Hospitality
Let the Ingredients Do the Work—We Are Just Cooks
Exclusive Interview with Joey, Culinary Director at Foodie Holdings
You’ve worked in Michelin-starred and rosette-awarded kitchens in London. How has that shaped your approach to fine dining in Dubai’s dynamic food scene?
Coming from the world of Michelin-starred restaurants to catering is a completely different challenge—there’s no direct comparison. I wanted to push myself in a new environment, learn different operational skills, and work across a wide range of demographics and themes. Joining Foodie Holdings was an exciting opportunity because the company already had a strong reputation in the catering world. I was able to take my fine dining background and adapt it to the diverse environments we work in. It’s an exhilarating process—I’m constantly creating new dishes and evolving ideas every day.
You redesign Dish’s menu every year. How do you stay ahead of global culinary trends, and what inspires your creativity?
I’m always exploring—whether it’s traveling, dining out, or scrolling through Instagram and TikTok (even my son keeps me updated on trends). I constantly take photos of dishes that inspire me and log flavors throughout the year. When it comes time to refresh the menu, my team and I analyze the balance of flavors, the visual impact of the dishes, and how we can execute them at the highest level. It’s about blending creativity with flawless execution to deliver an unforgettable experience for our clients.
What’s one culinary trend you’re excited about right now, and how are you incorporating it into your menus?
I love revisiting classic dishes and bringing them into the modern world. Some timeless flavors deserve a fresh perspective. Take tiramisu—it’s a traditional Italian dessert that has made a big comeback. I reimagined it as a Tiramisu Cannoli canapé—fun, exciting, packed with bold flavors, and visually stunning. It’s all about respecting the classics while giving them a new life.
When creating a bespoke menu for an event, how do you balance client expectations with your own creative vision?
It all starts with understanding the client’s vision. I gather as much detail as possible—mood boards, cuisine preferences, colors, even plating styles. Then, I research modern techniques and presentation ideas while considering the operational side. I keep an open mind and work collaboratively with clients to bring their vision to life, guiding them through the process while ensuring the dishes are both visually striking and full of flavor.
What are the unique challenges of catering for large-scale events compared to traditional restaurant service, and how do you manage them?
In a restaurant, service is staggered throughout the day—breakfast, lunch, and dinner—allowing chefs more time to focus on each dish. Catering is completely different. We have to create stunning plates with intense flavors at scale, in a short time frame. My approach is to build maximum flavor into the mise en place stage, so when it comes to execution at the event, the process is smooth, efficient, and delivers the same level of quality as a plated restaurant dish.
As Ramadan approaches, how do you approach crafting special menus that reflect the spirit of the season while adding your own creative touch?
For Ramadan, I honor Arabic flavors and classic dishes but always with a creative twist. I also draw inspiration from across the Middle East—incorporating Moroccan, Turkish, and even Serbian flavors. Each region has its own unique spices and techniques, and blending them into classic Arabic dishes creates something fresh and memorable. It’s about celebrating tradition while adding an unexpected flair.
Hospitality
A FEAST, FAMILY & FESTIVITIES: CELEBRATE EID AT THE SPICERY

This Eid, The Spicery at Novotel Dubai Gold District invites families, friends, and loved ones to come together and celebrate one of the most joyous occasions of the year in true festive style. Available across the first three days of Eid, the restaurant presents a specially curated Eid Brunch and Dinner experience.
Whether gathering with family, reconnecting with friends, or celebrating with colleagues, guests can look forward to a warm, vibrant, and welcoming setting that captures the true spirit of Eid.
A Feast Fit for the Occasion
The Eid celebration unfolds through an extensive festive buffet thoughtfully crafted to honour the rich and diverse flavours of the season. Guests can indulge in traditional Middle Eastern favourites, aromatic rice specialties, live cooking stations, flavourful grills, and freshly prepared salads.
No Eid feast would be complete without something sweet — and The Spicery delivers with a stunning spread of festive desserts, offering the perfect ending to a memorable meal.
More Than Just a Meal
At The Spicery, Eid is about more than dining — it’s about creating meaningful moments. Live background music enhances the celebratory atmosphere, while the family-friendly ambience ensures that every guest, young and old, feels right at home.
A highlight of the experience is the dedicated Kids Cooking Station, available throughout the promotion. Little chefs can enjoy a fun, hands-on culinary activity while parents relax, reconnect, and savour the festive spread — making it a celebration for the whole family.
Hospitality
CELEBRATE MOTHER’S DAY & INTERNATIONAL WOMEN’S DAY WITH NEWBY TEAS
This Mother’s Day and International Women’s Day, honour the remarkable women who shape our lives with a gift that invites reflection, connection, and quiet celebration.
Moon Box

Moon Box – This year, International Women’s Day falls within the holy month of Ramadan. Just as the crescent moon marks a new beginning, women continuously nurture, guide, and support us through life’s many cycles. Our Moon Box is a heartfelt way to honour the incredible women who illuminate our lives, just as the moon lights the night sky.
The Gate Calendar

The Gate Calendar – Women open doors to love, wisdom and boundless possibility. Step through an enchanting gate and unlock the magic within, as the majestic doors reveal 30 days of tea indulgence.
Newby Zodiac Collection

Newby Zodiac Collection – Inspired by the timeless fascination with the stars, the Zodiac Collection pairs each sign with a carefully selected luxury tea chosen to reflect the character and personality associated with its constellation. Presented in elegant midnight-blue caddies adorned with Swarovski® crystal constellations, each blend offers a distinctive expression of the zodiac.
Crown Assortment

Crown Assortment – The jewel of Newby’s gifting collection, the Crown Assortment offers an exceptional introduction to the world of tea. Thoughtfully curated, it presents a harmonious selection of black teas, green teas and tisanes, or a combination of all three, each chosen for its depth, character and balance.
Van Gogh Tea Collection

Van Gogh Tea Collection – Created in collaboration with the Van Gogh Museum, this exclusive trio of bespoke tea blends is inspired by the celebrated works of Vincent van Gogh. Beautifully presented and available exclusively online, it makes a refined and artistic gift.
Mathew Williamson

Mathew Williamson – Designed by Matthew Williamson, this vibrant collection celebrates Color, craftsmanship and indulgent tea moments. Each blend offers a sensory journey through carefully layered aromatic ingredients. Available individually or as a complete set of three.
Hospitality
ROHINI Celebrates Holi with Colourful, Contemporary Thandai Creations

The festival of Holi is all about colour, music and good vibes, and Rohini at Mövenpick JLT is bringing that energy straight to your glass. From 2 to 8 March, the restaurant is serving Rang, Ras aur Thandai Holi, a limited-time beverage special inspired by the playful spirit of the festival, giving Dubai diners a fun way to celebrate through flavour.
Drawing on nostalgic flavours, the traditional thandai is deconstructed with a fresh, contemporary edge that fits naturally into Dubai’s modern dining scene. The seasonal drinks keep the familiarity guests love while introducing lighter, more current flavour combinations, giving guests the green energy this season calls for
The menu features two flavour profiles. One leans into classic Kesar Pista and Badam notes, while the other takes a more experimental direction with a Matcha Moringa twist for a clean, modern flavour. Served as cocktail and mocktail options, the drinks balance tradition with a playful upgrade, capturing the celebratory mood Holi is known for.
Rohini continues to stand out as a go-to destination for contemporary Indian dining in Dubai, with its Holi special bringing together familiar flavours and a nostalgic festive touch for guests to enjoy throughout the week.
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