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NATUZZI ITALIA @ Milano Design Week 2025
Rooted in Harmony – Amama by Andrea Steidl
Natuzzi Italia presents at the Milan Design Week 2025 its new collection “Rooted in Harmony”, marking another step in the brand’s evolutionary journey. Starting from its roots—the symbolic identity and concept of the collection—through its values and DNA, the collection embodies a deep connection to the brand’s origins.
Rooted in Harmony is an invitation, visually represented by the symbol of the “root” to be presented during the week, to go back to the roots and find the essence of the brand: a constant search for beauty in its timeless forms. The root symbolizes the history of the brand and its deep connection to Puglia, where it all began 66 years ago.
The brand presents itself at this major event more mature in terms of style and merchandising strategy. The new 2025 collection reaffirms Natuzzi Italia’s position as a lifestyle and interior design brand. The showroom on Via Durini will provide the backdrop for the new chapter of The Circle of Harmony—Rooted in Harmony, the stylistic exploration project that began in 2020 with the aim of creating a physical and virtual community where artists, architects, and designers design and imagine the stylistic evolution of Natuzzi Italia, with its heritage as the cornerstone of this journey.

The new collection marks the return of successful collaborations with Andrea Steidl, Karim Rashid, Marcantonio, and Mauro Lipparini. Furthermore, thanks to the talent of the Natuzzi design center, a new project for the Comfortness collection will be presented, introducing innovative products designed for an evolved vision of comfort, a fundamental element of the brand’s DNA—one that extends to wellness, going beyond mere physical sensation toward the balance of body and mind. The collection will also be enriched with new proposals for tables, rugs, and lamps.
After the success of the Mirai project, designed by Andrea Steidl for Natuzzi Italia in 2024, which won prestigious design awards such as the European Product Design Award, Good Design Award, Elle Deco China – Best of 2024, and Archiproducts Design Award, Steidl is back with Amama. This is a modular sofa designed to redefine the concept of conviviality and versatility, offering island configurations with bifacial options for a modern and unusual living experience. Hence, the evocative palindromic name, Amama.

“I reflected not only on the formal value of the project but also on its use.” Said Andrea Steidl. “Through the dialogue between something soft and comfortable and contrasting solid and architectural elements, I imagined a space where you could read a book or have a drink comfortably seated, in a convivial moment. A solution that strengthens the characteristics of a 360-degree home, an open living space that develops in multiple directions, offering its inhabitants a freer and more versatile experience.”
From the analysis of architecture and ways of living comes a new approach to design, where armrests and backrests transform into multifunctional elements: support surfaces, shelves, tables, or containers. The idea is to expand space with cantilevered structures, creating a fluid dialogue between the softness of the seat and the solidity of a piece of furniture in perfect continuity. It is a balance between contrast and harmony, where aesthetics and functionality merge.
A dynamic project, then, where multiple elements of different consistencies and materials coexist in a play of superimpositions and geometries, opening up to multidirectionality and multifunctionality, combining the sense of comfort with the freedom of composition and use. A new approach to living that blends aesthetics, flexibility, and functionality, extending to living and dining elements of the same collection.

Amama is also a project designed for the Contract sector, on which Natuzzi Italia is focusing with extraordinary determination. A significant example is the recent launch of the Natuzzi Harmony Residences in Dubai, a 10,000 square meter complex with 50 units spread over 9 floors, where the brand took care of every aspect of architectural and creative design, from interiors to exteriors. This is an important milestone in Natuzzi’s journey, where it fully expressed its vision of lifestyle and harmonious living—a concept that will also be showcased at the flagship store in Milan on Via Durini during Milan Design Week.
Home Feature
THE LOST ART OF REST IN MODERN LIVING

By Haya Bitar – leadership and personal transformation expert, founder of Blue Turtle, and wellness advocate.
What stands out to me about the burnout epidemic is that I don’t believe we are necessarily burning out because we are busier than previous generations. I think we are burning out because we have become disconnected from our bodies and because rest has slowly lost its value in modern life.
Somewhere along the way, rest became associated with laziness or lack of ambition. Productivity became the measure of worth. Achieving, performing and constantly moving became the norm while slowing down started to feel uncomfortable for many people. Yet the body was never designed to operate in a constant state of output.
Rest is no longer something that simply happens naturally in the rhythm of the day. In the past, there were pauses built into life. Prayer times, slower afternoons, moments of gathering, quiet evenings and even siestas created space for the nervous system to reset. Today, life has become more flexible in many ways, but flexibility without intention often means we never truly stop.
This is why I believe we need to schedule rest into our lives in the same way we schedule meetings, deadlines and responsibilities. If we don’t intentionally create space for recovery, it simply gets swallowed by the next task.
What matters equally is the quality of that rest. Many people take time off physically while mentally remaining in performance mode. Even during moments of pause, the mind is still trying to optimise, improve and prepare for the next achievement. True rest cannot exist when the brain still feels like it is being evaluated.
I often speak about something I call the art of fulfillment. These small moments of pause become opportunities to acknowledge ourselves, celebrate progress, appreciate the small wins and reconnect with gratitude rather than pressure. Sometimes ten quiet minutes of presence can shift the entire quality of a day.
Mental fatigue is also very real. The brain uses around 20 percent of the body’s energy, which means constant stimulation, decision-making and information overload come at a cost. When the brain never gets moments of recovery, people begin to experience emotional exhaustion, reduced focus, irritability and a growing sense of disconnection from themselves.
This is also where our homes become incredibly important. A home should not only look beautiful, it should feel regulating. The spaces we live in either signal safety to the nervous system or contribute to overstimulation. Lighting, noise, clutter, constant notifications and even the absence of quiet corners all affect how the body feels within a space.
Creating a calmer home does not need to mean creating perfection. Sometimes it is as simple as creating intentional pauses within the environment. A chair near natural light where no screens are allowed. Softer lighting in the evening. Moments of silence. Areas that invite stillness rather than stimulation.
The nervous system responds to what we repeatedly experience. When a home allows space to breathe, slow down and reconnect to the body, it becomes more than a place we live in. It becomes a place that restores us.
Home Feature
5 DESIGN CHANGES TO STAY COOL THIS SUMMER
Summer in the UAE is not just a seasonal shift, it is a test of how homes are designed to perform. With rising temperatures and longer periods of intense sunlight, residential spaces are increasingly expected to do more than look good; they must actively support comfort.
Rather than relying solely on mechanical cooling, small but intentional design decisions can significantly reduce heat gain and improve how a home feels throughout the day. Here are five approaches that can make a measurable difference by NKEY Architects.
Let Minimalism Do the Cooling
Summer is an opportunity to reassess what a home is carrying; visually and physically. Heavy furniture, cluttered surfaces, excessive textiles, and bold colour palettes can make interiors feel more intense.
A useful starting point is to edit the home with intention. Reviewing furniture, kitchen items, and appliances—and removing what is no longer needed—creates immediate spatial relief. This sense of openness allows light to travel further and air to circulate more freely, improving both comfort and perception of space.
Colour plays a functional role. Lighter tones and softened natural materials help create a cooler visual environment, while darker shades tend to absorb and intensify the effect of direct sunlight. Even a simple wall adjustment can shift the atmosphere of a room.
Beyond interiors, comfort also begins at the building edge. Controlling how much sunlight enters the home is one of the most effective passive cooling strategies. Shading systems that filter harsh light and introduce a buffer zone between exterior and interior surfaces help reduce heat transfer into the building envelope, improving overall thermal performance without relying on mechanical systems.

Turn the Backyard Into a Night-Time Retreat
While daytime outdoor living in peak UAE summer can be challenging, evenings offer a completely different opportunity to reclaim outdoor spaces. A balcony, terrace, porch, or backyard can be reimagined as a night-time retreat designed around comfort.
Comfortable seating, soft layered lighting, gentle cooling fans, and weather-resistant furniture can transform an underused outdoor area into a calm and inviting extension of the home after sunset.
Material selection plays an important role in durability and comfort. Naturally resilient materials such as teak wood perform well in high temperatures and humidity, while also aging gracefully outdoors. This can be complemented with softer layers by including cushions, lanterns and warm string lighting to create a relaxed, lived-in atmosphere.
Greenery further enhances the spatial quality of outdoor areas. Layered planting across different heights introduces depth and softness, helping to reduce the harshness of built surfaces. Potted palms, hanging planters, and climbing plants can quickly shift even compact balconies into more shaded, and refreshing environments.

Bring the Outdoors Inside
For those who prefer to stay indoors during summer, biophilic design offers a simple yet effective way to reconnect interior spaces with nature. Beyond aesthetics, greenery plays a functional role in improving indoor environmental quality. Plants including areca palm, snake plant, peace lily, and aloe vera, are particularly well-suited to UAE homes, due to their resilience in controlled indoor conditions. When thoughtfully positioned, planting can introduce a subtle sense of freshness while softening architectural surfaces and interiors.
Water elements can further enhance this effect. Small indoor fountains or cascading features help create a more stable and calming microclimate. The movement and sound of water add a sensory layer that offsets the intensity of outdoor heat, making interior spaces feel more grounded.
Choose Materials That Work With the Climate
Natural materials such as stone, clay, and adobe contribute to a more stable indoor environment due to their high thermal mass, allowing them to absorb heat during the day and release it gradually as temperatures drop.
Additionally well-insulated walls, roofs, and flooring systems help regulate internal temperatures more effectively, reducing heat gain and limiting reliance on mechanical cooling.
Complementary natural materials such as bamboo, cork, and plant-based fibres can further support a healthier indoor environment. When used appropriately, they contribute to a more balanced material palette suited to the regional climate.

Make Small Changes With Big Impact
Windows are among the primary points of heat gain in residential design. Managing direct sunlight through layered solutions such as blackout curtains, thermal blinds, UV-filtering sheers, and heat-reducing films can significantly reduce solar penetration while still allowing natural daylight to filter through.
In homes with larger glazing areas or open-plan layouts, motorised shading systems offer a more responsive solution, automatically adjusting based on time of day or indoor temperature to maintain visual comfort and thermal balance.
Interior layout also plays an important role in airflow efficiency. Keeping furniture clear of windows and avoiding obstruction of cross-ventilation paths helps air circulate more effectively—particularly in villas and low-rise homes where natural ventilation can still be leveraged.
Ultimately, summer-ready design is about responsiveness rather than transformation. Through considered editing, strategic shading, the integration of greenery, and the use of climate-appropriate materials, homes in the UAE can become more adaptive environments and more comfortable throughout the season.
Home Integrator
DLSM STUDIO DESIGNS NAC’S FIRST KUWAIT OPENINGIN THE VIBRANT HESSAH DISTRICT
NAC (North Audley Cantine) has officially opened its first restaurant in Kuwait City, marking an exciting new chapter for the celebrated French-inspired dining brand with a stunning design created by award-winning DLSM Studio (formerly DesignLSM).
Located within the newly developed Hessah District – the first-ever comprehensive, mixed-use development in Kuwait – this latest opening introduces NAC’s signature blend of Parisian charm and contemporary sophistication to one of the city’s most desirable destinations. Positioned in a unique location overlooking the sea, the dynamic district embodies a modern, luxurious lifestyle that perfectly complements NAC’s ethos of “good food and good friends.”
Working in collaboration with Food-Serv wholesale & Retail Trading Co. W.L.L., NAC’s local franchise partner, DLSM Studio has created an elegant, two-storey bistro that seamlessly transitions from relaxed daytime dining to a chic, atmospheric evening experience. The interior concept draws inspiration from the brand’s design DNA created by the studio, while evolving the aesthetic to resonate with Kuwait’s cosmopolitan setting.
The 350sqm space features double height glazing and an al fresco terrace that immerses guests in the energy of the district plaza. Inside, the design balances European nostalgia with Middle Eastern elegance through layered textures, neutral tones, and handcrafted details. Elements such as washed rattan, ribbed bamboo joinery, textured plaster finishes, and rich walnut detailing evoke a sense of warmth and refinement, while contrasting green marbles and bespoke lighting add an expressive touch of sophistication.
A sculptural staircase connects the two levels, anchoring the space and creating a visual statement that embodies NAC’s crafted yet effortless style. Distinct dining zones foster intimacy and inclusivity, with comfortable banquettes, communal tables, and a statement bar designed as a focal point for social gatherings. The terrace channels the carefree spirit of the French Riviera, complete with Mediterranean planting, soft-toned parasols, and relaxed lounge seating.
This opening marks the sixth NAC project delivered by DLSM Studio in the Middle East, following acclaimed locations in Dubai, Abu Dhabi, Doha, Riyadh, and Khobar, with three further projects currently in design across the GCC.
“As design guardians for NAC, our goal for the new Kuwait opening was to capture the brand’s European elegance while celebrating the vibrancy of its new coastal setting,” says Holly Hallam, Co-owner of DLSM Studio. “With the Hessah District representing the future of lifestyle destinations in Kuwait, it’s fantastic to introduce NAC which brings a refined yet inviting social energy to the community with an amazing dining experience on offer.”
NAC is continuing with its regional expansion, and the Kuwait opening cements its reputation as one of the Middle East’s most stylish and dynamic dining concepts – an inviting destination where sophistication and sociability meet.
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