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NATUZZI ITALIA @ Milano Design Week 2025
Rooted in Harmony – Amama by Andrea Steidl
Natuzzi Italia presents at the Milan Design Week 2025 its new collection “Rooted in Harmony”, marking another step in the brand’s evolutionary journey. Starting from its roots—the symbolic identity and concept of the collection—through its values and DNA, the collection embodies a deep connection to the brand’s origins.
Rooted in Harmony is an invitation, visually represented by the symbol of the “root” to be presented during the week, to go back to the roots and find the essence of the brand: a constant search for beauty in its timeless forms. The root symbolizes the history of the brand and its deep connection to Puglia, where it all began 66 years ago.
The brand presents itself at this major event more mature in terms of style and merchandising strategy. The new 2025 collection reaffirms Natuzzi Italia’s position as a lifestyle and interior design brand. The showroom on Via Durini will provide the backdrop for the new chapter of The Circle of Harmony—Rooted in Harmony, the stylistic exploration project that began in 2020 with the aim of creating a physical and virtual community where artists, architects, and designers design and imagine the stylistic evolution of Natuzzi Italia, with its heritage as the cornerstone of this journey.

The new collection marks the return of successful collaborations with Andrea Steidl, Karim Rashid, Marcantonio, and Mauro Lipparini. Furthermore, thanks to the talent of the Natuzzi design center, a new project for the Comfortness collection will be presented, introducing innovative products designed for an evolved vision of comfort, a fundamental element of the brand’s DNA—one that extends to wellness, going beyond mere physical sensation toward the balance of body and mind. The collection will also be enriched with new proposals for tables, rugs, and lamps.
After the success of the Mirai project, designed by Andrea Steidl for Natuzzi Italia in 2024, which won prestigious design awards such as the European Product Design Award, Good Design Award, Elle Deco China – Best of 2024, and Archiproducts Design Award, Steidl is back with Amama. This is a modular sofa designed to redefine the concept of conviviality and versatility, offering island configurations with bifacial options for a modern and unusual living experience. Hence, the evocative palindromic name, Amama.

“I reflected not only on the formal value of the project but also on its use.” Said Andrea Steidl. “Through the dialogue between something soft and comfortable and contrasting solid and architectural elements, I imagined a space where you could read a book or have a drink comfortably seated, in a convivial moment. A solution that strengthens the characteristics of a 360-degree home, an open living space that develops in multiple directions, offering its inhabitants a freer and more versatile experience.”
From the analysis of architecture and ways of living comes a new approach to design, where armrests and backrests transform into multifunctional elements: support surfaces, shelves, tables, or containers. The idea is to expand space with cantilevered structures, creating a fluid dialogue between the softness of the seat and the solidity of a piece of furniture in perfect continuity. It is a balance between contrast and harmony, where aesthetics and functionality merge.
A dynamic project, then, where multiple elements of different consistencies and materials coexist in a play of superimpositions and geometries, opening up to multidirectionality and multifunctionality, combining the sense of comfort with the freedom of composition and use. A new approach to living that blends aesthetics, flexibility, and functionality, extending to living and dining elements of the same collection.

Amama is also a project designed for the Contract sector, on which Natuzzi Italia is focusing with extraordinary determination. A significant example is the recent launch of the Natuzzi Harmony Residences in Dubai, a 10,000 square meter complex with 50 units spread over 9 floors, where the brand took care of every aspect of architectural and creative design, from interiors to exteriors. This is an important milestone in Natuzzi’s journey, where it fully expressed its vision of lifestyle and harmonious living—a concept that will also be showcased at the flagship store in Milan on Via Durini during Milan Design Week.
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PLANRADAR LAUNCHES “CONSTRUCTION SITE TEMPLATES PLAYBOOK” TO HELP GCC PROJECT TEAMS IMPROVE DAILY SITE EXECUTION CONTROL
PlanRadar, a digital platform for construction and real estate project management, has launched the Construction Site Templates Playbook, a new practical guide designed to help project teams strengthen day-to-day execution control through disciplined, repeatable site documentation.
As construction and real estate developments across the GCC increase in scale and complexity, site teams operate under continuous pressure: multiple trades working in parallel, frequent inspections, tight programmes, and strict compliance requirements. In this environment, performance issues often begin with simple breakdowns—unclear scope clarifications, delayed approvals, missed inspections, fragmented safety reporting, and incomplete records—then surface later during audits, handover, or dispute resolution when time and cost impacts are already locked in.
The Construction Site Templates Playbook addresses this challenge by positioning templates not as administrative paperwork, but as operational control points that help teams capture, verify, and act on information consistently across the project lifecycle. The playbook consolidates the most essential site templates into five execution pillars:
- Construction & Commercial Control (scope clarifications, inspections, approvals, change control)
- Health, Safety & Environment (HSE) (hazard identification, permits to work, incident reporting, compliance records)
- Quality & Inspections (structured verification, defects and non-conformance control, commissioning readiness)
- Progress & Coordination (daily reporting, look-ahead planning, constraint tracking, coordination actions)
- Materials & Logistics (material approvals, delivery inspections, traceable acceptance before installation)
The guide also introduces a practical “Execution Loop”, outlining the sequential stages of planning, executing, inspecting, correcting, and ultimately approving and closing. This approach demonstrates how the templates work together as a unified, disciplined system that enhances accountability, ensures traceability, and accelerates on-site decision-making.
“Successful delivery depends on more than planning—it depends on execution discipline,” said Ibrahim Imam, CEO and Co-Founder of PlanRadar “When clarifications, inspections, approvals, and corrective actions are captured consistently and tied to the right locations and evidence, site teams reduce ambiguity, protect quality, strengthen compliance, and improve handover readiness. This playbook is designed to make those controls practical and repeatable on every project.”
While the playbook can be applied in manual environments, it also highlights how structured digital workflows strengthen template usage by improving ownership, visibility, and audit readiness. By digitising templates, site records become time-stamped, traceable, and location-linked—reducing common challenges such as missing paperwork, delayed approvals, duplicated records, and unclear responsibility.
The Construction Site Templates Playbook is available in English and Arabic and is intended for developers, consultants, main contractors, subcontractors, and site teams involved in construction and real estate delivery across the GCC.
Home Integrator
CALLIGARIS: A CENTURY OF ITALIAN DESIGN, CURATED FOR THE UAE BY WESTERN FURNITURE

For over three decades, Western Furniture has been synonymous with luxury interiors and European design excellence. As the exclusive partner of Calligaris in the UAE, it continues to bring Italian craftsmanship and innovation closer to homeowners and design enthusiasts.
A Century of Italian Excellence
Founded in 1923 by Antonio Calligaris in Manzano, Italy, the brand began as a family workshop crafting wooden chairs, including the now-iconic Marocca. Over the past century, Calligaris has grown into an international design house offering a complete range of furniture and accessories, combining tradition, technology, and artistry to define modern living.
Through its exclusive partnership with Western Furniture, the essence of Made in Italy continues to flourish in the UAE, uniting design heritage with contemporary sensibility.
Discover a curated selection of Calligaris’ most admired designs below.
The Ginza Sofa captures the essence of modern comfort with its soft, flowing lines and 1970s-inspired organic curves. Its modular design allows for multiple configurations, creating a sense of warmth and sophistication in any space.
Evoking the hues of dawn and dusk, the Sky Rug brings a poetic touch to interiors. Its delicate color gradients and textured weave create a calming, atmospheric foundation for the living space.
The Oleandro Lounge Chair offers a perfect balance of structure and softness. Its wooden base and plush upholstery combine craftsmanship and comfort in a design that’s both tactile and timeless.
Sculptural and refined, the Mushroom Coffee and Side Tables feature bush-hammered glass tops and subtly tilted wooden bases, striking a balance between elegance and lightness.
Minimal yet expressive, the Glen Dining Chair unites geometry and proportion in a sleek, enveloping form that delivers ergonomic comfort and enduring appeal.


The Onda Dining Chair, with its sinuous, wave-inspired lines and slender metal legs, conveys a sense of movement and contemporary grace.
The Alterego Sideboard introduces sculptural sophistication with its three-dimensional door fronts, creating depth, shadow, and a strong focal point for modern interiors.


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RENEW YOUR SPACE WITH NATUZZI ITALIA: A NEW YEAR, REFINED THROUGH DESIGN

Dubai, UAE – January 2026: This new year, reset your rhythm, refresh your surroundings, and renew your way of living — with Natuzzi Italia. where a new environment sets the tone for a fresh start. Natuzzi Italia offers inspiration for every room of the home, with refined designs that combine comfort, style, and timeless Italian craftsmanship. From the award-winning Amama collection to the serene elegance of Habita, each piece is designed to elevate daily living.
HABITA by Mauro Lipparini

Essential lines and timeless harmony define Habita — a serene living concept where design and well-being coexist in perfect balance.
At its heart is a sculptural, modular sofa with generous proportions, refined upholstery, and enveloping curves, designed for comfort, sharing, and flexibility. Premium padding and thoughtful detailing ensure a relaxed yet elegant experience, adapting effortlessly to different spaces.
Habita is not just a collection — it is a way of living.

The collection is completed by an elegant yet functional coffee table and a striking monolithic dining table, fully lacquered in high-gloss finish. With its organic lines and integrated rotating lazy susan, the dining table seamlessly merges practicality with sculptural appeal.
Amama collection

Amama is a compositional project that redefines conviviality and versatility. It is a modular island sofa designed to shape space, offering the possibility of double-sided configurations for a modern and unusual living experience. Reflecting on architecture and ways of living, the armrest or backrest can become functional elements such as a shelf, table, or even a container.

It is a dynamic project where multiple elements of different textures and materials coexist in a play of overlaps and geometries, opening up to multi-directionality and multifunctionality, combining comfort with freedom of composition and use. It represents a new approach to living that balances aesthetics, flexibility, and functionality, extended by living and dining elements of the same collection.

The soft textures and shapes of Amama harmonize with Verde Antigua marble displays, while furnishings and decorative objects engage in a palette inspired by earth and sea. The result is an immersive experience designed to engage all senses and convey the idea of a harmonious and welcoming home.
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