78% choose longevity and craftsmanship as key decision drivers.

In a digital culture obsessed with reinvention, there’s a quiet but growing desire for the opposite: permanence, clarity and intention. As a counter-movement to fast interiors, “forever furniture” is emerging as the ultimate design flex. This isn’t about nostalgia or resisting change. It’s about investing in pieces that are designed to evolve with you – furniture that is timeless rather than trend-led, adaptable rather than disposable.

In the context of bespoke wardrobes, forever furniture means considered craftsmanship, intelligent design, and materials chosen for how they age, not just how they photograph. Neatsmith wardrobes are built with this philosophy at their core. From internal configurations to decorative glass finishes and brass hardware options, every detail is designed to support real life over the long term. A truly bespoke wardrobe doesn’t shout for attention on social media. It earns its value quietly, every single day.

In an era of endless inspiration, bespoke design offers something rare: certainty. Rather than reacting to trends, a Neatsmith wardrobe is built around the individual – how they dress, live and use their space. It prioritises longevity over novelty and function over fleeting aesthetics. This doesn’t mean sacrificing beauty. On the contrary, the most enduring interiors are often the most restrained. Clean lines, thoughtful detailing, and high-quality materials create spaces that feel relevant regardless of what TikTok is championing that week.

There’s also an emotional dimension to this investment. A well-designed wardrobe brings a sense of calm and order, anchoring the home amidst cultural noise. It becomes a personal constant in a world of rapid change. Luxury is being redefined. It’s no longer about excess or constant renewal; it’s about intentionality. Today’s discerning homeowner isn’t asking, “What’s trending?” They’re asking, “What will still feel right in ten years?”

Sustainability, durability, and emotional longevity have become markers of status in their own right. Neatsmith’s commitment to sourcing, manufacturing, and long-term design thinking aligns seamlessly with this shift. Forever furniture resists the throwaway culture of fast interiors and instead celebrates craftsmanship, patience and individuality. In doing so, it offers a quiet rebellion against algorithm-led living.

TikTok will continue to shape taste – and that’s not inherently negative. Inspiration has never been more accessible. But inspiration becomes problematic when it overrides self-knowledge. The antidote to the wardrobe identity crisis isn’t rejecting trends altogether; it’s filtering them through a personal lens. Bespoke design empowers homeowners to do exactly that – to create spaces that feel authentic rather than performative.

In a world chasing the next aesthetic, choosing a Neatsmith wardrobe is a statement of confidence. It says: I know who I am, and my home reflects that. And perhaps that’s the most timeless trend of all.

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