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Majid Al Futtaim Expands Luxury Retail Footprint Across the Middle East

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A wide-angle shot of a Majid Al Futtaim Lifestyle outlet

Majid Al Futtaim, a leading shopping malls, communities, retail, and leisure pioneer across the Middle East, Africa, and Central Asia, has announced an ambitious expansion of its luxury retail portfolio for 2025. Following a record-breaking 2024, which saw a 26% growth in its Lifestyle business, the expansion will be anchored by renowned Italian brands Eleventy, Corneliani, and Poltrona Frau, with a series of store openings planned across key locations in the UAE and Saudi Arabia.

As part of its strategic growth agenda, Majid Al Futtaim will launch over 30 new stores, spanning both luxury and High Street brands across the region. The expansion will include five standalone Eleventy stores, the regional debut of Corneliani, and the first Poltrona Frau store outside the UAE in Saudi Arabia, showcasing Majid Al Futtaim’s commitment to strengthening its regional presence in the luxury retail segment.

Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle, said: “In a region where customers have an abundance of choice, our ambition is to curate a portfolio of luxury brands that offer something truly distinctive. By introducing brands like Eleventy, Corneliani, and Poltrona Frau, we are bringing new dimensions to the luxury market—combining timeless craftsmanship with modern sensibilities that resonate with the refined tastes of our customers.”

“At Majid Al Futtaim, our work with luxury brands has been deeply rooted in THAT Concept Store, which has been instrumental in identifying and nurturing brands with the potential to thrive in this market. Eleventy’s journey, from its initial shop-in-shop to standalone stores, is a testament to how we test, scale, and grow global luxury brands. This strategic approach allows us to continuously evolve the luxury retail experience, delivering fresh, distinctive offerings that resonate with our customers.”

The five standalone Eleventy stores are set to open in key locations in 2025, including, Solitaire Mall in Saudi Arabia, Mall of the Emirates, Marsa Al Arab, which all opened this month, with Dubai Mall and The Grove in the UAE to follow later in the year. Known for its commitment to sustainable practices and premium materials, Eleventy reflects the growing consumer demand for quality and subtle sophistication, all under the ‘Made in Italy’ banner.  This growth builds on Eleventy’s successful presence in the region, which includes a shop-in-shop at THAT Concept Store, a pop-up at Mall of the Emirates, and its first standalone location in Marina Mall Abu Dhabi opened with Majid Al Futtaim in November 2024.

Majid Al Futtaim is further strengthening its partnership with Poltrona Frau, the iconic Italian luxury furniture brand, by introducing its first store in the region outside the UAE at Centria Mall, Riyadh, in May. Poltrona Frau, a key brand within Majid Al Futtaim’s portfolio,  achieved remarkable success in 2024, with its revenue increasing fivefold following the launch of its second UAE store at Mall of the Emirates

Italian luxury menswear brand Corneliani also made its regional store debut in April at Solitaire Mall, Saudi Arabia. Founded in 1930, Corneliani is one of Italy’s oldest independent luxury brands, renowned for its meticulous craftsmanship and presence in over 70 countries. With the launch of its first standalone store in the Middle East, Majid Al Futtaim brings Corneliani’s timeless suits and sophisticated casualwear to even more customers across the region.

Marco Baldassari, Co-Founder and Menswear Creative Director at Eleventy said: “Eleventy’s philosophy of understated elegance and commitment to sustainability resonates strongly with the sophisticated Middle Eastern consumer. We are excited to strengthen our partnership with Majid Al Futtaim, whose visionary approach to luxury retail is shaping a new vision with a growing focus on customer needs. Together, we aim to redefine luxury retail by offering timeless craftsmanship, sustainable practices, and innovative experiences.”

Nicola Coropulis, CEO of Poltrona Frau said:“Since partnering with Majid Al Futtaim more than two years ago, we have focused on strategic growth and elevating the customer experience across the region. The revitalisation of our flagship store in Jumeirah and our successful debut at Mall of the Emirates have been key milestones in our journey. We are now excited to bring this momentum to the Kingdom of Saudi Arabia with our first store in Riyadh, further solidifying our presence in the GCC and expanding our reach in this dynamic market.”

Majid Al Futtaim’s expansion in luxury retail builds on a record-breaking 2024, which saw a 26% increase in revenue across its portfolio and a 31% surge in digital sales. The year also marked the opening of 17 new stores across the region, bringing the total to 87 stores, including flagship locations for brands such as lululemon, Psycho Bunny, Shiseido, Crate & Barrel, and CB2, alongside 27 e-commerce platforms. Looking ahead, 2025 is set to be another milestone year for its Lifestyle business, with plans to open 30 new stores across the region, including seven in Saudi Arabia—a key priority market for the Group.

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UAE-BORN HOMEWARE BRAND CHAMPIONS SUSTAINABLE LIVING WITH UNIQUE VINTAGE AND PRE-LOVED PIECES

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For those who love adding personality to their homes with one-of-a-kind pieces, Tangerrine Casa, a UAE-born online homeware brand offers a hand curated selection of vintage and preloved homeware items that are cool, quirky and unique. Featuring character-filled pieces, the small business currently delivers products across Dubai and offers next-day delivery (if ordered before 12pm).

A women-led brand, Tangerrine Casa was founded by Amy Armitage, a freelance stylist, who launched the brand in February 2025. Amy had a passion for hunting for vintage pieces during her travels but after struggling to find cool preloved homeware pieces locally in Dubai, she decided to fill the gap and elevate the preloved market in the region by bringing a carefully curated edit of unique vintage and preloved homeware, that was also easily accessible and affordable.

The curation features everything from abstract fruit bowls and chrome plated pieces to intricate glass dishes, fun porcelain plates and bowls of Italian and Portuguese design, egg cups, vases, toast racks, trinket trays, candle holders, and more, offering something fun, bold and rare for every space.

Rooted in sustainability and circular living, the brand promotes mindful consumption while also encouraging individuality in home styling, inviting the community to embrace preloved pieces to create spaces that feel more personal, purposeful, and full of character.

I’ve always loved hunting for unique preloved pieces during my travels that I can bring back to my home in Dubai. But I didn’t feel like there were many places here locally with a cool preloved homeware curation that was unique, easily accessible and affordable, so I decided to create one. I’m passionate about keeping things in circulation for as long as possible and I believe more people would shop preloved if the stigma was removed and items looked more aspirational. I want to bring joy to homes in a more sustainable way and that’s exactly what Tangerrine Casa is all about.”, comments Amy Armitage, founder of Tangerrine Casa.

In addition, Tangerrine Casa connects with their community through its signature hosting concept ‘Tangerrine Table’. Hosted by Amy and her husband Ed, this concept creates a space to connect, share stories across cultures, explore different cuisines and celebrate the joy of gathering around a table.

A go-to destination for unique preloved homeware pieces, Tangerine Casa invites the community to discover the charm of objects that have already lived and see how cool shopping preloved can be.

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WESTERN FURNITURE Highlights Tomasella’s Sustainable Italian Design for UAE Homes

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As the world turns its attention to the preservation of our planet on Earth Day, Western Furniture is proud to highlight Tomasella—a brand that has spent 70 years proving that luxury design and environmental responsibility are inseparable. With roots firmly in the past and a clear vision for the future, Tomasella balances a rich history with a tireless vocation for technological and creative innovation.

For Tomasella, sustainability is a philosophy rooted in social and ethical solidarity .This harmony between ethical codes and material analysis ensures meeting the needs of the present without compromising the ability of future generations to meet their own. This is the profound commitment to quality and earth-conscious living you embrace when you choose Tomasella for your home.

Explore a wide range of models at Western Furniture that can be fully customized through an extensive choice of materials, colors, and textures, allowing for a personal touch in every sustainable space.

The Porticello Collection: Designed by Massimiliano Minuti, this set combines modern elegance with classic Italian design. Finished in Rovere Moka with Materico Basalto Lucido accents, the King Bed and matching dresser exude a high-end, serene atmosphere.

The Porticello Dining Table: A striking example of architectural design, blending organic shapes with minimalist proportions. The thick pedestal base features an asymmetrical oval cutout, giving the monolithic structure a sense of “lightness.” Its warm taupe matte finish perfectly complements natural textures like jute and velvet.

The Clio Bed: Featuring a natural oak wood finish and pure lines, the Clio focuses on minimalism. Its gracefully curved headboard is fitted on an airy frame, creating a pleasant feeling of relaxation that makes it easy to concentrate on dreams and slumber.

The Morfeo Bed: This designer solution expands the traditional concept of a bed by integrating a shelf and bedside tables into one clever, practical piece. With reclinable headboard cushions for reading or watching TV, it pairs functional versatility with a harmonious silhouette.

Eros Bed: The Eros bed features a unique design with a rounded frame that wraps the mattress, offering supreme comfort and wellbeing. The delicate stitching along the headboard and bed frame accentuates its contemporary elegance.

The Lunato Bed: Sleek comfort and modern elegance – The Lunato Bed brings a refined touch to your bedroom with its minimalist design and plush upholstery. We invite you to experience the intersection of Italian heritage and environmental stewardship. Discover how Tomasella’s commitment to “people-first” sustainability can transform your living space into a sanctuary for the future.

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RIVIERA RESIDENCES ON AL REEM ISLAND ENTERS DEEP FOUNDATION WORKS AS MERED MAINTAINS CONSTRUCTION MOMENTUM

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MERED, the award-winning developer, has announced that main piling operations are now progressing at Riviera Residences, a waterfront residential tower in Abu Dhabi, Al Reem Island. The milestone follows the completion of 60% of enabling works, including guide walls, shoring, contiguous piling, and ground improvement across both zones, as well as deep foundation works. The progress underscores the resilience of Abu Dhabi’s premium residential market and the strength of the emirate’s off-plan delivery.

Riviera Residences is one of the capital’s most distinctive waterfront addresses, designed by Pritzker Prize-winning architects Herzog & de Meuron and located within Abu Dhabi Global Market. Conceived as a resort-style residence, the development will offer more than 400 apartments and 11 exclusive villas, including sky villas, ocean villas, and a penthouse, set within landscaped gardens and a vibrant waterfront promenade with cafés, boutique retail, and dining.

Construction is ongoing without interruption amid a period of change across the wider region. The site team has stayed on schedule through proactive planning and close collaboration between the contractor (NSCC) and the consultant team (DAR ALHANDASAH). The project has recorded more than 85,000 safe man-hours to date with no lost-time incidents, a reflection of the safety culture the team has built and maintained throughout.

Michael Belton, CEO of MERED, said: “This milestone is a direct result of the quality of the teams we have on the ground, but it is also a testament to the resilience of the UAE’s real estate sector. Abu Dhabi in particular continues to attract serious, long-term investment. This project was always conceived as something that could stand the test of time. That ambition has not changed, and neither has our commitment to delivering it.”

The project’s progress comes at a time when Abu Dhabi is further strengthening its investment environment in line with Abu Dhabi Vision 2030 and its broader focus on sustainable urban growth, transparency, and long-term economic development. New measures introduced have strengthened Abu Dhabi’s real estate regulatory ecosystem, introducing integrated controls, improving operational efficiency, and ensuring transparency across the market. Together, these reinforce investor confidence and the emirate’s position as a stable, well-regulated residential market.

Riviera Residences is supported by a group of highly regarded delivery and design partners whose combined expertise strengthens every stage of the development. Pritzker Prize-winning architects Herzog & de Meuron; one of the region’s most experienced ground engineering and enabling works specialists, NSCC International Ltd.; internationally recognised engineering consultants  DAR ALHANDASAH, and Paris-based landscape consultants Michel Desvigne Paysagiste (MDP), are reinforcing MERED’s focus on long-term placemaking.

As construction moves forward, all stakeholders remain committed to delivering a high-quality development that contributes to the emirate’s vision for modern, sustainable urban living.

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