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NATUZZI ITALIA @ Milano Design Week 2025
Rooted in Harmony – Amama by Andrea Steidl
Natuzzi Italia presents at the Milan Design Week 2025 its new collection “Rooted in Harmony”, marking another step in the brand’s evolutionary journey. Starting from its roots—the symbolic identity and concept of the collection—through its values and DNA, the collection embodies a deep connection to the brand’s origins.
Rooted in Harmony is an invitation, visually represented by the symbol of the “root” to be presented during the week, to go back to the roots and find the essence of the brand: a constant search for beauty in its timeless forms. The root symbolizes the history of the brand and its deep connection to Puglia, where it all began 66 years ago.
The brand presents itself at this major event more mature in terms of style and merchandising strategy. The new 2025 collection reaffirms Natuzzi Italia’s position as a lifestyle and interior design brand. The showroom on Via Durini will provide the backdrop for the new chapter of The Circle of Harmony—Rooted in Harmony, the stylistic exploration project that began in 2020 with the aim of creating a physical and virtual community where artists, architects, and designers design and imagine the stylistic evolution of Natuzzi Italia, with its heritage as the cornerstone of this journey.

The new collection marks the return of successful collaborations with Andrea Steidl, Karim Rashid, Marcantonio, and Mauro Lipparini. Furthermore, thanks to the talent of the Natuzzi design center, a new project for the Comfortness collection will be presented, introducing innovative products designed for an evolved vision of comfort, a fundamental element of the brand’s DNA—one that extends to wellness, going beyond mere physical sensation toward the balance of body and mind. The collection will also be enriched with new proposals for tables, rugs, and lamps.
After the success of the Mirai project, designed by Andrea Steidl for Natuzzi Italia in 2024, which won prestigious design awards such as the European Product Design Award, Good Design Award, Elle Deco China – Best of 2024, and Archiproducts Design Award, Steidl is back with Amama. This is a modular sofa designed to redefine the concept of conviviality and versatility, offering island configurations with bifacial options for a modern and unusual living experience. Hence, the evocative palindromic name, Amama.

“I reflected not only on the formal value of the project but also on its use.” Said Andrea Steidl. “Through the dialogue between something soft and comfortable and contrasting solid and architectural elements, I imagined a space where you could read a book or have a drink comfortably seated, in a convivial moment. A solution that strengthens the characteristics of a 360-degree home, an open living space that develops in multiple directions, offering its inhabitants a freer and more versatile experience.”
From the analysis of architecture and ways of living comes a new approach to design, where armrests and backrests transform into multifunctional elements: support surfaces, shelves, tables, or containers. The idea is to expand space with cantilevered structures, creating a fluid dialogue between the softness of the seat and the solidity of a piece of furniture in perfect continuity. It is a balance between contrast and harmony, where aesthetics and functionality merge.
A dynamic project, then, where multiple elements of different consistencies and materials coexist in a play of superimpositions and geometries, opening up to multidirectionality and multifunctionality, combining the sense of comfort with the freedom of composition and use. A new approach to living that blends aesthetics, flexibility, and functionality, extending to living and dining elements of the same collection.

Amama is also a project designed for the Contract sector, on which Natuzzi Italia is focusing with extraordinary determination. A significant example is the recent launch of the Natuzzi Harmony Residences in Dubai, a 10,000 square meter complex with 50 units spread over 9 floors, where the brand took care of every aspect of architectural and creative design, from interiors to exteriors. This is an important milestone in Natuzzi’s journey, where it fully expressed its vision of lifestyle and harmonious living—a concept that will also be showcased at the flagship store in Milan on Via Durini during Milan Design Week.
Home Integrator
A CASSINA EDIT FOR RAMADAN AND EID GIFTING
Ramadan is a season of reflection, generosity and thoughtful gestures. As families and friends mark the holy month, the act of giving becomes a meaningful way to express care and appreciation, with gifts chosen not only for their beauty but for the moments they accompany.
Founded in Meda in 1927, Cassina has long shaped the language of contemporary living, guided by a philosophy rooted in research, innovation and fine craftsmanship. This Ramadan and Eid, Cassina presents a curated edit celebrating the art of thoughtful gifting, pieces designed to bring warmth, elegance and quiet sophistication into the home.
Each piece reflects Cassina’s enduring design language, where tradition and modernity exist in balance, inviting homes across Dubai to celebrate with gifts designed not only to be given, but to be lived with.
Invitation to Host
Serving Cart by Bodil Kjær – Cassina Details
Originally conceived in 1963 for the modern living room, Bodil Kjær’s versatile Serving Cart has been masterfully restored and updated by Cassina. Its refined structure transitions effortlessly from presenting dates and Arabic coffee at iftar to displaying desserts during Eid gatherings. Both practical and refined, it enhances hospitality with understated elegance.

The Art of the Table
Le Monde de Charlotte Perriand by Charlotte Perriand – Cassina Details

Created in partnership with Ginori 1735, this hand-decorated fine porcelain tableware draws inspiration from Charlotte Perriand’s photography and personal archive. Elements of nature meet the designer’s creative sensibility in a refined expression of craftsmanship, offering the perfect proposal to embellish any dinner table.
D’O – Galà dinnerset & D’O – Island table matby Davide Oldani – Cassina Details
Michelin-starred chef Davide Oldani’s design is focused on functionality. The D’O – Galà dinner set is characterised by elegance and practicality, while the D’O – Island table mat adds value to the table itself, covering the structure as little as possible with its discreet, uneven shape, underling the centrality of the table during Ramadan.

Glass with Legacy
Sestiere vases by Patricia Urquiola – Cassina Details

A tribute to Venetian tradition, Sestiere reinterprets Murano glassmaking through contemporary design. Each blown glass vase is encased in hand-applied ‘morise’, creating a visible dialogue between technique and form. No two pieces are identical, each one a unique, tangible expression of craftsmanship, ideal for Eid gifting.
Colourdisc by Bethan Laura Wood – Cassina Details
Produced by Venini, British designer Bethan Laura Wood’s Colourdisc celebrates the fusion of centuries-old Murano glass with contemporary creativity. Available as a fruit bowl or vase, it introduces bold character to festive interiors.

Atmosphere & Accent
Bougeoir La Tourette candelstick by Le Corbusier – Cassina Details

Defined by sleek bronze geometry, this minimalist candlestick illuminates the table with timeless precision. A subtle yet powerful accent, it enhances both suhoor intimacy and Eid celebration with architectural refinement.
Rigadino rug by Patricia Urquiola – Cassina Details
Inspired by historic Venetian handiwork, Rigadino translates traditional craftsmanship into a contemporary textile language. Its refined pattern in four colourways introduces depth and subtle elegance, grounding lounge and dining settings with warmth and texture.

Home Integrator
‘SHARE THE JOY, GIVE A TOY’ RETURNS THIS RAMADAN 2026 TO SUPPORT CHILDREN IN NEED ACROSS THE UAE

Landmark Leisure, the entertainment division of the Landmark Group, is pleased to announce the return of its CSR initiative, ‘Share the Joy, Give a Toy’ by its flagship brand, Fun City Arabia.
This event is being organized in association with Emirates Red Crescent and Islamic Affairs & Charitable Activities Department, bringing together those who share a common goal of compassion, responsible giving, and sustainability. This community-based initiative, inspired by the spirit of Ramadan, aims to collect preloved toys that are in usable condition. These toys will then be carefully collected and distributed through Emirates Red Crescent and Islamic Affairs & Charitable Activities Department, ensuring that they reach underprivileged children in the UAE. In addition to giving toys a second life, this initiative also supports the cause of sustainable consumption and responsible reuse.
Under the initiative, families can drop off pre-loved toys at participating Fun City locations across the UAE, including Fun City at Arabian Centre, Mercato Mall, Century Mall (Mamzar), Ibn Battuta Mall, Oasis Centre, Nad Al Sheba Mall, Abu Dhabi Mall, Dalma Mall, Al Falah Central Mall, Al Seef Village Mall, Marina Mall, Kalba Mall, Oasis Sharjah, Bawadi Mall, and Al Hamra Mall & Fun Block at Zero6 Mall, Fujairah Mall, Souq Al Jami, Barari Outlet Mall, Fun Works, and Tridom in UAE and Fun Ville at Al Khor Mall, Ezdan Mall (Al Gharafa), Al Asmakh Mall, Barwa Village, Ezdan Mall (Wakrah), Barwa City, and Abu Sidra Mall in Qatar.
These stores were chosen for easy access, enabling families and visitors to participate and bring joy to children who need them. With multiple drop-off points across the city, Landmark Leisure aims to make the act of giving more accessible and impactful.
Speaking about this initiative, Silvio Liedtke, CEO of Landmark Leisure, GCC and India, said: “Ramadan is a time when the community comes together through acts of kindness and generosity. ‘Share the Joy, Give a Toy’ is a platform that encourages families to be a part of this act of kindness by donating toys that can bring joy to children in need. This Ramadan, we are delighted to continue this initiative with our partners and the community, and we look forward to seeing families come together to share the joy of giving.”
The initiative invites guests across the UAE to come together and make a meaningful difference through small acts of generosity this Ramadan.
Home Feature
HOW MULTIDISCIPLINARY COLLABORATION IS REDEFINING PROJECT DELIVERY IN THE GCC
By Mohamed Salah Seguen, CEO, Access Consult | Group CEO, Excellence Consortium

Across the GCC, the definition of project success has fundamentally shifted. Clients no longer evaluate performance solely through architectural expression or engineering precision. They assess speed to market, approval certainty, execution readiness, sustainability alignment, and cost predictability. In markets shaped by the Dubai 2040 Urban Master Plan, Saudi Arabia’s Vision 2030, and nationwide smart city initiatives, complexity has increased while tolerance for inefficiency has declined. In this environment, multidisciplinary collaboration has moved from a best practice to a structural necessity.
For decades, construction projects followed a fragmented sequence. Architects developed concepts, engineers refined systems, contractors priced and executed, and supervision teams monitored progress. Each discipline operated within its own perimeter, often leading to misalignment, redesign, delays, and disputes. The region’s current growth trajectory no longer supports that model. What is emerging instead is a connected delivery system built on integrated project delivery principles, where architecture, engineering, project management, and construction consultancy operate within one coordinated framework from inception to handover.
From silos to integrated delivery systems
This shift represents more than organizational restructuring. It reflects a transition from siloed thinking to a project-first mentality. Multidisciplinary teams are formed at the earliest stage, aligning objectives around collective project outcomes rather than individual scope boundaries. Early contractor involvement enhances constructability during design development, allowing concurrent workflows instead of sequential ones. Owners participate more actively in decision-making, reducing bottlenecks that traditionally stall progress. Risk and reward structures increasingly encourage collaboration rather than adversarial positioning.
Technology has enabled this transformation, but does not replace governance. Building Information Modeling is rapidly becoming standard practice, with industry forecasts indicating that by 2026, nearly 65% of projects will rely on BIM as their primary coordination environment. However, BIM alone does not guarantee integration. It must operate within structured digital design management platforms that enforce version control, approval workflows, and real-time coordination protocols. When properly governed, this environment becomes a single source of truth that connects all disciplines and reduces duplication.

Measurable impact through digital integration
The measurable impact of digital integration is increasingly evident. Projects delivered through structured multidisciplinary coordination frequently achieve 20% to 50% reductions in design development and authority approval lead times. Construction timelines improve by 20% to 30% when coordination cycles are shortened and decision pathways are clarified. These gains are not the result of faster drafting. They stem from removing systemic friction between disciplines.
Digital twin technology is further strengthening this ecosystem. During construction, a digital twin synchronizes on-site activities with virtual models, allowing early clash detection, live progress tracking, and predictive risk analysis. When integrated with drone mapping, RFID material tracking, and automated dashboards, deviations from schedule or specification become visible immediately. Global studies on Industry 4.0 technologies show reductions of up to 30% in labour productivity losses and measurable declines in downtime when digital twins are embedded into operations. In the UAE, where the construction market is projected to approach $96 billion by 2030, such efficiencies are no longer optional. They define competitive positioning.
An example of this approach is Guzel Towers in Jumeirah Village Triangle. The project involved complex high-rise residential coordination, mixed-use podium integration, and strict authority compliance within compressed timelines. Through BIM-led collaboration and unified technical governance, design issues were resolved earlier, façade intent remained intact, and construction sequencing aligned closely with execution on site, enabling faster delivery with stronger certainty.
Trends Shaping Architecture, Consultancy, and Delivery
Approval Readiness: Authorities expect submissions that demonstrate coordinated systems, code compliance, and execution feasibility from the outset. Projects that treat regulatory approval as a parallel strategic track rather than a final checkpoint secure faster clearance and stronger stakeholder confidence. Execution-aware design has therefore become a competitive differentiator. Drawings are no longer judged solely by aesthetic merit but by their constructability, clarity, and alignment with site realities.

BIM maturity and digital governance have become baseline expectations. Developers and government entities increasingly require structured reporting environments, data transparency, and auditable workflows. Automated quality assurance templates now allow site managers to generate standardized reports instantly, enabling all stakeholders to review progress and identify emerging issues. This level of transparency improves accountability and shortens corrective action cycles.
Accelerated time-to-market remains a central pressure across regional real estate development. With 390,000 residential units projected across the UAE between 2026 and 2030, delivery models must scale without proportionally increasing risk exposure. Integrated team structures support parallel processing, modular construction strategies, and industrialized fabrication methods that compress schedules while preserving quality.
Developers and government entities increasingly require structured reporting environments, data transparency, and auditable workflows. Automated quality assurance templates now allow site managers to generate standardized reports instantly, enabling all stakeholders to review progress and identify emerging issues. This level of transparency improves accountability and shortens corrective action cycles.
The evolving role of the consultant
Rather than operating solely as designers or supervisors, consultancies increasingly function as orchestrators of complex ecosystems. They align architecture, engineering, regulatory pathways, digital governance, and execution strategy within one managed framework. This orchestrator model enhances proactive risk mitigation, identifying potential geotechnical, supply chain, or compliance challenges before they escalate into financial or schedule impacts.
In today’s high-velocity environment, multidisciplinary collaboration is the operational backbone of resilient project delivery. When architecture, engineering, digital coordination, and construction consultancy operate as a unified system, projects achieve faster approvals, clearer accountability, and stronger execution outcomes. That alignment defines the consultancy model of the future and ensures that regional development ambitions are delivered with both speed and certainty.
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