Home Integrator
Majid Al Futtaim Expands Luxury Retail Footprint Across the Middle East
Majid Al Futtaim, a leading shopping malls, communities, retail, and leisure pioneer across the Middle East, Africa, and Central Asia, has announced an ambitious expansion of its luxury retail portfolio for 2025. Following a record-breaking 2024, which saw a 26% growth in its Lifestyle business, the expansion will be anchored by renowned Italian brands Eleventy, Corneliani, and Poltrona Frau, with a series of store openings planned across key locations in the UAE and Saudi Arabia.
As part of its strategic growth agenda, Majid Al Futtaim will launch over 30 new stores, spanning both luxury and High Street brands across the region. The expansion will include five standalone Eleventy stores, the regional debut of Corneliani, and the first Poltrona Frau store outside the UAE in Saudi Arabia, showcasing Majid Al Futtaim’s commitment to strengthening its regional presence in the luxury retail segment.
Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle, said: “In a region where customers have an abundance of choice, our ambition is to curate a portfolio of luxury brands that offer something truly distinctive. By introducing brands like Eleventy, Corneliani, and Poltrona Frau, we are bringing new dimensions to the luxury market—combining timeless craftsmanship with modern sensibilities that resonate with the refined tastes of our customers.”
“At Majid Al Futtaim, our work with luxury brands has been deeply rooted in THAT Concept Store, which has been instrumental in identifying and nurturing brands with the potential to thrive in this market. Eleventy’s journey, from its initial shop-in-shop to standalone stores, is a testament to how we test, scale, and grow global luxury brands. This strategic approach allows us to continuously evolve the luxury retail experience, delivering fresh, distinctive offerings that resonate with our customers.”
The five standalone Eleventy stores are set to open in key locations in 2025, including, Solitaire Mall in Saudi Arabia, Mall of the Emirates, Marsa Al Arab, which all opened this month, with Dubai Mall and The Grove in the UAE to follow later in the year. Known for its commitment to sustainable practices and premium materials, Eleventy reflects the growing consumer demand for quality and subtle sophistication, all under the ‘Made in Italy’ banner. This growth builds on Eleventy’s successful presence in the region, which includes a shop-in-shop at THAT Concept Store, a pop-up at Mall of the Emirates, and its first standalone location in Marina Mall Abu Dhabi opened with Majid Al Futtaim in November 2024.
Majid Al Futtaim is further strengthening its partnership with Poltrona Frau, the iconic Italian luxury furniture brand, by introducing its first store in the region outside the UAE at Centria Mall, Riyadh, in May. Poltrona Frau, a key brand within Majid Al Futtaim’s portfolio, achieved remarkable success in 2024, with its revenue increasing fivefold following the launch of its second UAE store at Mall of the Emirates
Italian luxury menswear brand Corneliani also made its regional store debut in April at Solitaire Mall, Saudi Arabia. Founded in 1930, Corneliani is one of Italy’s oldest independent luxury brands, renowned for its meticulous craftsmanship and presence in over 70 countries. With the launch of its first standalone store in the Middle East, Majid Al Futtaim brings Corneliani’s timeless suits and sophisticated casualwear to even more customers across the region.
Marco Baldassari, Co-Founder and Menswear Creative Director at Eleventy said: “Eleventy’s philosophy of understated elegance and commitment to sustainability resonates strongly with the sophisticated Middle Eastern consumer. We are excited to strengthen our partnership with Majid Al Futtaim, whose visionary approach to luxury retail is shaping a new vision with a growing focus on customer needs. Together, we aim to redefine luxury retail by offering timeless craftsmanship, sustainable practices, and innovative experiences.”
Nicola Coropulis, CEO of Poltrona Frau said:“Since partnering with Majid Al Futtaim more than two years ago, we have focused on strategic growth and elevating the customer experience across the region. The revitalisation of our flagship store in Jumeirah and our successful debut at Mall of the Emirates have been key milestones in our journey. We are now excited to bring this momentum to the Kingdom of Saudi Arabia with our first store in Riyadh, further solidifying our presence in the GCC and expanding our reach in this dynamic market.”
Majid Al Futtaim’s expansion in luxury retail builds on a record-breaking 2024, which saw a 26% increase in revenue across its portfolio and a 31% surge in digital sales. The year also marked the opening of 17 new stores across the region, bringing the total to 87 stores, including flagship locations for brands such as lululemon, Psycho Bunny, Shiseido, Crate & Barrel, and CB2, alongside 27 e-commerce platforms. Looking ahead, 2025 is set to be another milestone year for its Lifestyle business, with plans to open 30 new stores across the region, including seven in Saudi Arabia—a key priority market for the Group.
Home Integrator
A FRESH PERSPECTIVE ON RESIDENTIAL DESIGN
Exclusive interview with Noor Al Muhaideb, founding partner, Opaal interiors.
Noor, you’ve been designing since your AUSD days and now lead Opaal Interiors, what was the pivotal moment when design switched from passion to purpose in your life?
Design has been an enduring passion from an early age, where I found myself drawn to patterns, spaces, and materials. This soon became a professional purpose during my formative years at the American University of Sharjah (AUSD) and subsequently throughout my tenure at Emaar Properties. At AUSD, I refined my technical skills, deepened my understanding of spatial planning, and cultivated a disciplined approach to design. This foundation allowed me to transform instinctive creativity into a structured, impactful practice.
Earlier in my career, I witnessed firsthand how interiors influence lifestyle, wellbeing, and daily experience, far beyond aesthetic considerations. Leading complex residential and hospitality projects revealed the profound effect of thoughtful planning and detailing on occupants’ quality of life. Today, I always look forward to creating environments that are emotionally resonant, where every detail contributes to a meaningful, lived experience.
As founding partner and a lead creative designer, how do you balance executive leadership with creative direction?
At Opaal, leadership and creativity are inseparable yet distinct. My role requires overseeing the strategic growth of the firm including, client engagement, project delivery and operational excellence, while simultaneously shaping the creative vision of every project.
Creativity is the core of our work, which is why nurturing talent is a priority. We encourage young designers to contribute ideas boldly, experiment within project parameters, and take ownership of their work. By fostering this sense of responsibility and creative autonomy, we maintain innovation at the core of our practice while ensuring that every project meets Opaal’s high standards of quality and refinement.
From a business perspective, launching Opaal in a competitive market demanded patience and deliberate strategy. Building a credible client base and reputation took time, particularly when established firms dominated the landscape. By emphasizing meticulous planning and team work, we gradually established trust and credibility.
Adapting to this approach is important for the industry and it is slowly aligning in this direction. For instance, in 2025, over 65 per cent of mid-sized GCC design firms reported collaborative leadership models to balance operational efficiency with creative excellence.
In our industry, this focus ensures that our company remains both a strategically robust business and a leading creative force in the region’s interiors sector.
Opaal emphasizes spaces that feel personal and emotionally grounded. How do you translate a client’s inner world into physical form without losing authenticity?
At Opaal, translating a client’s inner world begins with deep engagement and collaboration. We invest time in understanding their lifestyle and emotional priorities, refining ideas together from concept through execution. Every decision we make, whether it is layout and lighting or materials and textures, it is guided by their identity, ensuring that the space feels authentic and personal. Through this, we create interiors that are functional and refined as well as emotionally resonant, supporting wellbeing and leaving a lasting impression.
As Juan Montoya notes, “A room should never allow the eye to settle in one place. It should smile at you and create fantasy.” This mindset allows our work to remain timeless and meaningful.
Can you walk us through a design decision you made recently, maybe a material, custom joinery piece, or lighting solution, and why it was pivotal to the space’s narrative.
At the MANSORY Residences, we reinterpreted the precision of automotive craftsmanship within a refined residential setting. A custom chaise-like sofa, with a contoured profile inspired by grand tourer seating, anchors the living space with sculptural presence and everyday comfort. The surrounding joinery layers charcoal and graphite tones with cognac leather inlays and brushed metal detailing, balancing strength with warmth. Concealed coves and integrated lighting introduce a soft, ambient glow reminiscent of a luxury dashboard. The result is a composed, immersive environment where bold design is thoughtfully softened for daily living.

How do you balance aesthetic boldness with comfort and emotional resonance, especially in private residential spaces?
Residential design is uniquely distinctive and requires particular care because we are shaping spaces where people live, and rest. For me, bold design is always in service of the people who inhabit a space. Every material, texture, and detail is considered should be more than a visual impact and should focus on how it affects mood and daily life. We firmly believe that a striking feature is only meaningful if it makes the space feel welcoming and emotionally supportive.
We start by understanding how people interact, and experience their homes, then integrate statement elements with restrained palettes, tactile finishes, and bespoke detailing. The goal is to ensure that every home feels personal, which is bold yet restorative.
In an age of fast aesthetic trends, how do you resist momentary visual noise and maintain integrity in your designs?
Maintaining design integrity begins with a clear vision and a deep understanding of each project’s context. We ensure that every decision aligns with the story and purpose of the space, rather than short-lived trends. Moreover, we treat design as a living dialogue between people and their environment.
For example, in the MANSORY Residences by Amaal, Opaal focused on automotive-inspired luxury elements that deliver a consistent, sensory-rich experience throughout the space. The interiors combine bespoke materials, precise detailing, and a thoughtful layout that elevates the concept without resorting to superficial visual effects.
This approach is reinforced by wider industry behaviour where more than 55 per cent of interior designers report that minimalistic and purposeful design is increasingly popular among clients, reflecting a preference for authenticity and longevity over short‑lived trend cycles.
Your recent partnerships, like with MANSORY Residences by Amaal, blend iconic brand identities, how do you approach co-design with global lifestyle brands?
Collaborating with global lifestyle brands requires respecting the brand’s identity while translating it into a tangible, human-centered environment. For MANSORY Residences, our approach began with understanding the brand’s automotive-inspired luxury ethos and the expectations of its residents. We then translated those values into the interiors through bespoke materials, tailored detailing, and spatial planning that reflects both the brand and the lived experience of occupants. We are working closely with the brand, the developer, and other stakeholders to ensure that we meet their standards while keeping our timeless elegance and design elements.
Home Feature
LANDLORD PERSPECTIVE: BUILDING CERTAINTY IN THE ERA OF MONTHLY RENT

By Rashed Hareb, CEO & Co-Founder, Rentify
UAE’s rental market is undergoing a quiet but profound shift. For decades, landlords operated within a relatively predictable system—annual or post-dated cheques, fixed payment schedules, and a sense of financial certainty that allowed for planning and stability. Today, that system is evolving. Tenants are increasingly seeking flexibility, with monthly payment models becoming not just a preference, but an expectation.
While this shift is undeniably tenant-friendly, it raises an important question for landlords: how do you embrace flexibility without compromising financial certainty? The answer lies not in resisting change, but in rethinking the infrastructure that underpins rent itself.
The Rise of Monthly Rent: Convenience Meets Complexity
Monthly rent is often framed as a simple upgrade—more manageable payments for tenants, improved accessibility, and alignment with modern financial behavior. But from a landlord’s perspective, the implications are far more nuanced.
A shift from annual or quarterly payments to monthly inflows introduces:
- Cash flow fragmentation
- Increased risk of missed or delayed payments
- Higher administrative overhead
- Reduced predictability in income cycles
What was once a straightforward transaction becomes a recurring operational process.
For individual landlords, this can quickly become overwhelming. For institutional landlords or property managers, it scales into a systemic inefficiency. The real challenge, therefore, isn’t monthly rent itself—it’s the lack of infrastructure designed to support it.
Certainty Is the Real Currency
At its core, the landlord’s priority has never changed: certainty.
Certainty of income. Certainty of timing. Certainty of compliance.
Traditional rent systems delivered this through rigid structures—bulk payments, cheque guarantees, and legal enforceability. But these mechanisms are increasingly misaligned with how tenants want to pay.
This creates a tension between flexibility and control. To resolve this, landlords need a system where flexibility for tenants does not translate into volatility for owners. In other words, the experience can evolve—but the outcome must remain predictable.
From Payment Collection to Payment Infrastructure
Historically, rent collection has been treated as a transactional function. But in a monthly rent environment, it must evolve into a fully integrated financial layer.
This means moving from:
- Manual tracking → Automated reconciliation
- Reactive follow-ups → Proactive risk assessment
- Tenant-dependent payments → System-backed assurance
A rent-native infrastructure fundamentally changes the equation. It ensures that while tenants may pay in smaller, more frequent instalments, landlords continue to receive payments with the same consistency as before.
This is where technology—particularly AI—plays a critical role.
Reducing Administrative Burden at Scale
One of the most overlooked challenges in the shift to monthly rent is operational load.
Every additional payment cycle introduces:
- Payment tracking
- Reminder management
- Reconciliation
- Exception handling
Multiply this across multiple tenants and properties, and the administrative burden grows exponentially.
For landlords managing portfolios, this isn’t just inefficient—it’s unsustainable.
Modern rental infrastructure removes this friction by automating the entire lifecycle:
- Smart payment scheduling aligned with lease terms
- Automated collections and confirmations
- Real-time dashboards for visibility
- Integrated reporting for financial clarity
The result is not just convenience—it’s operational transformation.
Landlords are no longer in the business of chasing payments; they are enabled to focus on asset performance and portfolio growth.
De-Risking the Monthly Model
A key concern for landlords is risk.
Monthly payments inherently introduce more points of failure. A single missed payment is no longer an isolated event—it becomes part of a recurring pattern that can quickly escalate.
This is where intelligent systems can shift the paradigm.
By leveraging AI-driven underwriting and behavioral insights, modern rent platforms can:
- Assess tenant reliability before onboarding
- Monitor payment patterns in real time
- Flag potential risks early
- Enable proactive intervention
This transforms rent collection from a reactive process into a predictive one.
For landlords, this means fewer surprises—and greater control.
Strengthening Landlord-Tenant Relationships
Interestingly, the right infrastructure doesn’t just protect landlords—it also improves relationships with tenants.
When systems are transparent, payments are seamless, and expectations are clearly defined, friction reduces significantly.
Tenants benefit from:
- Flexible payment options
- Clear visibility into dues and schedules
- Reward-linked payment behaviors
Landlords benefit from:
- Timely payments
- Reduced disputes
- Greater tenant retention
In a market like the UAE, where tenant mobility is high, this alignment becomes a strategic advantage.
Market Overview: Rethinking Rent in the UAE
The UAE stands at a pivotal moment in its rental evolution.
As tenant expectations shift toward flexibility and digital-first experiences, the industry must respond with systems that match this pace. An AI-powered rental layer has the potential to redefine the ecosystem—bringing certainty to landlords, transparency to tenants, and confidence to every lease.
By embedding intelligence into the rental process, the market can move beyond outdated trade-offs and toward a model that is both flexible and secure.
The Future: Invisible Infrastructure, Visible Impact
The most effective infrastructure is often the least visible.
In the future, landlords shouldn’t have to think about how rent is collected, tracked, or reconciled. It should simply work—reliably, consistently, and intelligently.
Monthly rent is not a passing trend; it is the direction the market is heading. But its success depends on the systems that support it.
For landlords, the opportunity is clear:
- Embrace flexibility without sacrificing certainty
- Reduce operational complexity without losing control
- Leverage technology to turn risk into predictability
The shift is not just about how rent is paid—it’s about how rent works. And those who invest in the right infrastructure today will define the standards of tomorrow.
Home Integrator
A SEASON OF RADIANT HOSPITALITY: NATUZZI ITALIA CELEBRATES MOTHER’S DAY AND THE SPIRIT OF EID WITH MASTERPIECES OF ITALIAN COMFORT

As the UAE prepares for a season of profound celebration, Natuzzi Italia, the world’s most recognized luxury furniture brand, is proud to unveil a captivating collection curated to honor both Mother’s Day and the upcoming Eid al-Fitr festivities. This year, the brand invites clients to redefine the art of gifting and hosting by blending the soul of Italian craftsmanship with the warmth of regional traditions.
Whether seeking to elevate the home for festive Eid hospitality or searching for a heartfelt tribute for Mother’s Day, Natuzzi Italia presents a collection that captures the essence of both occasions. This curated selection ranges from the sculptural elegance of the Fiore armchair to a suite of lighting and art objects designed to embody the spirit of the season.
The Fiore Armchair: A Symphony of Nature
Designed by the acclaimed Marcantonio, the Fiore armchair is a masterpiece that blurs the boundary between functional furniture and fine sculpture. Inspired by the delicate strength of petals and the organic flow of nature, Fiore envelops the body in fluid, sinuous lines. Reflecting Natuzzi’s Apulian heritage through a poetic fusion of artisanal precision and emotional design, the piece invites the softness and growth of the natural world into the heart of the home.


Illuminating Elegance by adding a layer of radiant artistry to the interior:
The TEA Floor Lamp: Designed by Danelo de Rossi, this piece stands with the grace of a floral bouquet. Three stems rise from the base in a harmonious interplay of heights, culminating in satinated blown glass spheres that diffuse a soft, encompassing glow.

The MUNETTA Table Lamp: Designed by Danilo De Rossi, Munetta embodies the charm of a moment frozen in time. This cordless, dimmable lamp features precious blown glass and a touch sensor, casting a delicate, moonlight-inspired glow that brings a sense of magic and timeless elegance to any setting.

Artisanal Accents: SkLO
The seasonal transformation is completed by sophisticated accessories that function as contemporary art:
LAVA Bookends: A striking sculptural accessory composed of nearly solid glass, creating captivating visual depth. Ground and polished to perfection, they serve as both practical anchors and sophisticated decorative statements.

BLOOM Wallpiece: An organic sculptural composition meticulously crafted by layering individually blown glass pod-shapes. Each multi-dimensional form is precision-cut and polished, offering a sophisticated, nature-inspired focal point for any interior surface.

Celebrate the extraordinary women in your life and the joy of Eid with pieces that resonate with timeless beauty. Explore the ideal fusion of form and functionality at Natuzzi Italia showrooms or online.
• Natuzzi, Sheikh Zayed Road between 2nd and 3rd interchange, Dubai
• Natuzzi, near Al Maktoum Bridge, Umm Hurair Road, Dubai
• Natuzzi, The Galleria, Abu Dhabi
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