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NATUZZI ITALIA @ Milano Design Week 2025
Rooted in Harmony – Amama by Andrea Steidl
Natuzzi Italia presents at the Milan Design Week 2025 its new collection “Rooted in Harmony”, marking another step in the brand’s evolutionary journey. Starting from its roots—the symbolic identity and concept of the collection—through its values and DNA, the collection embodies a deep connection to the brand’s origins.
Rooted in Harmony is an invitation, visually represented by the symbol of the “root” to be presented during the week, to go back to the roots and find the essence of the brand: a constant search for beauty in its timeless forms. The root symbolizes the history of the brand and its deep connection to Puglia, where it all began 66 years ago.
The brand presents itself at this major event more mature in terms of style and merchandising strategy. The new 2025 collection reaffirms Natuzzi Italia’s position as a lifestyle and interior design brand. The showroom on Via Durini will provide the backdrop for the new chapter of The Circle of Harmony—Rooted in Harmony, the stylistic exploration project that began in 2020 with the aim of creating a physical and virtual community where artists, architects, and designers design and imagine the stylistic evolution of Natuzzi Italia, with its heritage as the cornerstone of this journey.

The new collection marks the return of successful collaborations with Andrea Steidl, Karim Rashid, Marcantonio, and Mauro Lipparini. Furthermore, thanks to the talent of the Natuzzi design center, a new project for the Comfortness collection will be presented, introducing innovative products designed for an evolved vision of comfort, a fundamental element of the brand’s DNA—one that extends to wellness, going beyond mere physical sensation toward the balance of body and mind. The collection will also be enriched with new proposals for tables, rugs, and lamps.
After the success of the Mirai project, designed by Andrea Steidl for Natuzzi Italia in 2024, which won prestigious design awards such as the European Product Design Award, Good Design Award, Elle Deco China – Best of 2024, and Archiproducts Design Award, Steidl is back with Amama. This is a modular sofa designed to redefine the concept of conviviality and versatility, offering island configurations with bifacial options for a modern and unusual living experience. Hence, the evocative palindromic name, Amama.

“I reflected not only on the formal value of the project but also on its use.” Said Andrea Steidl. “Through the dialogue between something soft and comfortable and contrasting solid and architectural elements, I imagined a space where you could read a book or have a drink comfortably seated, in a convivial moment. A solution that strengthens the characteristics of a 360-degree home, an open living space that develops in multiple directions, offering its inhabitants a freer and more versatile experience.”
From the analysis of architecture and ways of living comes a new approach to design, where armrests and backrests transform into multifunctional elements: support surfaces, shelves, tables, or containers. The idea is to expand space with cantilevered structures, creating a fluid dialogue between the softness of the seat and the solidity of a piece of furniture in perfect continuity. It is a balance between contrast and harmony, where aesthetics and functionality merge.
A dynamic project, then, where multiple elements of different consistencies and materials coexist in a play of superimpositions and geometries, opening up to multidirectionality and multifunctionality, combining the sense of comfort with the freedom of composition and use. A new approach to living that blends aesthetics, flexibility, and functionality, extending to living and dining elements of the same collection.

Amama is also a project designed for the Contract sector, on which Natuzzi Italia is focusing with extraordinary determination. A significant example is the recent launch of the Natuzzi Harmony Residences in Dubai, a 10,000 square meter complex with 50 units spread over 9 floors, where the brand took care of every aspect of architectural and creative design, from interiors to exteriors. This is an important milestone in Natuzzi’s journey, where it fully expressed its vision of lifestyle and harmonious living—a concept that will also be showcased at the flagship store in Milan on Via Durini during Milan Design Week.
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DUBAI INVESTMENTS BREAKS GROUND ON LANDMARK AL VISTA MIXED‑USE DEVELOPMENT IN MEYDAN, COMMENCES MAIN CONSTRUCTION WORKS

Dubai Investments breaks ground on Al Vista, its landmark mixed‑use development in Meydan Horizon. Developed through its wholly‑owned real estate subsidiary, Dubai Investment Real Estate (DIR), Al Vista is a large‑scale mixed‑use development comprising residential, commercial and retail components within a unified masterplan.
The ground‑breaking ceremony was held in the presence of Khalid bin Kalban, Vice Chairman and CEO, Dubai Investments, Obaid Salami, General Manager, Dubai Investment Real Estate along with other senior representatives and the contractor for the project.
As part of the milestone, DIR also signed the main construction contract with JV Hourie Paramount appointing the contractor to deliver the project in line with the approved execution plan.
Commenting on the ground-breaking, Obaid Salami, General Manager of Dubai Investment Real Estate, said: “Al Vista represents an important addition to DIR’s portfolio and reflects a disciplined approach to development, anchored in quality, execution certainty and long‑term value creation. With main construction now underway, DIR is committed to delivering well‑planned, high‑quality developments in key growth locations across Dubai, positioning Al Vista to emerge as a defining mixed‑use destination upon completion.”
Located within Meydan Horizon, one of Dubai’s most sought‑after mixed‑use districts, Al Vista comprises a 39‑storey residential tower featuring 312 apartments, including one‑, two‑ and three‑bedroom units, alongside a 19‑storey commercial tower offering approximately 120,000 sq. ft. of shell‑and‑core office space, complemented by integrated retail components. The development is designed to support a connected urban environment, with a comprehensive range of lifestyle and recreational amenities serving both residents and commercial occupiers. Construction is advancing as scheduled, with planned completion targeted for Q1 2028
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DAMAC’S AMIRA SAJWANI: IN THE PRESENCE OF HH MOHAMMED BIN ZAYED AL NAHYAN AND HH MOHAMMED BIN RASHID AL MAKTOUM, WE HAVE NOTHING TO FEAR

Amira Sajwani, Managing Director of DAMAC Properties, the UAE’s and the Middle East’s largest private real estate developer, issued a statement affirming confidence in the future of the United Arab Emirates despite the current political tensions in the Middle East and the GCC.
Sajwani emphasised that the nation’s continued stability and economic strength are underpinned by the country’s wise leadership and long-term vision, which have consistently guided the UAE through global and regional challenges while reinforcing its economic fundamentals.
Commenting on the current conditions, Amira Sajwani, said: “In the presence of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE and the Ruler of Abu Dhabi, and His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, and the Ruler of Dubai, we have nothing to fear. History has taught us that the UAE always overcomes challenges and emerges stronger. We witnessed this during the global financial crisis in 2008, during COVID-19, and again following the April 2024 storm widely known as the ‘Hadeer Storm.’ With the guidance of our leadership, this time will be no different. The UAE will continue to move forward with resilience and confidence.”
Sajwani added that the strength of the UAE’s economic fundamentals, particularly in the real estate sector, continues to be reflected in record market performance. According to Dubai REST, Dubai recorded AED 246.12 billion in real estate sales in Q1 2026, compared to AED 142.7 billion in Q1 2025, representing a 72.46% year-on-year increase.
“These figures clearly demonstrate that despite political tensions across the region, the fundamentals of Dubai’s real estate market remain exceptionally strong,” Sajwani said. “Demand continues to grow, and investor confidence in Dubai remains robust, reinforcing the emirate’s position as one of the world’s most attractive investment destinations.”
Sajwani further noted that DAMAC Properties continues to play a leading role in the market’s performance. The developer ranked No. 1 in Dubai’s real estate industry by market share of sales transactions, recording a total of 3,663 units sold, further cementing its position as a key contributor to the emirate’s real estate success.
She also confirmed that construction progress across all DAMAC projects remains on track, with handover timelines continuing as scheduled without any changes, reflecting the company’s strong operational capabilities and commitment to delivering projects on time.
Sajwani concluded by reaffirming that the UAE’s leadership, economic vision, and global reputation for stability will continue to attract international investors and sustain long-term growth across key sectors, including real estate.
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MORE THAN 300,000 DAMAC RESIDENTS URGED TO SWITCH OFF LIGHTS THIS SATURDAY

DAMAC Properties, the largest private real estate developer in the UAE and the Middle East, has urged more than 300,000 residents staying across its communities and team members to participate in ‘Earth Hour 2026’. The annual sustainability initiativeis part of a global movement highlighting the urgent need for climate awareness and energy conservation.
On Saturday, March 28, DAMAC communities and towers across Dubai will go dark by switching off lights for one hour, starting 8.30pm. The initiative is supported by community engagement teams and sustainability champions from LOAMS, the award-winning, jointly owned property and community management company.
DAMAC’schampioning of Earth Hour reinforces its commitment to building a sustainable future. Switching off lights for one hour across 50,000 homes has an impact equivalent to planting 200 trees that thrive for a decade. It saves 10,800 kWhr, equal to 4900kg of carbon dioxide emissions.
Patricia Torres, a resident of DAMAC Hills 2, noted: “It is motivating to see our community united for a meaningful cause. Earth Hour helps us appreciate how simple actions taken together can create real and lasting change. We look forward to playing our part by switching off lights and make a positive impact in the fight against climate change.”
Earth Hour, organised by WWF, is a global grassroots movement that started as a lights-out event in Sydney, Australia in 2007. Since then, it has grown to engage millions of supporters globally. As the movement grows, the one-hour lights out event continues to be the symbol of a broader commitment toward nature and our planet.
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